What Roxy & Rich inc does

Roxy & Rich Inc. is a privately-held Canadian specialty food colorants manufacturer, founded in 2011 by Roxane Caciuc and Richard Dufour and headquartered in Blainville, Quebec. The company develops, produces, and distributes a portfolio of over 500 edible food colorants across 15 collections, addressing cakes, cookies, chocolates, pastries, and — more recently — beverages. Core technologies are micro-layering, micro-encapsulation, and micronization applied to food-grade colorants on mica particles; these underpin signature branded products such as FONDUST® (a water-soluble microencapsulated colorant for low-water-content foods), Lustre Dust (64 metallic/pearlescent colors), Sparkle Dust, Petal Dust, Gel Food Colourings, three Cocoa Butter collections (Natural, Gemstone, Artist), Chocolate Cake Drip, and SPIRDUST® (beverage shimmer powder).

The business operates a hybrid go-to-market: direct-to-consumer e-commerce from its Quebec facility shipping to Canada only, complemented by a network of trusted retailers and a formal global distributor partnership program for cake, pastry, and chocolate supply businesses. Pricing is unit-based at premium CAD price points (CAD $4.99–$479.99), with free Canadian shipping on orders above CAD $100. The company targets a horizontal segmentation of professional pastry chefs and cake decorators (primary), chocolate makers, cookie and confectionery decorators, the beverage industry, and home bakers. Customer evidence comprises an ambassador network of internationally recognized cake and chocolate artists, and certifications include Kosher, vegan (most products), gluten-free, lactose-free, nut-free, plus Health Canada, FDA (most products), and EU food safety compliance. Roxy & Rich is founder-owned with no disclosed external funding, no disclosed headcount, no disclosed revenue, and no AI/ML capabilities identified in the source data.

Name

Roxy & Rich inc

Legal name

Roxy & Rich Inc.

Website

https://roxyandrich.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Roxy & Rich Inc. is a Quebec-based, founder-owned manufacturer of over 500 edible food colorants across 15 collections — including FONDUST®, Lustre Dust, Sparkle Dust, Cocoa Butter lines, and SPIRDUST® — serving professional pastry chefs, cake decorators, chocolate makers, and home bakers via DTC e-commerce, retailers, and a global distributor network.

Ownership category

akta.pro rank

Product category

Edible Food Colorants

NAICS

Sugar and Confectionery Product Manufacturing (3113), Chocolate and Confectionery Manufacturing (31135)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Sugar & Confectionery Products (2060)

akta.pro primary industry

Bakery Fillings, Icings & Decorations Manufacturing (AFAKAAAH)

akta.pro secondary industries

Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD), Pastry, Cakes & Desserts Wholesale (AFAIAFAB)

Keywords

• Edible food colorants
• Cake decorating supplies
• Confectionery colour powders
• Cocoa butter pigments
• Beverage shimmer dust

Headquarters

HQ city

Sainte-thérèse-de-blainville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Direct E-commerce Sales: The company sells directly to consumers through their website roxyandrich.com. Consumers can order products directly for quick, easy, and secure online shopping.
2. Retail and Distributor Sales: Products are available through a network of trusted retailers and distributors in the cake, pastry, and chocolate supply industry. Businesses can apply to become official distributors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Roxy & Rich develops, manufactures, and distributes a portfolio of more than 500 edible food colorants across 15 collections for confectionery and pastry applications. The product lineup includes microencapsulated and micronized powder colorants (FONDUST®, Lustre Dust, Sparkle Dust, Petal Dust, Fat Dispersible Dust, Water Soluble Dust), gel colorings, three collections of coloured cocoa butters, flowing Chocolate Cake Drip products, and SPIRDUST® beverage shimmer powders. These are sold to professional pastry chefs, cake decorators, chocolate makers, bar and event professionals, and home bakers through direct e-commerce, retailers, and distributor partners.

Product overview

Roxy & Rich is a food colouring manufacturer offering a diverse portfolio of edible colouring products for confectionery and pastry applications. The product lineup includes multiple powder-based colourants (FONDUST®, Lustre Dust, Sparkle Dust, Petal Dust, Fat Dispersible Dust, Water Soluble Dust), gel colourings, and cocoa butters across three collections (Natural, Gemstone, Artist). The company also offers specialty products like Chocolate Cake Drip (flowing dessert chocolates) and SPIRDUST® (shimmer powder for beverages). Products serve professional pastry chefs, cake decorators, chocolate makers, and home bakers, with colourant technologies including microencapsulation, micro-layering, and micronization for enhanced performance.

Differentiator

Problem solved

Functional benefit

Brands

• FONDUST®: A microencapsulated food colouring for colouring foods with very low water content, water-soluble, highly concentrated, and UV-resistant
• Lustre Dust
• Sparkle Dust
• Chocolate Cake Drip
• Cocoa Butter - Gemstone Collection
• Cocoa Butter - Natural Collection
• Cocoa Butter - Artist Collection
• Gel Food Colourings
• Petal Dust
• Natural Fat Dispersible Dust
• SPIRDUST®

Products and services

• FONDUST® Microencapsulated food colouring designed for colouring foods with very low water content. Water-soluble, highly concentrated, and UV-resistant. Used for fondant, sugar work, almond paste, royal icing, buttercream, cake mix, macarons, decorating gel, and candy.
• Lustre Dust Metallic and brilliant finish powders providing a thin layer of food colouring on mica particles, available in 64 colours including pearlescent finishes. Can be used dry or mixed with water, alcohol, or lemon extract.
• Sparkle Dust Fine, shiny glitter pieces for adding a sparkling finish, offering 65 colours including pearl finishes using mica particles coated with food colour. Can be used dry or with water, alcohol, or lemon extract.
• Petal Dust (Hybrid Petal Dust) Water-soluble dust designed for dry brush application containing microcapsules of liquid colour that activate upon brushing and transform into paint when mixed with water. Includes 115 colours for realistic detailing.
• Gel Food Colourings Gel-based food colourings for colouring buttercream, chocolate, fondant, waffle mix, homemade ice cream, and more. Vegan and Kosher certified with no aftertaste or colour fading.
• Chocolate Cake Drip Flowing chocolates for desserts in vibrant colours. Made without palm oil or by-products, made with maple sugar, ready in 15-30 seconds. Can be applied on cakes, cookies, ice cream, and more.
• Cocoa Butter — Natural Collection Brightly natural coloured cocoa butter made with 100% natural fat-dispersible colorants from vegetal sources. Pre-tempered, available in 10 colours. Can be used in chocolate molds or airbrushed, painted, or applied with fingers.
• Cocoa Butter — Gemstone Collection Coloured cocoa butters using fat-dispersible colours combined with shimmering powder to create a brilliant, sparkling finish. Used in chocolate molds or applied via airbrush, brush, or fingers.
• Cocoa Butter — Artist Collection Cocoa butters containing 100% fat-soluble colours for creating colourful masterpieces. Can be used in chocolate molds or directly on molded chocolate using airbrush, brush, or fingers.
• SPIRDUST® Shimmer powder specifically designed for cocktails, mocktails, beers, wines, and spirits. 100% edible; 1.5g can make up to 45 glasses sparkle. Available in 17 colours and 3 sizes. Does not change taste or colour teeth.
• Natural Fat Dispersible Dust 100% natural, fat-dispersible colouring powders made from plant extracts encapsulated in rice protein concentrate. Perfect for chocolate coatings, buttercream, candies, and pastries while limiting colour bleeding. Without titanium dioxide (except Natural White).
• Fat Dispersible Dust Oil-soluble colouring powders for colouring products with oil base such as chocolate, buttercream, and confectionery coatings. Limits colour migration when multiple shades are adjacent. Without E171 except white.
• Water Soluble Dust Water-soluble colouring powders for colouring foods with water base. Perfect for sugar work, macarons, pastillage, frostings, cakes, and creams. Highly concentrated — can colour 1 litre of solution with just a few grams.
• Chocolate Cake Drip Kit Bundle of 6 x 75g Chocolate Cake Drip products. Made with maple sugar, ready in 30 seconds, and easy to use for decorating cakes, cookies, and ice cream.
• SPIRDUST® Kit Kit containing multiple SPIRDUST® units in various sizes (7x1.5g, 10x1.5g, or 20x1.5g). Allows for sparkling cocktails, mocktails, beers, wines, and spirits.

Quantifiable outcome

• FONDUST® finalist for Best Product at Cake Master Award 2015
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Trusted Retailers NetworkcoreChannel Partner/ Reseller/ DistributorRoxy & Rich has established relationships with trusted retailers who offer their product lines. These retailers help answer customer questions about Roxy & Rich coloring products. The Find a Retailer page on the website lists participating retailers.
• Distributor PartnerscoreChannel Partner/ Reseller/ DistributorRoxy & Rich partners with distributors specializing in the distribution of cake, pastry, and chocolate supplies. Businesses can apply online to become official distributors. The company claims to have more than 500 edible colorants and 15 collections distributed through these partners.
• King CommunicationsminorOthersWebsite development and digital marketing agency that designed and maintains the Roxy & Rich website.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Americolor: Americolor is a leading manufacturer of professional gel food colorings for cake decorators and bakers. Directly comparable to Roxy & Rich in core gel colorants and decorating dusts, serving the same pastry chef and cake decorator customer base with similar B2B and DTC distribution.
• Colour Mill: Colour Mill produces oil-based and water-based food colorings targeted at cake decorators and bakers, with a strong direct-to-consumer brand and global social presence. Closely comparable product portfolio (fat- and water-soluble dusts/gels) and influencer-driven marketing approach.
• Magic Colours: Magic Colours manufactures powdered and dust food colorings for cake and chocolate decoration, with a global distributor footprint similar to Roxy & Rich. Direct overlap in fat- and water-soluble dusts for pastry and chocolate applications.
• The Sugar Art: The Sugar Art sells color dusts, edible glitters, and decorating tools direct-to-consumer to cake decorators and sugar artists. Directly comparable assortment of luster, sparkle, and petal dusts aimed at the same SMB and home decorator customer.
• Chefmaster: Chefmaster is a long-established manufacturer of professional food colorings (gel, liquid, airbrush) for bakeries and cake decorators. Overlaps with Roxy & Rich's gel colorings and decorating dusts, and serves the same professional pastry and cake decorating segments through specialty retail and food service channels.
• Bakell: Bakell is a US-based supplier of edible glitters, dusts, and decorative food colorings, selling primarily through e-commerce to cake decorators and mixologists. Closely comparable to Roxy & Rich's Sparkle Dust and SPIRDUST® cocktail shimmer lines.

Broad incumbents

• Wilton Brands: Wilton is the dominant US-based baking decoratives brand, selling a broad portfolio of colorings, sprinkles, and decorating supplies through mass retail. Comparable as an incumbent in the broader cake-decorating colorants category, though much larger and operating in mass-market channels where Roxy & Rich is not present.
• Decopac: Decopac specializes in edible cake decorations and images sold primarily through grocery and bakery channels. Comparable as an incumbent in cake decoration supplies but with a different go-to-market model (B2B bakery programs) versus Roxy & Rich's decorator-centric DTC and distributor model.
• Sensient Technologies: Sensient is a global, publicly-traded manufacturer of natural and synthetic food colors serving industrial food and beverage manufacturers. Overlaps with Roxy & Rich at the food colorant level but serves primarily B2B industrial customers rather than artisan decorators.

Regional players

• LorAnn Oils: LorAnn Oils produces specialty baking ingredients including food colorings and flavorings, primarily distributed in North America through baking supply retailers. Comparable as a baking-ingredient brand but more US-focused with broader flavor/extract portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@roxyrich5831
• Facebookfacebook.com/RoxyAndRich
• Instagraminstagram.com/roxyandrich

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roxy & Rich inc