culture + capital

What culture + capital does

Culture|Capital, operating as The Pinkprint LLC, is a privately held, founder-owned boutique advisory firm headquartered at 1100 Peachtree St NE, Atlanta, Georgia. Founded by CEO Yvette Caslin in 2018, it bundles three core service lines under one roof: tax preparation, planning, strategy, and bookkeeping; residential and commercial mortgage origination (NMLS 2157505) including Non-QM P&L programs up to $2.5M for self-employed borrowers and personal unsecured funding up to $250K; and personal credit repair and business credit building. Secondary offerings include one-hour organizational-management and multimedia/PR consulting engagements, plus consumer products — the GOAL Digger personal development planner on Etsy and the Sophia's Garden devotional ebook on Amazon Kindle.

The business has no proprietary technology platform; delivery is consultative and human-led, with distribution split between a quote-based website funnel (877-983-8838), third-party marketplaces (Etsy, Amazon Kindle), and founder-driven earned media via podcasts and radio. Servicing capacity is micro — headcount of 1-10 — and the firm appears bootstrapped with no disclosed investors, funding rounds, or institutional capital.

Customers are primarily self-employed individuals, real estate investors, and side-hustle/small-business operators, with secondary exposure to beauty, fashion, technology, and entertainment verticals through the multimedia practice. The go-to-market is community-led (a wealth-and-abundance mastermind and the ACE brunch and awards) reinforced by sales-led conversion of tax-season consultation bookings and direct-to-consumer product sales. Pricing is opaque and quote-based across services.

Name

culture + capital

Legal name

The Pinkprint LLC

Website

https://yvettecaslin.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Culture|Capital (The Pinkprint LLC), founded in 2018 in Atlanta, is a single-firm financial services and consulting practice offering tax preparation, mortgage origination, credit repair, and business consulting to self-employed individuals, real estate investors, and small business owners.

Ownership category

akta.pro rank

Product category

Tax & Financial Advisory Services

NAICS

Professional, Scientific, and Technical Services (541)

SIC

Services-Management Consulting Services (8742), Investment Advice (6282)

akta.pro industry

PRIMARYFSAEAKAE

Trust & Estate Tax Planning & Compliance

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Fiduciary, Trust & Estate Advisory

Keywords

• Tax preparation services
• Business consulting
• Mortgage lending
• Credit repair services
• Multimedia public relations

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Tax Preparation and Planning Services: Tax preparation, planning, strategy, and bookkeeping services for individuals and small businesses. One-hour consultation with comprehensive report and project plan included.
2. Loan and Mortgage Services: Residential mortgages, commercial loans, cash-out refinancing, revenue-based funding, personal unsecured funding up to $250K, and non-QM P&L loan program up to $2.5M for self-employed clients.
3. Credit and Financial Services: Personal credit repair and business credit building services for individuals and entrepreneurs.
4. GOAL Digger Planner Sales: Sale of the GOAL Digger personal development planner through Etsy online storefront.
5. Sophia's Garden E-book Sales: Sale of Sophia's Garden: A 7-Day Devotional e-book published on Amazon Kindle.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Culture|Capital (legal entity The Pinkprint LLC) provides tax preparation, planning, strategy, and bookkeeping services; residential and commercial mortgage lending including Non-QM P&L programs; personal credit repair and business credit building; and organizational management, multimedia, and business-structure consulting. A one-hour consultation producing a comprehensive report and project plan is the primary entry point, delivered to self-employed individuals, side hustlers, real estate investors, and small businesses. Supplementary physical and digital products (GOAL Digger Planner and Sophia's Garden ebook) are sold via third-party e-commerce platforms.

Product overview

Culture|Capital (The Pinkprint LLC) is a business consulting and financial services firm operating as a single unified brand rather than a platform-plus-modules architecture. The company offers tax preparation and planning services, mortgage lending (NMLS 2157505), credit rebuilding, and business consulting through its core brand The Pinkprint LLC. Supplementary products include the GOAL Digger Planner (a personal development journal sold via Etsy) and Sophia's Garden (an ebook published on Amazon). The financial services portfolio encompasses taxes (planning, strategy, preparation, bookkeeping), loans (residential and commercial mortgages), and credit services (personal repair and business credit building).

Differentiator

Problem solved

Functional benefit

Brands

• The Pinkprint: Business and private tax advisory services including tax preparation and planning, mortgage loans, notary services, business acquisitions, and credit rebuilding.

Products and services

• Tax Preparation and Planning Tax preparation, planning, strategy, and bookkeeping delivered by licensed tax professionals for individuals and small businesses, including self-employed and side-hustle clients. Each engagement is anchored by a one-hour consultation producing a comprehensive report and project plan.
• Mortgage Loans (NMLS 2157505) Residential mortgages, commercial loans, cash-out refinancing, revenue-based funding, personal unsecured funding up to $250K, and a Non-QM P&L loan program up to $2.5M targeted at self-employed clients who cannot qualify under standard documentation. Origination through partnerships with major lenders.
• Credit Rebuilding Personal credit repair and business credit building services that help individuals and entrepreneurs improve credit profiles in support of loan qualification, business growth, and financial readiness.
• Business Consulting Services Organizational management, multimedia/communications consulting, and business-structure advisory delivered via a one-hour consultation that produces a comprehensive report and project plan with timelines and cost analysis for individuals, small businesses, and startups in beauty, fashion, technology, and entertainment.
• GOAL Digger Planner A personal development planner and guided journal with quarterly covers, monthly calendars, budget planner, goal planner, income tracker, and weekly planning sections, sold via the Etsy shop 'The Pinkprint Boutique' to individual consumers.
• Sophia's Garden: A 7-Day Devotional A 7-day devotional ebook published by Yvette Caslin on Amazon Kindle, providing a guide of Biblical scriptures aimed at women seeking to be influential in their communities.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ADP: Large incumbent provider of payroll, tax, and HR services for small and mid-sized businesses — adjacent overlap with Culture|Capital's small-business tax and credit-building services, but at significantly greater scale.
• Intuit: Owner of QuickBooks and TurboTax, serving small businesses and self-employed individuals with tax preparation, bookkeeping, and financial management software — competes across Culture|Capital's core tax and bookkeeping lines as a broad platform incumbent.
• H&R Block: Large-scale retail and digital tax preparation provider serving individuals and small businesses. Overlaps Culture|Capital's core tax preparation offering but at vastly greater scale and with a broader (less specialized) customer base.
• Liberty Tax: National retail tax preparation franchise serving individuals and small businesses — competes in the same core tax-preparation category but with a much larger office footprint and broader consumer focus.

Direct peers

• Bench: Tech-enabled bookkeeping and tax services for small businesses, providing monthly bookkeeping plus year-end tax preparation — closely comparable to the tax and bookkeeping stream in Culture|Capital's offering.
• Hurdlr: Financial tracking, tax estimation, and income insights built specifically for self-employed professionals, freelancers, and gig workers — overlapping Culture|Capital's self-employed and side-hustler segments.
• Found: Banking, bookkeeping, and tax services purpose-built for self-employed individuals and small business owners — the most directly comparable digital-native peer in Culture|Capital's core self-employed niche.
• Pilot: Bookkeeping, tax, and CFO services for small businesses and startups. Comparable business model: professional services delivery with bundled tax and advisory offerings aimed at founders and SMBs.
• Bizee: Business formation, registered agent, and small-business services targeted at entrepreneurs — comparable to Culture|Capital's business structure consulting and entrepreneur-focused advisory services.
• 1-800-Accountant: Virtual tax, accounting, and business advisory services targeted at small businesses, sole proprietors, and entrepreneurs — directly comparable to Culture|Capital's tax and consulting bundle for self-employed clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cultureandcapital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about culture + capital