Propaganda Group srl - Performance Marketing Agency

What Propaganda Group srl - Performance Marketing Agency does

Propaganda Group SRL is an Italian performance marketing agency founded in 2018 and headquartered in Frosinone (Lazio), operating across the Frosinone-Rome corridor and serving clients throughout Italy. The company delivers four core service pillars: Online Advertising (paid campaigns across Facebook Ads, Google Ads, and LinkedIn Ads), Digital Strategy (holistic planning integrating SEO, SEM, funnel, email, and social media), SEO & Positioning (search optimization including local SEO and site migration), and Comunicazione & Design (graphic design, web design, rebranding, and brand identity). It also operates a corporate training program in digital marketing, delivered live or remotely, covering advertising platforms, SEO, social media, and copywriting.

The agency positions itself as a multi-disciplinary "group of digital experts" combining marketers, designers, video makers, illustrators, web strategists, photographers, social media managers, and influencers under one roof. The technology stack is conventional and non-proprietary: WordPress and WooCommerce for website and e-commerce builds, plus third-party ad platforms (Facebook Ads, Google Ads, LinkedIn Ads). There is no unified software product; the offering is service-based and organized by marketing discipline, supported by a public blog and a portfolio of published case studies that double as lead generation and reputational proof.

Commercially, Propaganda Group operates a sales-led, professional services model with quote-based, customized pricing and no publicly disclosed tiers. Client acquisition runs through the company website (contact form-driven) and direct consultative engagement. The customer base is primarily Italian SMBs across e-commerce, food, beauty, healthcare, manufacturing, and professional services, supplemented by a handful of enterprise and institutional logos (Sisal, Carinci Group, Acqua Filette, and universities). No external funding, parent company, patents, or regulatory actions are disclosed; ownership appears founder/team-led with Ciro Marandola identified as a key public figure associated with the agency.

Name

Propaganda Group srl - Performance Marketing Agency

Legal name

Propaganda Group SRL

Website

https://propagandagroup.it

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Propaganda Group SRL is an Italian performance marketing agency founded in 2018 and based in Frosinone, delivering paid advertising, SEO, digital strategy, design, and corporate training to SMBs and select enterprise clients across Italy.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Influencer Campaign Strategy & Planning (BPAFAHAC)

Keywords

• Performance marketing services
• Digital marketing agency
• Online advertising campaigns
• Search engine optimization
• Digital strategy consulting

Headquarters

HQ city

Frosinone

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Marketing Services: Professional services revenue from delivering performance marketing, digital strategy, SEO, online advertising (Facebook Ads, Google Ads, LinkedIn Ads), communication and design services to businesses. Services are customized and quote-based.
2. Training and Education: Corporate training programs in digital marketing covering topics such as Facebook Ads, Google Ads, Ecommerce Management, Funnel Marketing, Lead Generation, Social Media Marketing, and Digital Strategy for teams.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Propaganda Group is an Italian performance marketing agency that delivers customized digital marketing services to businesses. Its core offering spans paid online advertising (Facebook Ads, Google Ads, LinkedIn Ads), digital strategy planning, SEO and search positioning, and creative communication and design (graphic design, web design, rebranding). The agency also offers structured corporate training programs in digital marketing for teams and professionals.

Product overview

Propaganda Group srl is a performance marketing agency offering a portfolio of interconnected digital marketing services. The core offering consists of four main service pillars: Online Advertising (paid campaign management across Facebook, Google, and LinkedIn), Digital Strategy (holistic planning integrating SEO, SEM, funnel, email, and social media), SEO & Positioning (search optimization including local SEO and site migration), and Comunicazione & Design (creative design and web development). The agency also delivers structured training programs in digital marketing for businesses and professionals, covering advertising, SEO, social media, and copywriting. A public blog and published case studies round out the offering, serving both as client evidence and lead generation. There is no unified software platform or product suite — the portfolio is a service-based offering organized by discipline.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Advertising

Quantifiable outcome

• Significant increase in brand recognition and customer acquisition for clients, with testimonials confirming improved market positioning

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Jakala: Italian martech and data-driven marketing company with a significant performance media and loyalty offering. Larger incumbent competing for the same omnichannel and performance marketing mandates.
• Alkemy: Larger publicly-listed Italian digital transformation and marketing company offering strategy, technology and content services. Operates broadly in the same space but at materially greater scale than Propaganda Group.
• Publicis Italia: Italian arm of a global advertising network. Competes with Propaganda Group for enterprise digital mandates (e.g., brands like Sisal) but operates at vastly greater scale across brand, performance and media.

Direct peers

• Studio Cappello: Italian full-service digital agency offering web design, SEO, online advertising and digital strategy — a like-for-like service mix against Propaganda Group for Italian SMB clients.
• ADLV (A-DLV): Italian digital agency offering online advertising, SEO, web design and digital strategy to mid-market Italian brands. Comparable scope and regional Italian focus.
• Doing: Italian digital marketing agency focused on performance, online advertising and digital strategy. Closely overlaps with Propaganda Group's core service pillars and SMB-to-enterprise positioning.
• Search On Media Group: Italian performance marketing agency group active in SEO, paid media and digital strategy. Directly comparable service portfolio and Italian customer base.
• Different: Italian performance marketing agency offering integrated online advertising, SEO, content and social media services. Direct competitor for the same Italian SMB and mid-market digital marketing budgets.
• Webranking: Italian full-service digital marketing agency specializing in SEO, online advertising and digital strategy for SMBs and mid-market companies. Highly comparable in service mix and target customer to Propaganda Group.
• TSW (Tata Tuata Web): Italian digital agency providing integrated marketing, web design, SEO and social media services. Comparable regional Italian peer competing for similar mid-market digital mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/propagandawebmarketing
• LinkedInlinkedin.com/company/propaganda-design
• Instagraminstagram.com/propaganda.group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Propaganda Group srl - Performance Marketing Agency