Rachael Does Design

What Rachael Does Design does

Rachael Does Design is a sole-trader brand and website design studio founded in June 2021 by Rachael Lyons and registered in England and Wales, headquartered at 26 Millfield Park, Golborne, Warrington. The firm targets UK small business owners, solopreneurs, and growing businesses needing professional visual identity, brand strategy, and conversion-oriented websites. Core services are four project-based packages: Strategic Brand Design, combined Branding and Website Design, standalone Website Design (delivered with an SEO-first process), and Brand and Website Audits; these are complemented by day-rate 'Design Days' for ongoing client work and a free 30-minute consultation that serves as the primary sales-conversion funnel.

The operating model is intentionally constrained: the studio is operated by a single practitioner on a school-hours schedule with 14 weeks of annual leave, with no employees and no external funding. Go-to-market mixes direct sales (consultation-led custom project quotes), community building ('Brunch & Brand' workshops in the North West UK), and a lightweight product-led layer through a Wix-hosted digital products shop selling workbooks, the £37 Website Audit Guide, and the £65 Seven Steps to SEO Success, with a free Brand Essentials DIY Audit functioning as a top-of-funnel lead magnet. Marketing is primarily organic: an Instagram presence (@rachaeldoesdesign_), an educational blog, SEO-targeted location pages, a Flodesk newsletter, and published case studies citing client outcomes such as doubled sales targets and 90% of new student enquiries sourced from a redesigned website.

The technology stack is entirely off-the-shelf SaaS and carries no proprietary technology: the website, e-commerce checkout, and payment processing run on Wix (with Apple Pay, Google Pay, and GoCardless integrations); email runs on Flodesk; analytics on Google Analytics. The defensible assets are therefore not technical but reputational and methodological, centred on the founder's personal brand, the 'Three C's of Branding' (Clarity, Consistency, Constancy) framework, and a portfolio of more than 50 completed projects across diverse SMB verticals including pet services education, cleaning, retail/gifts, removals, events, and coaching.

Name

Rachael Does Design

Legal name

Rachael Lyons - Trading as Rachael Does Design

Website

https://rachaeldoesdesign.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Brand & Website Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Brand design services
• Website design services
• Visual identity design
• Brand strategy consulting
• SEO web design

Headquarters

HQ city

Warrington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Brand & Website Design Services: Full-service branding and website design packages for small businesses. Includes strategic brand design, branding and website combined packages, website design with SEO-first approach, and brand/website audits.
2. Digital Products: Downloadable resources including workbooks, checklists, and guides sold through the website's resource hub. Products include Website Audit Guide at £37, Seven Steps to SEO Success at £65, and free Brand Essentials DIY Audit.
3. Complimentary Consultation: Free 30-minute consultation call to attract prospects and discuss project needs before conversion to paid services.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Rachael Does Design is a sole-trader brand and website design studio based in Warrington, UK, delivering strategy-led visual identities, SEO-first website design, brand and website audits, and Design Days retainer support for small businesses. The studio also sells downloadable digital products (a free Brand Essentials DIY Audit workbook, a £37 Website Audit Guide, and a £65 Seven Steps to SEO Success checklist) and runs Brunch & Brand community workshops in the North West England region.

Product overview

Rachael Does Design is a strategic brand and website design studio offering services to small businesses in the UK. The core offering consists of four main service packages: Strategic Brand Design (visual identity creation with brand guidelines), Branding and Website Design (full transformation combining brand and website), Website Design (SEO-first conversion-focused websites), and Brand and Website Audit (analysis and recommendations). Additional services include Design Days for ongoing brand support, a free Complimentary Consultation for prospective clients, and Brunch and Brand Events (educational workshops). The company also offers a digital products shop including a free Brand Essentials DIY Audit workbook, a paid Seven Steps to SEO Success checklist (£65), and a Website Audit Guide (£37). The portfolio includes case studies across various industries including dog grooming academies, cleaning services, baby gifts, and coaching businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Brand Design Strategy-led visual identity design including logos, colour palettes, typography, and brand guidelines that help small businesses stand out in crowded markets. Delivered as a custom service package for UK small business owners.
• Branding and Website Design Full brand and website transformation package combining strategic branding with SEO-first website design, built to convert visitors into clients. Sold as a custom-quoted project following a complimentary consultation.
• Website Design Strategic, SEO-first websites built to convert visitors into customers with clear calls to action and mobile-friendly design. Sold as a custom project to small business clients.
• Brand and Website Audit Analysis of an existing brand and website to identify strengths, weaknesses, and areas for improvement, delivered with actionable recommendations for small businesses.
• Design Days Ongoing brand design support sold on a day-rate basis to existing clients to keep branding fresh, add seasonal assets, and make website updates without commissioning a full new project.
• Complimentary Consultation Free 30-minute consultation call for prospective clients to discuss their business needs and next steps before committing to a paid brand or website design project.
• Brunch and Brand Events In-person and online workshop events in the North West UK combining brunch networking with brand and business insights for small business owners.
• Brand Essentials DIY Audit Free downloadable workbook guiding users through foundational brand elements including brand promise, brand experience, vision, tone of voice, values, and market research.
• Seven Steps to SEO Success Comprehensive SEO checklist priced at £65, covering text hierarchy, image optimisation, keyword research, meta descriptions, local SEO, internal linking, mobile optimisation, and free SEO tools.
• Website Audit Guide Paid downloadable guide priced at £37 for auditing existing websites, helping business owners identify issues and opportunities for improvement.

Quantifiable outcome

• Over 50 projects completed since 2021
• +3 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Wild Kind PhotographycoreStrategic or Co-development PartnerBrand photographer responsible for professional brand photography used across the Rachael Does Design website and marketing materials. Relationship extends to client referrals and collaborative work.
• Pick of the Bunch CopycoreStrategic or Co-development PartnerCopywriting partner responsible for website copy creation. Essential collaboration for delivering complete brand and website projects.
• Social by NaominorStrategic or Co-development PartnerSocial media content creator producing Instagram reel content for the business.
• Your Business LoungeminorStrategic or Co-development PartnerSocial media marketing education and resources provider who taught social media selling strategies.
• The Good Girl ClubminorStrategic or Co-development PartnerWellness/boundaries coaching helping with personal boundaries in business.
• 3 Little Birds FinanceminorStrategic or Co-development PartnerAccounting services provider handling financial management and HMRC compliance.
• Katie Sheach ConsultingcoreStrategic or Co-development PartnerBusiness consultant who helps with business structure, goal-setting, and accountability. instrumental in developing the current flexible business model.
• WixcoreTechnology or IntegrationWebsite platform provider powering the Rachael Does Design website with integrated checkout, payment processing, and site management capabilities.

Scale indicators4 records

Recent moves5 records

Direct peers

• Studio Cotton: UK-based brand and website design studio serving small businesses and entrepreneurs with strategy-led brand identity and web design services — directly comparable offering, customer base, and geography to Rachael Does Design.
• The Brand Stylist: UK-based branding and design studio serving small businesses with brand strategy, visual identity, and web design — closely matches Rachael Does Design's strategy-led positioning and SMB target customer.
• Savage & Smith: UK-based branding and design agency delivering brand identity, web design, and creative direction for small businesses and startups — comparable offering, customer base, and UK presence.
• Dot Creates: UK small-business branding and Squarespace website design studio founded by Jen Pugh, offering bespoke brand identity, web design, and templates — a directly comparable independent designer competing for the same SMB clients.
• With Grace & Gold: Brand and website design studio serving small businesses and female entrepreneurs, offering brand identity and Showit website design — same product category, customer segment, and service-led model as Rachael Does Design.
• Lacuna Design: Boutique UK branding and website design agency offering strategy-led brand identity and Squarespace website design for small businesses — directly competes in the same niche with comparable service packages and target market.
• Curated Studios: UK creative studio offering brand strategy, brand identity, and web design to small businesses and growth-stage companies — directly comparable service mix and SMB customer focus.

Emerging players

• Hope Design Studio: Independent UK/US-based brand designer offering brand identity and Squarespace website design for small businesses and creatives — directly comparable product offering with an emerging, niche-market focus.
• Floss & Favour: UK-based independent designer offering brand identity and website design for small businesses and creative entrepreneurs — a smaller-scale, emerging peer in the same niche with overlapping service offerings.

Regional players

• Standing Out: Australian brand and website design studio for small businesses, offering strategic brand identity and Squarespace web design — directly comparable service offering but operating in a different geography from the UK-based Rachael Does Design.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rachaeldoesdesign_
• LinkedInlinkedin.com/company/rachael-does-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rachael Does Design