Ruderliebe
Ruderliebe is a solo-operated Leipzig-based business offering rowing experiences, mindset coaching, LiteBoat boat sales in Germany, and retreats. Founded by Michael Kanna, it serves individual adults, corporate team clients, and rowing enthusiasts across Germany.
- Company typePrivate
- Founded2013
- HeadquartersLeipzig-plagwitz, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Ruderliebe does
Ruderliebe is a solo-operated German business registered as Kanna UG (haftungsbeschränkt) in Leipzig, founded by Michael Kanna. The company combines three service lines: rowing experiences and instruction, mindset/life coaching, and LiteBoat boat sales in Germany. Rowing services include private lessons, supervised and unsupervised boat rental, guided tours, and corporate team events, primarily delivered at Markkleeberger See and across the Leipzig Neuseenland region, with extension to coastal rowing at Rerik on the Baltic Sea and retreats at Hotel Insel der Sinne near Görlitz.
The commercial model is straightforward session-based services plus a channel/distribution layer for LiteBoat. Single 90-120 minute sessions are priced at €99-€299 depending on whether the offering is unsupervised rowing, private instruction, or mindset coaching. Bundled packages include a 5-session coaching pack at €1,222, a 10-ride boat card at €777, and a 3-day retreat at €600 for up to two guests (excluding hotel). Ruderliebe additionally acts as the exclusive German ambassador and test center for LiteBoat, offering consultation and sales for models including LiteSport 5.0, LiteSport 4.6, LiteRiver, LiteDuo, LiteTrio, LiteQuattro, LiteSport 1X, and LiteRace 1X across northern and eastern Germany including Berlin. Supporting partnerships with Hannes Camper (camping) and TCM Praxis Schwennicke (winter indoor coaching) extend the addressable season.
Customers fall into three primary segments: individual adults seeking outdoor recreation and personal development; SMB and occasional enterprise clients booking corporate team-building events; and rowing enthusiasts consulting on LiteBoat purchases. GTM is direct-to-consumer via the ruderliebe.de booking calendar, supplemented by organic Instagram content, SEO-optimized blog posts, and word-of-mouth referrals. The business is fundamentally constrained by the founder's billable capacity and by seasonality tied to outdoor water access.
Ruderliebe firmographics
Firmographics- Name
- Ruderliebe
- Legal name
- Kanna UG (haftungsbeschränkt)
- Website
- https://ruderliebe.de
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ruderliebe is a solo-operated Leipzig-based business offering rowing experiences, mindset coaching, LiteBoat boat sales in Germany, and retreats. Founded by Michael Kanna, it serves individual adults, corporate team clients, and rowing enthusiasts across Germany.
- Ownership category
- akta.pro rank
Ruderliebe industry classification
Industry- Product category
- Rowing Services & Coaching
- NAICS
- Scenic and Sightseeing Transportation, Water (4872), Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB)
Keywords
Where Ruderliebe is headquartered
LocationHeadquarters
- HQ city
- Leipzig-plagwitz
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Ruderliebe business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Coaching Services: Mindset coaching sessions, either on water (rowing coaching) or on land. Single sessions and 5-session packages offered.
- Rowing Instruction: Private lessons teaching rowing technique. Individual sessions and 10-ride cards available.
- Boat Rental: Solo rowing without instructor at various waters. 90-minute sessions available.
- LiteBoat Sales: As German LiteBoat ambassador, they sell boats and offer test experiences. Consulting for boat purchase.
- Retreat Packages: 3-day retreats at partner hotel Insel der Sinne including coaching and rowing sessions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Mindset Coaching Session |
| Unit Pricing | Multi-year contract | 5-Session Mindset Coaching Package |
| Unit Pricing | Pay-as-you-go | Single Private Rowing Lesson |
| Unit Pricing | Pay-as-you-go | Single Solo Rowing Session |
| Unit Pricing | Pay-as-you-go | 10-Ride Card |
| Unit Pricing | Pay-as-you-go | Island Retreat 3 Days |
| Unit Pricing | Pay-as-you-go | Rowing Unit without Coach |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Ruderliebe product offering
Product offeringCore offering
Ruderliebe offers rowing experiences, rowing lessons and boat rental focused on Markkleeberger See (Leipzig) and selected Baltic Sea routes, alongside mindset and life-coaching sessions. The business also acts as the German LiteBoat ambassador, retailing foldable LiteBoat rowing boats and providing consulting for boat purchases. Additional offerings include multi-day rowing retreats (e.g., 'Insel der Sinne'), combined rowing-and-camping trips, structured 'Rudern Lernen' (Learn to Row) courses, and corporate team events.
Product overview
Ruderliebe is a rowing experience and coaching service based in Leipzig's Neuseenland region. The company offers individual rowing services including lessons, boat rental, and guided tours on lakes such as Markkleeberger See. It also serves as a German ambassador for LiteBoat rowing boats, offering testing and sales consultation for models including LiteSport, LiteRiver, LiteDuo, LiteTrio, LiteQuattro, LiteSport 1X, and LiteRace 1X. Core services include mindset coaching, life counseling, corporate events, rowing and camping packages, learn-to-row programs, and multi-day retreats at Insel der Sinne. The company operates year-round by appointment and serves regions including Leipzig, the Baltic Sea, and broader Germany.
Differentiator
Problem solved
Functional benefit
Products and services
- Rudern (Rowing Lessons & Boat Rental)
Quantifiable outcome
- 20+ years coaching experience
- +1 more outcomes
Companies that use Ruderliebe
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Ruderliebe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Ruderliebe partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- LiteBoatcoreOfficial German ambassador for LiteBoat rowing boats. Offers test experiences, consultation, and sales of LiteBoat fleet including LiteSport, LiteRiver, LiteDuo, LiteTrio, LiteQuattro, and LiteRace models. Customers can test boats and purchase through Ruderliebe.
- Hannes CamperminorCamping partner for the 'Rudern und Camping' experience. Cooperates to offer combined rowing and camping packages for adventure-seekers.
- Hotel Insel der SinnecoreExclusive partner hotel for RuderLiebe Retreats. Located in Görlitz near Berzdorfer See. Offers 4-star accommodation, wellness facilities, and exclusive rowing experiences. Hosts 3-day coaching retreats combining rowing with mindset coaching.
- TCM Praxis Schwennicke LeipzigminorTraditional Chinese Medicine practice of Bine. Used for winter coaching sessions when outdoor rowing is not possible. Coaching sessions held in the practice rooms during cold season.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Ruderliebe competitors and assessment
Company assessmentDirect peers
- Wald & Wasser Outdoor: German outdoor/watersport experience provider offering guided nature and water-based activities (kayak, SUP, canoe). Comparable as a mobile, instructor-led recreational water-sport experience business targeting individual adults and corporate groups in Germany — the same core customer segments as Ruderliebe.
- LiteBoat: Manufacturer and distributor of the LiteBoat rowing boats (LiteSport, LiteRiver, LiteDuo, etc.) that Ruderliebe sells and tests as its German ambassador. Directly comparable because the boat line is the shared product platform anchoring Ruderliebe's hardware revenue and instruction offering.
Regional players
- Mandala Retreat: German wellness retreat operator packaging multi-day experiences combining movement, mindfulness, and accommodation in German resort venues. Comparable on retreat positioning, pricing structure (per-guest multi-day packages), and primary customer segment (adult wellness travelers seeking transformation).
- Leipziger Ruderclub: Established rowing club based in the Leipzig water region (Neuseenland) operating in the same lakes where Ruderliebe offers instruction and rentals. Comparable as a regional rowing-as-recreation provider serving overlapping local geography, although structured as a member club rather than paid experience business.
Broad incumbents
- Deutscher Ruderverband (DRV): National German rowing federation organizing clubs, events, learn-to-row programs, and recreational rowing pathways across Germany. Wide-incumbent comparable because it sets the broader recreational-rowing funnel that Ruderliebe's lessons tap into as an alternative, more experiential offering.
Others
- Insel der Sinne (Hotel): 4-star partner hotel at Berzdorfer See (Görlitz) hosting Ruderliebe's 3-day coaching retreats. Included as a peer because the retreat package is co-branded and co-delivered; comparable as a wellness/active-retreat venue operator that competing retreat organizers could partner with instead.
Emerging players
- Coach & Company (business coaching): German business/life coaching providers combining indoor coaching with experiential outdoor elements in Germany. Comparable on the mindset-coaching revenue stream that differentiates Ruderliebe's premium-priced sessions from a generic rowing instructor.
- SUP Berlin: Stand-up paddleboarding school and rental operator in northern/eastern Germany offering guided water experiences, lessons, and equipment tests — structurally similar to Ruderliebe's mobile rowing-lessons-plus-equipment-test-center model, just on a different water-sport modality.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
Ruderliebe social profiles
Digital presenceRuderliebe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ruderliebe leadership team
Management profileNumber of profiles
Profiles1 record
Ruderliebe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ruderliebe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ruderliebe
What does Ruderliebe do?
Ruderliebe offers rowing experiences, rowing lessons and boat rental focused on Markkleeberger See (Leipzig) and selected Baltic Sea routes, alongside mindset and life-coaching sessions. The business also acts as the German LiteBoat ambassador, retailing foldable LiteBoat rowing boats and providing consulting for boat purchases. Additional offerings include multi-day rowing retreats (e.g., 'Insel der Sinne'), combined rowing-and-camping trips, structured 'Rudern Lernen' (Learn to Row) courses, and corporate team events.
Is Ruderliebe a public or private company?
Ruderliebe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ruderliebe founded?
Ruderliebe was founded in 2013. It employs 1 to 10 people.
Where is Ruderliebe based?
Ruderliebe is headquartered in Leipzig-plagwitz, Germany, in the Europe region.
How does Ruderliebe make money?
Five revenue lines are on record. Coaching Services are the primary driver. The others are rowing Instruction, boat Rental, liteBoat Sales and retreat Packages.
Who are Ruderliebe's main competitors?
Direct peers on record are Wald & Wasser Outdoor and LiteBoat. Regional players are Mandala Retreat and Leipziger Ruderclub. Deutscher Ruderverband (DRV) is listed as a broad incumbent. Insel der Sinne (Hotel) is listed as an others. Emerging players are Coach & Company (business coaching) and SUP Berlin.
Does Ruderliebe have an API?
No public API is recorded for Ruderliebe.
What industry is Ruderliebe in?
Ruderliebe's product category is Rowing Services & Coaching. Its primary akta.pro industry code is THAAALAB, Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing). Its NAICS code is 4872 and its SIC code is 7900.