Procam Usa, Inc.
Procam USA is a Brooklyn-based digital cinema equipment rental and film/TV production services company serving production companies, broadcasters, event organizers, and corporate clients across the New York/New Jersey market since 1994.
- Company typePrivate
- Founded1994
- HeadquartersBrooklyn Park, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Procam Usa, Inc. does
Procam USA, Inc. is a New York-based professional film and TV production services company and digital cinema equipment rental facility founded in 1994, with operations across Brooklyn (Industry City) and Central New Jersey. The company rents professional cinema equipment — cameras (ARRI Alexa 35, Alexa Mini, AMIRA; Sony FX9, FX6, FS7 II; Canon C500 II, C300 III), spherical and Super 35 lenses from Cooke, Angenieux, Canon, Fujinon, and Zeiss, plus lighting, grip, audio, monitoring, camera support, and power gear — through a quote-based model to production companies, broadcasters, event organizers, music producers, and corporate clients. It also offers full-scale production services including crew placement (DPs, ACs, gaffers, grips, DITs, sound recordists, boom operators, production assistants), project management, workflow consultancy, technical training, location scouting, and equipment insurance through a partnership with Athos Insurance. Distribution combines direct field sales from the two physical locations, a self-service 'Build a Quote' website, social/SEO marketing, and a worldwide rental network accessed through UK and US partner connections. The headcount band of 1–10 reflects what appears to be an owner-operated core team that scales capacity through contracted crew.
Procam Usa, Inc. firmographics
Firmographics- Name
- Procam Usa, Inc.
- Legal name
- Procam USA, Inc.
- Website
- https://procamusa.tv
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Procam USA is a Brooklyn-based digital cinema equipment rental and film/TV production services company serving production companies, broadcasters, event organizers, and corporate clients across the New York/New Jersey market since 1994.
- Ownership category
- akta.pro rank
Procam Usa, Inc. industry classification
Industry- Product category
- Film & TV Production Equipment Rental
- NAICS
- Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Camera, Grip & Lighting Equipment Rental (MPADAFAB)
- akta.pro secondary industries
- Audio & Communications Equipment Rental (MPADAFAC), Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production) (MPAAAMAH)
Keywords
Where Procam Usa, Inc. is headquartered
LocationHeadquarters
- HQ city
- Brooklyn Park
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Procam Usa, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Supply Chain, Marketing or Sales, Others
Revenue model
- Equipment Rental: Rental of digital cinema cameras, lenses, audio, lighting, grip, monitoring, and power equipment. Revenue is generated through daily/weekly rental rates for equipment.
- Crewing Services: Provision of film and TV production crew including DP, camera operators, gaffers, grips, sound technicians, DITs, production assistants, makeup artists, location scouts, and teleprompting services. They manage invoicing, payroll, and workers' compensation.
- Production Services: Project management, workflow consultancy, technical training, and production planning and execution services from pre-production through post-production.
- Equipment Insurance: Partnership with Athos Insurance offering short and long-term equipment insurance policies for rented equipment owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Short-Term Rented Equipment Insurance |
| Subscription | Annual | Annual Production Equipment Insurance |
| Subscription | Annual | Annual Photography Equipment Insurance |
| Other | Pay-as-you-go | Short-Term General Liability |
| Subscription | Annual | Annual General Liability |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Procam Usa, Inc. product offering
Product offeringCore offering
Procam USA rents professional digital cinema equipment — cameras, lenses, audio, lighting, grip, monitoring, and power — to film and TV productions from its Brooklyn, NY and Central New Jersey facilities. It bundles equipment with production services including project management, workflow consultancy, and technical training, as well as crewing services for roles such as DP, AC, gaffer, grip, DIT, and sound recordist. The company also facilitates short- and long-term equipment insurance through its partnership with Athos Insurance.
Product overview
Procam USA is a professional production services company and digital cinema rental facility serving the film and TV industry in New York and New Jersey. The company operates a 30-year heritage business offering an integrated equipment rental ecosystem that encompasses digital cinema cameras (ARRI, Sony, Canon), lenses (Cooke, Angenieux, Zeiss, Canon, Fujinon), audio equipment, grip gear, lighting, camera support, monitoring equipment, and power solutions. Beyond equipment rental, Procam USA provides comprehensive production services including crew placement, project management, workflow consultancy, technical training, and equipment insurance partnerships. The company maintains locations in Industry City Brooklyn and central New Jersey, offering 24/7 technical support alongside its rental operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Camera Rental Rental of professional digital cinema cameras for film and TV productions, including ARRI ALEXA 35, ARRI Alexa Mini, ARRI AMIRA, Canon EOS C300 Mark II/III, Canon EOS C500 MKII, Sony PXW-FX9, Sony FX6, Sony FX3, Sony A7S III, and Sony FS7 MKii. Targeted at film and television production companies, broadcasters, and event producers needing high-end digital cinema capture.
- Lens Rental Rental of spherical full-frame and Super 35mm lenses from Cooke, Angenieux, Canon, Fujinon, and Zeiss manufacturers, including Zeiss CP.2 compact primes, Angenieux EZ-1, Angenieux EZ-2, Angenieux Optimo range, and Fujinon Cabrios. Designed for cinematographers and camera operators on film, TV, and commercial productions.
- Audio Equipment Rental Rental of audio equipment including boom poles, mixers, recorders, microphones, shotgun mics, lavaliers, timecode equipment, and wireless transmitters/receivers from brands such as Comtek, Denecke, K-Tech, Lectrosonics, and Motorola. Targeted at sound recordists and boom operators on film, TV, and event productions.
- Grip Equipment Rental Rental of grip equipment including cranes, dollies, sliders, tripods, gimbals, Easy Rigs, jibs, flags, nets, car rigs, stands, and Matthews grip hardware from Sachtler, Dana Dolly, DJI, Kessler, and MYT. Built for grips and cinematographers rigging camera movement on set.
- Lighting Equipment Rental Rental of LED lights and professional lighting equipment from Aladdin, Amaran, Aputure, and ARRI including A-Lite, Bi-Flex panels, Light Storm, LS 600x Pro, LSC300D MK II, and Skypanel S-60C. Targeted at gaffers and lighting designers on film, TV, and event productions.
- Camera Support Equipment Rental Rental of camera support equipment including follow focus units, matte boxes, gimbals, sliders, tripods, car mounting systems, and equipment carts from ARRI, DJI, Easyrig, Inovativ, Kessler, Matthews, Miller, MYT, O'Connor, and Ronford Baker. Designed for camera assistants, DPs, and operators needing camera support on set.
- Monitoring Equipment Rental Rental of professional monitors and monitoring accessories including SmallHD 502/503/702/703/Cine 7, Flanders Scientific DM170, Atomos Ninja Ultra, Sony PVM-A170 OLED, Eyedirect teleprompters, HD Decimator splitters, and Teradek Bolt wireless kits. Used by DPs, directors, DITs, and script supervisors on set.
- Power Equipment Rental Rental of batteries and chargers including Core SWX Fleet Q4 Gold Mount and V-Mount quad chargers, Hypercore 150 V-Mount and Gold Mount batteries, and Hypercore Slim 98 V-Mount batteries. Targeted at production crews needing on-set power for cameras, lights, and accessories.
- Production Supplies Rental Rental of production supplies including tables, fans, heaters, coolers, makeup mirrors, clothing racks, dressing rooms, and popup canopies. Provides set dressing and crew comfort items for film, TV, and event productions.
- Production Services Full-service production support including project management, workflow consultancy, technical training, crew placement, pre-production planning, and location scouting and permits. Targeted at production companies, broadcasters, and corporate clients needing turnkey production management.
- Crewing Services Professional film and TV crew staffing including Directors of Photography, Assistant Cameras, Gaffers, Grips, Digital Imaging Technicians, Production Assistants, Tele-Prompting operators, Live-Streaming technicians, Make-Up Artists, Location Scouts, Sound Recordists, and Boom Operators. Procam USA manages invoicing, payroll, and workers' compensation for placed crew. Targeted at producers and production managers scaling crew for productions.
- Equipment Insurance Short-term and long-term equipment insurance policies offered through the Athos Insurance partnership, covering fire, earthquakes, windstorms, hail, flood, terrorism, smoke/water damage, and worldwide transit with replacement cost coverage. Policies can be set up online and approved within minutes. Available to renters of production equipment and to equipment owners in the production industry.
Companies that use Procam Usa, Inc.
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Procam Usa, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Procam Usa, Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Athos InsurancesupportingProcam USA has partnered with Athos Insurance to offer short and long-term equipment insurance policies that can be set up online and approved within minutes. Customers can obtain insurance for rented equipment, production equipment, and general liability through this partnership.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Procam Usa, Inc. competitors and assessment
Company assessmentDirect peers
- Rule Boston Camera: Northeast US cinema camera, lens, and production equipment rental house serving film, TV, and commercial productions. Closely comparable as a regional peer competing in the same NY/NJ production market.
- Hot Rod Cameras: LA-based digital cinema camera rental house specializing in high-end digital cinematography packages for feature, episodic, and commercial productions. Comparable as a premium cinema rental competitor.
- Keslow Camera: Premium cinema camera and lens rental house based in Los Angeles with a New York office. Directly comparable as a high-end digital cinematography rental facility serving feature, episodic, and commercial productions.
- Panavision: The dominant global provider of professional cinema camera, lens, and lighting rentals, with proprietary camera systems. Directly comparable as a high-end film/TV production equipment rental house serving similar DPs and productions.
- Cinequipt: Minneapolis-based cinema and broadcast equipment rental facility serving the Upper Midwest. Comparable as a regional cinema rental and production services provider with similar high-end inventory.
- Abel Cine: NY-based cinema and broadcast equipment rental, sales, and training facility serving film, TV, and corporate productions. Directly comparable as a regional Tri-State peer with overlapping camera/lighting inventory and production services.
- Hand Held Films: Professional camera, lens, and accessories rental house serving film, TV, and digital media productions. Comparable as a mid-to-high-end cinema rental facility competing for similar production bookings.
- Talamas Broadcast: Northeast US broadcast and professional video/audio equipment rental, sales, and service company. Comparable as a regional peer serving broadcasters and production companies with camera, audio, and lighting rentals.
- ARRI Rental: ARRI-affiliated worldwide rental network offering ARRI camera systems, lenses, and lighting to film and TV productions. Directly comparable given Procam's deep ARRI inventory and similar high-end clientele.
- Otto Nemenz: Long-established Los Angeles camera and lens rental house serving feature films, television, and commercials. Comparable as a high-end cinema rental competitor with a similar premium-brand portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Procam Usa, Inc. social profiles
Digital presenceProcam Usa, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Procam Usa, Inc. leadership team
Management profileNumber of profiles
Procam Usa, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Procam Usa, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Procam Usa, Inc.
What does Procam Usa, Inc. do?
Procam USA rents professional digital cinema equipment — cameras, lenses, audio, lighting, grip, monitoring, and power — to film and TV productions from its Brooklyn, NY and Central New Jersey facilities. It bundles equipment with production services including project management, workflow consultancy, and technical training, as well as crewing services for roles such as DP, AC, gaffer, grip, DIT, and sound recordist. The company also facilitates short- and long-term equipment insurance through its partnership with Athos Insurance.
Is Procam Usa, Inc. a public or private company?
Procam Usa, Inc. is a private company. It is classified as unknown and is currently operating.
When was Procam Usa, Inc. founded?
Procam Usa, Inc. was founded in 1994. It employs 1 to 10 people.
Where is Procam Usa, Inc. based?
Procam Usa, Inc. is headquartered in Brooklyn Park, United States, in the North America region.
How does Procam Usa, Inc. make money?
Four revenue lines are on record. Equipment Rental is the primary driver. The others are crewing Services, production Services and equipment Insurance.
Who are Procam Usa, Inc.'s main competitors?
Direct peers on record are Rule Boston Camera, Hot Rod Cameras, Keslow Camera, Panavision, Cinequipt, Abel Cine, Hand Held Films, Talamas Broadcast, ARRI Rental and Otto Nemenz.
Does Procam Usa, Inc. have an API?
No public API is recorded for Procam Usa, Inc..
What industry is Procam Usa, Inc. in?
Procam Usa, Inc.'s product category is Film & TV Production Equipment Rental. Its primary akta.pro industry code is MPADAFAB, Camera, Grip & Lighting Equipment Rental, with a secondary code of MPADAFAC, Audio & Communications Equipment Rental. Its NAICS code is 512 and its SIC code is 7812.