Hannes Camper

What Hannes Camper does

Hannes Camper GmbH is a German campervan rental and sales company founded in 2017 and headquartered in Ilsede, Germany, operating a franchise-based station network of more than 20 pickup locations across Germany and Austria. The company offers a standardized fleet of compact panel-van (Kastenwagen) conversions built primarily on VIICA VANS platforms (co-branded HCV), with two chassis lengths — the 60 series (~6m) and 64 series (~6.4m) — and a segmented model lineup spanning budget (Basic), standard, automatic, family (pop-top roof), dog-friendly and premium (Stern Hannes 60) tiers. Vehicles are maintained to a maximum age of three years and typically include lithium batteries, inverters, solar panels, awnings, tow hitches and diesel heating; rentals are drivable with a standard Class B license.

The core rental offering is bundled into a 'Vollpaket' (full package) covering comprehensive insurance, full fuel, gas, dishes, camping furniture and a second driver, with add-ons for security packages and delivery. Revenue is generated through four streams: per-rental camper hire (the dominant stream), recurring franchise/license fees from station partners, one-time vehicle sales via dedicated hannes-camper-vans.de and viica.de sites, and ancillary services (accessories shop, pre-owned 'Börse' marketplace, long-term rentals, last-minute offers and travel vouchers). Distribution combines direct-to-consumer online booking with in-person handover at franchise stations, supplemented by 'Schautage' (show days), trade shows (Messen) and a multi-channel content marketing engine spanning Instagram, Facebook, YouTube, Pinterest, a branded podcast and a 'Family Club' loyalty community. Customer mix is fragmented leisure travelers — families, pet owners and road-trippers — with no enterprise or B2B anchor accounts identified.

Name

Hannes Camper

Legal name

Hannes Camper GmbH

Website

https://hannes-camper.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Hannes Camper GmbH is a German franchise-based campervan rental and sales operator offering compact panel-van conversions across 20+ stations in Germany and Austria for leisure travelers, families and pet owners.

Ownership category

akta.pro rank

Product category

Camper Van Rental Services

NAICS

Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Campervan Rentals (Class B / Converted Vans) (THADAIAA)

akta.pro secondary industry

Long-Term / Seasonal RV Rentals (THADAIAF)

Keywords

• Camper van rental
• Motorhome hire
• Panel van conversion
• Recreational vehicle rental
• Road trip camping

Headquarters

HQ city

Ilsede

HQ country

Germany

HQ region

Europe

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Camper Rental: Recurring rental revenue from daily/weekly camper van rentals across 20+ locations in Germany and Austria. Pricing varies by vehicle model (Basic, Standard, Family, Comfort), season, and rental duration. Includes add-ons such as security packages, delivery, and insurance upgrades.
2. Camper Sales: Sale of Hannes Camper branded vehicles and VIICA VANS through hannes-camper-vans.de and viica.de websites. Customers can purchase used or new campers, with one customer testimonial mentioning buying a camper after viewing at a station.
3. Franchise Fees: Revenue from franchise partner network - partners operate stations under the Hannes Camper brand with standardized systems and processes.
4. Ancillary Services: Security packages, long-term rentals, last-minute offers, travel vouchers, insurance add-ons, and the Hannes Camper Shop selling accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Hannes Camper rents compact converted panel van (Kastenwagen) motorhomes under the Hannes and VIICA VANS brands across 20+ franchise stations in Germany and Austria. Rentals include a comprehensive all-inclusive package covering insurance, fuel, gas, dishes, camping furniture, second driver, briefing, and test drive. The company also sells new and used campers, markets accessories through an online shop, and offers a Family Club membership program.

Product overview

Hannes Camper is a German campervan rental company offering a fleet of compact Kastenwagen (panel van) conversions across multiple German and Austrian locations. The product portfolio centers on two van size categories — the compact 60 series (approx. 6m) and the larger 64 series (approx. 6.4m) — sold under the Hannes brand and co-branded VIICA VANS. Within each size category, vehicles are offered in multiple variants targeting different customer segments: the budget-friendly Basic line, the standard Hannes line, automatic transmission variants, pet-friendly (Hunde) variants with dog-specific equipment, and family-oriented variants with pop-top roofs (Familien). The premium Stern Hannes 60 S stands apart with gas-free induction cooking, MBUX multimedia, and the best chassis in class. All rentals include a comprehensive service package (Vollpaket) covering insurance, fuel, equipment, and driver training. Beyond rentals, Hannes Camper offers vehicle purchase, a pre-owned marketplace (Börse), accessories via the Hannes Camper Shop, a Family Club membership, and a podcast. The company operates on a franchise model with stations across 20+ German cities plus Austria.

Differentiator

Problem solved

Functional benefit

Products and services

• Hannes Basic 60 Budget-category panel van (Kastenwagen) camper approximately 6m in length with transverse bed layout, minimum 120 PS engine, including gas, dishes, and camping furniture; vehicles are kept to a maximum age of 3 years. Target: price-conscious leisure travelers.
• Hannes Basic 64 Budget-category panel van camper approximately 6.4m in length with longitudinal bed layout, minimum 120 PS, maintained in excellent condition with full equipment package. Target: price-conscious travelers needing extra length.
• Hannes 60 Compact camper van approximately 6m in length based on the HCV 60 / VIICA 60 platform; 140 PS with standard awning and tow hitch, transverse beds, open-space interior, radio with Bluetooth. Target: standard leisure travelers and couples.
• Hannes 64 (Großer Hannes) Larger camper van approximately 6.4m based on HCV 64 / VIICA 64 platform; 140 PS with tow hitch, standard awning, large storage compartment, radio with Bluetooth, longitudinal beds, and powerful heating. Target: standard travelers needing more space.
• Hannes 60 Automatik Automatic transmission variant of the Hannes 60 (HCV 60 or VIICA 60); 140 PS with automatic gearbox, boutique-hotel style interior, diesel heating, tow hitch, standard awning, transverse beds, navigation, and rear-view camera. Target: travelers preferring automatic transmission.
• Hannes 64 Automatik Automatic transmission variant of the Hannes 64 (HCV 64 / VIICA 64); 140 PS with automatic gearbox, boutique-hotel style interior, diesel heating, tow hitch, standard awning, longitudinal beds, navigation, rear-view camera, large rear garage. Target: travelers preferring automatic and extra space.
• Hunde Hannes 60 Pet-friendly variant of the Hannes 60 (HCV 60 / VIICA 60) designed for travelers with dogs; 140 PS, standard awning, tow hitch, transverse beds, open-space interior, radio with Bluetooth, navigation, and rear-view camera. Target: dog owners.
• Hunde Hannes 64 Pet-friendly variant of the Hannes 64 (HCV 64 / VIICA 64) for travelers with dogs; 140 PS, 6.4m length, tow hitch, powerful heating, large rear garage, longitudinal beds, cruise control. Target: dog owners needing more space.
• Familien Hannes 60 Family-oriented Hannes 60 (HCV 60 / VIICA 60) equipped with a pop-top roof (Aufstelldach); offers 4 sleeping and seating places, large interior, large refrigerator, variable interior layout, open-air feeling, and high self-sufficiency. Target: families with children.
• Familien Hannes 64 Family-oriented larger Hannes 64 (HCV 64 / VIICA 64) with pop-top roof (Aufstelldach); provides 4 sleeping and seating places, large interior, large refrigerator, variable layout, open-air feeling, and high self-sufficiency. Target: larger families on extended trips.
• Stern Hannes 60 (VIICA 60 S) Premium compact model at 5.9m, always equipped with automatic transmission; features the best chassis in its class, MBUX multimedia system, gas-free cooking via induction, tow hitch, bathroom with swivel function, and bed with lounge function. Target: premium leisure travelers.
• Complete Rental Package (Vollpaket) Standard inclusion package bundled with every rental covering full comprehensive insurance (Vollkasko with €1,500 deductible and Teilkasko with €500 deductible), full fuel tank at handover, thorough introduction and test drive, gas, dishes, camping furniture, and second driver included; vehicles are drivable with a standard Class B driving license. Target: all rental customers.
• Security Packages (Sicherheitspakete) Optional insurance and security packages offering different levels of coverage and protection for the rental vehicle, allowing customers to adjust deductible levels. Target: rental customers seeking extra protection.
• Camper Purchase (Hannes Camper Vans) Opportunity to purchase a Hannes Camper or VIICA VANS vehicle directly; used vehicles available with high-quality fittings, equipment, and service packages similar to the rental fleet. Target: consumers wanting to own a camper van.
• Hannes Camper Shop Online shop selling accessories, equipment, and camping-related merchandise for Hannes Camper customers. Target: current and prospective Hannes Camper customers.
• Family Club Membership Exclusive membership program for Hannes Camper customers offering benefits, discounts, and special offers for repeat customers and those planning future trips. Target: returning Hannes Camper customers.

Quantifiable outcome

• Vehicles maintained to max 3 years old with minimum 120-140 PS

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• VIICA VANScoreTechnology or IntegrationVIICA VANS supplies camper vans to Hannes Camper under the HCV/VIICA brand naming convention. Models include VIICA 60 and VIICA 64 variants, as well as the premium VIICA 60 S (Stern Hannes). This appears to be a core supply/technology partnership for the vehicle fleet.
• Franchise PartnerscoreChannel Partner/ Reseller/ DistributorIndependent franchise operators run stations under the Hannes Camper brand across Germany and Austria. Partners use standardized Hannes Camper systems, processes, and branding. The company actively recruits 'Franchisepartner' (franchise partners) and 'Vorteilspartner' (advantage partners).

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hymer: Hymer is a leading German motorhome and caravan manufacturer with a rental arm operating across Europe. Comparable product category with deep expertise in DACH RV customers, though primarily a manufacturer rather than rental-first operator.

Direct peers

• roadsurfer: roadsurfer is a Munich-based campervan rental company offering a similar modern Kastenwagen fleet with comparable 'premium vanlife' positioning, multiple station locations across Germany and Europe, and integrated booking - directly competing with Hannes Camper in the same German market for the same customer segment.
• McRent: McRent is Europe's largest motorhome rental company headquartered in Germany, operating a large fleet across many European stations. Directly comparable product category (RV/campervan rental), direct overlapping DACH customer base, and similar station-based distribution model.
• Yescapa: Yescapa is a leading peer-to-peer RV and campervan rental marketplace in Europe with strong DACH presence. Competes with Hannes Camper for the same German leisure-traveler segment, though via a marketplace model (private owners listing vehicles) rather than owned fleet.
• Paul Camper: Paul Camper is a German-headquartered peer-to-peer RV sharing platform operating across Europe. Direct overlap in DACH campervan rental demand, serving the same target customers with a similar value proposition of camper road-trip holidays.
• CamperDays: CamperDays is a German-based campervan rental aggregator offering booking across multiple operators across Europe. Operates in the same DACH market with overlapping customer-facing booking experience, though as an aggregator rather than a fleet-owning rental operator.
• Indie Campers: Indie Campers is a Portugal-headquartered campervan rental company with rapidly expanding European station network including Germany and Austria. Directly comparable fleet-based rental model and overlapping European road-trip customer base.

Emerging players

• Goboony: Goboony is a European peer-to-peer motorhome sharing platform with presence in Germany and the Netherlands. Competes for the same consumer segment seeking campervan holidays but operates an inventory-light marketplace model rather than owned fleet.

Regional players

• Touring Cars: Touring Cars is an RV rental operator with strong European footprint across multiple countries. Operates in adjacent Western European RV rental market with similar product offering though different geographic emphasis than Hannes Camper's DACH focus.
• Star-Rent: Star-Rent is a German campervan and motorhome rental company operating multiple stations in Germany. Comparable direct fleet-based rental business serving the same German holiday-traveler customer base with similar premium Kastenwagen products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC2IajrgYeAr2QvFvh-POgYQ
• Facebookfacebook.com/HannesCamperGmbH
• Instagraminstagram.com/hannescamper
• Pinterestpinterest.de/HannesCamper

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hannes Camper