florida victorious
Florida Victorious is a Florida Gators-affiliated fan membership platform and NIL collective, offering tiered subscriptions, exclusive content, message boards, merchandise, and bourbon, while structuring NIL compensation deals between donors and University of Florida student-athletes.
- Company typePrivate
- Founded2023
- HeadquartersCoral Gables, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What florida victorious does
Florida Victorious is a Coral Gables, Florida-based fan membership platform and Name, Image, and Likeness (NIL) collective that operates as the official NIL partner of the University of Florida Gators athletics program. Founded in 2023, the company is structured across two entities — Florida First Collective, LLC and Florida Achievement Support Trust d/b/a Florida Victorious Foundation — and serves both consumer fans and student-athletes. The product surface consists of a five-tier subscription membership (priced $25 to $5,000 per month) that unlocks exclusive articles, video, and audio content via 'The Vault,' a community message board (with 908 threads and 10.3K comments at snapshot), recurring experiential events (e.g., The Ladies Clinic), and a merchandise and limited-edition bourbon storefront (shopfloridavictorious.com). The company also runs a non-profit foundation arm that accepts tax-deductible donations.
On the NIL side, Florida Victorious functions as a marketing agency and intermediary that structures compensation packages between businesses/donors and student-athletes, with disclosed deals including a reported ~$8M commitment to consensus All-American forward Thomas Haugh, re-signings of baseball players Ethan Surowiec and Jackson Barberi, and content featuring football and basketball athletes. The GTM motion is community-led and direct-to-consumer: fan acquisition runs through owned content, organic social (Facebook, Instagram, X), Discord, and email, with subscribers self-selecting tiers via the website. Revenue is diversified across recurring membership subscriptions, one-time e-commerce (merchandise and bourbon), and donor/contributed income routed through the foundation. The core technology stack is not explicitly disclosed, and there is no AI/ML component referenced in the input. Florida Victorious is privately held with no disclosed institutional funding, parent company, M&A activity, or revenue figures in the source data.
florida victorious firmographics
Firmographics- Name
- florida victorious
- Legal name
- Florida First Collective, LLC and Florida Achievement Support Trust
- Website
- https://floridavictorious.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Florida Victorious is a Florida Gators-affiliated fan membership platform and NIL collective, offering tiered subscriptions, exclusive content, message boards, merchandise, and bourbon, while structuring NIL compensation deals between donors and University of Florida student-athletes.
- Ownership category
- akta.pro rank
florida victorious industry classification
Industry- Product category
- NIL Collective and Fan Engagement Services
- NAICS
- Spectator Sports (71121), Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)
- akta.pro primary industry
- Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
- akta.pro secondary industries
- NIL Representation & Compliance Services (Student-Athletes) (MPAKAMAE), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)
Keywords
Where florida victorious is headquartered
LocationHeadquarters
- HQ city
- Coral Gables
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
florida victorious business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Subscription Memberships: Florida Victorious generates primary revenue through tiered subscription memberships ranging from $25 to $5,000 per month, offering exclusive content access, event invitations, merchandise, and athlete interactions across multiple loyalty tiers.
- Merchandise and Spirits Sales: The organization sells merchandise through its e-commerce storefront (shopfloridavictorious.com) and limited-edition bourbon products, with items like the 4th Char bourbon at $49.99 and Death Roll bourbon at $99.99.
- Donations: Florida Victorious Foundation accepts tax-deductible donations to create opportunities for student-athletes and support charity partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level membership with basic exclusive content access |
| Subscription | Monthly | Mid-tier membership with enhanced event access |
| Subscription | Monthly | Premium membership with virtual experiences for out-of-town fans |
| Subscription | Monthly | Luxury membership with in-person spring practice access |
| Subscription | Monthly | Top-tier exclusive membership with comprehensive benefits |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
florida victorious product offering
Product offeringCore offering
Florida Victorious is the official NIL (Name, Image, and Likeness) collective for University of Florida Gators athletics, operating a tiered subscription membership platform that gives fans exclusive content, event access, and direct athlete interactions. The organization also functions as a marketing agency that facilitates NIL agreements between businesses and Florida Gators student-athletes across baseball, basketball, and football programs, supplemented by merchandise sales and a tax-deductible foundation for charitable support.
Product overview
Florida Victorious is a subscription-based membership platform and NIL (Name, Image, Likeness) collective that serves as the official partner of Florida Gators athletics. The company operates a multi-tiered membership model (Swamp Starter through Victory Exclusive) providing exclusive content, community forums (The Vault, Message Boards), merchandise (Shop, Bourbon products), and NIL facilitation services for student-athletes across baseball, basketball, and football programs. The company also includes a charitable foundation arm for community engagement.
Differentiator
Problem solved
Functional benefit
Brands
- Florida Victorious Bourbon: Limited-edition bourbon line including '4th Char' (96 Proof, $49.99) and 'Death Roll' (108 Proof, $99.99), celebrating the program's championship tradition.
Products and services
- Florida Victorious Memberships Subscription-based membership platform for Florida Gators fans and alumni, providing tiered access to exclusive athlete content, events, message boards, merchandise perks, and direct interactions with student-athletes.
- Shop Florida Victorious Direct-to-consumer e-commerce platform selling Florida Victorious branded merchandise, including apparel and accessories targeted at Florida Gators fans and supporters.
- Florida Victorious Bourbon Limited-edition bourbon product line celebrating the Florida Gators' championship tradition, with proceeds supporting student-athletes.
- NIL Facilitation Services Marketing agency and facilitation service for businesses pursuing Name, Image, and Likeness (NIL) agreements with University of Florida student-athletes, serving as the official NIL partner for Florida Gators baseball, basketball, and football programs.
- Florida Victorious Foundation (Donations) Charitable foundation (Florida Achievement Support Trust) offering tax-deductible donation opportunities that support student-athletes and charity partner engagement, structured as a 501(c)-style giving channel.
Quantifiable outcome
- Thomas Haugh's decision to return for 2026-27 season was influenced by potential NIL income exceeding $10 million, with roughly $8 million from Florida Victorious
- +2 more outcomes
Companies that use florida victorious
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
florida victorious technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
florida victorious partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Florida Gators Baseball ProgramcoreFlorida Victorious serves as the official NIL partner for the Florida Gators baseball program, facilitating NIL agreements with student-athletes like Ethan Surowiec and Jackson Barberi to support their athletic careers and financial development.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
florida victorious competitors and assessment
Company assessmentDirect peers
- 12th Man+: Official NIL collective of Texas A&M Athletics, operating a membership and content platform analogous to Florida Victorious but tied to a different Power-conference program.
- Mamba Collective: NIL collective supporting USC student-athletes with tiered memberships, content, and athlete deal facilitation — same single-school collective model as Florida Victorious.
- NIL Club: Direct fan-membership platform connecting supporters with college athletes through subscription tiers. Competes head-to-head with Florida Victorious's core membership and content model.
- The Foundation (USC): USC-affiliated NIL collective offering premium membership tiers, exclusive content, and NIL deal support to athletes — closely mirrors Florida Victorious's Gators-specific model.
Broad incumbents
- On3: Major college sports media and NIL intelligence platform with valuations, recruiting rankings, and the On3 NIL Valuation tool — adjacent to Florida Victorious's NIL facilitation business.
- Opendorse: Established NIL services platform enabling endorsement deals between athletes and brands. Operates more broadly across athlete enablement rather than focusing on a single school's fan membership model.
- INFLCR (by CSM): Established NIL and athlete brand-building platform used by universities and collectives to manage athlete opportunities — broader incumbent in the NIL infrastructure layer.
Emerging players
- Blueprint Sports: Emerging platform providing operational infrastructure for school-specific NIL collectives across multiple universities, potentially competing with or powering organizations like Florida Victorious.
Regional players
- The Rising Spear: Official NIL collective for Florida State athletics — same state and rival-school territory as Florida Victorious, competing for Florida-based athletes, fans, and donors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
florida victorious social profiles
Digital presenceflorida victorious financial estimates
Financial estimateRevenue estimate
Valuation estimate
florida victorious leadership team
Management profileNumber of profiles
florida victorious funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
florida victorious M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about florida victorious
What does florida victorious do?
Florida Victorious is the official NIL (Name, Image, and Likeness) collective for University of Florida Gators athletics, operating a tiered subscription membership platform that gives fans exclusive content, event access, and direct athlete interactions. The organization also functions as a marketing agency that facilitates NIL agreements between businesses and Florida Gators student-athletes across baseball, basketball, and football programs, supplemented by merchandise sales and a tax-deductible foundation for charitable support.
Is florida victorious a public or private company?
florida victorious is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was florida victorious founded?
florida victorious was founded in 2023. It employs 1 to 10 people.
Where is florida victorious based?
florida victorious is headquartered in Coral Gables, United States, in the North America region.
How does florida victorious make money?
Three revenue lines are on record. Subscription Memberships are the primary driver. The others are merchandise and Spirits Sales and donations.
Who are florida victorious's main competitors?
Direct peers on record are 12th Man+, Mamba Collective, NIL Club and The Foundation (USC). Broad incumbents are On3, Opendorse and INFLCR (by CSM). Blueprint Sports is listed as an emerging player. The Rising Spear is listed as a regional player.
Does florida victorious have an API?
No public API is recorded for florida victorious.
What industry is florida victorious in?
florida victorious's product category is NIL Collective and Fan Engagement Services. Its primary akta.pro industry code is MPAKAKAK, Sports Fundraising & Development Services (Foundations, NIL Collectives Support), with a secondary code of MPAKAMAE, NIL Representation & Compliance Services (Student-Athletes). Its NAICS code is 71121 and its SIC code is 7997.