Silecchia Inc.

What Silecchia Inc. does

Silecchia Inc. is a full-service, founder-led marketing and advertising agency incorporated in January 1988 and headquartered at 200 Elm Street, Suite 200, Birmingham, Michigan. The agency delivers creative production across four media channels: television and video (commercials, infomercials, music videos, sales and training videos with HD digital, 35-millimeter film, and animation capabilities), radio (advertising and jingle production using proprietary 'theatre of the mind' techniques), print (concept, copywriting, layout, and media placement), and digital (front-end and back-end web development, hosting, SEO, and social media marketing across Facebook, Twitter, Pinterest, and Foursquare with QR-code cross-media integration). It is led by founder and president Jerry Silecchia, whose creative credits include work dating back to 1979, and the firm relies on a small bench of art directors, photographers, and creative staff (headcount band 1–10).

The business operates on a professional-services revenue model, offering free initial needs reviews and capability demonstrations before engagement, then providing ongoing advertising services and an annual marketing budget tracker for the client. Distribution combines direct enterprise sales with a self-serve website and social-media presence, and the agency states it serves businesses throughout the United States and Canada. Named client work spans SMBs (e.g., Kus Ryan & Associates, Mr. Music/Norm N. Nite, The 10 Second Diet, Dr. Warr Dental, Father & Son Construction) and a handful of regional enterprise accounts concentrated in automotive retail (Jeffrey Automotive, Heidebright Chevrolet, Bill Wink Chevrolet, Tamaroff Automotive). Customer segments explicitly served include retail businesses, B2B, professional services, and automotive dealers, with a horizontal segmentation approach across these verticals.

Strategically, the company competes on creative talent, long-tenured client relationships (the Father & Son Construction jingle from 1979 is still in use), and consistent media-mix execution across traditional and digital channels. No external funding, M&A, patent, regulatory action, or partnership activity is disclosed, and the company's own website carries a 2013 copyright, indicating limited recent digital investment. The agency has won Radio Creativity Awards over the years but holds no patents, no known API/SDK infrastructure, and no disclosed AI/ML capability, leaving the firm positioned as a traditional full-service agency built primarily on legacy relationships and creative execution.

Name

Silecchia Inc.

Legal name

Silecchia Inc.

Website

https://silecchia.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Silecchia Inc. is a founder-led, full-service marketing and advertising agency in Birmingham, Michigan, providing TV/video, radio, print, and web production services to SMBs and select enterprise clients across the United States and Canada since 1988.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Event & Experiential Brand Coverage (Recaps, Sizzle Reels) (MPADAEAF)

Keywords

• Advertising agency services
• Television commercial production
• Radio advertising production
• Print advertising design
• Web design and marketing

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Services: Silecchia Inc. generates revenue through providing comprehensive marketing and advertising services to businesses. The company offers a free initial needs review and demonstration, then provides ongoing advertising services. They work on an annual marketing budget basis to help clients track advertising spend.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Silecchia Inc. is a full-service marketing and advertising agency that produces creative campaigns across four media channels: television/video commercials and training videos, radio spots and jingles, print advertisements for newspapers and magazines, and website design with hosting and SEO. The agency combines these channels into a coordinated media mix and provides an annual marketing budget to help clients track advertising spend across the United States and Canada.

Product overview

Silecchia Inc. is a full-service marketing and advertising agency incorporated in January 1988, headquartered in Birmingham, Michigan. The company offers a comprehensive suite of advertising services spanning multiple media channels: TV and Video Production (commercials, infomercials, music videos, sales/training videos with animation capabilities), Radio Production (advertising and jingles), Print Advertising (design and media placement), and Web Design and Marketing (development, hosting, SEO, and social media marketing). The agency serves clients across the United States and Canada, with expertise in retail, business-to-business, and professional accounts. Services include strategic marketing planning and annual budget tracking for advertising campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• TV and Video Production Services Television commercial production, music video production, infomercials, and sales and training videos produced in High Definition digital and 35-millimeter film formats, with computerized animation and single-cell cartoon animation capabilities. Targets automotive dealers, retail brands, and professional service firms needing on-air video advertising.
• Radio Production Services Radio advertising production using 'theatre of the mind' techniques to create immersive listening experiences, including jingle creation and radio campaigns for automotive dealers and local businesses. Jerry Silecchia produced jingles for clients as early as 1979 prior to agency formation.
• Print Advertising Services Print ad design and placement including newspaper and magazine advertisements, encompassing creative copywriting, layout design, and strategic placement in appropriate media vehicles to target end users. Designed by in-house art directors, photographers, and creative staff.
• Web Design and Marketing Services Comprehensive website development including front-end graphical interface design, back-end coding, hosting, and search engine optimization, plus social media marketing through Facebook, Twitter, Pinterest, and Foursquare, and QR code integration for cross-platform campaigns.
• Marketing and Advertising Services Full-service marketing and advertising engagement for businesses throughout the United States and Canada, including annual marketing budget planning and tracking, with a focus on retail, business-to-business, and professional accounts, supported by a free initial needs review and capability demonstration.

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Gumas: San Francisco-based full-service integrated marketing agency serving challenger brands with advertising, branding, digital, and media. Similar mid-size integrated positioning and SMB/mid-market client orientation.
• The Stable: Cincinnati-based independent full-service marketing agency serving challenger and mid-market brands across creative, media, and digital. Comparable to Silecchia as a similarly-sized integrated agency competing for the same SMB and mid-market client profile with multi-channel execution.
• Campbell Ewald: Michigan-headquartered full-service advertising agency (now part of IPG) with deep automotive and traditional-media heritage. Comparable to Silecchia in regional Michigan roots, automotive dealer client base, and long history of broadcast and print production work.
• The James Agency: Phoenix-based full-service marketing and PR agency serving mid-market and SMB clients across multiple verticals. Similar integrated model and client-segment focus to Silecchia.
• Sensis Agency: Los Angeles-based integrated cross-cultural marketing agency offering creative, media, digital, and production services. Comparable to Silecchia as a mid-size integrated agency serving multi-vertical clients with bundled channel execution.
• Doner: Detroit-based independent full-service agency known for integrated brand work across broadcast, print, and digital. Direct competitor to Silecchia in the Michigan market, with overlapping automotive and retail client categories.

Broad incumbents

• Interpublic Group: Global advertising holding company (McCann, MullenLowe, FCB, R/GA, Campbell Ewald). Provides the broader competitive context of agency holding-company networks that have absorbed regional full-service agencies similar to Silecchia.
• Omnicom Group: Global advertising holding company (BBDO, DDB, TBWA, Goodby Silverstein). Represents the broad incumbent landscape that competes with independent agencies like Silecchia for traditional and integrated accounts at scale.

Emerging players

• Scorpion: Digital marketing company specializing in SMB clients (notably legal, dental, home services) via websites, SEO, paid media, and AI-driven lead conversion. Competes with Silecchia for the same SMB verticals but executes almost entirely through digital channels.

Regional players

• Team Detroit (GTB): Detroit-based creative agency (WPP network) historically focused on Ford and automotive accounts. Comparable Michigan heritage and automotive vertical overlap with Silecchia, though at far greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/silecchiainc
• YouTubeyoutube.com/user/SilecchiaInc
• Facebookfacebook.com/silecchiainc
• LinkedInlinkedin.com/company/silecchia-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silecchia Inc.