What SellOffVacations.com does

SellOffVacations.com is a Canadian online travel agency founded in 1979, operating as a consumer-facing brand of Sunwing Vacations Inc. within the Sunwing Travel Group portfolio. The company sells discounted vacation packages, flights, cruises, hotels, car rentals, excursions, and travel insurance to individual Canadian travelers, with an emphasis on all-inclusive sun destinations in the Caribbean, Mexico, and Central America. Its distribution model is omnichannel: 38 retail stores across nine Canadian provinces (BC, AB, SK, MB, ON, QC, NB, NS, NL), a centralized call centre operating extended hours, and an e-commerce website supporting 20+ gateway departure cities.

The product portfolio is anchored by all-inclusive vacation packages, which combine flights, hotels, and resort amenities, supplemented by flight-only bookings, multi-line cruise packages, hotel-only deals, car rentals, and Manulife-branded travel insurance. Revenue is generated almost entirely on a commission basis across multiple product verticals — supplier commissions on packages, cruises, flights, hotels, and rentals, with ancillary attach revenue from insurance and excursions. Pricing is structured as transaction-based with promotional levers including the Best Price Bonus price-match program ($25-$50 instant savings), Flex Pay installment financing ($0 down for 30 days), and seasonal sales with air credits and zero-deposit cruise bookings.

The company is regulated across Canadian jurisdictions (TICO #50026566 in Ontario, Consumer Protection BC #84473, Quebec OPC #703613). Strategic supplier partnerships span the major Canadian carriers (Air Canada, WestJet, Transat), the parent brand Sunwing Vacations, eight cruise lines, and a broad hotel/resort base. Marketing is conducted across owned digital channels (website, Facebook, Instagram, Pinterest, Twitter, YouTube) plus email newsletters and in-store engagement. No AI/ML capabilities, proprietary technology assets, patents, certifications, or venture funding are disclosed; the company is privately held and does not disclose revenue figures.

Name

SellOffVacations.com

Legal name

Sunwing Vacations Inc.

Website

https://selloffvacations.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

SellOffVacations.com is a Canadian online travel agency founded in 1979 that sells discounted vacation packages, flights, cruises, hotels, car rentals, and travel insurance through 38 retail stores, a call centre, and an e-commerce site, operating as a brand within Sunwing Travel Group.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Travel Agencies (561510), Tour Operators (561520)

akta.pro primary industry

Leisure & Generalist Retail Travel Agencies (THAKABAA)

akta.pro secondary industry

Cruise Retail Travel Agencies (THAKABAF)

Keywords

• Discounted vacation packages
• All-inclusive travel deals
• Online travel agency
• Flight booking services
• Cruise vacation packages

Headquarters

HQ city

Etobicoke

HQ country

Canada

HQ region

North America

Offices37 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vacation Package Sales: Commissions earned on vacation package bookings including flights, hotels, and all-inclusive resort stays. Revenue generated through markup on supplier pricing with Best Price Bonus incentive for price matching.
2. Cruise Bookings: Commission-based revenue from cruise line bookings. Currently running mid-year cruise sale with up to $100 air credit per person and $0 down payments on select cruise lines.
3. Flight Bookings: Revenue from flight-only bookings to domestic and international destinations. Flights offered to Canada, Europe, Caribbean, Mexico, and USA from major Canadian departure cities.
4. Hotel Bookings: Commission from hotel and resort bookings across various hotel chains and all-inclusive properties in sun destinations.
5. Car Rental Bookings: Revenue from car rental partnerships, offering access to over 550 car rental suppliers with competitive pricing.
6. Travel Insurance: Manulife Travel Protection plans offered through partnership, providing travel insurance options to customers.
7. Excursions and Tours: Partnered with Nexus Tours to offer excursions and tours across 30+ sun-soaked destinations, with exclusive promotions like Cinco de Mayo savings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

SellOffVacations.com is a Canadian online and retail travel agency that sells discounted vacation packages combining flights and all-inclusive resort stays, plus standalone bookings for flights, cruises, hotels, car rentals, excursions, and travel insurance. Customers can book through the website, a centralized call centre, or 38 retail store locations staffed by travel experts across nine Canadian provinces. The agency earns revenue primarily through commissions from supplier partnerships with airlines, cruise lines, hotel chains, car rental suppliers, and tour operators.

Product overview

SellOffVacations.com is a Canadian online travel agency offering all-inclusive vacation packages as its core product, along with multiple supplementary services. The core platform provides vacation packages combining flights and hotel stays, supplemented by add-on modules including flight-only bookings, cruise packages, hotel-only deals, car rentals, travel insurance (via Manulife), excursion/tour bookings (via Nexus Tours), gift certificates, group travel planning, and a Best Price Bonus price-matching program. The platform also offers flexible payment options through Flex-Pay ($0 down for the first 30 days). The company operates as part of Sunwing Travel Group and provides booking through both online self-service and in-person/telephone travel expert assistance via stores across Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Nexus Tours: Excursion and tour partner offering curated tours and activities across 30+ sun-soaked destinations.
• Car Rental Services

Products and services

• All-Inclusive Vacation Packages Bundled vacation packages combining flights and all-inclusive resort stays across sun destinations including Caribbean, Mexico, Dominican Republic, Jamaica, and Central America. Designed for individual Canadian travelers seeking single-transaction, all-in pricing.
• Last Minute Vacation Deals Time-sensitive all-inclusive vacation packages offering up to 40% savings on departures within near-term travel windows. Features dynamic pricing and limited availability targeting price-sensitive Canadian travelers seeking spontaneous getaways.
• Cheap Flights Flight-only booking service offering discounted airfare from major Canadian departure cities to Canada, Europe, Caribbean, Mexico, and USA. Customers can purchase standalone tickets without a hotel bundle.
• Cruise Packages All-inclusive cruise vacation packages featuring multiple cruise lines including Carnival, Celebrity, Disney, Holland America, MSC, Norwegian, Princess, and Royal Caribbean. Covers Caribbean, Alaska, Mediterranean, and European itineraries.
• Hotel Deals Hotel-only booking service offering thousands of hotel options across sun destinations with various room types, amenities, and last-minute deal pricing. Partners include Riu, Royalton, Iberostar, and Sandals.
• Car Rentals Car rental booking service partnering with over 550 suppliers, offering compact cars, minivans, mid-size vehicles, and luxury rides with optional collision damage waiver, third party liability, and theft insurance coverage.
• Manulife Travel Insurance Travel protection plans underwritten by Manulife offering emergency assistance, medical coverage, and trip protection. Multilingual representatives are available 24/7. Plans vary in coverage offering affordable options for all traveler types.
• Nexus Tours Excursions Tours and excursions booking service covering 30+ sun destinations, offering curated experiences including water activities, adventure tours, cultural excursions, and nature activities. Provided in partnership with Nexus Tours.
• Group Travel Group vacation planning service offering special pricing and exclusive perks for small groups (starting at 10 adults), large groups, and destination wedding groups. Includes dedicated group bookings phone line at 1-888-872-8210.
• Gift Certificates Travel gift certificates available in any denomination (minimum $10 CAD) for purchase at SellOffVacations stores across Canada, redeemable for vacation bookings.
• Best Price Bonus Price-match guarantee program offering $25 instant savings for bookings $295-$1,599 per person or $50 instant savings for bookings $1,600+ per person when a lower competitor price is verified. Requires phone booking at 1-844-448-4268.
• Flex-Pay Payment plan program allowing customers to put $0 down for the first 30 days on vacation bookings, with flexible installment options thereafter. Available on select vacation packages.

Quantifiable outcome

• Save up to 40% on select vacation packages
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• Nexus TourscoreStrategic or Co-development PartnerPartnership to offer curated tours and excursions across 30+ sun-soaked destinations. Nexus Tours provides cultural experiences, nature excursions, and adventure activities. Exclusive promotions available such as Cinco de Mayo savings with WestJet Vacations.
• ManulifecoreGTM or Marketing PartnerManulife Travel Protection plans offered to customers for travel insurance coverage. Multilingual representatives available 24/7 for emergency assistance. Plans vary in coverage offering affordable options for all traveler types.
• Car Rental Suppliers (550+)coreChannel Partner/ Reseller/ DistributorPartnership with over 550 car rental suppliers to offer competitive pricing on vehicle rentals. Services include collision damage waiver (CDW), third party liability and theft insurance options.
• Carnival Cruise LinecoreChannel Partner/ Reseller/ DistributorCruise partner included in current mid-year cruise sale with $0 deposit option. Part of cruise vacation package offerings.
• Celebrity CruisescoreChannel Partner/ Reseller/ DistributorFeatured cruise line partner in current cruise promotions including mid-year sale with $0 deposit and air credit offers.
• Disney Cruise LineminorChannel Partner/ Reseller/ DistributorFamily-oriented cruise partner offering Disney-themed cruise vacations.
• Holland America LinecoreChannel Partner/ Reseller/ DistributorPremium cruise partner included in $0 deposit offer during cruise sales. Known for Alaska and global cruise itineraries.
• MSC CruisesminorChannel Partner/ Reseller/ DistributorInternational cruise line partner offering Caribbean, Mediterranean and other global cruise options.
• Norwegian Cruise LinecoreChannel Partner/ Reseller/ DistributorFeatured cruise partner in current promotions including $0 deposit offer. Known for freestyle cruising experience.
• Princess CruisesminorChannel Partner/ Reseller/ DistributorPremium cruise partner offering global cruise vacations including Alaska and international destinations.
• Royal CaribbeancoreChannel Partner/ Reseller/ DistributorMajor cruise partner included in $0 deposit promotion and mid-year cruise sale. Known for innovative ships and global destinations.
• Sunwing VacationscoreChannel Partner/ Reseller/ DistributorParent company brand offering vacation packages with savings up to 40%. Major supplier of all-inclusive packages and charter flights.
• WestJet VacationscoreChannel Partner/ Reseller/ DistributorPartner airline and vacation package provider with exclusive summer promotions. Offers Sun, sand and savings deals.
• Air CanadacoreChannel Partner/ Reseller/ DistributorMajor airline partner offering flights across Canada and international routes. Featured in flight deals section.
• WestJetcoreChannel Partner/ Reseller/ DistributorLow-cost airline partner offering domestic and international flights. Featured in flight deals and cruise packages.
• TransatminorChannel Partner/ Reseller/ DistributorAirline and vacation package partner offering European and tropical destinations.
• Riu Hotels & ResortscoreChannel Partner/ Reseller/ DistributorMajor hotel chain partner with extensive portfolio of all-inclusive properties across Mexico, Caribbean, and Central America. Multiple properties featured including Riu Santa Fe, Riu Negril, Riu Palace Costa Rica.
• Royalton Luxury ResortscoreChannel Partner/ Reseller/ DistributorPremium all-inclusive resort brand partner. Featured properties include Royalton Saint Lucia, Royalton Antigua, Royalton Hicacos Resort & Spa.
• Iberostar Hotels and ResortscoreChannel Partner/ Reseller/ DistributorAll-inclusive resort partner with properties across Mexico, Dominican Republic, Jamaica, and Caribbean. Featured properties include Iberostar Waves Paraiso Beach.
• Sandals ResortsminorChannel Partner/ Reseller/ DistributorLuxury couples-only resort brand partner offering premium Caribbean all-inclusive vacations.

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• Booking.com: Booking.com is a global online travel agency dominant in hotel and alternative accommodation bookings, with growing presence in flights and package deals. It competes with SellOffVacations.com as a broad incumbent offering in the Canadian market without retail store presence or Canadian-specific specialization.
• Expedia Group: Expedia is a global online travel agency offering flights, hotels, vacation packages, cruises, and car rentals across consumer brands including Expedia, Hotels.com, and Vrbo. It is a broader incumbent competing with SellOffVacations.com in Canadian online package and cruise bookings without specializing in the Canadian discount leisure niche.

Direct peers

• Marlin Travel: Marlin Travel is a Canadian retail travel agency franchise network offering vacation packages, flights, cruises, and tours. It shares SellOffVacations.com's brick-and-mortar retail travel agency model and target Canadian leisure customer base.
• Tripcentral.ca: Tripcentral.ca is a Canadian online travel agency focused on vacation packages, cruises, and group travel. It is comparable to SellOffVacations.com in its Canadian leisure focus and multi-product (flight + hotel + cruise) bundling strategy.
• CAA Travel: CAA Travel is the in-house travel agency of the Canadian Automobile Association, offering vacation packages, cruises, and travel insurance through retail locations across Canada. It competes directly with SellOffVacations.com's retail store network and broad leisure offerings.
• Flight Centre Travel Group: Flight Centre is a global retail travel agency with strong Canadian retail and online presence. It competes head-to-head with SellOffVacations.com in leisure vacation packages, flights, cruises, and hotels, with comparable store-based service models and corporate travel offerings.
• WestJet Vacations: WestJet Vacations is the package holiday brand of WestJet, offering flights + hotel bundles to Caribbean, Mexico, and other sun destinations from Canadian gateways. It competes with SellOffVacations.com as both a supplier partner and a direct channel for Canadian vacation packages.
• Air Canada Vacations: Air Canada Vacations is the tour operator arm of Air Canada, offering all-inclusive vacation packages, cruises, and car rentals from Canadian gateways. It is both a supplier to and a direct competitor of SellOffVacations.com in the Canadian package holiday market.
• RedTag.ca: RedTag.ca is a Canadian discount online travel agency selling vacation packages, flights, hotels, and cruises. Its discount positioning, Canadian focus, and online-led booking model are directly comparable to SellOffVacations.com's value proposition.
• itravel2000: itravel2000 is a Canadian online travel agency specializing in discounted vacation packages, flights, and hotels. It competes directly with SellOffVacations.com in the Canadian discount leisure travel segment, particularly on package deals to the Caribbean and Mexico.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/selloffvacays
• YouTubeyoutube.com/@selloffvacationsdotcom
• Facebookfacebook.com/SellOffVacations.com
• Instagraminstagram.com/selloffvacations
• Pinterestpinterest.ca/SellOffVacations
• LinkedInlinkedin.com/company/sell-off-vacations

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SellOffVacations.com