Schneider's Bakery Inc

What Schneider's Bakery Inc does

Schneider's Bakery Inc is a privately held, family-owned traditional retail bakery founded in 1954 and operating from a single storefront at 6 South State Street in Westerville, Ohio. The bakery produces and sells a broad assortment of hand-crafted baked goods — donuts, cookies, cakes, danish, pies, coffee cakes, other pastries, fudge, and freshly brewed coffee — made daily from scratch without preservatives. Core technology is traditional bakery craft: recipes originated in the 1950s by founder Floyd Schneider have been preserved across three ownership transitions and the company emphasizes continuity rather than process innovation. Distribution operates through in-store purchases, phone orders, limited online ordering via the company's website, and a "Deliverable / Shipped Products" line that allows cookies and select baked goods to reach customers outside the Westerville market.

The business model is unit-pricing direct-to-consumer retail with no subscription, contract, or licensing layer. Pricing is highly granular: donuts range from $0.40 (donut holes) to $2.75 (apple fritter), cookies from $1.35 to $1.65, other pastries from $2.75 to $3.00, coffee at $1.25, and dozens at $23.00 (donuts) and $19.80 (assorted drop cookies). Custom cake orders for weddings, birthdays, and special occasions are accepted by phone inquiry only and represent the highest-value order channel. A fundraising program lets schools, clubs, and community organizations sell Schneider's products at events, providing a secondary institutional revenue stream. Payment methods include cash, credit cards, and Apple Pay.

Customer segments are exclusively consumer-facing and split across three use cases: (1) primary segment of Westerville and surrounding community residents making daily bakery purchases; (2) custom cake customers ordering for weddings and special occasions; and (3) fundraising organizations sourcing product for community events. The bakery has changed ownership three times — Schneider brothers (1954-1987), Jeff Hamler (1987-2017), and currently Shaun and Manu Stonerook (since April 2017) — with the current owners emphasizing continuity of the original product formulations. Headcount is reported at 11-50 employees, no funding rounds or institutional investors are evident, and the geographic footprint remains concentrated in Ohio despite the shippable product line.

Name

Schneider's Bakery Inc

Legal name

Schneider's Bakery Inc

Website

https://schneiders-bakery.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

Schneider's Bakery Inc is a privately held, family-owned traditional retail bakery founded in 1954 in Westerville, Ohio, producing hand-crafted donuts, cookies, cakes, danish, pies, and pastries from a single storefront for local residents, custom-cake customers, and fundraising organizations.

Ownership category

akta.pro rank

Product category

Retail Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Bread and Bakery Product Manufacturing (31181)

SIC

Retail-Eating Places (5812), Bakery Products (2050), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Bread & Pastry Specialty Stores (CRAHAGAC), Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

Keywords

• Retail bakery
• Fresh baked goods
• Custom celebration cakes
• Donuts pastries
• Hometown bakery

Headquarters

HQ city

Westerville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Retail Bakery Sales: One-time retail sales of freshly baked goods including donuts, cookies, cakes, pies, pastries, and beverages. Products are sold individually or in packages through in-store, online, and phone ordering channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Schneider's Bakery is a traditional hometown bakery founded in 1954 that produces and sells hand-crafted donuts, cookies, custom celebration cakes, pies, Danish, coffee cakes, pastries, fudge, and coffee from a single retail storefront in Westerville, Ohio. The bakery also operates a fundraising program for community organizations and ships select baked goods to customers beyond the immediate Westerville area.

Product overview

Schneider's Bakery is a traditional hometown bakery offering a unified portfolio of fresh, hand-crafted baked goods. The core offerings include donuts, cookies, cakes, danish, pies, coffee cakes, and other pastries, all made from scratch without preservatives. The bakery operates a single retail location in Westerville, Ohio with online ordering capabilities. Services include custom cake ordering (weddings and birthdays), a fundraising program for organizations, and shippable products for remote customers. The bakery has been serving the community since 1954 and is known for its time-honored recipes.

Differentiator

Problem solved

Functional benefit

Products and services

• Donuts Hand-crafted donuts baked fresh daily, sold individually at the Westerville storefront and offered through the fundraising program.
• Cookies Freshly baked cookies sold at the storefront and supplied through the fundraising program for resale by local organizations.
• Custom Cakes Custom-designed celebration cakes for birthdays, weddings, anniversaries, graduations, and other events, ordered by individual and event-organizer customers.
• Danish Hand-crafted Danish pastries sold fresh from the Westerville storefront.
• Pies Baked pies sold fresh from the Westerville storefront.
• Coffee Cakes Hand-crafted coffee cakes sold fresh from the Westerville storefront.
• Pastries Assorted fresh pastries sold at the Westerville storefront.
• Fudge Hand-crafted fudge sold fresh from the Westerville storefront.
• Coffee Coffee served at the Westerville storefront to accompany baked goods.
• Fundraising Program A fundraising partnership program in which local schools, sports teams, clubs, and community organizations sell the bakery's donuts, cookies, and other baked goods to raise money for their group.
• Shippable Bakery Products Select baked goods from the bakery offered for shipment/delivery to customers beyond the immediate Westerville area.
• Schneider's Bakery Shirts Branded merchandise shirts sold by the bakery.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tim Hortons: Donut-and-coffee-led bakery café chain with a hometown-brand identity. Comparable to Schneider's combined bakery + coffee retail experience and community-rooted brand.
• Dunkin': Chain combining donuts, baked goods, and coffee at value price points. Directly competitive with Schneider's donut and coffee offerings in its Westerville trade area.
• Insomnia Cookies: Late-night cookie and dessert retailer with both storefronts and nationwide delivery. Comparable to Schneider's cookie and shippable-baked-goods offering through a DTC-led, multi-channel bakery model.
• Cheryl's Cookies: Cookies and baked-goods brand built around giftable, shippable products. Directly comparable to Schneider's Deliverable/Shipped Products line and dessert-gift positioning.
• Nothing Bundt Cakes: Specialty cake retailer focused on decorated bundt cakes for celebrations and events. Comparable to Schneider's custom cake and celebration/occasion bakery business.
• Shipley Do-Nuts: Regional donut chain with handmade, fresh production positioning. Comparable to Schneider's scratch-made donut craft and community bakery identity.
• Krispy Kreme Doughnuts: National doughnut retailer with a strong fresh-made positioning and brand recognition. Comparable to Schneider's donut-anchored product mix and fresh-daily production messaging.
• Tiff's Treats: Cookie-focused bakery built on warm, made-to-order delivery and custom event orders. Comparable to Schneider's mix of everyday cookie retail and custom/celebration cake orders.
• Crumbl Cookies: Specialty cookie retailer with a rotating menu of fresh-baked cookies sold in-store and online. Comparable to Schneider's as a cookie-anchored retail bakery with strong brand and digital ordering.

Broad incumbents

• Panera Bread: National bakery-café chain combining baked goods with coffee and foodservice. Comparable as a broader bakery-and-beverage retail format that competes with Schneider's café-style offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/schneider-s-bakery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schneider's Bakery Inc