Fairy LiceMothers

What Fairy LiceMothers does

Fairy LiceMothers is a privately held, women-owned LLC founded in 2008 in Oceanside, Long Island, by three mothers - Michelle, Chris, and Carol - who built the business after personal experiences with drugstore pesticide treatments failing to clear lice infestations. The company operates two physical treatment centers, one at 2463 South Long Beach Rd. in Oceanside, NY serving Nassau County, Suffolk County, and Metro NYC, and a second in Austin, TX serving Central Texas, both open seven days a week and staffed by Shepherd Method certified specialists.

The core offering is a strand-by-strand physical lice and nit removal service under the Shepherd Method, a technique certified by the Shepherd Institute, a non-profit lice research facility. The non-toxic product line backs the in-clinic service and is sold direct-to-consumer through Amazon for at-home use. The product portfolio comprises MagicMousse (a food-grade enzyme treatment that breaks down louse exoskeletons), MagicWand (a specialized nit comb), MagicHalo Shampoo & Conditioner (essential-oil-based maintenance products), and MagicMint (a non-toxic repellent spray), plus a bundled Ultimate Lice Kit. Diagnostic examinations are performed in-clinic using a patented nit comb, and remote customers can submit photos for free human diagnosis.

Revenue is generated through per-visit service fees ($30 check, $25 returning; $150-$225 treatment by hair length), supplemented by Amazon hardware sales of the DIY product line, with FSA and medical insurance accepted. The company is bootstrapped with no disclosed funding rounds, holds BBB A+, WBENC Women-Owned, and Shepherd Institute certifications, and counts nearly 500 five-star Google reviews from Long Island families. Free phone advice, photo diagnosis, and PTA/school educational seminars serve as top-of-funnel demand generation, paired with earned media in Newsday, Fox 5 NY, Yahoo Finance, and other outlets.

Name

Fairy LiceMothers

Legal name

Fairy LiceMothers, LLC

Website

https://fairylicemothers.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Fairy LiceMothers is a private, women-owned lice removal service founded in 2008 that operates Shepherd Method certified treatment clinics in Oceanside, NY and Austin, TX, and sells a non-toxic DIY product line on Amazon.

Ownership category

akta.pro rank

Headquarters

HQ city

Oceanside

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Professional Lice Removal Treatment: In-office lice removal service using Shepherd Method. One-time treatment with 100% guarantee. Includes two free follow-up recheck visits. Pricing varies by hair length.
2. Head Lice Check/Examination: Initial diagnostic exam to determine if treatment is needed. $30 per person, $25 for returning clients.
3. DIY Product Sales (Amazon): Non-toxic lice removal product line sold through Amazon including MagicMousse, MagicWand, MagicHalo, and MagicMint. Step-by-step phone guidance provided free with purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Fairy LiceMothers provides professional in-office head lice removal services using the Shepherd Method strand-by-strand physical removal technique, complemented by a proprietary line of non-toxic, food-grade enzyme-based lice treatment products sold directly and through Amazon. The business combines same-day guaranteed treatment at two physical locations (Oceanside, NY and Austin, TX) with DIY home kits (MagicMousse, MagicWand, MagicHalo, MagicMint) supported by free step-by-step phone guidance.

Product overview

Fairy LiceMothers operates as a dual offering business: a professional in-office lice removal service using the Shepherd Method (strand-by-strand physical removal) and a non-toxic DIY product line for home treatment. The product portfolio includes MagicMousse (enzyme-based lice treatment), MagicWand (specialized nit comb), MagicHalo Shampoo & Conditioner (maintenance and repellent), MagicMint (preventive spray), and the Ultimate Lice Kit (bundled home treatment). All products are pesticide-free and safe for all ages. The company provides free phone support for families, including step-by-step guidance when purchasing DIY products. The in-office service is priced by hair length ($150-$225) and includes two free follow-up recheck visits with a 100% guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• MagicMousse: Non-toxic, pesticide-free enzyme-based mousse that breaks down lice exoskeleton. Used as primary treatment product.
• MagicWand
• MagicHalo
• MagicMint

Products and services

• Professional In-Office Lice Removal Shepherd Method certified head lice removal performed strand by strand at the company's Oceanside, NY and Austin, TX treatment centers. Every louse and every nit are removed physically (no pesticides), with a 100% guarantee and two free follow-up recheck visits. Pricing is tiered by hair length: $150 buzzed, $200 short, $225 for all other lengths; may be covered by FSA or medical insurance.
• Head Lice Check Thorough head examination using a patented nit comb and the company's non-toxic products to determine whether lice treatment is needed. Priced at $30 per person or $25 for returning clients. Includes two free follow-up visits.
• MagicMousse

Quantifiable outcome

• 100% guaranteed lice removal - every treatment, no exceptions
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Shepherd InstitutecoreStrategic or Co-development PartnerNon-profit lice research facility that developed and certifies the Shepherd Method. Trained and certified Fairy LiceMothers founders in strand-by-strand removal technique. Ongoing relationship for method certification and updates.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Lice Treatment Center: Licensed network of lice-treatment clinics providing in-office professional removal services. Comparable in offering, customer segment, and clinic-based service model to Fairy LiceMothers.
• Hair Fairies: Multi-location lice-removal salon chain with similar in-office treatment service, non-toxic product philosophy, and family target market. Directly comparable in service offering and customer experience, though Hair Fairies has broader geographic coverage.
• Lice Lifters: Multi-location lice-removal service using a manual comb-out approach similar in spirit to the Shepherd Method. Competes head-to-head for the same non-toxic, parent-focused segment with comparable pricing and 100% guarantee language.
• Lice Clinics of America: The largest US lice-removal franchise network, operating hundreds of clinics nationwide using the AirAllé device. Fairy LiceMothers competes directly for the same parent-customer segment and uses a similar clinic-based service model, though differentiated by Shepherd Method vs. heated-air technology.
• Nit Picky: Lice-removal service operating clinics in multiple US states with a strand-by-strand manual removal methodology comparable to the Shepherd Method. Targets the same family-customer base with similar non-toxic positioning.

Broad incumbents

• Licefreee!: Mass-market OTC lice treatment brand owned by Urgo Medical, sold in major retail pharmacies. Represents the commodity, retail-channel competition that Fairy LiceMothers' DIY Amazon product line must differentiate against.
• Terminix: Large-scale pest-control operator providing residential and commercial extermination services. While focused on structural pests rather than human parasites, Terminix represents the broader pest-services category and adjacent end-market of household pest concerns.
• Nix: Established OTC lice-treatment brand with strong retail presence in pharmacies and mass retailers. Relevant as the dominant incumbent in the DIY lice-treatment category that Fairy LiceMothers' Amazon product line competes against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fairylicemother

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fairy LiceMothers