eagle home financial, llc.

What eagle home financial, llc. does

Eagle Home Financial, LLC. is a privately held Michigan-based residential mortgage lender headquartered at 29630 Orchard Lake Road, Farmington Hills, MI. The company originates and services home purchase and refinance mortgages for individual consumers, with a horizontal segmentation spanning first-time buyers, repeat buyers, refinancers, veterans, and active-duty military. Its loan product suite includes conventional, FHA, VA, USDA, jumbo, fixed-rate, adjustable-rate, interest-only, and graduated-payment mortgages, positioning it as a full-program mortgage shop rather than a niche specialist.

The company operates an omnichannel distribution model pairing community-based loan officers with a self-serve digital channel. Customers can apply online via a secure application portal (marketed at approximately 12 minutes to complete), pre-qualify digitally, model scenarios through interactive mortgage calculators, or engage loan officers in person. The website and underlying platform are powered by LenderHomePage.com, indicating a white-label technology stack rather than proprietary infrastructure. Marketing is content-led, centered on an educational blog, downloadable ebook, glossary, and SEO-optimized mortgage basics content targeting top-of-funnel organic search traffic within Michigan.

Eagle Home Financial generates revenue primarily through mortgage origination fees (typically 0.5–1% of loan amount) and ancillary transaction fees (appraisal, credit report, title insurance, closing costs), supplemented by ongoing loan servicing income from payment processing, escrow management, and account administration. The company holds NMLS license 1716361 and Equal Housing Lender designation, but discloses no parent company, ownership structure, funding history, or financial figures. Operating status is active, though disclosed scale is limited to a single Michigan office with no headcount reported.

Name

eagle home financial, llc.

Legal name

Eagle Home Financial, LLC.

Website

https://eaglehomefinancial.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Eagle Home Financial, LLC. is a privately held Michigan-based residential mortgage lender offering home purchase and refinance loans through community-based loan officers and an online application portal, serving individual consumers across conventional, FHA, VA, USDA, and specialty mortgage programs.

Ownership category

akta.pro rank

Product category

Residential Mortgage Lending

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Credit Intermediation and Related Activities (522)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Purchase Mortgage Origination (Homebuyer Focused) (FSALAAAD)

akta.pro secondary industries

Government-Insured Mortgage Origination (FHA/VA/USDA) (FSALAAAI), Cash-Out Refinance Origination (FSALAAAF), First-Time Homebuyer (FTHB) Mortgage Origination (FSALAAAG)

Keywords

• Residential mortgage lending
• Home purchase loans
• Home refinance loans
• Government-backed mortgages
• Conventional home loans

Headquarters

HQ city

Farmington Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Mortgage Origination: The company generates revenue through mortgage origination fees and interest on loans. Origination fees typically range from 0.5% to 1% of the total loan amount. Additional revenue comes from interest rate differentials and various loan-related fees including appraisal, credit report, title insurance, and closing costs.
2. Loan Servicing: Revenue from ongoing loan servicing activities including processing payments, managing escrow accounts, and handling customer account administration.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Eagle Home Financial, LLC. originates residential mortgage loans for individual consumers, offering home purchase financing and refinance options. Its product menu spans fixed-rate, adjustable-rate, conventional, VA, FHA, USDA, jumbo, interest-only, and graduated payment mortgages, supported by online pre-qualification forms and mortgage calculators.

Product overview

Eagle Home Financial, LLC is a mortgage lending company offering a comprehensive suite of loan products and services. The core offering includes various mortgage loan programs: Fixed Rate and Adjustable Rate Mortgages as the primary loan products, along with government-backed options including VA Loans, FHA Loans, and USDA Loans for eligible borrowers. The company also provides Conventional Loans and Jumbo Loans for non-conforming and high-value financing needs. Additional specialized products include Interest Only Mortgages and Graduated Payment Mortgages. Supporting services include home purchase financing, refinancing options, online pre-qualification, mortgage calculators for scenario planning, and digital application forms. The company operates through loan officers in local communities, providing personalized customer service for home financing needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Fixed Rate Mortgage A residential mortgage product with a constant interest rate and scheduled principal-and-interest payments over the life of the loan, intended for individual home buyers and refinancers seeking predictable monthly payments.
• Adjustable Rate Mortgage
• Conventional Loan
• VA Loan
• FHA Loan
• USDA Loan
• Jumbo Loan
• Interest Only Mortgage
• Graduated Payment Mortgage
• Home Purchase Loan Service
• Home Refinance Loan Service
• Pre-Qualification Service
• Mortgage Calculators

Quantifiable outcome

• Online application process takes approximately 12 minutes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Caliber Home Loans: National mortgage lender and servicer offering retail and wholesale origination across Conventional, FHA, VA, USDA, and Jumbo products — directly overlapping Eagle Home Financial's product mix at much larger scale.
• United Wholesale Mortgage (UWM): Leading wholesale and retail mortgage lender also based in Michigan. Competes in the same loan products (Conventional, FHA, VA, Jumbo) but operates at far greater scale and through the broker channel.
• NewRez (now part of Rithm Capital): National mortgage lender and servicer offering retail and wholesale origination plus servicing. Operates a similar product and revenue mix (origination + servicing) to Eagle Home Financial at substantially greater scale.
• Rocket Mortgage: Largest U.S. retail mortgage originator headquartered in Detroit, Michigan. Operates the same retail mortgage origination business with a much broader geographic footprint, larger technology stack, and significantly greater scale than Eagle Home Financial.
• loanDepot: Large national retail and wholesale mortgage lender with a full product suite and significant digital capabilities. Competes for the same home-purchase and refinance customers as Eagle Home Financial but at much greater scale.

Direct peers

• CrossCountry Mortgage: Mid-sized retail mortgage lender with a community-based loan officer model and multi-channel product offering similar to Eagle Home Financial, but operating across multiple states.
• Guaranteed Rate: Direct-to-consumer and retail mortgage lender offering a comparable product suite (Conventional, FHA, VA, Jumbo, ARM) with both digital application and loan officer support, closely mirroring Eagle Home Financial's hybrid model.
• Paramount Residential Mortgage Group: Mid-sized retail and wholesale mortgage lender offering Conventional, FHA, VA, USDA, and Jumbo products with a branch-based loan officer model — structurally similar to Eagle Home Financial but with a broader geographic footprint.
• Movement Mortgage: Retail mortgage lender combining local loan officer relationships with a multi-state digital platform, offering a product suite directly comparable to Eagle Home Financial's.

Regional players

• Lake Michigan Credit Union: Large Michigan-based credit union offering mortgage origination across conventional and government products to Michigan consumers. Competes directly with Eagle Home Financial in the same geographic market as a local alternative.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eagle-home-financial-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eagle home financial, llc.