ProWeld Ireland

What ProWeld Ireland does

ProWeld Ireland (legal entity: Dublin North Proweld Ltd) is an Irish specialty welding equipment and engineering supply distributor founded in 1974 and headquartered in Athlone, Co. Westmeath, with a second retail outlet in Glasnevin, Dublin. The company distributes more than 11,000 products across welding machines (MIG, TIG, ARC, plasma, laser, generators), welding consumables (electrodes, wire, rods, fluxes, tungsten), welding gases (argon, CO2, oxygen, helium, acetylene) under a rent-free bottle deposit model, welding accessories and PPE, gas equipment, abrasives, weld cleaning systems, marking and etching equipment, hardware (fasteners, fixings, lubricants, metal parts), tools and machinery, and key clamp fittings. Core technology centers on distribution of third-party industrial welding platforms — most notably an exclusive Irish agency for Jasic, whose IGBT inverter welders are built around a singular PCB design and carry a 5-year warranty — supplemented by agencies for SWP/Tweco, Awelco, Akyapak (metal forming), and Holemaker Technology, plus a Pro-Master private-label range of MIG, TIG, and multi-process welders.

The company runs a hybrid go-to-market combining a self-serve e-commerce storefront (proweld.ie) with nationwide delivery (free over €75) and two physical retail locations, including a 12,000+ sq ft Athlone store that also hosts monthly free welding demonstrations and on-site customer demos. It serves three primary segments — industrial fabricators and manufacturers, trade welders and fabricators, and hobbyists/enthusiasts — with technical advisory delivered by staff described as former industrial welders. ProWeld monetizes primarily through hardware and consumables sales across a price range from sub-€1 accessories to €3,898+ industrial plasma cutters, complemented by trade credit accounts offering net monthly payment terms for business customers. The business is privately held with no disclosed institutional investors or funding rounds and is led by Managing Director Paul Saxon.

Name

ProWeld Ireland

Legal name

Dublin North Proweld Ltd

Website

https://proweld.ie

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

ProWeld Ireland is an Athlone-headquartered, family-owned welding equipment and engineering supply distributor founded in 1974, operating two retail stores in Athlone and Dublin and a nationwide e-commerce platform serving Irish trade welders, industrial fabricators, and hobbyists with 11,000+ SKUs.

Ownership category

akta.pro rank

Headquarters

HQ city

An Baile Mór

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Welding Equipment Sales: Sale of welding machines including MIG, TIG, ARC, Plasma Cutters, and Laser Welders. Price range from €88 to €3,900+ excluding VAT.
2. Welding Consumables: Sale of electrodes, welding wire, rods, flux, anti-spatter products, and tungsten electrodes.
3. Welding Gases: Sale of industrial gases including Argon, CO2, Oxygen, Helium, and Acetylene. Rent-free bottle program with deposit/refund model.
4. Tools and Hardware: Sale of hand tools, power tools, metalworking machinery, fasteners, safety equipment, and abrasives.
5. Trade Credit Accounts: Net monthly payment terms for business customers with credit accounts.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

ProWeld Ireland distributes welding equipment, welding consumables, welding gases, and related engineering supplies (tools, hardware, abrasives, PPE, metalworking machinery) to trade and individual customers across Ireland. The company operates two retail outlets in Dublin and Athlone alongside a nationwide e-commerce platform, and offers a Trade Account program with monthly credit terms for business buyers. Over 11,000 products are stocked, with the company acting as exclusive Irish agent for Jasic, SWP, and Awelco welding brands.

Product overview

ProWeld Ireland is a specialized welding equipment and engineering supply company operating since 1974, offering over 11,000 products across two retail locations (Dublin and Athlone). The core product offering centers on welding equipment including Laser Welders (Jasic, Bodor brands), Plasma Cutters (25-160 amps), ARC/MMA Welders, MIG Welders, and AC/DC TIG Welders. Supporting this are branded sub-products including Jasic Industrial Welders (with 5-year warranty), Jasic Evo Range accessories, Pro-Master, Akyapak metal forming machinery, and Holemaker Technology drilling solutions. The company provides complete consumables (welding gases, electrodes, wire, rods, tungsten), accessories (torches, cables, fume extraction, blanks/curtains), and equipment (abrasives, weld cleaning, marking/etching, gas equipment). Additional product lines include hardware (fasteners, lubricants, metal parts), tools & machinery (compressors, drills, metalworking equipment), Key Clamps (26.9mm-60.3mm), and safety/PPE equipment. A unique service offering includes free welder demonstrations at their Athlone store or customer site. The company distributes nationally across Ireland with free delivery on orders over €75.

Differentiator

Problem solved

Functional benefit

Brands

• Pro-Master: Own-brand MIG welder product line
• ProMaster

Products and services

• Welding Equipment (MIG, TIG, ARC/MMA, Plasma, Laser Welders) Complete range of welding machines including Laser Welders, MIG Welders, AC/DC & DC TIG Welders, ARC/MMA Welders, Plasma Cutters, and Welding Generators, from entry-level hobby units to industrial-grade machines for fabrication work on aluminium, stainless, and mild steel. Brands include Jasic, Bodor, Migatronic, and ProWeld's own Pro-Master line.
• Welding Gases (Rent-Free Bottle Program) Rent-free welding gas bottles and refills including Argon (TIG gas), MIG gas mixtures (CO2 blends), Oxygen, Helium, and Acetylene in bottle sizes from 9L to 20L. Customers purchase bottles with deposit included and receive full refund upon return; refills available at reduced prices.
• Welding Consumables Welding consumables including Arc Electrodes (welding rods, low hydrogen rods, cast iron rods), Anti-Spatter products, Gas Rods & Flux, MIG Welding Wire (steel, aluminium, stainless, flux-cored), and TIG Rods & Tungsten electrodes.
• Welding Accessories Welding accessories including Earth Clamps & Cables, Fume Extraction systems, Welding Blankets & Curtains, Torches & Spares (MIG/ARC/TIG/Plasma), and Welding Shields & Spares.
• Gas Equipment Gas equipment including Bottle Trolleys, Gas Cutting Kits, Cutting Gas, Soldering equipment, Gas Accessories, Hoses & Fittings, Regulators & Meters, and Torches & Nozzles.
• Safety & PPE General safety equipment and PPE including welding gloves, sleeves, jackets, overalls, breathing accessories, eye protection, footwear, lifting gear, cargo straps, and welding laser shields.
• Abrasives & Finishing Abrasive products including Abrasive Belts, Drum Polishers, Pipe Sanders, Bench Grinder Wheels, Flap Discs, Cutting Discs, Wire Brushes, and finishing products for stainless steel.
• Weld Cleaning Equipment Weld cleaning machines and accessories for post-weld treatment and finishing of welded fabrications.
• Marking & Etching Equipment Marking and etching equipment including MK12 Marking Machine, Etching Sets, Etching Fluids, and Stencils & Printers for industrial part identification.
• Hardware (Fasteners, Fixings, Metal Parts) Hardware supplies including Fasteners & Fixings (bolts, nuts, washers, screws, rivets, threaded bar), Lubricants, Paints & Cleaning products, and Metal Parts (ball knobs, brackets, castors, hinges, handles).
• Tools & Machinery Tools and machinery including Compressors & Air Tools, Garage Equipment, Hole Drilling & Tapping equipment, Metalworking Machinery (bandsaws, grinders, pillar drills), Power Tools, Hand Tools, and Strong Hand Tools.
• Key Clamps (Tube Fittings) Key clamp fittings in sizes from 26.9mm to 60.3mm including DDA clamps, goal posts, galvanised tubes, and Allen key sockets for structural steel framework construction.
• Welder Demonstration Service On-site or in-store welder demonstrations lasting 20-30 minutes, allowing customers to try welding equipment before purchase. Available at Athlone shop or at customer site. Monthly free training and demonstration sessions on welding equipment are held at the Athlone location.
• Trade Credit Account Credit account program for business customers with net monthly payment terms (30-day credit from end of month, strictly enforced). Designed for trade and B2B buyers needing recurring procurement of welding equipment and supplies.

Quantifiable outcome

• 500 enquiries answered per week on average
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• JasiccoreTechnology or IntegrationExclusive Irish agent for Jasic industrial welding equipment. Jasic manufactures welding inverters offering value, innovation and reliability using latest IGBT technology. Jasic welders come with 5-year warranty.
• SWPcoreTechnology or IntegrationAgent for SWP welding equipment and accessories including Tweco brand products, MIG torches, electrodes, and welding consumables.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Toolstation: Large UK and Ireland trade retailer stocking MIG/TIG/ARC welders, consumables, gas, and PPE. Overlaps with ProWeld's product catalogue and trade-customer base, but operates at much larger scale and broader category breadth.
• Machine Mart: UK high-street and online retailer of welding machines, tools, and workshop equipment. Comparable to ProWeld as a multi-channel retailer targeting trade, workshop, and serious-DIY customers with similar price points and product mix.
• Cromwell Tools: UK-based industrial and engineering supplies distributor serving trade and MRO customers with welding, PPE, tools, and consumables. Mirrors ProWeld's specialist distributor-plus-technical-advice model, scaled to UK rather than Ireland.
• SIP Industrial: UK manufacturer and distributor of welding, air-compressor, and metalworking equipment sold through dealer networks. Comparable to ProWeld because its welding line sits in the same industrial-light segment and competes for the same trade and fabrication buyers.
• Screwfix: UK and Ireland trade and DIY retailer with a substantial welding and metalworking category, click-and-collect, and nationwide delivery. Competes directly with ProWeld for Irish trade welders and workshop buyers, but as part of a much wider trade catalogue.

Broad incumbents

• ESAB: Swedish-headquartered global welding and cutting equipment manufacturer with a broad consumables and accessories offering. Comparable to ProWeld as a global incumbent whose equipment, gases, and consumables compete for the same Irish trade and industrial buyers.
• Miller Electric: US-headquartered global welding equipment manufacturer. Comparable to ProWeld because its MIG/TIG/ARC product lines compete head-to-head with Jasic and other brands stocked by ProWeld for the same Irish fabricator and trade-welder customers.
• Lincoln Electric: Global welding equipment and consumables manufacturer whose products are sold in Ireland via third parties. Comparable to ProWeld as the dominant welding brand competing for the same fabricator end-customers, and a potential alternative principal relationship.
• Fronius: Austrian manufacturer of TIG/MIG welding and plasma-cutting systems with strong premium positioning. Comparable to ProWeld because Fronius's premium equipment competes in the same Irish industrial-fabricator segment where ProWeld currently positions the Jasic range.

Others

• Air Products: Global industrial gas supplier (argon, CO2, oxygen, helium, acetylene) selling directly and via distributors to welding and fabrication customers. Comparable to ProWeld's welding-gases revenue stream as an alternative supply channel that could compete with or replace its rent-free bottle programme.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/proweld-ireland

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProWeld Ireland