Production Gear Rentals, Inc.

What Production Gear Rentals, Inc. does

Production Gear Rentals, Inc. (PGR) is a privately held, boutique-style cinema and broadcast equipment rental house founded in 1998 and headquartered at 16140 Runnymede St., Van Nuys, California. The company rents professional production equipment — including cinema cameras (ARRI Alexa 35, Alexa Mini LF, Sony Venice 2, FX9, FX6, RED Komodo, Canon C500 MKII, C70, C300 MKII), premium lenses (Cooke S8/i, Zeiss Master Anamorphics, Angenieux Optimo Ultra Compact, Fujinon Premista and Cabrio series, Canon Cine-Servo, Tokina Vista One, and specialty rehoused lenses), monitors (Small HD, Teradek wireless systems), camera support accessories, lighting, grip, and audio — on a usage-based daily/weekly basis to film, television, commercial, music video, and broadcast productions across Los Angeles and the broader United States. The rental business is complemented by in-house repair and maintenance services performed by engineering staff on VTRs, cameras, lenses, and monitors.

PGR operates a direct-to-customer model, requiring prospective clients to complete an account application that includes business references, insurance verification, and authorized-buyer documentation before placing orders; pricing is quote-based and not publicly disclosed. The company is independently owned with no disclosed venture capital or private equity backing, no parent company, and no subsidiaries, and runs from a single Van Nuys facility. Two named operational contacts — Steve for rentals and Juan for Engineering & Operations — along with 24/7 availability reflect the lean, service-led operating model that defines the "small on the outside, big on the inside" positioning against larger LA rental facilities.

Marketing and customer engagement are conducted primarily through the company website (pgr.tv), an Instagram presence, and participation in industry events such as the June 2023 Post Cinegear Open House co-hosted with DBVideo and TVACOM. The company has refreshed its digital presence via a 2023 website relaunch and continues to refresh its inventory with latest-generation cameras and lenses to support an ever-evolving rental offering.

Name

Production Gear Rentals, Inc.

Legal name

Production Gear Rentals, Inc.

Website

https://pgr.tv

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Production Gear Rentals, Inc. is a privately held, Van Nuys-based boutique cinema and broadcast equipment rental house, founded in 1998, that rents cameras, lenses, monitors, and production accessories on a usage basis to film, television, commercial, and broadcast productions across Los Angeles and the United States.

Ownership category

akta.pro rank

Product category

Film & Video Production Equipment Rental

NAICS

Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Photographic Equipment & Supplies (3861)

akta.pro primary industry

Camera, Grip & Lighting Equipment Rental (MPADAFAB)

akta.pro secondary industry

Audio & Communications Equipment Rental (MPADAFAC)

Keywords

• Cinema equipment rental
• Film production gear rental
• Broadcast equipment leasing
• Professional camera lens rental
• Production equipment services

Headquarters

HQ city

Van Nuys

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rental: Rental of professional cinema cameras, lenses, monitors, camera support, and other production equipment to film and video productions. Equipment is rented on daily/weekly basis with packages including accessories and peripherals.
2. Repair & Maintenance Services: In-house engineering services for repair and maintenance of broadcast-related products including VTRs, cameras, camera matching, lenses, and monitors. Includes evaluation fees and written estimates for parts, labor, and turnaround time.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Production Gear Rentals operates as a boutique-style rental house providing cinema cameras, professional lenses, monitors, camera support accessories, and broadcast equipment to film and video productions on a daily/weekly basis. The rental offering is complemented by in-house repair, maintenance, and camera matching services performed by engineering staff. Clients access the inventory through a quick account application process and receive 24/7 personalized technical support.

Product overview

Production Gear Rentals is a boutique-style equipment rental house serving film and video productions. The company offers a comprehensive portfolio of cinema cameras (including ARRI Alexa series, Sony Venice/FX series, RED Komodo, and Canon cinema cameras), professional lenses (Cooke, Zeiss, Angenieux, Canon Cine-Servo, Fujinon, Tokina Vista One, and specialty rehoused lenses), monitors (Small HD, Sony, Panasonic, Atomos, Teradek wireless systems), camera support accessories (matteboxes, follow focus systems, lens adapters), power solutions (Gold Mount batteries from various manufacturers), and media cards. The rental inventory is complemented by repair and maintenance services performed by in-house engineers. The company operates 24/7 and provides account management for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Equipment Rental Full-service production equipment rental including cinema cameras (ARRI Alexa series, Sony Venice/FX series, RED Komodo, Canon cinema cameras), professional lenses (Cooke, Zeiss, Angenieux, Canon Cine-Servo, Fujinon, Tokina Vista One, and specialty rehoused primes), monitors (Small HD, Teradek wireless systems), camera support accessories (matteboxes, follow focus systems, lens adapters), and broadcast equipment for film, television, commercial, music video, and broadcast productions.
• Repair & Maintenance Services In-house engineering services for service and maintenance of broadcast-related products including VTRs, cameras, camera matching, lenses, and monitors, with written evaluation-based estimates covering parts, labor, and turnaround time for production clients.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• DBVideominorGTM or Marketing Partner · 5 June 2023Co-host of Post Cinegear Open House event on June 5th, 2023. DBVideo participated alongside PGR and TVACOM to showcase industry equipment and network with productions.
• TVACOMminorGTM or Marketing Partner · 5 June 2023Co-host of Post Cinegear Open House event on June 5th, 2023. TVACOM participated alongside PGR and DBVideo to host the event featuring Fujinon, CoreSWX, Chrosziel, and Bright Tangerine equipment displays.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Emerging players

• Abel Cine: Boutique cinema and broadcast equipment rental, sales, and training provider serving independent productions, documentaries, and corporate clients. Comparable to PGR as a smaller-scale rental specialist, though with stronger emphasis on emerging/digital cinema formats.

Broad incumbents

• Sim Video International: Canada-based production equipment rental and sales company serving film, TV, and broadcast. Comparable to PGR as a cinema/broadcast rental provider with broader geographic reach and a wider portfolio beyond cameras.
• Panavision: Vertically integrated manufacturer and renter of cameras and lenses that dominates premium feature-film rentals. Comparable to PGR as a top-tier cinema equipment provider, but operates at vastly larger scale with proprietary camera systems and global reach.
• ARRI Rental: Global rental arm of ARRI, offering Alexa-series and large-format camera packages alongside lighting and accessories to high-end productions. Directly comparable in product mix (ARRI Alexa Mini LF, Alexa 35) and customer segment, but with much broader geographic footprint.

Direct peers

• Hand Held Films: Cinema camera and lens rental house serving features, commercials, and music videos with premium inventory and personalized service. Comparable to PGR as a smaller, boutique-style cinema rental competitor in the same product category and customer segment.
• Keslow Camera: Los Angeles-based cinema and broadcast equipment rental house offering cameras, lenses, lighting, and grip to film and television productions. Directly comparable to PGR as a full-service production rental specialist serving the same LA production community with similar boutique-leaning service.
• Band Pro Film & Digital: Burbank-based cinema equipment specialist carrying premium Sony, Cooke, Zeiss, and Fujinon lines for film, episodic, and commercial production. Directly comparable to PGR in product breadth across cameras and high-end lenses, and similar focus on the LA production market.
• Hot Rod Cameras: US-based rental and sales specialist focused on cinema camera packages (RED, ARRI, Sony). Directly comparable to PGR in serving independent film and commercial productions with cinema camera packages and accessories.
• Otto Nemenz: Long-established Hollywood camera and lens rental house supplying ARRI, Panavision, and other premium cinema bodies and optics to feature and episodic productions. Directly comparable to PGR in product category (cinema cameras and lenses) and customer base (LA-based film/TV productions).

Regional players

• Cinequipt: Minneapolis-based cinema and lighting rental house serving the upper Midwest production market with cameras, lenses, and grip. Comparable to PGR in product category and boutique service positioning, but operating primarily outside of LA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/production_gear_rentals/?hl=en
• LinkedInlinkedin.com/company/production-gear-rentals-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Production Gear Rentals, Inc.