Lice Clinics of America - Green Bay

What Lice Clinics of America - Green Bay does

Lice Clinics of America - Green Bay is a single-location franchise clinic operating under parent company Larada Sciences, Inc. (headquartered in Murray, Utah), located at 124 N Broadway Suite L1, De Pere, Wisconsin. The clinic provides professional head lice removal services to families across Northeast Wisconsin, including Green Bay, De Pere, Allouez, Suamico, Appleton, and surrounding communities. Its primary customers are parents and caregivers of children seeking fast, single-visit treatment, with secondary institutional relationships via the Schools Without Lice and Camps Without Lice community programs.

The clinic's core technology is the FDA-cleared AirAllé medical device, which uses controlled heated air to dehydrate and kill head lice and their eggs (nits) in a single approximately 30-minute session, followed by professional comb-out and topical rinse. Service offerings are tiered across four SKUs: Signature AirAllé (full-service with free re-treatment guarantee, 99%+ cited success rate), Express AirAllé (budget variant requiring home follow-up), Comb-Out (manual removal for children under 4 or AirAllé-contraindicated clients), and a Do-It-Yourself Lice Removal Kit. The clinic also offers head lice screenings and runs free screening programs for school nurses, teachers, and camp staff.

The business model is a one-time-fee-per-visit direct-to-consumer service, with revenue streams from treatment visits and add-on DIY kits. Distribution runs through an in-person franchise clinic, phone booking, and a Meevo-powered online booking platform integrated into the website, with payment options including cash, card, HSA/FSA, insurance reimbursement submission, CareCredit financing, and Medicaid discounts. Customer acquisition combines organic local SEO, an active social presence (Instagram, X, YouTube), community partnerships with schools and camps, and implied paid search (tracked via utm parameters on booking links). The clinic is part of a nationwide franchise network that has performed over 1 million treatments and accumulated 35,000+ five-star reviews.

Name

Lice Clinics of America - Green Bay

Legal name

Larada Sciences, Inc.

Website

https://liceclinicsgreenbay.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lice Clinics of America - Green Bay is a single-location franchise clinic in De Pere, Wisconsin that delivers FDA-cleared AirAllé heated-air lice removal services to families, schools, and camps across Northeast Wisconsin under parent company Larada Sciences, Inc.

Ownership category

akta.pro rank

Product category

Specialty Healthcare Services (Head Lice Removal)

NAICS

Exterminating and Pest Control Services (561710)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Organic/Green General Pest Control Treatments (HSAMAAAJ)

Keywords

• Lice removal services
• Head lice treatment
• FDA-cleared lice treatment
• Professional lice clinic
• Pediatric lice removal

Headquarters

HQ city

De Pere

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Lice Treatment Services: One-time fee per treatment visit. Three service tiers: Signature AirAllé (full-service, 99%+ success, includes 30-min treatment + 30-60 min comb-out + oil application, re-treatment guarantee), Express AirAllé (30-min treatment + 10-min comb-out, budget option, no re-treatment guarantee), and Comb-Out (traditional strand-by-strand manual removal for children under 4 or those with contraindications, requires at-home follow-up over 10 days). Additional revenue from Do-It-Yourself Lice Removal Kits (topical products + professional comb + instructions).

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Lice Clinics of America - Green Bay is a locally owned franchise clinic that delivers professional head lice removal services using the FDA-cleared AirAllé heated-air device. The clinic offers tiered in-person treatments (Signature AirAllé, Express AirAllé, and traditional Comb-Out) plus head lice screenings and a take-home DIY removal kit, all centered on a single-visit, non-pesticide dehydration approach.

Product overview

Lice Clinics of America - Green Bay operates as a single-location lice treatment clinic offering a tiered portfolio of services built around the FDA-cleared AirAllé device. The core offering is the Signature AirAllé Lice Treatment, a 3-step protocol combining heated-air dehydration of lice and eggs, professional comb-out, and oil application with a 99%+ success guarantee. Supporting services include Head Lice Screening (waived with treatment), Express AirAllé Treatment (a more affordable variant requiring home follow-up), Comb-Out Lice Treatment (traditional manual method for children under 4 or those contraindicated for AirAllé), and a Do-It-Yourself Lice Removal Kit for self-service at home. The company also provides community programs including Schools Without Lice and Camps Without Lice partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature AirAllé Lice Treatment Flagship 3-step in-clinic head lice removal service combining a 30-minute AirAllé heated-air treatment, 30-60 minute professional comb-out, and topical oil application. Delivers over 99% effectiveness in a single approximately one-hour visit and includes a free re-treatment guarantee if lice return. Targeted at families seeking a guaranteed, same-day, pesticide-free resolution.
• Head Lice Screening Professional hair and scalp inspection performed by trained clinicians to confirm the presence of an active head lice infestation. Screening fee is waived if the customer proceeds to an AirAllé treatment at the same visit. For families and individuals who are uncertain whether they have lice.
• Express AirAllé Lice Treatment Lower-priced in-clinic treatment tier that combines a 30-minute AirAllé heated-air session with a 10-minute comb-out. Requires additional at-home combing and oil applications afterward and does not include the Signature re-treatment guarantee. For budget-conscious families willing to do follow-up at home.
• Comb-Out Lice Treatment Traditional strand-by-strand manual lice and nit removal using non-toxic products. Indicated for children under four years old and clients with contraindications to the AirAllé heated-air device. Requires daily at-home combing for 10 days plus oil applications on days 5 and 10.
• Do-It-Yourself Lice Removal Kit Take-home lice removal kit including topical lice treatment products, a professional-grade lice comb, and detailed instructions. The most affordable option, but requires multiple follow-up procedures over approximately 11 days. Customer service available at (800) 251-9340.

Quantifiable outcome

• 99%+ success rate on Signature AirAllé treatment with less than 1% re-treatment rate
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and supporting.

• Schools Without Lice (School Nurses and Teachers)coreStrategic or Co-development PartnerExclusive partnership program connecting Lice Clinics of America – Green Bay with school nurses and teachers in the De Pere and Green Bay school districts. Provides FREE lice screenings and treatments for school staff using the clinic's AirAllé technology. Supports the clinic through school-community referrals and word-of-mouth, while providing schools with a proven lice management solution.
• Local Camps (Day and Overnight)coreStrategic or Co-development PartnerPartnership with local camps in the Northeast Wisconsin area to protect campers and staff from head lice outbreaks. Clinic provides screening and treatment services, educational support, and outbreak response for camp communities. Serves as both a community health initiative and a referral channel for the clinic.
• Meevo (Online Booking Platform)supportingTechnology or IntegrationMeevo is the clinic's integrated online appointment scheduling and booking platform. The platform enables customers to book lice treatment appointments directly through the clinic's website, managing location-specific booking flows for the Green Bay location (locationId=202807).

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Orkin: Large national pest control company that primarily handles structural pest control, but its pest control expertise and brand recognition make it a tangential reference for any company in the pest eradication services space, even though it does not treat head lice.

Direct peers

• Licenders: Professional head lice removal service operating multiple clinic locations, providing in-salon single-visit treatment. Direct comparable for lice treatment service delivery and customer demographic.
• The Lice Place: Professional lice treatment service operating multiple locations, offering comb-out and product-based lice removal. Comparable in service category and customer demographic.
• Lice Lifters: Multi-location lice treatment center using a heated-air device with a similar single-visit treatment model. Closely comparable in technology approach and value proposition.
• Fresh Heads Lice Removal: Professional lice removal clinic chain offering in-person and mobile services, using FDA-cleared device technology. Direct comparable for service model and target customer.
• Lice Happens: Mobile in-home lice treatment service providing professional removal at the customer's home. Comparable in service quality and target customer, with a mobile delivery model as a differentiator.
• Hair Fairies: Multi-location lice removal salon chain offering professional lice treatment services to families, using both comb-out and device-based methods. Direct comparable in service model and target customer (parents of children with lice).
• Lice Clinics of America (Larada Sciences, Inc.): The franchisor and brand parent of the Green Bay location. Operates the AirAllé device, brand, and franchise network across the US. Direct comparable for service model, technology, and go-to-market approach.
• Ridgewood Lice Doctors: National in-home and clinic-based lice treatment service franchise, offering professional lice removal with a network of technicians. Comparable for service model and target customers, primarily differentiated by mobile delivery.

Emerging players

• Nit Pixies: Smaller, emerging lice removal service with multiple regional locations, focused on natural and non-toxic treatment approaches. Comparable in service model with a partial geographic overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/LiceNoMore
• YouTubeyoutube.com/user/liceclinicsofamerica
• Instagraminstagram.com/liceclinicsgreenbay
• LinkedInlinkedin.com/company/lice-clinics-of-america-green-bay-lice-treatments-lice-removal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lice Clinics of America - Green Bay