SUNN, LLC
SUNN LLC is a Florida-based lubricant manufacturer and raw materials supplier, founded in 2009, providing finished lubricants, base oils, additives, and specialty greases to industrial operators across Latin America and the Caribbean through regional offices in the USA, Colombia, and Argentina.
- Company typePrivate
- Founded2009
- HeadquartersWeston, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What SUNN, LLC does
SUNN LLC is a privately-held Florida-based lubricant manufacturer and specialty raw materials supplier founded in 2009. The company develops, blends, and distributes finished lubricants, greases, thermal transfer fluids, industrial degreasers, base oils, and additive packages to industrial customers across Latin America and the Caribbean through three regional offices in Weston (Florida, USA), Bogotá (Colombia), and Buenos Aires (Argentina). The product portfolio centers on three technology pillars: (1) green base oils under the AVISTA UPCYCLING technology with significantly lower Global Warming Potential and environmental impact metrics versus conventional lubricants; (2) calcium sulfonate complex grease technology marketed under the Royal brand, delivering 60% less residue and 3x bearing life versus lithium and microgel alternatives; and (3) a complete additive and base oil supply chain through MOTIVA Group II/III (GTL process) and IPAC additive packages, enabling lubricant formulators to source locally. Finished products are marketed under SUNOCO, AVISTA, Royal, Radco, and SUNN proprietary brands, covering engine oils, hydraulic fluids, gear oils, transmission fluids, greases, coolants, compressor and turbine oils, wireline lubricants, and NSF/Halal/Kosher-certified food-grade lubricants.
SUNN operates a sales-led B2B go-to-market motion with a technical and commercial field team providing lubrication design assistance, field training, and a Lubrication Efficiency Monitoring Program to industrial end-users across Oil & Gas, Multimodal Transportation/Ports, Mass Transit Systems, Mining, Construction, Agroindustry, Food Industry, and Thermal Transfer verticals. The company simultaneously supplies base oils and additive packages to lubricant and grease manufacturers under a wholesale/B2B distribution model. Revenue is generated through quote-based B2B pricing on multi-year contracts, with a commercializer portal (portal.sunngroup.com) enabling self-service ordering for mid-market accounts. Named enterprise customers include Coca-Cola Femsa, Cargill, Pilgrims, Indumesa, and La Coculense, primarily in food and beverage. The company is a member of the Independent Lubricant Manufacturers Association (ILMA) and maintains core distribution partnerships with SUNOCO, AVISTA Oil, MOTIVA, IPAC, and Royal.
SUNN, LLC firmographics
Firmographics- Name
- SUNN, LLC
- Legal name
- SUNN LLC
- Website
- https://sunngroup.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SUNN LLC is a Florida-based lubricant manufacturer and raw materials supplier, founded in 2009, providing finished lubricants, base oils, additives, and specialty greases to industrial operators across Latin America and the Caribbean through regional offices in the USA, Colombia, and Argentina.
- Ownership category
- akta.pro rank
SUNN, LLC industry classification
Industry- Product category
- Industrial Lubricants
- NAICS
- Petroleum Lubricating Oil and Grease Manufacturing (324191)
- SIC
- Miscellaneous Chemical Products (2890), Chemicals & Allied Products (2800)
- akta.pro primary industry
- Lubricant Formulation & Blending (Finished Lubricants) (EUALAJAC)
- akta.pro secondary industries
- Base Oil Production & Supply (Group I–V, Re-refined) (EUALAJAA), Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants) (EUALAJAH), Industrial Lubricants (Hydraulics, Gear, Compressor, Turbine, Metalworking) (EUALAJAG), Fuel Additives & Lubricant Additives (IMAEAMAL)
Keywords
Where SUNN, LLC is headquartered
LocationHeadquarters
- HQ city
- Weston
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
SUNN, LLC business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Finished Lubricant Sales: SUNN manufactures and sells finished lubricants, greases, thermal transfer fluids, and degreasers produced in the United States. Products target industrial sectors including Oil & Gas, Mining, Construction, Mass Transit, Multimodal Transportation, Agroindustry, Food Industry, and Thermal Transfer. Revenue is generated through direct B2B sales to enterprise and mid-market industrial customers across Latin America and the Caribbean.
- Base Oil and Additive Sales to Lubricant Manufacturers: SUNN supplies base oils (MOTIVA Group II/III, AVISTA green bases) and IPAC additive packages to lubricant and grease manufacturers, offering a complete local supply chain with short supply chain lead times. This B2B distribution model supports formulators in producing higher value-added lubricants with improved sustainability specifications.
- Technical and Support Services: SUNN provides technical assistance, field training, lubrication efficiency monitoring programs, and logistics management services to support product adoption and customer retention. These services reinforce the product sales relationship and create switching costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B industrial pricing — quote-based for lubricant manufacturers, mining operators, transit operators, and industrial companies |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
SUNN, LLC product offering
Product offeringCore offering
SUNN manufactures and distributes finished lubricants, greases, thermal transfer fluids, and specialty degreasers produced in the United States, serving industrial sectors across Latin America and the Caribbean. The company also supplies base oils (MOTIVA Group II/III, AVISTA Green Bases) and additive packages (IPAC) to lubricant manufacturers as raw materials. Product lines cover diesel engine oils, hydraulic fluids, gear oils, transmission fluids, greases, food-grade lubricants, turbine oils, and coolants under brands such as SUNOCO, ROYAL, AVISTA, Radco, and Power Might.
Product overview
SUNN LLC is a manufacturer and distributor of finished lubricants, greases, thermal transfer fluids, and specialty degreasers operating since 2009, with products manufactured in the United States and distributed across the Americas. The company's portfolio includes base oils (MOTIVA Group II and III, AVISTA Green Bases), additives (IPAC additive packages and components), finished lubricants under SUNOCO and ROYAL brands, and specialty products including AVISTA, Radco, and Power Might. Key product categories include: diesel engine oils (SUNOCO Super Fleet, Super C, AVISTA HD Blend), hydraulic fluids (SUNOCO Sunvis 800, 600+, 1000 series), gear oils (SUNOCO Ultra GL-5, Sunep, AVISTA Gear Oils), automatic transmission fluids (SUNOCO Global Full Synthetic ATF, Dexron VI), greases (ROYAL Ultra 865, Volt Polyurea, Crown Tech series), food-grade lubricants (ROYAL Crown Tech, American Oil Jack of All Sprays), turbine oils (SUNOCO Sunvis 900), compressor fluids (SUNOCO Challenge AC, AC Compressor), wireline lubricants (ROYAL Wireline 10,000), coolants (SUNOCO ELC), thermal transfer fluids (Radco Xceltherm 600), and industrial degreasers (Power Might Super GC-9455). The company serves multiple sectors including Oil and Gas, Transportation (Multimodal and Mass Transit), Mining, Construction, Lubricant Manufacturers, Agribusiness, Food Industry, and Thermal Transfer applications.
Differentiator
Problem solved
Functional benefit
Products and services
- SUNOCO Diesel Engine Oils
- SUNOCO Hydraulic Fluids (Sunvis Series)
- SUNOCO Gear Oils
- SUNOCO Transmission Fluids
- SUNOCO Compressor Fluids and Coolants
- ROYAL Industrial Greases
- ROYAL Crown Tech Food-Grade Lubricants
- AVISTA Premium Motor Oils
- AVISTA Gear Oils
- American Oil Jack of All Sprays
- Power Might Super GC-9455 Industrial Degreaser
- Radco Xceltherm 600 Thermal Transfer Fluid
- SUNOCO 3GS/4GS Food Industry Lubricants
- MOTIVA Base Oils (Group I, II, III)
- AVISTA Green Base Oils
- IPAC Additive Packages
- Technical Assistance and Field Support Services
Quantifiable outcome
- 20% lower Global Warming Potential (GWP100) compared to conventional lubricants — AVISTA green base diesel engine lubricants show 86% lower GWP100, 95% lower acidification potential, 88% lower terrestrial eutrophication potential, 94% lower particulate formation (2.5μm), and 94% lower cumulative energy demand (CED)
- +2 more outcomes
Companies that use SUNN, LLC
Customer profileNamed customers5 records
Segments9 records
Ideal customer profiles7 records
SUNN, LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
SUNN, LLC partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and secondary.
- SUNOCOcoreSUNOCO is a key partner supplying a comprehensive range of lubricant products to SUNN's portfolio, including engine oils (SUPER FLEET, SUPER C), hydraulic fluids (SUNVIS series), gear oils (SUNEP, DURAGEAR), ATF fluids, compressor oils, coolant (ELC), and wireline products. SUNOCO products are manufactured in the USA and distributed through SUNN across Latin America.
- AVISTA OILcoreAVISTA OIL supplies SUNN with premium green base oils (UPCYCLING technology) and finished motor oils (AVISTA PREMIUM SP GF-6A, AVISTA HD BLEND Synthetic CK-4) featuring Group II+ and Group III quality, high viscosity index, low sulfur content, and CO2 footprint reduction. AVISTA's exclusive refining process in Europe and the USA produces environmentally sustainable base oils.
- MOTIVAcoreMOTIVA supplies high-purity base oils to SUNN including Group I (BS150), Group II (100, 220, 600), and Group III (4, 6, and 8 cSt) produced via GTL (Gas-to-Liquids) process, representing true Group II and III quality for lubricant manufacturers.
- IPACcoreIPAC supplies additive packages to SUNN including engine oil additive packages (HDEO/HDD/NGEO/2T/4T/MARINE), transmission additive packages (automatic and manual), hydraulic additive packages, industrial and automotive gear oil packages, and fuel additives. Also supplies individual components including viscosity index improvers, pour point depressants, anti-foam agents, corrosion inhibitors, PIB, detergents/dispersants, and tackifiers.
- RoyalcoreRoyal supplies SUNN with specialty greases and lubricants including wireline greases (ROYAL WIRELINE 10,000), polyurea greases (ROYAL VOLT), utility greases (ROYAL UTILITY CSC), calcium sulfonate complex greases (ROYAL ULTRA 865 HD, ROYAL ULTRA 865), hydraulic fluids (ROYAL ULTIMATE 1,000), wire rope lubricants (ROYAL ENVIROGUARD WIRE ROPE), and food-industry approved products (CROWN TECH series).
- Radco XcelthermsecondaryRadco Xceltherm supplies SUNN with thermal transfer fluids including XCELTHERM 600, used in petrochemical, asphalt, textile, agribusiness, and food manufacturing thermal transfer applications.
- Advanced Lubrication SpecialtiessecondaryAdvanced Lubrication Specialties is a partner supplier in SUNN's ecosystem, contributing to the company's comprehensive lubricant portfolio for Latin American markets.
- ILMA (Independent Lubricant Manufacturers Association)coreSUNN is a member of ILMA, the Independent Lubricant Manufacturers Association of North America. ILMA membership provides SUNN with access to a broad portfolio of products aligned with specific customer enterprise needs, and positions the company at the forefront of new specialized lubricant solutions.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SUNN, LLC competitors and assessment
Company assessmentBroad incumbents
- Castrol: BP-owned global lubricants major with broad industrial and automotive portfolios including food-grade and heavy-duty engine oils. Overlaps with SUNN's finished lubricant categories but operates at vastly greater scale and with deeper OEM approvals.
- Royal Purple: US specialty synthetic lubricants brand (now part of Calumet/Heritage-Crystal Clean) focused on high-performance industrial and automotive applications. Comparable to SUNN's premium/long-drain and specialty grease positioning.
- Shell Lubricants: Largest global lubricants player with comprehensive industrial, automotive, and mining portfolios. Competes head-to-head with SUNN in mining, mass transit, and O&G verticals but with global refining, R&D, and direct enterprise service networks.
- Chevron Lubricants: Major lubricants brand under Chevron with Delo heavy-duty engine oils and Havoline automotive lines, serving mining, transit, and industrial markets. Comparable end-customers and product specs to SUNN's finished lubricant portfolio.
Emerging players
- Bel-Ray: Independent specialty lubricants company (historically TotalEnergies-affiliated) focused on mining, powersports, and industrial markets. Comparable niche specialty positioning and industrial product mix to SUNN's mining and industrial offerings.
Direct peers
- Lubrication Engineers: US-based independent manufacturer of industrial lubricants and greases with direct B2B field sales to mining, food, and heavy industry. Closest direct peer to SUNN in product mix (industrial oils, greases, food-grade) and go-to-market model.
- Klüber Lubrication: Specialty industrial lubricant manufacturer (part of Freudenberg) with deep coverage of food-grade NSF-registered products and heavy industrial greases. Directly comparable to SUNN's food-industry and industrial grease offerings and technical-service-led sales motion.
- Fuchs Petrolub: Global independent specialty lubricants manufacturer with a broad industrial portfolio (hydraulic, gear, grease, food-grade). Highly comparable to SUNN's finished lubricant and grease distribution model and its segmentation across mining, food, and industrial verticals.
- Bardahl: Latin American–rooted lubricants and additive manufacturer with strong presence across Mexico, Central and South America. Closest regional peer to SUNN given overlapping LATAM footprint, automotive and industrial product lines, and distributor-led GTM.
- Quaker Houghton: Global leader in industrial process fluids and specialty lubricants serving metalworking, mining, and primary metals. Comparable to SUNN's industrial and thermal-transfer fluid portfolio and its enterprise customer base in heavy industry.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SUNN, LLC social profiles
Digital presenceSUNN, LLC compliance and trust
Trust signalCompliance4 records
SUNN, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
SUNN, LLC leadership team
Management profileNumber of profiles
Profiles1 record
SUNN, LLC subsidiaries and ownership
Company hierarchySubsidiaries2 records
SUNN, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SUNN, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SUNN, LLC
What does SUNN, LLC do?
SUNN manufactures and distributes finished lubricants, greases, thermal transfer fluids, and specialty degreasers produced in the United States, serving industrial sectors across Latin America and the Caribbean. The company also supplies base oils (MOTIVA Group II/III, AVISTA Green Bases) and additive packages (IPAC) to lubricant manufacturers as raw materials. Product lines cover diesel engine oils, hydraulic fluids, gear oils, transmission fluids, greases, food-grade lubricants, turbine oils, and coolants under brands such as SUNOCO, ROYAL, AVISTA, Radco, and Power Might.
Is SUNN, LLC a public or private company?
SUNN, LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SUNN, LLC founded?
SUNN, LLC was founded in 2009. It employs 11 to 50 people.
Where is SUNN, LLC based?
SUNN, LLC is headquartered in Weston, United States, in the North America region.
How does SUNN, LLC make money?
Three revenue lines are on record. Finished Lubricant Sales are the primary driver. The others are base Oil and Additive Sales to Lubricant Manufacturers and technical and Support Services.
Who are SUNN, LLC's main competitors?
Broad incumbents on record are Castrol, Royal Purple, Shell Lubricants and Chevron Lubricants. Bel-Ray is listed as an emerging player. Direct peers are Lubrication Engineers, Klüber Lubrication, Fuchs Petrolub, Bardahl and Quaker Houghton.
Does SUNN, LLC have an API?
No public API is recorded for SUNN, LLC.
What industry is SUNN, LLC in?
SUNN, LLC's product category is Industrial Lubricants. Its primary akta.pro industry code is EUALAJAC, Lubricant Formulation & Blending (Finished Lubricants), with a secondary code of EUALAJAA, Base Oil Production & Supply (Group I–V, Re-refined). Its NAICS code is 324191 and its SIC code is 2890.