NIL Club
NIL Club operates a two-sided NIL monetization platform connecting 650,000+ college student-athletes with brands for performance-based influencer campaigns, fan subscriptions, and personalized merchandise sales, using its YOKE technology stack to enforce NCAA compliance and verify conversions.
- Company typePrivate
- Founded2019
- HeadquartersAtlanta, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingSoftware
What NIL Club does
NIL Club operates a two-sided platform that connects college athletes with brands for performance-based influencer marketing while enabling fan subscriptions and personalized merchandise sales. The company is operated by NIL Club LLC, a wholly-owned subsidiary of YOKE Global Inc., with headquarters in Atlanta, Georgia, and was founded in 2019 by two college athletes and a sports fan. As of late 2025, the platform has onboarded more than 650,000 student-athletes across 2,000+ schools representing a combined 1.7 billion+ social media followers, organized into 20,000+ active groups and teams.
The technology layer, branded YOKE, powers athlete onboarding, brand campaign management, content compliance review, and distributed merchandising. Named product components include the NIL Club mobile app (iOS and Android), a Brand Deals feature for influencer partnerships, an Athlete Merch e-commerce platform (launched March 2026), and Fan Subscriptions for monthly team/athlete support. The platform integrates with Impact.com, CJ Affiliate, and ShareASale for enterprise attribution. AI is applied in two narrow areas: athlete-brand matching with geo-targeting, and automated compliance review of athlete content against NCAA, state, and FTC guidelines.
The business model combines multiple revenue streams: a 15% platform fee on creator earnings from fan subscriptions and brand partnerships, performance-based fees from brands paying only for verified conversions, transaction-based revenue from merchandise sales, and subscription revenue from monthly fan memberships. Go-to-market is product-led for athletes and fans (free app download, self-serve sign-up) and enterprise field sales for brands, with campaign tiers ranging from pilot (1-50 athletes) to enterprise (5,000+). Brand-side customers span QSR, fintech, e-commerce, crypto, beauty, fitness, and eyewear categories including Subway, SoFi, Amazon Prime, Coinbase, Meta, Ulta Beauty, and LaserAway. Cumulative platform activity reached 4M+ verified conversions, $50M+ in athlete earnings facilitated, and 7,975 live athlete merchandise stores by late 2025, with Athlete Merch reporting 50,000+ items sold in its first 60 days.
NIL Club firmographics
Firmographics- Name
- NIL Club
- Legal name
- NIL Club LLC
- Website
- https://nilclub.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- NIL Club operates a two-sided NIL monetization platform connecting 650,000+ college student-athletes with brands for performance-based influencer campaigns, fan subscriptions, and personalized merchandise sales, using its YOKE technology stack to enforce NCAA compliance and verify conversions.
- Ownership category
- akta.pro rank
NIL Club industry classification
Industry- Product category
- Athlete Influencer Marketing
- NAICS
- Sports Teams and Clubs (711211), All Other Amusement and Recreation Industries (71399)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- NIL Representation & Compliance Services (Student-Athletes) (MPAKAMAE)
- akta.pro secondary industries
- Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)
Keywords
Where NIL Club is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
NIL Club business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Brand Partnership Fees (Performance-Based): Brands pay only for verified conversions (sign-ups, purchases, app downloads) when athletes promote products. This is the primary revenue stream for brand-focused marketing campaigns, with brands accessing 650,000+ student-athletes through Direct-to-Athlete and Peer-to-Peer campaign models.
- Platform Fees from Creator Earnings: NIL Club charges creators (athletes) a 15% platform fee on all earnings from fan subscriptions and brand partnerships. Additional payment processing fees apply to both fan payments and creator withdrawals. This is the primary monetization from the athlete side of the platform.
- Fan Subscriptions (Monthly Memberships): Fans pay monthly subscriptions to join NIL Clubs and support their favorite teams/athletes. Subscriptions range from approximately $1,690-$2,560 monthly for team clubs. Revenue is split equally among participating athletes. One-time payments can be made by subscribing then promptly canceling.
- Athlete Merchandise Sales: Student-athletes create and sell personalized merchandise through AthleteMerch.com powered by YOKE. Platform provides built-in design, production, and fulfillment support. The broader ecosystem has paid out over $10 million in merchandise earnings to date, with 7,975 live athlete stores active.
- Affiliate Commissions: Athletes earn commissions when their referrals convert (friends signing up, making purchases). Brands pay for verified conversions through affiliate-style performance marketing. Athletes can also earn through affiliate links promoted on the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 15% platform fee on all creator earnings |
| Subscription | Monthly | Fan monthly subscriptions for NIL Clubs |
| Outcome Based/ Performance | Pay-as-you-go | Performance-based pricing for brand campaigns |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
NIL Club product offering
Product offeringCore offering
NIL Club operates a dual-engine software platform powered by YOKE that enables college student-athletes to monetize their Name, Image, and Likeness (NIL) through monthly fan subscriptions, brand partnerships, and personalized merchandise sales. The platform connects 650,000+ verified athletes at 2,000+ schools with brands seeking authentic Gen Z marketing, offering both Direct-to-Athlete and Peer-to-Peer campaign models with verified conversion tracking and automated NCAA/FTC compliance.
Product overview
NIL Club is a dual-engine platform connecting brands with 650,000+ student-athletes for Name, Image, and Likeness marketing. The platform combines two core models: Direct-to-Athlete (brands market to athletes who become customers) and Peer-to-Peer Network (athletes share products with followers for commissions). Key product modules include Brand Deals for influencer partnerships, Athlete Merch for personalized e-commerce, and Fan Subscriptions for direct athlete support. The platform integrates with affiliate networks (Impact.com, CJ Affiliate, ShareASale) for enterprise tracking. AI capabilities power content compliance reviews and athlete-brand matchmaking. Parent company YOKE provides the underlying technology infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- AthleteMerch.com: Official merchandise platform powered by YOKE and integrated within NIL Club, enabling college athletes to sell personalized merchandise.
Products and services
- NIL Club Platform The primary mobile and web platform enabling student-athletes to monetize their Name, Image, and Likeness through fan subscriptions, brand deals, and merchandise sales. Connects 650,000+ verified student-athletes across 2,000+ schools with brands for performance-based marketing campaigns and fans for direct athlete support.
- Athlete Merch E-commerce platform launched March 2026 enabling student-athletes to create and sell personalized merchandise. Features built-in design, production, and fulfillment support powered by YOKE. Over 7,975 live athlete stores active with $10M+ in merchandise earnings paid out to athletes.
- Brand Deals Feature enabling brands to partner with student-athletes for influencer marketing campaigns. Athletes browse and accept NIL deals, earning money and receiving free products through a single platform. Delivered 1M+ impressions for Subway through 174 athlete creators and has facilitated 4M+ verified conversions.
- Fan Subscriptions (NIL Clubs) Monthly fan membership subscriptions that allow fans to directly support student-athletes and gain exclusive content and team updates. Team club monthly goals range from approximately $1,690 to $2,560. Revenue is split equally among participating athletes on each team.
Quantifiable outcome
- 5x better results than paid social advertising
- +6 more outcomes
Companies that use NIL Club
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
NIL Club technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature5 records
NIL Club partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor, flagship and core.
- BetterHelpminorPartnership provides NIL Club app users with 20% off BetterHelp memberships for discounted mental health support. Addresses mental health challenges student-athletes face balancing athletic performance, academic demands, and personal life stress.
- MetaflagshipMeta leveraging NIL Club platform to activate hundreds of student-athletes nationwide for Ray-Ban Meta smart glasses campaign. Uses team-based community approach instead of individual influencer deals as part of broader tournament strategy.
- Impact.comcoreStrategic integration enabling brands to run athlete-driven, performance-based campaigns through NIL Club's network of 650,000+ college athletes using Impact.com's partnership management and tracking infrastructure. Integration removes technical barriers for large brands seeking to engage college athletes at scale with trackable results.
- Impact.comcorePartnership integration enables brands to activate performance-based marketing campaigns through college athlete network via Impact.com's tracking and attribution systems.
- Ulta BeautyminorLaunch waitlist partner for NIL Club's new cashback and commission-based deals feature.
- KIND SnacksminorLaunch waitlist partner for NIL Club's new cashback and commission-based deals feature.
- Brooks RunningminorLaunch waitlist partner for NIL Club's new cashback and commission-based deals feature.
- Liquid I.V.minorLaunch waitlist partner for NIL Club's new cashback and commission-based deals feature.
- YOKEflagshipYOKE is the innovative software powering the NIL Club ecosystem, enabling student-athletes to earn through fan subscriptions and brand partnerships. YOKE Global Inc. is the parent company of NIL Club LLC.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
NIL Club competitors and assessment
Company assessmentBroad incumbents
- Teamworks: Teamworks is a broader athlete-operations platform spanning communication, scheduling, and now NIL/influencer (via INFLCR). It overlaps with NIL Club through its athlete-influencer module and provides a competitive bundled offering to athletic departments.
- Learfield IMG College: Learfield IMG College is the dominant college-athletics multimedia rights holder and marketing platform. It does not specialize in NIL but sits adjacent as the incumbent monetization layer for university athletic departments, giving it distribution leverage over institutional NIL programs.
Emerging players
- CaptainU: CaptainU is a sports recruiting and athlete-profile platform used by high school and college athletes. It is adjacent/emerging relative to NIL Club — overlapping on athlete onboarding and profile infrastructure but focused upstream on recruiting rather than NIL monetization.
- Postgame: Postgame is an emerging NIL agency and platform facilitating brand-athlete deals for college athletes. It is comparable as a smaller, emerging player in the same NIL marketplace category with overlapping brand-partner and athlete-target customers.
- Playfly Sports: Playfly Sports is a sports marketing and NIL collective platform that helps brands and universities activate college athletes. It is comparable as an emerging player bridging brand demand and collegiate creator supply, with growing overlap in NIL collective services.
Direct peers
- Opendorse: Opendorse is the largest dedicated NIL marketplace and athlete-brand matching platform for college athletes. It directly competes with NIL Club across athlete onboarding, brand deal facilitation, and compliance tooling, serving the same NCAA athlete and brand marketer segments.
- INFLCR (Teamworks Influencer): INFLCR, now part of Teamworks, is a college-athlete influencer and NIL platform that helps athletes monetize social media and brands run athlete-driven campaigns. It overlaps directly with NIL Club's Brand Deals, athlete matching, and verified-conversion offerings.
- MOGL: MOGL operates an athlete NIL marketplace connecting college and high school athletes with brand sponsorship opportunities. It competes with NIL Club across athlete monetization, fan engagement, and brand-side campaign management for collegiate creators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
NIL Club social profiles
Digital presenceNIL Club compliance and trust
Trust signalCompliance2 records
NIL Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
NIL Club leadership team
Management profileNumber of profiles
Profiles3 records
NIL Club subsidiaries and ownership
Company hierarchySubsidiaries1 record
NIL Club funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NIL Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NIL Club
What does NIL Club do?
NIL Club operates a dual-engine software platform powered by YOKE that enables college student-athletes to monetize their Name, Image, and Likeness (NIL) through monthly fan subscriptions, brand partnerships, and personalized merchandise sales. The platform connects 650,000+ verified athletes at 2,000+ schools with brands seeking authentic Gen Z marketing, offering both Direct-to-Athlete and Peer-to-Peer campaign models with verified conversion tracking and automated NCAA/FTC compliance.
Is NIL Club a public or private company?
NIL Club is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NIL Club founded?
NIL Club was founded in 2019.
Where is NIL Club based?
NIL Club is headquartered in Atlanta, United States, in the North America region.
How does NIL Club make money?
Five revenue lines are on record. Brand Partnership Fees (Performance-Based) is the primary driver. The others are platform Fees from Creator Earnings, fan Subscriptions (Monthly Memberships), athlete Merchandise Sales and affiliate Commissions.
Who are NIL Club's main competitors?
Broad incumbents on record are Teamworks and Learfield IMG College. Emerging players are CaptainU, Postgame and Playfly Sports. Direct peers are Opendorse, INFLCR (Teamworks Influencer) and MOGL.
Does NIL Club have an API?
No public API is recorded for NIL Club.
What industry is NIL Club in?
NIL Club's product category is Athlete Influencer Marketing. Its primary akta.pro industry code is MPAKAMAE, NIL Representation & Compliance Services (Student-Athletes), with a secondary code of MPAKAKAK, Sports Fundraising & Development Services (Foundations, NIL Collectives Support). Its NAICS code is 711211 and its SIC code is 7997.