Rubicon Consultoria Y Desarrollo De Software Slu

Name

Rubicon Consultoria Y Desarrollo De Software Slu

Legal name

Rubicon Consultoría y desarrollo de Software S.L.U

Website

https://rubiconsulting.es

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Reus

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Cloud ERP Subscription (Rubi ERP): Pay-per-use model for Rubi ERP hosted on cloud servers, includes access, maintenance, and support. Minimum 1-year contract with auto-renewal.
2. Kit Digital Solutions: Government-subsidized digital solutions for SMEs and freelancers in Spain, covering e-invoicing, websites, e-commerce, CRM, and business management. Government provides vouchers up to 12,000 euros.
3. Custom Software Development: Bespoke ERP, CRM, and vertical software solutions tailored to specific business processes
4. System Migration Services: Migration from legacy systems (Velazquez Visual, FileMaker, Access, Excel, SQL Server) to modern Velneo solutions
5. Technical Support Contracts: Standard and advanced support packages including ticket management, phone support, remote assistance, and dedicated agents
6. Training Services: Personalized training and documentation for maximum utilization of developed solutions

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Rubicon designs, develops, and maintains custom enterprise management software built on the Velneo low-code platform, with a product line of proprietary ERPs (RubiERP, ABC ERP, GERP, MRG) and a reusable accelerator (Rubicon Base ERP). It sells these as cloud subscriptions, on-premise deployments, and custom development projects, combining them with migration, consulting, integration, training, BI, AI, and VERI*FACTU compliance services for Spanish SMEs and mid-market enterprises.

Product overview

Rubicon Consultoria Y Desarrollo De Software Slu is a Spanish enterprise software firm and Official Velneo Partner that builds, implements, and maintains a portfolio of proprietary ERP products anchored by the Velneo low-code platform. The core product line consists of four named ERP systems — RubiERP (the flagship SME-focused SaaS ERP), ABC ERP (business management for small firms), GERP (general enterprise management), and MRG (a vertical ERP for second-hand/REBU stores) — all backed by a shared component library called Rubicon Base ERP (a pre-built ERP accelerator that reduces implementation time). The portfolio spans from fully custom development services (ERP, CRM, verticals) to specialized offerings including system migration from legacy platforms (Velázquez Visual, FileMaker, Access, Excel, SQL Server), technology consulting, API/Web Services integrations, software audits, technical support (Standard and Advanced tiers), training, modern frontend development (React/Flutter/VueJS), Business Intelligence (Power BI/Tableau/Qlik), AI applications (document classification, demand prediction, intelligent assistants, productivity analysis), and process automation (scripts/Webhooks/RPA). All ERP products are VERI*FACTU certified for Spain's mandatory electronic invoice verification. Rubicon also operates as an official Kit Digital (Agente Digitalizador) under Spain's Next Generation EU program.

Differentiator

Problem solved

Functional benefit

Brands

• RubiERP: Sistema de Gestión Empresarial y Contabilidad developed by Rubicon, adapted to VERI*FACTU requirements.
• Rubicon Base ERP
• ABC ERP
• GERP
• MRG

Products and services

• RubiERP Rubicon's flagship proprietary ERP system, providing complete business management and accounting functionality for SMEs. Built on the Velneo low-code platform, offered as a cloud-based SaaS (pay-per-use) with full VERI*FACTU certification for Spanish tax compliance.
• Rubicon Base ERP A pre-built ERP accelerator/base covering essential business modules (CRM, sales, purchases, accounting, billing) that enables faster implementation for new projects by starting from an optimized, proven solution rather than building from scratch.
• ABC ERP Business management and accounting system for small businesses, versioned as ABC ERP 6X, adapted for VERI*FACTU compliance and operated via the Velneo platform.
• GERP General business management ERP product developed by Rubicon, adapted for VERI*FACTU compliance and marketed under the Rubi ERP ecosystem.
• MRG Vertical ERP tailored for second-hand stores (REBU), gold buying shops (compro oro), and deposit stores, featuring detailed purchase control, margin tracking, and per-item traceability. VERI*FACTU certified.
• Custom Software Development Bespoke design and implementation of 100% customized Velneo-based enterprise software solutions adapted to specific client processes and industries.
• Legacy System Migration Services System migration services specializing in transitioning from legacy platforms (Velázquez Visual 6.X, FileMaker, Access, Excel, SQL Server) to modern Velneo-based solutions, preserving data integrity, operational continuity, and regulatory compliance.
• Technology Consulting and Analysis Technology consulting encompassing process analysis and optimization, digital transformation strategy, ERP evaluation and selection, and systems integration architecture design.
• System Integration Services Integration services connecting Velneo with external platforms via custom API and Web Services, including eCommerce (WooCommerce), logistics carriers (UPS, SEUR, DHL), and payment gateways.
• Software Audit Software audit service evaluating and optimizing existing solutions to improve performance and scalability of ERP and management systems.
• Technical Support Corrective and evolutionary maintenance with Standard Support (email/ticket, 3-day SLA) and Advanced Support (telephone, 4-hour SLA, dedicated agent, business hours Mon-Thu 9:00-17:00, Fri 9:00-14:00) tiers.
• Training Services Personalized training and documentation services delivered by the expert Velneo development team, teaching best practices and productivity techniques for maximum tool utilization.
• Frontend Development (React, Flutter, VueJS) Modern web and mobile frontend development using React, Flutter, and VueJS, connected to the Velneo backend to provide mobility, client portals, and interactive dashboards.
• Business Intelligence and Reporting Services Business Intelligence integration with Power BI, Tableau, and Qlik for advanced data visualization, reporting, and analytics dashboards drawing from ERP data.
• Rapid MVP Development Service Fast Minimum Viable Product (MVP) development service using the Velneo low-code platform, delivering fully functional enterprise-grade software (robust database, user management, REST APIs) in weeks for rapid business concept validation.
• Kit Digital Solutions Rubicon acts as an official Digitalization Agent (Agente Digitalizador) for Spain's Kit Digital government subsidy program (Next Generation EU funds), offering subsidized digital solutions including Rubi ERP for business management and electronic invoicing, eCommerce (WooCommerce), websites, secure workstations, and communications (Microsoft 365, Teams, NextCloud). Covers Segments I-III (1-50 employees) with bonuses up to EUR 12,000.

Quantifiable outcome

• 98% customer renewal rate demonstrates exceptional client satisfaction and retention
• +2 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability6 records

Feature7 records

Partnerships

13 partnerships are on record, tiered core and supporting.

• VelneocoreTechnology or Integration · 16 March 2023Official Partner of Velneo low-code platform. Rubicon has the largest team of certified Velneo developers in Spain. This partnership enables rapid enterprise software development with Velneo's visual development environment, API capabilities, and scalable architecture.
• ENISAsupportingTechnology or IntegrationENISA certification for cybersecurity practices, demonstrating compliance with EU cybersecurity standards for software development and data protection.
• Kit Digital / Acelera PymecoreChannel Partner/ Reseller/ DistributorOfficial Digital Agents for Spain's Kit Digital program funded by Next Generation EU. Rubicon helps SMEs and freelancers access government subsidies for digital transformation solutions including e-invoicing, websites, e-commerce, and business management software.
• TicSudsupportingStrategic or Co-development PartnerMember of TicSud business association, a technology business cluster in southern Catalonia supporting digital innovation and collaboration among member companies.
• WooCommercesupportingTechnology or IntegrationE-commerce platform integration for online store connectivity, enabling unified inventory and order management between WooCommerce storefronts and Rubicon ERP systems.
• UPS, SEUR, DHLsupportingTechnology or IntegrationShipping carrier integrations for logistics management, enabling automatic shipping label generation and tracking within the ERP system.
• VerifactucoreTechnology or IntegrationVERI*FACTU certified billing software compliant with Spanish tax authority AEAT requirements. Rubicon's ABC ERP, RubiERP, GERP, and MRG products are certified.
• TicketBAIcoreTechnology or IntegrationElectronic invoice integration for Basque Country tax compliance, part of Rubicon's regulatory compliance offerings for Spanish businesses.
• Power BI, Tableau, QliksupportingTechnology or IntegrationBusiness Intelligence tool integrations for advanced data visualization, reporting, and analytics capabilities within Rubicon ERP solutions.
• Cloudi NextGensupportingTechnology or IntegrationPrimary production cloud hosting provider located in Barcelona, Spain. EU-based data center ensuring GDPR compliance.
• HetznersupportingTechnology or IntegrationBackup server infrastructure provider located in Finland. EU-based data center for disaster recovery and data redundancy.
• Amazon S3supportingTechnology or IntegrationBackup storage service located in Paris, France for additional data redundancy and business continuity.
• UpCloudsupportingTechnology or IntegrationTicketBAI service hosting provider located in Madrid, Spain, dedicated to Spanish electronic invoice submission services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Odoo: Odoo's open-source ERP (with active Spanish partner network) targets the same customizable, low-cost SME segment that RubiERP serves. Odoo is an international incumbent with a community/partner model that competes directly for Spanish SME digitalization projects.
• Izertis: Izertis is a Spanish IT services and software firm offering consulting, custom development, and digital transformation, including ERP and platform implementations. It serves a comparable Spanish SME/mid-market customer base and is also an active digitalization agent.
• Sage Spain: Sage Despachos and Sage 200 are accounting/ERP staples in Spain, particularly among SMEs and accounting firms. Rubicon competes with Sage for the same Spanish SME business-management wallet, but Sage is a much larger, broader incumbent with a wider product portfolio.
• Microsoft Dynamics 365 Business Central (via partners): Microsoft Dynamics 365 Business Central is a cloud ERP for SMEs with strong uptake in Spain via a partner channel. It competes with RubiERP for Spanish SME business-management deals, particularly those already standardized on Microsoft 365.
• SAP Business One (via partners): SAP Business One is the global incumbent ERP for SMEs and competes with RubiERP in the upper end of Rubicon's addressable Spanish SME market, typically via local implementation partners with similar services-led GTM.
• Cegid (Spain): Cegid is a European (French-origin) cloud ERP, accounting, and HR vendor with a Spanish presence, competing in the SME and mid-market segment alongside Rubicon's products.

Direct peers

• Sothis: Sothis is a Spanish technology consultancy specialized in enterprise solutions (ERP, CRM, BI, Industry 4.0) with a strong presence in Catalonia. Like Rubicon, it sells implementation services and digital transformation projects to Spanish industrial and SME customers.
• A3 Software (Wolters Kluwer): A3 Software is a Spain-domiciled ERP, accounting, and labor management suite for SMEs and accounting practices. It competes head-to-head with RubiERP in the Spanish SME business-management segment and also operates a partner/agent network similar in spirit to Rubicon's Kit Digital role.
• Velneo: Velneo is the vendor of the low-code platform on which Rubicon builds its entire product portfolio. As Rubicon's primary technology partner and largest certified developer team in Spain, Velneo is the most directly comparable entity — both serve Spanish SMEs building enterprise software on the Velneo stack.
• Aitana (Spanish ERP/Microsoft partner): Aitana is a Spanish IT consultancy and ERP implementer focused on Microsoft Dynamics, serving SMEs and mid-market firms across Spain — a comparable services-led peer competing in the same digitalization space as Rubicon.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rubicon-consultor-a-y-desarrollo-de-software-slu

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rubicon Consultoria Y Desarrollo De Software Slu