Racing for Heroes
Racing For Heroes is a 501(c)(3) non-profit founded in 2014 that delivers EEG-guided TMS, HBOT, MeRT, vitamin/HRT, and motorsports therapy programs to combat veterans, first responders, active-duty military, and eligible family members.
- Company typePrivate
- Founded2014
- HeadquartersAlton, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Racing for Heroes does
Racing For Heroes Inc. is a 501(c)(3) non-profit organization founded in 2014 by retired US Army Special Forces CW3 Mike Evock to deliver alternative and clinical wellness programs to combat veterans, first responders, active-duty military, and their eligible family members. Originally launched as a motorsports therapy initiative through the Racing For Heroes Raceway, the organization has cumulatively served 120+ veterans, first responders, and civilians with PTSD, traumatic brain injury (TBI), depression, and related conditions. Operations are headquartered at 1100 Ace Drive, Alton, Virginia, and competition/community reach now spans the Eastern US with auxiliary presence in Southern California and Texas.
The organization's core clinical technology stack is delivered through the RFH Health & Wellness Center and comprises EEG-guided personalized Transcranial Magnetic Stimulation (pTMS), Magnetic e-Resonance Therapy (MeRT) using individualized EEG and ECG data, Hyperbaric Oxygenation Therapy (HBOT) via an on-site chamber commissioned in March 2022, and the RFH Vitamin & HRT Program built on comprehensive blood panels. TMS treatment parameters are approved by a licensed neurosurgeon or physician. Supporting non-clinical programs include Motorsports Therapy, the ChampCare All Veteran Team, Physical Fitness, Veteran Employment, Community Outreach, and Volunteering.
The revenue model is hybrid and characteristic of a small non-profit: tax-deductible donations processed via a PayPal portal are the primary funding stream, supplemented by quote-based program fees for health and wellness services (with insurance considered per participant) and an affiliate supplement store operated with Pure Encapsulations. Go-to-market is community-led and event-driven, anchored by motorsports competitions and veteran peer-to-peer outreach rather than paid marketing. The leadership team consists entirely of combat veterans, and the organization earned the 2024 Candid (GuideStar) Gold Seal of Transparency.
Racing for Heroes firmographics
Firmographics- Name
- Racing for Heroes
- Legal name
- Racing For Heroes Inc.
- Website
- https://racingforheroes.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Racing For Heroes is a 501(c)(3) non-profit founded in 2014 that delivers EEG-guided TMS, HBOT, MeRT, vitamin/HRT, and motorsports therapy programs to combat veterans, first responders, active-duty military, and eligible family members.
- Ownership category
- akta.pro rank
Racing for Heroes industry classification
Industry- Product category
- Veteran Health and Wellness Services
- NAICS
- Voluntary Health Organizations (813212), Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Racing, Including Track Operation (7948), Services-Health Services (8000), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Sports Rehabilitation, Return-to-Play & Performance Therapy Centers (MPAKAJAO)
- akta.pro secondary industry
- Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)
Keywords
Where Racing for Heroes is headquartered
LocationHeadquarters
- HQ city
- Alton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Racing for Heroes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Donations: Tax-deductible donations from individuals, corporations, and organizations through PayPal portal. RFH is a federally registered 501(c)(3) non-profit organization.
- Health & Wellness Program Fees: Fees for health and wellness programs including initial consults, EEG-guided TMS, HBOT, and vitamin/HRT programs. Insurance coverage may be available for some services.
- Supplement Store: Revenue from partnership with Pure Encapsulations offering discounted supplements to the public, with proceeds supporting veterans and first responders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Health and wellness program fees determined during initial consultation |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Racing for Heroes product offering
Product offeringCore offering
Racing for Heroes is a 501(c)(3) nonprofit that provides a structured program of brain-injury and wellness therapies to veterans, first responders, and military members. Its core offerings include EEG-guided TMS (including MeRT), hyperbaric oxygen therapy (HBOT), vitamin and hormone optimization, physical fitness programming, and motorsports-based therapy. Programs are delivered on-site at the Alton, Virginia facility and are funded through a combination of donations, sponsorships, and participant fees.
Product overview
Racing for Heroes is a 501(c)(3) non-profit organization offering a comprehensive suite of health and wellness programs for veterans, first responders, and military personnel. The core offering centers on the RFH Health & Wellness Center, which provides diagnostic and therapeutic services including EEG-guided Personalized TMS, Hyperbaric Oxygenation Therapy (HBOT), Magnetic e-Resonance Therapy (MeRT), and the RFH Vitamin & HRT Program. Additional programs include Motorsports Therapy, Physical Fitness, Community Outreach, Volunteer Opportunities, and Veteran Employment services. The organization also operates a Vitamin and Supplement Store in partnership with Pure Encapsulations. The programs work together to address TBI, PTSD, depression, concussions, and related conditions through a holistic/functional approach combining medical therapies, alternative treatments, fitness, and community support.
Differentiator
Problem solved
Functional benefit
Brands
- RFH Vitamin & HRT Program: Precision-based vitamin and hormone optimization program using comprehensive blood panels to design customized protocols of vitamins, supplements, and hormone therapies
- RFH Health & Wellness Center
- RFH HBOT Chamber
Quantifiable outcome
- Helped more than 120 first responders, veterans, and civilians improve their health and quality of life since 2014
- +1 more outcomes
Companies that use Racing for Heroes
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Racing for Heroes technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Racing for Heroes partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Pure EncapsulationsminorRacing For Heroes partnered with Pure Encapsulations to offer discounted supplements to the public through their patient direct portal. Purchasing through the link supports veterans and first responders.
- ULXIminorULXI provided website services as indicated in the website footer.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Racing for Heroes competitors and assessment
Company assessmentDirect peers
- Save A Warrior: A veteran-focused nonprofit that delivers alternative, non-clinical intensive recovery programs for active-duty service members and veterans experiencing PTSD and suicidal ideation. Highly comparable to Racing for Heroes' alternative-therapy, peer-led approach.
- The Headstrong Project: Delivers confidential, cost-free mental health treatment to military veterans and their families, with a focus on PTSD. Directly comparable beneficiary base and treatment-oriented mission to Racing for Heroes.
- Home Base (Red Sox Foundation and Massachusetts General Hospital): Provides clinical care, wellness, and community programs for veterans and families impacted by PTSD and TBI. Highly comparable clinical-plus-community model serving the same beneficiary population as Racing for Heroes.
- Boulder Crest Retreat: A private nonprofit providing retreat-based PTSD and combat-stress recovery programs for veterans and first responders. Comparable to Racing for Heroes' holistic, non-institutional recovery model combining wellness programming with peer community.
- Warrior Angels Foundation: Provides personalized traumatic brain injury and PTSD treatment pathways for veterans, including physician-led protocols. Comparable to Racing for Heroes' brain-health focus (TMS, MeRT) and veteran-only beneficiary population.
- Cohen Veterans Network: A national network of mental health clinics offering confidential, high-quality care to veterans, active-duty service members, and their families. Comparable beneficiary population and clinical mental-health focus to Racing for Heroes' Health & Wellness Center.
Broad incumbents
- Travis Manion Foundation: A veteran-service nonprofit that empowers veterans and families of the fallen through character-development and community programs. Comparable veteran-focused mission and donor-driven nonprofit structure.
- Team Rubicon: A veteran-led disaster response organization that also serves as a community and identity platform for veterans. Comparable veteran-led nonprofit structure and donor-funded model, though with a different primary mission.
- Wounded Warrior Project: One of the largest US veteran service nonprofits, offering physical and mental health programs, career counseling, and long-term support. Comparable beneficiary base, but operates at national scale with a much broader service portfolio.
Others
- Amen Clinics: A network of brain-health clinics using SPECT imaging, EEG, and TMS-based therapies to treat TBI, PTSD, and related conditions. Comparable to Racing for Heroes' EEG-guided TMS and MeRT clinical modality stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Racing for Heroes social profiles
Digital presenceRacing for Heroes compliance and trust
Trust signalCompliance2 records
Racing for Heroes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Racing for Heroes leadership team
Management profileNumber of profiles
Profiles1 record
Racing for Heroes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Racing for Heroes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Racing for Heroes
What does Racing for Heroes do?
Racing for Heroes is a 501(c)(3) nonprofit that provides a structured program of brain-injury and wellness therapies to veterans, first responders, and military members. Its core offerings include EEG-guided TMS (including MeRT), hyperbaric oxygen therapy (HBOT), vitamin and hormone optimization, physical fitness programming, and motorsports-based therapy. Programs are delivered on-site at the Alton, Virginia facility and are funded through a combination of donations, sponsorships, and participant fees.
Is Racing for Heroes a public or private company?
Racing for Heroes is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Racing for Heroes founded?
Racing for Heroes was founded in 2014. It employs 1 to 10 people.
Where is Racing for Heroes based?
Racing for Heroes is headquartered in Alton, United States, in the North America region.
How does Racing for Heroes make money?
Three revenue lines are on record. Donations are the primary driver. The others are health & Wellness Program Fees and supplement Store.
Who are Racing for Heroes's main competitors?
Direct peers on record are Save A Warrior, The Headstrong Project, Home Base (Red Sox Foundation and Massachusetts General Hospital), Boulder Crest Retreat, Warrior Angels Foundation and Cohen Veterans Network. Broad incumbents are Travis Manion Foundation, Team Rubicon and Wounded Warrior Project. Amen Clinics is listed as an others.
Does Racing for Heroes have an API?
No public API is recorded for Racing for Heroes.
What industry is Racing for Heroes in?
Racing for Heroes's product category is Veteran Health and Wellness Services. Its primary akta.pro industry code is MPAKAJAO, Sports Rehabilitation, Return-to-Play & Performance Therapy Centers, with a secondary code of MPAKADAD, Mass Participation Race Organizers (Runs, Triathlons, Cycling). Its NAICS code is 813212 and its SIC code is 7948.