What Sense Bank Jsco does

Sense Bank JSC (Акціонерне товариство «Сенс Банк») is a systemically important Ukrainian commercial bank operating under National Bank of Ukraine License No. 61, headquartered in Kyiv. The bank delivers retail, SME, and corporate banking services through a hybrid distribution model that combines a physical branch network with the digital-first Sense SuperApp mobile platform, supplemented by Sense Business Online for corporate clients and the Sense-Pay payment service. The institution was rebranded from Alfa-Bank Ukraine in December 2022 and serves as a primary dealer for Ukrainian government war bonds (OVDPO), enabling clients to purchase UAH, USD, and EUR-denominated bonds via the SuperApp with yields up to 17% annually and tax-free income.

The product portfolio spans three card tiers (White, Black, Graphite) with interest-bearing balances and Sense Hub coworking access, the 11-tier Cash'u Club loyalty program with up to 6% cashback in selectable categories and merchant partner network, government-supported mortgage lending via the єОселя program at 3% to 7% rates, consumer loans up to 1,500,000 UAH, auto loans, education loans, the Дія.Картка state payment card, TRY youth card with parental controls, and Sense Сім'я family banking linking up to five cards to one account. Distribution partners include EasyPay and City24 terminals, merchant partners (Artline, Comfy, Auchan, Apple Center) for instant installment at 0.01%, and developers (TRIIINITY, Kovaliska, Blago) for mortgage origination, with technology infrastructure built on Visa and Mastercard payment networks and Diia government identity integration.

Revenue is generated primarily through net interest margin on consumer, mortgage, and auto lending against deposit funding (deposit rates 4%-13.50%, lending rates up to 49%), supplemented by card interchange and merchant acquiring fees, premium card maintenance fees (50-500 UAH/month), OVDPO bid-ask spreads and primary dealer economics, and revenue sharing from Cash'u Club merchant partners. Customer segments are diversified across retail individuals, SMEs, corporate clients, premium banking (400,000+ UAH savings), families, and the youth segment, with branch and self-serve delivery supplemented by dedicated relationship managers for premium and corporate tiers.

Name

Sense Bank Jsco

Legal name

Акціонерне товариство «Сенс Банк» (АТ «Сенс Банк»)

Website

https://sensebank.ua

Company type

Private

Founded year

1992

Operating status

Operating

Short description

Sense Bank is a systemically important Ukrainian bank offering retail, SME, and corporate banking through its Sense SuperApp, branch network, and primary dealer position in government war bonds (OVDPO), serving individuals, families, businesses, and premium clients across Ukraine.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Commercial Banking (522110)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industries

Retail-focused Neobanks (Mass Market) (FSABAFAA), SME Trade Finance & Working Capital (LCs, Guarantees, Receivables) (FSABABAF)

Keywords

• Retail banking services
• Corporate banking solutions
• Digital banking platform
• Consumer lending products
• Government bond trading

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Interest Income from Credit Products: Primary revenue stream from consumer lending including cash loans (0.01%-49% APR), auto loans, mortgages via єОселя program (3%-10% rates), credit cards, and installment programs (Легка розстрочка, Моментальна розстрочка)
2. Deposit Operations and Savings Products: Interest paid to depositors on various deposit products (4%-13.50% rates). Revenue generated from spread between lending rates and deposit rates offered.
3. Card Transaction Fees and Commissions: Interchange fees from debit and credit card transactions, merchant acquiring fees from POS-terminal network, and annual/monthly card maintenance fees (50-500 UAH for premium packages)
4. Dealer Operations and OVDPO Trading: Revenue from acting as primary dealer for government war bonds (ОВДП). Commission-free bond trading for clients; bank profits from bid-ask spreads and primary auction access as designated primary dealer.
5. Premium Banking Services: Revenue from premium card packages (Black, Graphite) with higher maintenance fees and exclusive services including Personal Service with dedicated relationship managers for clients with 400,000+ UAH savings or 200,000+ UAH credit.
6. Partner Merchant Revenue Sharing: Revenue share arrangements with Cash'u Club partners where bank receives commission from partner merchants for directing customer traffic and promotional campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels8 records

Core offering

Sense Bank Jsco is a systemically important Ukrainian bank offering a comprehensive suite of retail and corporate banking products through its digital-first Sense SuperApp platform and physical branch network. Core offerings include tiered debit and credit card packages, consumer cash loans, auto loans, mortgages under the state єОселя program, government war bond (OVDP) trading as a primary dealer, multi-currency deposits, and corporate settlement and cash management services for SMEs and large corporates. The bank operates the Cash'u Club loyalty program with up to 6% cashback and serves as a state payment card (Дія.Картка) issuer for government disbursements.

Product overview

Sense Bank is a systemically important Ukrainian bank offering a comprehensive digital banking platform (Sense SuperApp) supplemented by physical branch network and premium services. The core product ecosystem centers on Sense SuperApp for all digital banking operations, Cash'U Club multi-tiered loyalty program with up to 6% cashback across customizable categories, and a full range of banking products including debit cards (White, Black, Graphite, TRY), credit cards (Red 2.0, Red Cash, Вигода, ATБ), consumer loans, auto loans, mortgages via the state єОселя program, and various deposit products (Прибутковий, Лояльний, Швидкий, Ощадний). Business offerings include Sense Business Online, Sense-Pay corporate settlement services, and Sense Hub coworking spaces. Key differentiators include integrated military bond purchases (OVDP), Дія.Картка government payment integration, installment programs (Легка and Моментальна розстрочка), and family banking with parental controls (TRY, Sense Сім'я).

Differentiator

Problem solved

Functional benefit

Brands

• Sense SuperApp: Digital banking mobile application providing full banking services including payments, transfers, currency exchange, investments, and loyalty programs
• Cash'U Club
• Sense Hub
• Sense Club
• Sense Business Online
• Sense-Pay

Products and services

• Sense SuperApp

Quantifiable outcome

• Up to 6% cashback in selectable categories
• +5 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

25 partnerships are on record, tiered core and minor.

• TRIIINITY (SEVEN HILLS Development Group)coreStrategic or Co-development PartnerReal estate developer partner for єОселя mortgage program. TRIIINITY develops residential projects and is accredited by Sense Bank for property financing under the government mortgage program. Jointly markets mortgage products to prospective homebuyers.
• Kovaliska (Ковальська)coreStrategic or Co-development PartnerMajor Ukrainian construction company partnered with Sense Bank for єОселя mortgage program. Accredited property developer enabling customers to purchase apartments with government-subsidized mortgages.
• Blago DevelopercoreStrategic or Co-development PartnerReal estate development company accredited for єОселя mortgage financing. Partners with Sense Bank to offer homebuyers access to government-subsidized mortgage rates.
• PrestigeBudminorStrategic or Co-development PartnerResidential developer partner for єОселя mortgage program offering properties eligible for government-subsidized home loans.
• Lutsk House Building Plant (Луцький домобудівельний комбінат)minorStrategic or Co-development PartnerConstruction company providing residential properties for єОселя mortgage program, enabling regional homebuyers to access government-subsidized financing.
• ЖК Palmira CityminorStrategic or Co-development PartnerResidential complex (Palmira City) partnered with Sense Bank for єОселя mortgage program. Customers can purchase apartments in this development using government-subsidized loans.
• Cash'u Club Partner MerchantscoreGTM or Marketing PartnerExtensive network of merchant partners including WOG (fuel), Samsung Experience Store, Yves Rocher, Love You (jewelry), MINK (beauty services), Sushiya (restaurants), Englishdom (education), Robinzon (tourism), AMEDA (healthcare clinics). Partners provide exclusive cashback rates of 3%-15% to Cash'u Club members.
• WOG (Network of Fuel Stations)coreGTM or Marketing PartnerMajor fuel retail network partnered with Cash'u Club loyalty program. Sense Bank cardholders receive 3%+ enhanced cashback at WOG stations as part of the loyalty program.
• Samsung Experience StoreminorGTM or Marketing PartnerElectronics retailer partner offering 3% enhanced cashback for Cash'u Club members. Joint promotions and exclusive offers for Sense Bank customers.
• MEGOGOminorGTM or Marketing PartnerStreaming service partner offering Sense Bank cardholders free access to football championship broadcasts as promotional benefit.
• ROZETKAminorGTM or Marketing PartnerUkrainian online marketplace partner offering promotional cashback deals for Cash'u Club members, including up to 200 UAH discount campaigns.
• YABLUKAminorGTM or Marketing PartnerRetail partner offering 5% enhanced cashback for Cash'u Club members. Joint promotional campaigns drive customer engagement.
• Artline (Computer Retailer)coreChannel Partner/ Reseller/ DistributorComputer and electronics retailer offering instant installment plans (Легка розстрочка) to Sense Bank cardholders. 0.01% annual rate for 3-24 months on purchases.
• Comfy (Electronics Retailer)coreChannel Partner/ Reseller/ DistributorMajor electronics retailer partner for installment and consumer financing. Offers Легка розстрочка and Моментальна розстрочка options to Sense Bank customers.
• Auchan UkrainecoreChannel Partner/ Reseller/ DistributorHypermarket chain partnered for installment purchases via Легка розстрочка. Sense Bank cardholders can purchase goods with 0.01% annual installment rates.
• Apple Center (Apple Room)minorChannel Partner/ Reseller/ DistributorAuthorized Apple retailer offering installment purchases to Sense Bank customers. Joint promotional campaigns for Apple products.
• Dobrobut Medical NetworkminorChannel Partner/ Reseller/ DistributorMedical clinic network partnered for healthcare-related installment purchases. Medical services available via Легка розстрочка for eligible procedures.
• Ministry of Finance of UkrainecoreStrategic or Co-development PartnerGovernment partner enabling Sense Bank to serve as primary dealer for government war bonds (ОВДП). Bank offers clients access to purchase these securities with tax-free returns up to 17% annually.
• National Bank of Ukraine (NBU)coreStrategic or Co-development PartnerCentral bank regulator and depository for OVDPO securities. Provides licensing, oversight, and depository services enabling Sense Bank's war bond operations.
• Deposit Guarantee Fund of Ukraine (ФГВФО)coreStrategic or Co-development PartnerState fund guaranteeing client deposits up to 100% during martial law. Sense Bank is member №048 registered since September 2, 1999. Critical trust-building partnership.
• Visa InternationalcoreTechnology or IntegrationPayment network partner enabling Visa-branded cards (Visa Rewards, Visa Signature, Visa Infinite). Provides payment processing infrastructure and card network services.
• Mastercard WorldwidecoreTechnology or IntegrationPayment network partner enabling Mastercard-branded cards (Mastercard World Debit, Black Edition, World Elite). Provides global payment processing and card services.
• Exist AssistanceminorGTM or Marketing PartnerPremium partner offering 15% discount to Personal Service clients. Automotive parts and services partner.
• Sushi IconsminorGTM or Marketing PartnerRestaurant partner offering 10% discount to Personal Service clients with promo code SENSE.
• KIMSminorGTM or Marketing PartnerBeauty and wellness partner offering 30% discount on first order for Personal Service clients.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Raiffeisen Bank Ukraine: Austrian-headquartered Raiffeisen Bank International subsidiary in Ukraine; full-service retail, SME, and corporate bank. Comparable product breadth, FX/trade-finance capabilities, and digital investments to Sense Bank.
• FUIB (First Ukrainian International Bank) / PUMB: Privately-held Ukrainian universal bank with full retail, SME, and corporate offering; recently rebranded away from Russian-linked parentage. Closely comparable to Sense Bank on franchise mix, customer segments, and post-Russian rebrand trajectory.
• PrivatBank: Largest Ukrainian universal bank by retail customer base; operates Privat24 mobile app, full retail/SME/corporate franchise, and government-payment programs. Closest direct competitor to Sense Bank in mass-market consumer banking.
• UkrSibbank (BNP Paribas Group): Universal Ukrainian bank owned by BNP Paribas; offers retail, SME, and corporate banking with significant digital and premium-segment investment. Competes head-to-head with Sense Bank for affluent retail and SME customers.
• OTP Bank Ukraine: Hungarian-headquartered OTP Group subsidiary; full-service Ukrainian bank with strong retail and SME franchise. Comparable consumer-credit and digital-banking positioning relative to Sense Bank.
• Credit Agricole Ukraine: Ukrainian subsidiary of Crédit Agricole Group; serves retail, SME, and corporate segments with European-grade digital and treasury capabilities. Comparable to Sense Bank on corporate cash management and FX products.
• Universal Bank JSC (monobank): Ukraine's leading digital-first neobank; product-led growth via mobile app, no branch network, premium card packages (IRON, MAX, etc.), heavy focus on cashback and merchant partnerships. Closest pure-play analog to Sense Bank's SuperApp-led strategy.

Broad incumbents

• Oschadbank: State-owned Ukrainian universal bank and the largest by branch network; dominant in government payments, salary projects, and large corporate banking. Overlaps with Sense Bank on retail and government-program distribution but at much larger scale and slower digital cadence.

Emerging players

• Tinkoff Bank (T-Bank): Russia's leading digital-first neobank with a mobile-first, branchless model, cashback ecosystem, and primary focus on consumer lending. Operates in a different geography, but is a useful architectural benchmark for Sense Bank's SuperApp-led, cashback-driven strategy.

Others

• Alfa-Bank (Russia): Former parent group of Sense Bank prior to the 2022 Ukrainian rebrand. Useful contextual reference for understanding historical franchise and product DNA, but not a current operating peer due to the divestment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sense Bank Jsco