my dpc story

What my dpc story does

My DPC Story LLC is a US-based, physician-led podcast and education platform founded in 2020 by Maryal Concepcion, MD, focused exclusively on the Direct Primary Care (DPC) physician community. The company's core product is the My DPC Story Podcast, which has featured more than 300 DPC physician guests and ranks in the Top 250 of Apple Podcasts' US Medicine chart, with the company self-reporting the "#1 DPC Podcast" designation. Distribution spans Apple Podcasts, Spotify, YouTube, and Instagram, with offline engagement through LIVE DPC conferences and a dedicated Wix-hosted website.

The platform extends beyond audio content into a multi-product offering: downloadable tools, guides, and frameworks; The Planner (a practice-building resource); a DPC Physician Directory enabling peer connections; and a DPC Magazine. Revenue is generated through four streams: podcast sponsorships and advertising, one-time digital product sales via a Payhip storefront, recurring Patreon community support, and (presumed) conference revenue. Operating integrations include SpeakPipe for listener voicemail, JotForm for guest applications, and Payhip for e-commerce.

The company is privately held, bootstrapped, and founder-owned, with a four-person executive team (Founder & Host, Chief Growth Officer, Chief of Strategy & Marketing, and Chief Operational Officer) and no disclosed external funding. Pricing for podcast content is free; premium digital products are sold à la carte; and conference pricing is not publicly disclosed. A separate patient-facing site (caringdirectly.com) suggests an early adjacent audience extension beyond the physician target segment.

Name

my dpc story

Legal name

My DPC Story LLC

Website

https://mydpcstory.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

My DPC Story is a physician-led podcast and education platform serving U.S. Direct Primary Care physicians. Founded in 2020, it monetizes via sponsorships, digital products on Payhip, Patreon support, and LIVE conferences, with a four-person bootstrapped team.

Ownership category

akta.pro rank

Product category

Direct Primary Care Media and Education

NAICS

Other Publishers (51319), Periodical Publishers (513120)

SIC

Miscellaneous Publishing (2741), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Audio Production & Podcasting (BPAFAIAE)

akta.pro secondary industry

Direct Primary Care (DPC) & Concierge Medicine (HLAFAGAD)

Keywords

• Direct primary care podcast
• Physician education platform
• DPC practice resources
• Medical podcast network
• Healthcare content community

Headquarters

HQ city

Arnold

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Podcast Sponsorship & Advertising: Revenue generated through sponsorships and advertising partnerships with brands seeking access to the DPC physician audience. The platform offers partnership opportunities through their contact channel.
2. Digital Products & Resources: Revenue from practical downloads, guides, frameworks, and the Planner tool sold through their shop platform (Payhip).
3. Patreon Community Support: Community funding through Patreon platform for ongoing content creation and listener support.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

My DPC Story is a physician-led podcast and education platform serving current and aspiring Direct Primary Care physicians. Its core product is the My DPC Story podcast, which has featured 300+ DPC physician guests and ranks in the Top 250 Apple Podcasts US Medicine Chart. The platform supplements the podcast with practical tools and resources (downloads, guides, frameworks, The Planner), a DPC Physician Directory, DPC Magazine, and LIVE conferences.

Product overview

My DPC Story is a physician-led podcast and education platform for current and aspiring Direct Primary Care physicians. The core offering is the My DPC Story Podcast, which shares real physician stories and has featured 300+ DPC physician guests. This core product is supplemented by Tools & Resources (practical downloads, guides, frameworks), DPC Education including LIVE conferences, The Planner for practice building, a DPC Physician Directory, and DPC Magazine content. The platform positions itself as the #1 DPC Podcast, ranking in the Top 250 Apple Podcasts US Medicine Chart, serving physicians who want to understand, build, and sustain Direct Primary Care practices beyond insurance-driven medicine.

Differentiator

Problem solved

Functional benefit

Products and services

• My DPC Story Podcast A physician-led podcast featuring real conversations with physicians who are building Direct Primary Care practices. Free to access via Apple Podcasts, Spotify, YouTube, and the My DPC Story website. Has hosted 300+ DPC physician guests and ranks in the Top 250 Apple Podcasts US Medicine Chart.
• The Planner A downloadable planning resource for physicians building a Direct Primary Care practice, sold via the My DPC Story Payhip storefront.
• DPC Physician Directory A directory listing Direct Primary Care physicians, enabling physician-to-physician connections and referrals within the DPC community.
• DPC Magazine Magazine content providing Direct Primary Care-related education and insights for physicians.
• DPC Education & LIVE Conferences Direct Primary Care education programming including LIVE in-person conferences for physicians exploring, practicing, or building a DPC model.

Quantifiable outcome

• 300+ DPC Physician Guests featured on the podcast
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Osmosis: A digital health education platform with video, audio, and editorial content for medical professionals and students. Broad incumbent in physician/clinical education media with overlapping audience and content model.
• Doximity: The largest professional network for US physicians, including news, podcasts, and CME content. Broad incumbent with a physician-only audience and podcast products that overlap with My DPC Story's positioning as a trusted channel for physicians.
• KevinMD: A long-running physician-authored media platform covering clinical, career, and practice topics across medicine. Broad incumbent that competes for physician listenership/readership and sponsor attention, with content and audience overlap to My DPC Story.
• The White Coat Investor: A leading physician-focused media and education platform for personal finance and practice management. Broad incumbent that, like My DPC Story, monetizes a physician audience via podcasts, digital products, and community.

Emerging players

• Physician's Guide to Doctoring: A physician-focused podcast covering practice, career, and personal development topics outside clinical medicine. Emerging peer in the physician podcast category with comparable audio-first, MD-led format aimed at practicing physicians.

Direct peers

• DPC Frontier: A leading Direct Primary Care community, conference, and education platform serving practicing and aspiring DPC physicians. Directly comparable as a DPC-focused community and education destination, overlapping with My DPC Story's physician audience and conference/membership model.
• Direct Primary Care Summit: An annual in-person conference and education event for the DPC physician community. Directly comparable to My DPC Story's LIVE conferences as a DPC-focused education and networking destination.
• The DPC Journal: A publication and resource site dedicated to Direct Primary Care news, education, and practice-building content for DPC physicians. Directly comparable as a DPC-focused editorial/educational outlet serving the same niche audience.

Others

• Hint Health: A Direct Primary Care practice management and billing platform serving DPC clinics. Comparable as an ecosystem participant in the DPC physician market that My DPC Story's physician audience uses, with overlap in sponsorships and partnerships.
• DPC Alliance: A national Direct Primary Care advocacy and member organization for DPC physicians and practices. Adjacent peer — shares the same physician audience and is a potential partner/sponsor for My DPC Story.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubebit.ly/3PF3uHZ
• Instagrambit.ly/4cG4llg
• LinkedInlinkedin.com/company/my-dpc-story

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about my dpc story