Science Of Fitness Inc.

What Science Of Fitness Inc. does

Science of Fitness, Inc. is a privately held, founder-led fitness and therapeutic bodywork studio headquartered at 6101 Winston Trails Blvd in Lake Worth Beach, Florida. The company delivers sport-specific personal training, metabolic and body composition testing, manual and electrotherapy bodywork, and adaptive conditioning programs for equestrian athletes, seniors (50+), and individuals recovering from injury or disability. Its service portfolio is organized around a proprietary methodology called the Total Body Experience (TBE) Hybrid Training System, created by founder Reginald Stewart, which combines myofascial release, myoskeletal alignment, fascial stretch therapy, exercise therapy, and postural correction into a single integrated offering.

The underlying technology stack is clinical and equipment-based rather than software-based: InBody 270 body composition analysis, PNOE metabolic testing (RMR and VO2), NeuFit Neubie direct current stimulation, Hyperice Normatec air compression, and Functional Movement Assessment (FMS) screening. Services are delivered in-facility, in-home, at equestrian venues, and via a traveling trainer / out-of-town wellness travel program (2-6 weeks). The facility is intentionally small (1-10 employees) and positions itself as a private alternative to crowded commercial gyms.

The business model combines recurring monthly/annual gym memberships ($24.99-$44.99/month; $407.88-$539.88/year) with high-ticket per-session services, including personal training ($100-$200), myoskeletal alignment therapy ($150-$210), fascial stretch therapy (from $240), NeuFit DC stimulation ($300), PNOE metabolic testing (from $400), and traveling trainer engagements ($1,600). GTM is primarily direct-to-consumer through the company's website (GymMaster booking portal), referrals, and organic social channels (Instagram, Facebook, YouTube). The equestrian vertical is a notable specialty, with on-site service delivery at barns and equestrian facilities, including a named client relationship with rider Devon Kane at Diamante Farms. No external funding, M&A, or institutional ownership has been disclosed.

Name

Science Of Fitness Inc.

Legal name

Science of Fitness, Inc.

Website

https://scienceoffitness.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Science of Fitness is a privately held, founder-led fitness and therapeutic bodywork studio in Lake Worth Beach, Florida, delivering sport-specific personal training, metabolic testing, and manual therapy under a proprietary Total Body Experience (TBE) methodology, with a niche specialization in equestrian conditioning and adaptive programs for seniors and recovery clients.

Ownership category

akta.pro rank

Product category

Fitness and Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAB

Strength & Conditioning Personal Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAD

Functional Fitness & Mobility Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAM

Online/Remote Personal Training & Programming

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

Keywords

• Personal training services
• Therapeutic bodywork
• Equestrian fitness
• Metabolic testing
• Exercise therapy

Headquarters

HQ city

Lake Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Gym Membership Subscriptions: Monthly and annual gym membership fees providing access to facility. Residential memberships from $33.99/month, non-residential from $44.99/month, mid-day membership at $24.99/month. Annual options range from $256.80 to $539.88.
2. Personal Training Sessions: One-on-one personal training sessions at $100-$200 per session. Elite personal training at $200. In-home personal training available.
3. Therapeutic Services: Myoskeletal Alignment Therapy ($150-$210), Fascial Stretch Therapy (from $240), Sports Massage ($100), Chair Massage ($25), NeuFit Direct Current Stimulation ($300), Normatec Air Compression Therapy ($30).
4. Diagnostic Testing: Body composition testing ($25-$60), PNOE Metabolic Testing (from $400), Functional Movement Assessment ($150).
5. Traveling Trainer & Wellness Travel: Out-of-town wellness travel programs with traveling trainer services at $1,600. Programs range from 2-6 weeks.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Science of Fitness operates a private fitness studio and wellness center delivering sport-specific personal training, metabolic and body composition diagnostics, manual and electrical therapeutic bodywork, and equestrian-specific conditioning, all organized around the founder's Total Body Experience (TBE) Hybrid Training System. Services are delivered in-facility, in-home, and through traveling trainer and wellness travel engagements, with gym memberships providing facility access.

Product overview

Science of Fitness is a hybrid fitness and therapeutic service provider offering a comprehensive suite of integrated services centered around the Total Body Experience (TBE) system. The portfolio includes Elite Personal Training as the core service, complemented by therapeutic offerings (Myoskeletal Alignment Therapy, Fascial Stretch Therapy, NeuFit Direct Current Stimulation, Normatec Air Compression Therapy), diagnostic services (PNOE Metabolic Testing, Body Composition Testing, Functional Movement Assessment), specialized fitness programs (Equestrian Fitness, Senior Fitness, Exercise Therapy), and gym membership plans. Services are available in-gym, at-home, or via traveling trainer. The company is led by Reginald Stewart, ACSM-certified trainer and founder.

Differentiator

Problem solved

Functional benefit

Brands

• Total Body Experience (TBE): A Hybrid Training System created by Reginald Stewart that provides clients with a holistic approach to fitness addressing individual fitness needs along with health and sustainability of their bodies.
• TBE Program

Products and services

• Elite Personal Training Science-based personalized training combining strength, movement, and balance training with therapeutic body work, including functional training, outdoor training, and indoor gym training modalities. Designed for individual clients seeking elite-level coaching integrated with therapeutic recovery.
• Equestrian Fitness Sport-specific conditioning program for equestrian riders — Dressage, Jumpers, Polo, and Race Jockeys — featuring individualized programming based on assessment and metabolic testing, focused on the muscles commonly used when riding, injury prevention, and individual needs.
• Senior Fitness Fitness program for adults aged 50+ focusing on strength, balance, and cardiovascular endurance through light weight strength conditioning, range of motion improvement, assisted stretching, and balance and stabilization programming.
• PNOE Metabolic Testing Comprehensive metabolic analysis using the PNOE system, including Resting Metabolic Rate (RMR) testing and VO2 testing to measure fitness levels, fat-burning ability, and heart rate training zones. Pairs with InBody 270 body composition analysis.
• Body Composition Testing Body composition analysis using multiple methods — Bioelectrical Impedance Analysis ($25), Skin Fold Caliper ($40), and InBody 270 analyzer ($60) — measuring fat, muscle, and total body water including intracellular and extracellular water distribution.
• Functional Movement Assessment (FMS) Standardized Functional Movement Assessment (FMS) screening in a 10-minute evaluation of mobility and stability, used to inform programming decisions and injury prevention.
• Exercise Therapy Program Restorative fitness program for individuals recovering from injury, stroke, or heart attack that combines muscle strengthening, stretching, and balancing techniques to restore function and confidence in movement.
• Myoskeletal Alignment Therapy (MAT) Manual therapy technique combining skilled therapeutic manipulation with corrective exercise to relieve and correct musculoskeletal pain patterns and dysfunctional movement. $150 for 60 minutes, $210 for 90 minutes.
• NeuFit Direct Current Stimulation NeuFit Neubie direct current stimulation therapy that activates the nervous system to promote healing of tissue, bone, muscle, connective tissue, and nerves. $300 per session.
• Normatec Air Compression Therapy Hyperice Normatec dynamic air compression system for athletic recovery, reducing muscle soreness and optimizing blood flow. $30 per session.
• Fascial Stretch Therapy Specialized stretch therapy targeting fascia for improved flexibility, mobility, and performance. Available from $240 per session, including on-site delivery to equestrian barns and facilities.
• Sports Massage Therapeutic sports massage for athletic recovery and performance at $100 per session.
• Chair Massage Quick seated massage service at $25 per session for tension relief and relaxation.
• Out of Town Wellness Travel Traveling trainer service that brings training programs, metabolic testing, and fitness clinics to clients' locations. Programs range from 2-6 weeks.
• Gym Membership Plans Monthly and annual gym membership options including Residential ($33.99/month), Non-Residential ($44.99/month), Mid-Day ($24.99/month), Annual plans ($407.88-$539.88), Seasonal Part-time Residential ($256.80 for 6 months), and day ($15), weekly ($50), and monthly ($99) passes.

Quantifiable outcome

• Up to 98% accuracy in skin fold body composition measurements with skilled trainers

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stretch Zone: Chain of practitioner-assisted stretching studios using a proprietary strap-based method. Comparable fascia-stretch service offering, though delivered through a franchise system at lower price points.
• GYMGUYZ: Mobile/in-home personal training franchise that brings trainers to the client's location. Directly comparable to SoF's in-home elite PT, traveling trainer and out-of-town wellness travel offerings.
• StretchLab: Franchise-based assisted stretching and recovery studio offering one-on-one and small-group sessions. Comparable because both monetize fascia and flexibility therapy inside boutique fitness settings, though StretchLab is franchise-driven and SoF is independent.
• Fitness Together: Private, in-suite personal training studios delivering one-on-one sessions in a non-crowded environment. Comparable business model to SoF's private gym with semi-private and personal training focus on a premium clientele.

Broad incumbents

• Life Time Fitness: National premium fitness club operator with personal training, recovery, metabolic testing and wellness services across many locations. Comparable as a broader incumbent competing in the same premium training and assessment space SoF occupies at a single location.
• F45 Training: Global functional training franchise offering group workouts with assessment-driven programming. Overlaps with SoF's functional movement screening and small-group training positioning.
• WellnessSpace Brands (StretchLab parent): Multi-brand wellness franchise platform including StretchLab and YogaSix. Comparable as a broader platform competing in the same assisted-stretching and recovery category where SoF operates its FST service line.

Regional players

• Krav Maga Worldwide: Specialty fitness instruction franchise focused on a single discipline. Comparable as a model for how a single-founder discipline (equestrian fitness) could scale into a franchise or licensed system.

Emerging players

• EquiFit: Brand focused on equine athlete wellness, recovery and performance products and content. Comparable as a niche equestrian-focused fitness/recovery player, though EquiFit leans product-led and SoF is service-led.
• The Fascia Institute: Specialty training provider for fascial stretch therapy and manual therapy practitioners. Comparable training methodology and clinical-adjacent positioning to SoF's MAT and Level 3 FST offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC0WBNiP9fnL_qnXKdw8Cskw
• Facebookfacebook.com/winstontrailsgolfclub
• Instagraminstagram.com/scienceoffitnessgym
• LinkedInlinkedin.com/company/science-of-fitness-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Science Of Fitness Inc.