Rock and Rose Landscapes

What Rock and Rose Landscapes does

Rock and Rose Landscapes is a privately-held landscape design, construction, and garden care company headquartered at 1615 Cortland Avenue in San Francisco, California. Founded in the 1990s and operating for over 30 years, the company serves high-end residential clients across the San Francisco Bay Area, including San Francisco proper, the Peninsula, North Bay, and East Bay. The company's service portfolio is organized around four core pillars: Design (a three-phase custom landscape design program covering discovery, concept development, planning, and estimation), Build (complete residential landscape construction from sitework to turnkey completion), Care (ongoing horticulture, plant care, turf management, water management, pest management, and arborist referrals), and Enhancements (repair, replacement, and development of existing landscapes, including irrigation, lighting, decks, patios, fences, and hardscape). A Project Development service offers preliminary review, consultation, budget estimation, value engineering, and design completion as an outsource solution for homeowners, independent designers, architects, and general contractors.

The company differentiates through an in-house Design Studio & Workshop, where custom project elements are fabricated, including planters, fire and water features, seating, sculpture, and artistic lighting. A notable proprietary capability is the production of Pozzola Pottery — hand-made planters and decorative vessels created using a pozzolan-based cement process (pumice and ash combined with cement) inspired by ancient Roman construction techniques, producing lightweight, porous, stone-like structures that promote drainage. The company distributes the Urban Farmgirls Pozzola Pottery line from its design studio.

Rock and Rose's business model combines project-based professional services fees (design, build, enhancements, project development), recurring garden care subscriptions, and product sales of Pozzola pottery. Pricing is quote-based rather than publicly disclosed, with multi-year engagement common. GTM is direct-to-consumer, sales-led, leveraging word-of-mouth referrals, portfolio showcase through website gallery and social channels (Facebook, Instagram/YouTube), and on-site consultations. The company holds membership in the American Society of Landscape Architects and the California Landscape Contractors Association. Ownership appears independent and founder-led, with no institutional investors, parent company, public listing, or M&A activity disclosed.

Name

Rock and Rose Landscapes

Legal name

Rock & Rose Landscapes

Website

https://rockandrose.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rock and Rose Landscapes is a privately-held San Francisco Bay Area firm providing custom landscape design, residential construction, ongoing garden care, and enhancement services to high-end homeowners and select designers, architects, and contractors across the SF, Peninsula, North Bay, and East Bay regions.

Ownership category

akta.pro rank

Product category

Residential Landscape Design, Construction & Garden Care

NAICS

Landscaping Services (561730), Landscape Architectural Services (541320)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Landscape Design, Build & Installation (Hardscapes/Softscapes) (BPABADAF)

akta.pro secondary industries

Landscape Installation (Plants, Sod & Soil) (HSAIABAB), Landscape Renovation & Re-Design (Yard Makeovers) (HSAIABAC), Patio Construction (Pavers, Concrete & Stone) (HSAPALAB), Landscape Maintenance Plans & Post-Installation Care (Establishment Services) (HSAIABAL), Landscape Architecture & Site Design (BPAHAKAC)

Keywords

• Residential landscape construction
• Custom landscape design
• Garden care maintenance
• Hardscape installation services
• Custom planter fabrication

Headquarters

HQ city

South San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Landscape Design Services: Three-phase custom landscape design program including discovery, concept development, planning, and estimation services leading to construction documentation.
2. Landscape Construction Services: Complete residential landscape construction from initial sitework to turnkey completion for fine homes throughout the San Francisco Bay Area.
3. Garden Care & Maintenance: Ongoing maintenance, horticulture, and garden development services including plant care, turf management, water management, pest management, and arborist referrals.
4. Enhancement Services: Repair, replacement, and development services for existing garden care clients including irrigation, lighting, decks, patios, fences, hardscape, and water features.
5. Project Development Services: Outsource solution for residential landscape project development including preliminary review, consultation, budget estimation, value engineering, and design completion services for home owners, independent designers, architects, and general contractors.
6. Pozzola Pottery Products: Sale of hand-made Pozzola planters and decorative vessels, available in standard inventory and custom orders. Products are lightweight, durable stone-like vessels inspired by Roman construction techniques.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Rock & Rose Landscapes provides residential landscape design, construction, and ongoing garden care services for fine homes throughout the San Francisco Bay Area. Offerings span a three-phase custom Design program, full Build/construction services, recurring Care/maintenance, project Enhancements (irrigation, lighting, hardscape), and Project Development support for external designers, architects, and general contractors. The company also fabricates and distributes custom hand-made Pozzola planters and decorative vessels through its in-house Design Studio & Workshop.

Product overview

Rock & Rose Landscapes offers a comprehensive suite of landscape services organized around four core pillars: Design (custom landscape design program), Build (residential landscape construction), Care (fine garden care and maintenance), and Enhancements (repair, upgrade, and development services). The company also provides Project Development services as an outsource solution for external designers, architects, and contractors. Through its Design Studio & Workshop facility, the company crafts custom project elements and distributes the Urban Farmgirls Pozzola Pottery line—hand-made rustic planters and decorative vessels made from a unique pozzolan-cement mixture. This integrated service-model portfolio enables Rock & Rose to serve clients from initial design through construction to ongoing garden care.

Differentiator

Problem solved

Functional benefit

Brands

• Urban Farmgirls: Pozzola Pottery brand - rustic hand-made planters and decorative vessels made in San Francisco. Rock & Rose Landscapes distributes this product line through their design studio and website.

Products and services

• Design Three-phase custom residential landscape design program covering discovery and concept development, planning and design, and approval and estimation, including site analysis, base map creation, technical review, construction plans, elevations, planting plans, irrigation, and lighting.
• Build Complete residential landscape construction services for fine homes throughout the San Francisco Bay Area, delivering projects from initial sitework to turnkey completion.
• Care Recurring garden care services including general maintenance, horticultural services, plant care, turf management, water management, pest management, horticulture consultations, and arborist referrals.
• Enhancements Landscape and garden enhancement services including irrigation and lighting installation, tune-up and repair, decks and patios, fences, hardscape, water features, arborist and subcontractor coordination, planting design, and real estate sales and event staging.
• Project Development Outsource solution for residential landscape project development, providing preliminary review, project consultation, preliminary budget estimation, project estimates, value engineering, and design completion services for home owners, independent designers, architects, and general contractors.
• Design Studio & Workshop Design studio and workshop space for meeting, planning, and developing projects, displaying Urban Farmgirls Pozzola Pottery and garden accessories, and crafting custom project elements including planters, fire and water features, seating, sculpture, and original artistic lighting.
• Urban Farmgirls Pozzola Pottery (Planters and Decorative Vessels) Hand-made rustic Pozzola planters and decorative vessels created using pozzolan (pumice and ash) mixed with cement to form durable, porous stone-like structures reminiscent of sedimentary limestone such as Travertine, available in various patinas and colors and customizable to order. Products are lightweight, durable, porous for proper drainage and air flow, and suited to indoor and outdoor use.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Urban FarmgirlscoreGTM or Marketing PartnerRock & Rose Landscapes serves as the distributor and retailer for Urban Farmgirls Pozzola Pottery, a San Francisco-based brand of hand-made rustic planters and decorative vessels. The partnership involves selling these products through Rock & Rose's design studio and integrating them into landscape design projects.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Arterra Landscape Architects: Bay Area landscape architecture practice with residential and estate projects. Comparable on regional luxury residential design and integrated design-build delivery in the same geography as Rock & Rose.
• Andrea Cochran Landscape Architecture: San Francisco-based residential landscape architecture firm with a portfolio of award-winning private gardens. Directly comparable on Bay Area high-end residential design-build positioning and aesthetic-driven practice.
• Conger Moss Guilloud Landscape Architecture: Bay Area firm with a portfolio emphasizing residential gardens, estates, and custom outdoor spaces. Comparable target customer base and craft-focused positioning within the same region as Rock & Rose.
• Shades of Green Landscape Architecture: San Carlos, California landscape architecture firm serving residential and small commercial clients on the Peninsula. Comparable on Bay Area residential design services and design-to-construction workflow.

Others

• SiteOne Landscape Supply: Largest U.S. distributor of landscape supplies, irrigation, and nursery goods to landscape professionals. Comparable as an ecosystem participant that supplies inputs and equipment to firms like Rock & Rose, but is not a competitor.

Broad incumbents

• Davey Tree Expert Company: Large U.S. provider of tree care, landscape management, and environmental services for residential, commercial, and utility clients. Comparable on residential maintenance and arboriculture offerings, though much broader and more utility-focused.
• BrightView Holdings: Largest U.S. commercial landscape services company offering design, build, maintenance, and snow removal at national scale. Comparable as a broad incumbent in landscape services, though its center of gravity is commercial and HOA rather than luxury residential.

Regional players

• Christy Webber & Co Landscapes: Chicago-based luxury residential landscape design, build, and maintenance firm. Operates the same integrated Design–Build–Care model as Rock & Rose but in a different geography, making it a useful comp for unit economics and service mix.

Market position

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100063606907684
• Instagraminstagram.com/rock_and_rose_landscapes/?hl=en
• LinkedInlinkedin.com/company/rock-and-rose-landscapes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rock and Rose Landscapes