Standing Out Online

What Standing Out Online does

Standing Out Online, LLC is a founder-led personal branding, LinkedIn optimization, and disruptive PR strategy coaching business established in 2009 and operated from Burlington, Colorado Springs, and Stowe, Vermont. The company is built entirely around founder and CEO Kate Paine, a former journalist with over 35 years of experience in PR and marketing, and delivers its services through one-on-one Zoom-based coaching rather than any proprietary software platform. Its core offerings include Personal Brand Development, The LinkedIn Edge (LinkedIn profile optimization), and the Media Impact Program (disruptive PR strategy), packaged into two flagship coaching engagements: a 3-month "Stand Out Online Using LinkedIn" program and a 6-month "Amplify Your Reach By Standing Out Online" VIP program capped at 12 clients per year. Supplementary revenue and brand-building channels include keynote speaking engagements, the Coffee with Kate podcast (60+ episodes), a multi-year content blog, and a LinkedIn Presence Quiz used as a lead-generation tool.

The business model is professional services / premium coaching, monetized through upfront program fees for time-bound engagements with limited intake. Distribution is exclusively direct-to-consumer via free discovery calls and personalized sales outreach; there are no resellers, channel partners, or marketplace listings. Customer segmentation spans service-based entrepreneurs, coaches, speakers, consultants, and corporate executives across SMB, mid-market, and enterprise tiers, with named customers including Julie Miller Davis (productivity training), Debra Roberts (relationship expertise), Ginger Johnson (connectivity), Scott Adams (Colliers International / commercial real estate), and others. The firm is a single-member Vermont LLC with no institutional funding, no parent company, and no disclosed revenue; headcount is 1–10 employees. Strategic positioning is reinforced by media features (Inc., EWN, CEO Weekly, Exeleon, PR Maven) and partnerships with eWomenNetwork, Social Media Examiner, GoalChat, and Schulich School of Business.

Name

Standing Out Online

Legal name

Standing Out Online, LLC

Website

https://standingoutonline.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Standing Out Online is a founder-led personal branding, LinkedIn optimization, and PR strategy coaching business that serves coaches, speakers, consultants, and service-based entrepreneurs through one-on-one 3-month and capped 6-month VIP programs delivered by founder Kate Paine.

Ownership category

akta.pro rank

Product category

Personal Branding Consulting

NAICS

Marketing Consulting Services (541613), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Resume & Professional Branding (CV, LinkedIn, Portfolio) (EDAAAKAB)

akta.pro secondary industry

Author Marketing, PR & Launch Services (Ads, Book Tours, Influencers) (MPAJAJAL)

Keywords

• Personal branding services
• LinkedIn profile optimization
• Executive visibility coaching
• PR strategy consulting
• Online presence strategy

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. One-on-One Coaching Programs: Time-bound coaching engagements delivered via Zoom with weekly meetings. Includes the 3-month 'Stand Out Online Using LinkedIn' program and the 6-month 'Amplify Your Reach By Standing Out Online' VIP program. Revenue generated through upfront program fees for personalized coaching, consulting, and guidance.
2. Media Impact Program: Signature PR coaching program that includes bespoke disruptive PR services, personalized media outreach, strategic narrative crafting, integrated LinkedIn strategy, personal brand development, and media coaching sessions for TV, radio, podcasts, and print interviews

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Standing Out Online, founded by Kate Paine, delivers personal branding, LinkedIn profile optimization, and disruptive PR strategy coaching services for individual coaches, speakers, consultants, and service-based entrepreneurs. The company sells two structured 1-on-1 coaching programs (a 3-month LinkedIn program and a 6-month VIP 'Amplify Your Reach' program limited to 12 clients per year), supplemented by speaking engagements, a podcast, and a free LinkedIn quiz used as a lead-generation tool.

Product overview

Standing Out Online is a personal branding, LinkedIn optimization, and PR strategy coaching and services business operated by Kate Paine. The offering consists of two core consulting services — The LinkedIn Edge (LinkedIn profile optimization) and the Media Impact Program (disruptive PR strategy) — supplemented by speaking engagements and the Coffee with Kate Podcast. Two structured coaching programs extend these services: the 3-month 'Stand Out Online Using LinkedIn' one-on-one program and the 6-month 'Amplify Your Reach By Standing Out Online' VIP coaching program, both of which incorporate personal brand development, done-for-you LinkedIn profile creation, content strategy, and media coaching. The company also offers a free LinkedIn Presence Quiz as a lead-generation tool. The portfolio is unified by personal story-driven branding methodology applied across LinkedIn, media relations, and content channels.

Differentiator

Problem solved

Functional benefit

Brands

• Coffee with Kate: A podcast hosted by Kate Paine featuring interviews with entrepreneurs, thought leaders, and visibility experts.
• Media Impact Program
• LinkedIn Edge
• Amplify Your Reach By Standing Out Online
• Stand Out Online Using LinkedIn

Products and services

• Personal Brand Development Defines what makes each client memorable, credible, and different, and translates that into messaging that feels natural and delivers results. Serves as the foundational offering underpinning the company's coaching programs.
• The LinkedIn Edge (LinkedIn Profile Optimization) Transforms a client's LinkedIn profile from a bland online resume into a lead-generating, credibility-building, and visibility-enhancing digital handshake for service-based entrepreneurs, coaches, consultants, and experts.
• Media Impact Program (Disruptive PR Strategy) Bespoke PR coaching and services guiding clients from best-kept secret to go-to thought leader through personalized media outreach, strategic narrative crafting, integrated LinkedIn strategy, personal brand development, and media coaching for TV, radio, podcast, and print interviews.
• Speaking Services Keynote and breakout session speaking engagements delivered by Kate Paine at women's business events, entrepreneurial conferences, leadership summits, and industry associations, focusing on personal branding, LinkedIn strategy, and visibility topics.
• Stand Out Online Using LinkedIn (3-Month 1-on-1 Coaching Program) 3-month intensive one-on-one live coaching program teaching uncommon LinkedIn marketing strategies to raise online profiles, define personal brands, and generate revenue, including profile optimization, video creation, lead generation, and recommendations strategies.
• Amplify Your Reach By Standing Out Online (6-Month VIP 1-on-1 Coaching Program) Flagship 6-month one-on-one VIP live coaching program focused on unifying messaging and optimizing total online efforts, including done-for-you LinkedIn profile creation, personal brand identification, content creation, video production, PR opportunity generation, and media coaching; limited to 12 clients per year.

Quantifiable outcome

• Clients secure media placements including YouTube TV interviews, magazine covers, and podcast appearances
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• eWomenNetworkcoreStrategic or Co-development Partner · 15 August 2023Kate Paine served as opening speaker at eWomenNetwork International ICON Conference, a major women's business networking organization. She has also done succession planning discussions with eWomenNetwork founders Sandra Yancey and Kym Yancey, indicating ongoing relationship with the organization.
• Social Media ExaminerminorStrategic or Co-development PartnerPhil Mershon, Director of Experience at Social Media Examiner, appeared as guest on Coffee with Kate podcast. Social Media Examiner is a leading social media marketing publication and resource.
• GoalChat/GoalChatLiveminorStrategic or Co-development PartnerMultiple appearances on GoalChat and GoalChatLive podcasts discussing topics including first impressions, rebuilding your image, and adventure themes with host Debra Eckerling.
• Schulich School of Business at York UniversityminorStrategic or Co-development PartnerKate Paine was a guest presenter for the Schulich School of Business at York University, discussing how to identify and tell your story on LinkedIn.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Brand Builders Group: Founded by Patrick LaRocca and Mary Kay Orr, Brand Builders Group is one of the largest dedicated personal-branding coaching companies for thought leaders, speakers, and authors — directly comparable to Standing Out Online's coaching-and-content model targeting the same customer persona.
• Dorie Clark: Dorie Clark is a Duke Fuqua professor and personal-branding strategist who sells coaching, keynotes, and online courses to executives and entrepreneurs — overlapping directly with Standing Out Online's executive and entrepreneur target segments and personal-brand-development offering.
• Julie Solomon: Julie Solomon runs a personal-branding and PR coaching practice for influencers, authors, and entrepreneurs with paid programs and a podcast — directly comparable to Standing Out Online's mix of PR coaching, personal brand development, and content-driven lead generation.
• Erin Claire McCluskey: Erin Claire McCluskey runs a personal-brand coaching business specifically targeting coaches and consultants — a near-identical ICP overlap with Standing Out Online's primary segment of service-based entrepreneurs and coaches.
• Mavens & Moguls (Paige Arnof-Fenn): Paige Arnof-Fenn's Mavens & Moguls is a personal-branding and visibility advisory for executives and entrepreneurs — directly comparable to Standing Out Online in target market (executives/entrepreneurs), methodology (personal brand strategy), and delivery (1-on-1 advisory plus content).
• Lara Acosta: Lara Acosta is an online visibility strategist offering coaching and courses for coaches and personal brands — closely overlapping with Standing Out Online's online-presence, content-strategy, and visibility positioning for service-based entrepreneurs.
• Jasmine Star: Jasmine Star runs a personal-branding and social-strategy business for creatives and entrepreneurs with a high-profile podcast and signature program — directly comparable to Standing Out Online's combination of podcast-driven marketing, premium programs, and personal-brand transformation services.
• Marie Forleo: Marie Forleo built a multi-million-dollar personal brand and life/business coaching platform around helping entrepreneurs build businesses 'you love' — directly comparable to Standing Out Online's entrepreneur target, content-driven funnel, and premium coaching model.
• Alex Cattoni: Alex Cattoni runs a personal-brand marketing agency and education platform for copywriters, founders, and personal brands — directly overlapping with Standing Out Online's personal-brand positioning, content marketing, and cohort-style coaching programs.
• Jenna Kutcher: Jenna Kutcher is a personal-brand and business coach for entrepreneurs with signature courses and a top-ranked podcast — comparable to Standing Out Online on ICP (female entrepreneurs/coaches), premium offers, and content-driven demand generation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/standingoutonline
• LinkedInlinkedin.com/in/katepaine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Standing Out Online