What RecPlex does

RecPlex is a 302,000-square-foot municipally-owned recreation facility operated by the Village of Pleasant Prairie, Wisconsin, and billed as the largest municipally-owned recreation facility in the United States. The facility opened October 1, 2000, on the shores of Lake Andrea in Prairie Springs Park, and has expanded twice—a 2004 addition added a 79,000 sq ft ice arena with two NHL-sized rinks, and a 2010 ULINE-partnered addition created the Aqua Arena with an Olympic-sized competition pool heated and cooled geothermally from Lake Andrea. Its product set spans an indoor water park, aquatics (lap swim, lessons, PX3 swim team, lifeguard training), an 18,000 sq ft fitness center with 85+ cardio and 65+ strength machines, 75+ weekly group fitness classes (Les Mills formats plus yoga, cycling, mind-body, and Silver Series), ice arena programming (Learn to Skate, figure skating, hockey, ice shows), a 60,000 sq ft field house, youth and adult sports leagues, personal training with Styku 3D body scanning, sports performance coaching, USAT-certified triathlon coaching, summer day camps, childcare (Baby U, Preschool U, Kids Court, Lil' Tykes), before/after-school care, and Therapeutic Recreation services for individuals with disabilities.

RecPlex monetizes through a three-tier subscription model—Basic, Preferred (adds signature classes, virtual cycling, parking, tanning), and VIP (adds weekly personal training)—supplemented by seasonal program registration fees (youth/adult leagues, swim lessons, camps, childcare), facility rentals (Lakeview Studio, multipurpose rooms, beach pavilion, ball fields), birthday party packages, personal training packages, group field trips, lifeguard certification courses, and corporate memberships. GTM is direct-to-consumer via the online portal (recplex.clubautomation.com), the RecPlex iOS/Android mobile app, walk-in front desk inquiries, community events/tournaments (swim meets, ice shows, triathlons, Kids & Family Expo), and corporate outreach; marketing leverages the website, Facebook, the bi-monthly Fitness Focus newsletter, a printed Program Guide, and hotel partnerships (DoubleTree, Fairfield Inn & Suites) for sports tourism. The underlying technology platform is light: Daxko ClubAutomation for membership/registration/scheduling, Brightwheel for TR family communications, Les Mills on Demand for virtual group fitness content, and a Civiclive-hosted web property—no proprietary AI/ML, no custom fitness IP beyond operational programming.

Customer segments are diversified across families with children, adults and youth with disabilities (Therapeutic Recreation services with 6:1 staff-to-participant ratios), seniors, competitive and recreational athletes, adult sports leagues, and corporate/event groups. Service geography is regional—Wisconsin and Northern Illinois—with tourism-driven event demand bringing regional visitors. As a municipal entity, RecPlex is financed through membership and program fees, sponsorships, donations (including the original 1998 $4M WisPark gift and the Friends of Pleasant Prairie Parks Foundation), and municipal capital, with no venture, private equity, or public-market ownership.

Name

RecPlex

Legal name

Village of Pleasant Prairie Rec Plex

Website

https://recplexonline.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

RecPlex is a 302,000-square-foot municipally-owned recreation facility in Pleasant Prairie, Wisconsin—the largest in the U.S.—offering aquatics, ice arena, fitness, sports leagues, childcare, and therapeutic recreation to families, athletes, seniors, and individuals with disabilities across Wisconsin and Northern Illinois.

Ownership category

akta.pro rank

Product category

Municipal Recreation Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industry

Indoor Water Parks (Resort-Integrated, Year-Round Facilities) (THAAABAB)

Keywords

• Municipal recreation facility
• Aquatics and fitness center
• Ice arena programs
• Therapeutic recreation services
• Sports programming leagues

Headquarters

HQ city

Pleasant Prairie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Three-tier membership model (Basic, Preferred, VIP) providing recurring monthly revenue with varying levels of facility access, class inclusions, and perks. VIP level includes weekly personal training sessions.
2. Program Registration Fees: Fees for youth and adult sports leagues, swim lessons, summer camps, childcare programs, therapeutic recreation services, and fitness classes. Revenue generated per participant per session or season.
3. Facility Rentals: Rental revenue from indoor spaces (Lakeview Studio, Multipurpose rooms), outdoor pavilions, picnic sites, beach pavilion, and ball fields at Prairie Springs Park
4. Birthday Party Packages: Poolside and beach party packages with activity wristbands, private room rental, and 2.5 hours of party time. Additional revenue from extra wristbands and food service options.
5. Personal Training: Individual and buddy training sessions, sports performance training, and 1:1 multisport coaching with certified trainers
6. Group Field Trip Packages: Package deals for groups of 25+ including waterpark, fieldhouse, ice arena, and outdoor park activities at per-person rates

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

RecPlex is a municipally-owned, multi-venue recreation complex in Pleasant Prairie, Wisconsin that offers aquatics, ice arena, fitness, field house, gymnasium, sports, and therapeutic recreation programming under a tiered membership model. It also co-operates Prairie Springs Park, including Lake Andrea beach and ball fields, with the Pleasant Prairie Park District.

Product overview

RecPlex is the largest municipally-owned recreation facility in the United States, spanning 302,000 square feet. The facility operates as a multi-venue recreation center offering aquatics (Olympic pool, water park, Aqua Arena), fitness (18,000 sq ft fitness center, 75+ weekly group fitness classes), ice arena (two NHL-sized rinks), field house, and sports programming. Youth programs include sports leagues, summer day camp, and childcare services. Therapeutic Recreation Services provide adaptive programming for individuals with disabilities. Membership tiers (Basic, Preferred, VIP) provide graduated access to facilities, classes, and services. The facility also manages outdoor amenities including Lake Andrea beach, ball fields, and pavilion rentals at Prairie Springs Park.

Differentiator

Problem solved

Functional benefit

Products and services

• RecPlex Memberships (Basic, Preferred, VIP) Tiered annual/monthly memberships providing access to RecPlex facilities, group fitness classes, and reciprocal access at partner facilities; offered to local residents and non-residents with discounted resident rates.
• Aquatics Programming Swim lessons, lap swim, open swim, water fitness, and aquatic programs for all ages across RecPlex's indoor aquatic facilities.
• Ice Arena Programming Public ice skating, learn-to-skate, figure skating, hockey, and ice rental programs at the RecPlex ice arena.
• Fitness Center and Group Exercise Cardio and strength equipment, Myzone-tracked group fitness, and Les Mills classes (BODYATTACK, BODYCOMBAT, BODYPUMP, BODYJAM, RPM, CXWORX) for members and drop-in participants.
• Field House and Gymnasium Use Open gym, court rentals, indoor turf, and field house programming for basketball, volleyball, pickleball, soccer, and indoor sports.
• Youth and Adult Sports Leagues Recreational and competitive youth and adult leagues in basketball, volleyball, soccer, pickleball, and other sports, coordinated by RecPlex Athletics.
• Therapeutic Recreation Services Adaptive and inclusive recreation programs for individuals with disabilities, including adapted aquatics, fitness, and social programs.
• Personal Training One-on-one personal training sessions and packages delivered by RecPlex-certified trainers.
• Birthday Parties and Group Events Hosted birthday party packages and group event rentals across pool, ice, and field house venues.
• Prairie Springs Park and Lake Andrea Beach Outdoor recreation at Prairie Springs Park, including Lake Andrea beach and ball fields, co-operated by RecPlex and the Pleasant Prairie Park District.

Quantifiable outcome

• 302,000 sq ft makes RecPlex the largest municipally-owned recreation facility in the United States
• +2 more outcomes

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered major, core and minor.

• ULINE, Inc.majorStrategic or Co-development Partner · 1 January 2009ULINE partnership supported the 2009 expansion that added the RecPlex Aqua Arena. The 42,000-square-foot addition completed in 2010 includes the Olympic-sized competition pool with geothermal heating and cooling from Lake Andrea. This was a significant corporate partnership enabling major facility expansion.
• U.S. Taekwondo AcademycoreStrategic or Co-development PartnerU.S. Taekwondo Academy has operated taekwondo programming at RecPlex since 1978, focusing on four pillars: self-confidence, respect, discipline and focus. Classes offered for ages 4-12 with structured belt progression system.
• 5 Star Sports AcademycoreStrategic or Co-development PartnerInstructed programming for youth soccer (Little Kickers), basketball (Dribblers), and other sports skills development. Provides learn-to-play programs in soccer and basketball for ages 3-14.
• Les MillscoreTechnology or IntegrationVirtual cycling and group fitness content through Les Mills on Demand platform. Members access discounted rate of $9.99/month (regularly $14.99) with no commitment required.
• NFL FlagcoreChannel Partner/ Reseller/ DistributorRecPlex Fall Flag Football program is an official member of NFL Flag, providing league structure, branding, and programming framework for youth flag football divisions.
• DoubleTree by HiltonminorGTM or Marketing PartnerWebsite sponsor appearing on RecPlex website. Hotel partner for visitors attending tournaments and events in the Pleasant Prairie area.
• Fairfield Inn & Suites Kenosha Pleasant PrairieminorGTM or Marketing PartnerWebsite sponsor appearing on RecPlex website. Hotel partner accommodating visitors from tournaments and sports tourism activities.
• H&H Civil Construction LLCmajorImplementation/ SI/ Consulting Partner$1.79 million contract awarded August 11 for North Ball Field Turf Improvement Project. Contractor completing grading, turf infield installation, new fencing, upgraded dugouts, shade structures, and backstop netting on four youth baseball fields.
• Vierbicher Associates, Inc.majorImplementation/ SI/ Consulting PartnerEngineering firm that designed the North Ball Field Turf Improvement Project at Prairie Springs Park.
• Friends of Pleasant Prairie Parks FoundationminorGTM or Marketing PartnerNonprofit foundation assisting with collecting community donations for the North Ball Field Turf Improvement Project. Accepts online contributions from residents, businesses, and organizations.

Scale indicators15 records

Recent moves10 records

Expansion highlights4 records

Emerging players

• Great Wolf Lodge: Year-round indoor water park resort chain with family recreation focus. Shares the indoor water park plus family programming overlap with RecPlex, though operates as a destination resort versus local municipal rec.
• Kalahari Resorts: Large-format indoor water park resorts with aquatics, fitness, and family entertainment. Comparable to RecPlex on the indoor water park and family programming elements though operating under a hospitality/resort model rather than municipal recreation.

Broad incumbents

• Gold's Gym: Established multi-state fitness chain offering group fitness, personal training, and youth programs. Comparable to RecPlex on fitness and personal training category but lacks the ice, aquatics, water park, and TR breadth.
• 24 Hour Fitness: National mid-tier fitness chain with aquatics, group fitness, and personal training across many markets. Comparable on subscription-tier fitness and aquatics but does not specialize in the municipal/community multi-sport format.
• Equinox Fitness: Premium national fitness operator with extensive group fitness, personal training, and recovery amenities. Overlaps with RecPlex on fitness programming and personal training but does not operate ice arenas, water parks, or community recreation.

Others

• National Recreation and Park Association (NRPA) member agencies: Industry association representing municipal parks and recreation departments that operate similar community recreation facilities across the U.S. RecPlex is part of this broader ecosystem of public-sector recreation operators.

Direct peers

• The Salvation Army Kroc Centers: Community multi-sport recreation complexes (aquatics, fitness, ice, sports, childcare, performing arts) operated as mission-driven facilities. The Kroc Center model of large-format, municipally-comparable programming in a single venue is structurally analogous to RecPlex.
• Life Time Fitness: National premium multi-sport fitness operator with aquatics, ice rinks, fitness classes, youth programming, and family services. Most directly comparable in scope of offerings under one roof, though Life Time operates for-profit and across many geographies versus RecPlex's single municipal site.
• JCC Association of North America: Jewish Community Centers operate large multi-sport recreation facilities with aquatics, fitness, ice, sports leagues, summer camps, and inclusive programming for all ages and abilities — closely matching RecPlex's breadth, member-tier pricing, and TR-equivalent services.
• YMCA of the USA: Community-based multi-sport recreation centers offering aquatics, fitness, youth sports, childcare, and adaptive programming on a membership model. The YMCA's not-for-profit, community-served structure mirrors RecPlex's broad-access mission across ages and abilities.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rec.plex.1
• LinkedInlinkedin.com/company/recplex

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RecPlex