Prospect Solar
Prospect Solar is a private Mid-Atlantic solar PV installer, founded in 2010 and based in Virginia, designing and installing custom solar systems for residential, commercial, and agricultural customers from Richmond, VA to Baltimore, MD.
- Company typePrivate
- Founded2010
- HeadquartersSterling, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Prospect Solar does
Prospect Solar, LLC is a private solar photovoltaic installation company founded in 2010 and headquartered in Loudoun County, Virginia. The company designs, installs, and maintains custom-engineered solar PV systems for residential, commercial, and agricultural customers across the Mid-Atlantic region, with a service territory spanning from Richmond, Virginia to Baltimore, Maryland, including the Washington DC metropolitan area. Prospect Solar operates as part of the Prospect Companies umbrella, sharing infrastructure and expertise with sister company Prospect Waterproofing Company (operating since 1966), which provides deep roofing and construction capabilities that differentiate the solar installation process — particularly for water-tight penetrations, roof warranty preservation, and integrated green roof solutions.
The company's core technology is solar PV system integration rather than manufacturing. It sources components from leading manufacturers including SunPower and LG, and selects between central inverters and microinverters based on site-specific shading analysis. Prospect Solar offers proprietary Green Roof Integrated Photovoltaic (GRIPV) systems that combine vegetative roofing with solar panels for symbiotic efficiency gains. Other specialized offerings include steel structures, curtain wall integrations, ballast-mounted arrays, and integrated energy resilience packages combining solar, batteries, generators, EV chargers, and smart monitoring.
Prospect Solar's business model is predominantly project-based installation revenue supplemented by recurring operations and maintenance contracts, SREC brokerage commissions via a partnership with Sol Systems, and financing intermediation through multiple structures (PPAs, leases, home equity loans, FHA-backed loans, and 0% down options). Go-to-market is sales-led through direct in-house teams conducting free evaluations across three primary segments — homeowners, businesses, and farms/agricultural operators — with a content marketing and SEO strategy targeting Mid-Atlantic solar keywords. The firm is privately held by the Prospect Companies family with no institutional venture or private equity funding, and operates with 11-50 employees.
Prospect Solar firmographics
Firmographics- Name
- Prospect Solar
- Legal name
- Prospect Solar, LLC
- Website
- https://prospectsolar.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Prospect Solar is a private Mid-Atlantic solar PV installer, founded in 2010 and based in Virginia, designing and installing custom solar systems for residential, commercial, and agricultural customers from Richmond, VA to Baltimore, MD.
- Ownership category
- akta.pro rank
Prospect Solar industry classification
Industry- Product category
- Solar Installation Services
- NAICS
- Solar Electric Power Generation (221114), Roofing Contractors (23816)
- SIC
- Water, Sewer, Pipeline, Comm & Power Line Construction (1623)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industries
- Solar Roofing & Roof-Mounted PV Systems (IMADAFAO), Solar Balance-of-Plant EPC (Piles/Foundations, Trenching, Combiner Networks) (EUAEADAJ), Solar Design, Engineering & Performance Software (PV Modeling, Digital Twins, Monitoring) (EUAMABAH)
Keywords
Where Prospect Solar is headquartered
LocationHeadquarters
- HQ city
- Sterling
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Prospect Solar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Solar Panel Installation: One-time installation of custom-engineered solar photovoltaic systems for residential, commercial, and agricultural customers. Revenue is generated through system sales and installation fees.
- Financing Intermediation: Facilitating financing options including cash purchases, home equity loans, FHA-backed energy efficiency loans, PPAs, and leases through partner financial institutions.
- Operations & Maintenance: Ongoing service contracts for existing solar installations, including repairs, optimization, and maintenance packages for systems installed by Prospect or others.
- SREC Brokerage: SREC brokerage services through Sol Systems partnership, helping customers monetize solar renewable energy credits generated by their systems.
- Green Roof Services: Integrated green roof construction and installation services through sister company Prospect Waterproofing, including extensive, semi-intensive, and intensive vegetative roof systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | 0% Down Financing Option |
| One time/ perpetual license | Pay-as-you-go | Cash/Outright Purchase |
| Subscription | Monthly | Home Equity Loans |
| Subscription | Monthly | FHA-Backed Energy Efficiency Loans |
| Usage-based | Pay-as-you-go | Power Purchase Agreement (PPA) |
| Subscription | Monthly | Solar Lease |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Prospect Solar product offering
Product offeringCore offering
Prospect Solar designs, engineers, installs, and maintains custom solar photovoltaic (PV) energy systems for residential, commercial, and agricultural customers in the mid-Atlantic region. The company sources and integrates solar panels, inverters, racking, battery storage, and monitoring platforms, and offers financing facilitation and operations & maintenance services. The company leverages its sister-company relationship with Prospect Waterproofing to deliver integrated green roof + solar (GRIPV) solutions.
Product overview
Prospect Solar is a solar energy installation services company established in 2010, offering custom photovoltaic system design, installation, and maintenance for residential, commercial, and agricultural customers across Virginia, DC, and Maryland. The company's core service portfolio includes Residential Solar (custom systems with 0% down financing), Commercial Solar (solutions for businesses and institutions), and Agricultural Solar (farms, distilleries, vineyards with USDA REAP grant support). Specialized offerings encompass Community Solar (crowdfunded shared solar arrays), Steel Structures and Curtain Wall installations, New Construction integration, Green Roofs + Solar (GRIPV) through sister company Prospect Waterproofing, and Operations & Maintenance services. Support services include Solar Equipment & Design consultation, System Monitoring, Solar Financing (various loan and lease options), SREC Brokerage (via Sol Systems partnership), and Free Solar Estimates. Prospect Solar does not manufacture its own solar equipment but sources and installs components from manufacturers including SunPower and LG.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Solar Custom-engineered solar photovoltaic systems for homeowners in Virginia, DC, and Maryland, with 0% down financing options and Federal Tax Credit eligibility.
- Commercial Solar Solar energy solutions for businesses, government, institutional, and industrial clients across the Richmond, VA to Baltimore, MD region including the DC metropolitan area, designed to lower operating costs and provide tax depreciation benefits.
- Agricultural Solar Solar installations for farms, distilleries, and vineyards with USDA REAP grant assistance, featuring 25-year warranted equipment options including ballast-mounted arrays.
- Community Solar Crowdfunded shared solar array programs allowing community members to invest in solar and receive energy savings proportionate to their investment, serving renters and those with inadequate roof space or orientation.
- New Construction Solar Solar photovoltaic system design and installation integrated during new building construction projects, coordinating with builders and developers.
- Green Roofs + Solar (GRIPV) Green Roof Integrated Photovoltaic systems combining vegetative roofing with solar installations through partnership with sister company Prospect Waterproofing, providing symbiotic benefits including up to 16% increased solar efficiency.
- Operations and Maintenance Ongoing maintenance and repair services for solar installations, including performance optimization and warranty support for arrays installed by Prospect Solar or other providers.
- Energy Services Integrated energy solutions bundling solar panels, batteries, generators, EV chargers, home energy monitoring, and green roofs tailored to customer needs for complete energy independence.
- SREC Brokerage Solar Renewable Energy Credit brokerage services through partnership with Sol Systems, enabling clients to sell SRECs generated by their solar installations to utilities for Renewable Portfolio Standard compliance.
- Free Solar Estimate and Evaluation No-cost satellite-based solar potential evaluation and energy savings analysis using satellite imagery to map arrays on rooftops.
Quantifiable outcome
- Federal Tax Credit of up to 30% of system cost
- +5 more outcomes
Companies that use Prospect Solar
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Prospect Solar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Prospect Solar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sol SystemscoreProspect Solar offers SREC (Solar Renewable Energy Credit) brokerage through Sol Systems. This partnership enables customers to monetize SRECs generated by their solar energy systems by selling them to utilities for compliance with state Renewable Portfolio Standards.
Scale indicators5 records
Recent moves1 record
Expansion highlights5 records
Prospect Solar competitors and assessment
Company assessmentDirect peers
- Blue Raven Solar: National residential solar installer with comparable sales-led motion, in-house crews, and financing partnerships. Directly comparable in customer segment (residential), service model (design/install/finance), and go-to-market approach to Prospect Solar, but operates at greater scale.
- Vista Solar: California-based regional solar EPC offering residential, commercial, and agricultural solutions with design/build services. Comparable in multi-segment strategy (including farms), in-house crew model, and emphasis on custom engineering — though operating in California rather than the Mid-Atlantic.
- Baker Electric Solar: San Diego-based regional solar installer and electrical contractor offering residential and commercial PV plus battery storage. Comparable mid-sized regional EPC with construction-industry heritage, NABCEP-certified crews, and a similar service mix across residential and commercial customers.
- Lumio (formerly Kenergy Solar): Regional residential solar installer with custom system design, in-house crews, and a comparable sales-led motion. Closely matches Prospect Solar in customer segment, project-based custom engineering, and in-house installation philosophy at a similar mid-market scale.
- Freedom Forever: Residential solar EPC operating nationally with custom system design, in-house installation, and 25-year warranty offerings. Directly comparable in product configuration (custom residential PV with strong warranty messaging) and the in-house crew model Prospect Solar uses.
- Momentum Solar: Residential solar installer with direct sales model, in-house installation crews, and financing options. Closely comparable to Prospect Solar in core residential offerings, customer experience approach, and focus on education-driven sales, though with national rather than regional scope.
- ADT Solar: National residential solar installer with direct sales and in-house installation crews. Comparable in customer segment, design-build service model, and warranty-backed system offerings, though operating at significantly greater geographic scale than Prospect Solar.
- Trinity Solar: New Jersey-based regional residential and commercial solar installer with in-house crews, serving the Mid-Atlantic and Northeast. Comparable mid-sized regional EPC business model targeting homeowners and businesses, with similar in-house installation and financing approaches to Prospect Solar.
Broad incumbents
- Tesla Energy (Solar): National residential solar and battery storage offering with vertically integrated hardware (Solar Roof, Powerwall) and Tesla brand. Larger, diversified incumbent in adjacent space — competes for the same residential solar customers as Prospect Solar but with proprietary products and massive brand reach.
- Sunrun: Largest US residential solar installer with national reach, extensive financing options (PPA, lease, loan), and broad product portfolio including battery storage. Broader incumbent offering overlapping services but at vastly greater scale, capital base, and geographic reach than Prospect Solar.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Prospect Solar social profiles
Digital presenceProspect Solar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prospect Solar leadership team
Management profileNumber of profiles
Profiles3 records
Prospect Solar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prospect Solar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prospect Solar
What does Prospect Solar do?
Prospect Solar designs, engineers, installs, and maintains custom solar photovoltaic (PV) energy systems for residential, commercial, and agricultural customers in the mid-Atlantic region. The company sources and integrates solar panels, inverters, racking, battery storage, and monitoring platforms, and offers financing facilitation and operations & maintenance services. The company leverages its sister-company relationship with Prospect Waterproofing to deliver integrated green roof + solar (GRIPV) solutions.
Is Prospect Solar a public or private company?
Prospect Solar is a private company. It is classified as family owned and is currently operating.
When was Prospect Solar founded?
Prospect Solar was founded in 2010. It employs 11 to 50 people.
Where is Prospect Solar based?
Prospect Solar is headquartered in Sterling, United States, in the North America region.
How does Prospect Solar make money?
Five revenue lines are on record. Solar Panel Installation is the primary driver. The others are financing Intermediation, operations & Maintenance, SREC Brokerage and green Roof Services.
Who are Prospect Solar's main competitors?
Direct peers on record are Blue Raven Solar, Vista Solar, Baker Electric Solar, Lumio (formerly Kenergy Solar), Freedom Forever, Momentum Solar, ADT Solar and Trinity Solar. Broad incumbents are Tesla Energy (Solar) and Sunrun.
Does Prospect Solar have an API?
No public API is recorded for Prospect Solar.
What industry is Prospect Solar in?
Prospect Solar's product category is Solar Installation Services. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of IMADAFAO, Solar Roofing & Roof-Mounted PV Systems. Its NAICS code is 221114 and its SIC code is 1623.