FoE Japan

What FoE Japan does

FoE Japan (認定特定非営利活動法人 FoE Japan) is a Tokyo-based certified environmental non-profit organization founded in 1980, operating as the Japanese member of the global Friends of the Earth federation, which spans 73 countries and roughly 2 million supporters worldwide. The organization conducts research, policy advocacy, and public campaigns across five core issue areas: nuclear power phase-out, climate justice, fossil fuel and biomass opposition, biodiversity and forest conservation, and human rights in development finance. Its headquarters is located in Itabashi-ku, Tokyo, with a small staff led by Secretary General 満田夏花.

FoE Japan's core "products" are programmatic rather than commercial. The Fukushima Pokapoka Project (launched December 2011) provides weekend recuperation services at Pokapoka House in Inawashiro for families displaced by the Fukushima Daiichi nuclear accident, having served over 5,200 participants. The Fukushima Mieruka Project (launched 2020, site: 311mieruka.jp) is a multilingual visualization platform documenting ongoing nuclear-accident impacts via testimonial video, data infographics, and policy analysis. The Power Shift Campaign encourages consumers to switch electricity retailers to renewable energy providers. Supporting content includes the annual "Fukushima Today and Energy Future" publication (¥500 per printed copy, free PDF), online seminars/webinars, symposia co-hosted with Hosei University and FoE Germany, and a YouTube documentary series ("Field and Footage: 45 Years").

FoE Japan's revenue model is donation-dependent and diversified: annual membership fees from individual supporters, one-off donations, recurring monthly supporter program, periodic crowdfunding campaigns on Readyfor.jp / CAMPFIRE / syncable.biz (e.g., ¥4,210,684 raised from 303 supporters in 2025), merchandise and publication sales through the FoE Store (foejapan.thebase.in), and bequest/legacy gifts routed through the JELF Green Will program. All events, webinars, and symposia are free to attend. The organization holds no patents, has no app, and operates no APIs or proprietary technology platforms beyond standard WordPress web infrastructure and social media channels.

Name

FoE Japan

Legal name

認定特定非営利活動法人 FoE Japan

Website

https://foejapan.org

Company type

Private

Founded year

1980

Operating status

Operating

Short description

FoE Japan is a Tokyo-based certified environmental non-profit founded in 1980 and affiliated with the global Friends of the Earth network, conducting research, advocacy, and campaigns on nuclear power, climate change, development-finance human rights, and biodiversity for Japanese citizens and international partners.

Ownership category

akta.pro rank

Product category

Environmental Advocacy Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Pollution Prevention & Toxics Reduction (BPAGAGAJ)

akta.pro secondary industries

Disaster Risk Reduction & Climate Risk Management (BPADALAK), Regulatory compliance, licensing & stakeholder engagement for disposal (permits, public consultation, communications) (EUAKAGAK)

Keywords

• Environmental advocacy
• Climate justice
• Nuclear phase-out
• Development finance
• Biodiversity conservation

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: FoE Japan operates as a certified NPO (認定特定非営利活動法人) and generates revenue through annual/membership fees from individual supporters who join as members of the organization.
2. Donations: The organization accepts individual donations and has conducted multiple crowdfunding campaigns, including a 45th anniversary campaign raising ¥4,210,684 from 303 supporters, and a 2026 Fukushima memorial campaign targeting ¥4,000,000.
3. Crowdfunding campaigns: FoE Japan runs periodic crowdfunding campaigns on platforms such as Readyfor.jp, CAMPFIRE, and syncable.biz to fund specific projects including the Fukushima Pokapoka Project, the Fukushima visualization project, and nuclear-free advocacy activities.
4. Sales of publications and merchandise: The organization sells publications such as the annual 'Fukushima Today and Energy Future' (福島の今とエネルギーの未来) booklet (¥500 per copy), and operates the FoE Store (foejapan.thebase.in) for merchandise.
5. Bequest / legacy gifts: FoE Japan accepts遗贈 donations (遺贈寄付) and is a designated recipient of the JELF 'Green Will' (みどりの遺言) project, which promotes planned giving to environmental NGOs.

Pricing tiers

Distribution channels5 records

Marketing channels10 records

Core offering

FoE Japan is an environmental NGO that conducts policy research, advocacy, and public campaigns on nuclear power phase-out, climate change, fossil fuel finance, development-induced human rights violations, and biodiversity. It supplements advocacy with direct services (the Fukushima Pokapoka Project for nuclear accident-affected families), educational publications (the annual "Fukushima Today and Energy Future" booklet), and digital engagement platforms including the Fukushima Mieruka PROJECT website. The organization is the secretariat for national coalitions representing Fukushima nuclear accident victims.

Product overview

FoE Japan operates as an international environmental NGO (Friends of the Earth Japan) focused on climate justice, nuclear power opposition, fossil fuel phase-out, and development-related human rights issues. The organization's digital presence consists of its main website serving as a campaign hub, the Fukushima Visibility Project (ふくしまミエルカPROJECT) website for documenting nuclear disaster impacts, the Fukushima Pokapoka Project for family support services, and an e-commerce store (FoEストア) for publications and merchandise. Communication channels include a mail magazine newsletter and various social media platforms.

Differentiator

Problem solved

Functional benefit

Brands

• 福島ぽかぽかプロジェクト (Fukushima Pokapoka Project): Weekend recuperation program for Fukushima families affected by the nuclear accident, with activities at Pokapoka House in Inawashiro
• ふくしまミエルカPROJECT (Fukushima Mieruka PROJECT)
• パワーシフト・キャンペーン (Power Shift Campaign)

Products and services

• Fukushima Pokapoka Project (福島ぽかぽかプロジェクト) Weekend recuperation and respite program for families affected by the Fukushima nuclear accident, providing safe activities and community support at Pokapoka House in Inawashiro, Fukushima Prefecture. Services are free to participants and funded through donations and crowdfunding. The program has served over 5,200 parents and children since 2011/2012.
• Fukushima Mieruka PROJECT (ふくしまミエルカPROJECT) Specialized multilingual website (311mieruka.jp) documenting and visualizing the ongoing impacts of the Fukushima nuclear disaster, featuring victim testimonial videos, data infographics, and policy analysis on nuclear energy. The project produces educational content aimed at both domestic and international audiences.
• Fukushima Today and Energy Future (福島の今とエネルギーの未来) Annual publication providing comprehensive analysis of the Fukushima nuclear accident's aftermath, decommissioning progress, and nuclear energy policy developments in Japan and globally. Sold at ¥500 per copy plus ¥200 shipping, with free PDF download available and bulk discounts for educational orders.
• FoE Store (FoEストア) Online storefront on thebase.in platform for selling FoE Japan publications, branded merchandise, and commemorative items including the 45th anniversary special notebook. Provides direct public access to purchase organizational materials.
• Mail Magazine (メールマガジン) Email newsletter subscription service for supporters to receive periodic updates on FoE Japan's campaigns, events, and environmental issues. Integrated into the main website with registration functionality and served as a recurring communication channel.

Quantifiable outcome

• Over 5,200 Fukushima parents and children participated in the Pokapoka recuperation program since 2011/2012
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• FoE Germany / Friends of the Earth Germany (BUND Naturschutz)coreStrategic or Co-development PartnerFoE Germany (BUND Naturschutz in Bayern e.V.) is a key international partner of FoE Japan, both as part of the global Friends of the Earth network. The two organizations collaborated on the 2025 Bavarian Environmental Prize award ceremony for Ruiko Mutō, jointly hosting a Japan-Germany online event with simultaneous interpretation. FoE Germany also shares expertise on Germany's energy transition and nuclear phase-out experience with FoE Japan.
• JELF (日本環境法律家連盟 / Japan Environmental Lawyers Federation)coreStrategic or Co-development PartnerFoE Japan is a designated recipient organization of the JELF 'Green Will' (みどりの遺言) project, which promotes planned giving (遺贈寄付) to environmental NGOs. JELF recommends 14 environmental organizations including FoE Japan for legacy donations. The two organizations co-organize free legal consultation events for individuals considering bequest donations to environmental causes.
• Peace Boat (ピースボート)coreStrategic or Co-development PartnerPeace Boat is an international exchange NGO with which FoE Japan co-hosted the 2022 international symposium 'From 3.11 to 11 Years — Fukushima and the World Today, Creating a Nuclear-Free Future.' The joint symposium featured international speakers including nuclear activists and ICAN co-founders, demonstrating a long-term strategic partnership on nuclear advocacy and peace issues.
• Citizens' Network for Nuclear Accident Victim Relief (避難の協同センター)coreStrategic or Co-development PartnerFoE Japan serves as the secretariat for the Citizens' Network for Nuclear Accident Victim Relief (避難の協同センター), a coalition working on housing support, evacuation rights, and government accountability for Fukushima nuclear accident victims. The network has submitted hundreds of thousands of petitions to parliament and conducted government negotiations.
• National Network for Seeking Relief of Nuclear Accident Victims (原発事故被害者の救済を求める全国運動)coreStrategic or Co-development PartnerFoE Japan serves as the secretariat for the National Network for Seeking Relief of Nuclear Accident Victims (，原発事故被害者の救済を求める全国運動), which has submitted over 522,000 cumulative petition signatures to parliament and coordinates advocacy campaigns including housing support, health examinations, and compensation for nuclear accident victims.
• 311 Mireruka Project (ふくしまミエルカPROJECT)coreStrategic or Co-development PartnerThe Fukushima Visualization Project (ふくしまミエルカPROJECT) is a specialized initiative launched by FoE Japan in 2020 to document and share stories of Fukushima nuclear accident victims, collect data on energy policy, and produce multilingual educational content. The project maintains its own dedicated website (311mieruka.jp) with interview videos and infographics.
• Citizens' Commission on Nuclear Energy (原子力市民委員会)minorStrategic or Co-development PartnerFoE Japan collaborates with the Citizens' Commission on Nuclear Energy (原子力市民委員会) on policy analysis and joint advocacy related to nuclear power, including events discussing alternative approaches to nuclear accident cleanup and spent fuel management.
• Hosei University Faculty of International Culture (法政大学国際文化学部)minorStrategic or Co-development PartnerFoE Japan co-hosted the 2025 symposium '14 Years After the Fukushima Nuclear Accident: Energy Future from Fukushima and Noto' with Hosei University Faculty of International Culture, which conducted the event as an FIC Open Seminar at their Ichigaya Campus.
• Citizens' Conference to Monitor Nuclear Regulation (原子力規制を監視する市民の会)minorStrategic or Co-development PartnerFoE Japan co-hosted a report event on the Noto Peninsula earthquake and nuclear power with the Citizens' Conference to Monitor Nuclear Regulation (原子力規制を監視する市民の会), with speakers including nuclear safety expert Takeshi Sakamoto.
• Heinrich Böll Foundation (ハインリヒ・ベル財団)minorStrategic or Co-development PartnerFoE Japan partnered with the Heinrich Böll Foundation (the German Green Party-affiliated foundation) for a 2025 visit to Fukushima and Hamadori regions, including high school workshops and observation visits with German youth, demonstrating cross-border knowledge exchange on nuclear and energy issues.
• Friedrich Ebert Foundation Japan (フリードリヒ・エーベルト財団)minorStrategic or Co-development PartnerFoE Japan co-hosted the 2025 Bavarian Environmental Prize commemorative online event with the Friedrich Ebert Foundation Japan, combining Japanese and German perspectives on nuclear phase-out and energy transition.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Others

• Friends of the Earth International: Friends of the Earth International is the parent federation of which FoE Japan is a member, coordinating the 73-country network. Comparable as the umbrella governance and campaign-coordination counterpart rather than a direct peer.
• Peace Boat: Peace Boat is a Tokyo-based international NGO focused on peace, sustainability, and nuclear disarmament, which has co-hosted nuclear-related symposia with FoE Japan. Comparable as a strategic partner and adjacent civil society actor on nuclear and human rights advocacy in Japan.

Direct peers

• Japan Center for a Sustainable Environment and Society (JACSES): JACSES is a Japanese environmental NGO working on climate, energy policy, and sustainable finance advocacy. Comparable to FoE Japan in policy research, government engagement, and donor-supported environmental advocacy targeting Japanese energy and climate issues.
• WWF Japan: WWF Japan is the Japanese branch of a major international environmental NGO focused on conservation, climate, and biodiversity, funded by donations and memberships. Comparable to FoE Japan as a donor-supported, internationally affiliated environmental NGO with campaigns on biodiversity, climate, and natural resources.
• Citizens' Nuclear Information Center (CNIC): CNIC is a Tokyo-based nonprofit focused on nuclear policy information, anti-nuclear advocacy, and Fukushima-related research. Closely comparable to FoE Japan on the nuclear-specific advocacy mission and Japanese policy-engagement model.
• Greenpeace Japan: Greenpeace Japan is a leading international environmental advocacy NGO operating in Tokyo, running campaigns on nuclear phase-out, climate, and fossil fuels. Directly comparable to FoE Japan in mission, donor-supported nonprofit structure, and active opposition to reactor restarts in Japan.

Emerging players

• 350.org Japan: 350.org operates climate-focused campaigns in Japan, including opposition to fossil fuel financing and coal plant projects. Comparable to FoE Japan's climate finance and fossil fuel divestment work, though with a narrower climate-only focus.
• Natural Resources Defense Council (NRDC) Japan: NRDC Japan is the Japanese office of an international environmental organization working on climate, energy, and environmental policy. Comparable to FoE Japan's policy research and international advocacy, though operating as a global NGO's regional office rather than a member-supported domestic organization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/FoEJapan
• YouTubeyoutube.com/user/FoEJapan
• Facebookfacebook.com/FoEJapan
• Instagraminstagram.com/foejapan

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about FoE Japan