florida victorious

What florida victorious does

Florida Victorious is a Coral Gables, Florida-based fan membership platform and Name, Image, and Likeness (NIL) collective that operates as the official NIL partner of the University of Florida Gators athletics program. Founded in 2023, the company is structured across two entities — Florida First Collective, LLC and Florida Achievement Support Trust d/b/a Florida Victorious Foundation — and serves both consumer fans and student-athletes. The product surface consists of a five-tier subscription membership (priced $25 to $5,000 per month) that unlocks exclusive articles, video, and audio content via 'The Vault,' a community message board (with 908 threads and 10.3K comments at snapshot), recurring experiential events (e.g., The Ladies Clinic), and a merchandise and limited-edition bourbon storefront (shopfloridavictorious.com). The company also runs a non-profit foundation arm that accepts tax-deductible donations.

On the NIL side, Florida Victorious functions as a marketing agency and intermediary that structures compensation packages between businesses/donors and student-athletes, with disclosed deals including a reported ~$8M commitment to consensus All-American forward Thomas Haugh, re-signings of baseball players Ethan Surowiec and Jackson Barberi, and content featuring football and basketball athletes. The GTM motion is community-led and direct-to-consumer: fan acquisition runs through owned content, organic social (Facebook, Instagram, X), Discord, and email, with subscribers self-selecting tiers via the website. Revenue is diversified across recurring membership subscriptions, one-time e-commerce (merchandise and bourbon), and donor/contributed income routed through the foundation. The core technology stack is not explicitly disclosed, and there is no AI/ML component referenced in the input. Florida Victorious is privately held with no disclosed institutional funding, parent company, M&A activity, or revenue figures in the source data.

Name

florida victorious

Legal name

Florida First Collective, LLC and Florida Achievement Support Trust

Website

https://floridavictorious.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Florida Victorious is a Florida Gators-affiliated fan membership platform and NIL collective, offering tiered subscriptions, exclusive content, message boards, merchandise, and bourbon, while structuring NIL compensation deals between donors and University of Florida student-athletes.

Ownership category

akta.pro rank

Product category

NIL Collective and Fan Engagement Services

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

NIL Representation & Compliance Services (Student-Athletes) (MPAKAMAE), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

Keywords

• NIL collective
• Fan membership platform
• College sports marketing
• Athlete brand partnerships
• Subscription fan engagement

Headquarters

HQ city

Coral Gables

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Subscription Memberships: Florida Victorious generates primary revenue through tiered subscription memberships ranging from $25 to $5,000 per month, offering exclusive content access, event invitations, merchandise, and athlete interactions across multiple loyalty tiers.
2. Merchandise and Spirits Sales: The organization sells merchandise through its e-commerce storefront (shopfloridavictorious.com) and limited-edition bourbon products, with items like the 4th Char bourbon at $49.99 and Death Roll bourbon at $99.99.
3. Donations: Florida Victorious Foundation accepts tax-deductible donations to create opportunities for student-athletes and support charity partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Florida Victorious is the official NIL (Name, Image, and Likeness) collective for University of Florida Gators athletics, operating a tiered subscription membership platform that gives fans exclusive content, event access, and direct athlete interactions. The organization also functions as a marketing agency that facilitates NIL agreements between businesses and Florida Gators student-athletes across baseball, basketball, and football programs, supplemented by merchandise sales and a tax-deductible foundation for charitable support.

Product overview

Florida Victorious is a subscription-based membership platform and NIL (Name, Image, Likeness) collective that serves as the official partner of Florida Gators athletics. The company operates a multi-tiered membership model (Swamp Starter through Victory Exclusive) providing exclusive content, community forums (The Vault, Message Boards), merchandise (Shop, Bourbon products), and NIL facilitation services for student-athletes across baseball, basketball, and football programs. The company also includes a charitable foundation arm for community engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Florida Victorious Bourbon: Limited-edition bourbon line including '4th Char' (96 Proof, $49.99) and 'Death Roll' (108 Proof, $99.99), celebrating the program's championship tradition.

Products and services

• Florida Victorious Memberships Subscription-based membership platform for Florida Gators fans and alumni, providing tiered access to exclusive athlete content, events, message boards, merchandise perks, and direct interactions with student-athletes.
• Shop Florida Victorious Direct-to-consumer e-commerce platform selling Florida Victorious branded merchandise, including apparel and accessories targeted at Florida Gators fans and supporters.
• Florida Victorious Bourbon Limited-edition bourbon product line celebrating the Florida Gators' championship tradition, with proceeds supporting student-athletes.
• NIL Facilitation Services Marketing agency and facilitation service for businesses pursuing Name, Image, and Likeness (NIL) agreements with University of Florida student-athletes, serving as the official NIL partner for Florida Gators baseball, basketball, and football programs.
• Florida Victorious Foundation (Donations) Charitable foundation (Florida Achievement Support Trust) offering tax-deductible donation opportunities that support student-athletes and charity partner engagement, structured as a 501(c)-style giving channel.

Quantifiable outcome

• Thomas Haugh's decision to return for 2026-27 season was influenced by potential NIL income exceeding $10 million, with roughly $8 million from Florida Victorious
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Florida Gators Baseball ProgramcoreStrategic or Co-development PartnerFlorida Victorious serves as the official NIL partner for the Florida Gators baseball program, facilitating NIL agreements with student-athletes like Ethan Surowiec and Jackson Barberi to support their athletic careers and financial development.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• 12th Man+: Official NIL collective of Texas A&M Athletics, operating a membership and content platform analogous to Florida Victorious but tied to a different Power-conference program.
• Mamba Collective: NIL collective supporting USC student-athletes with tiered memberships, content, and athlete deal facilitation — same single-school collective model as Florida Victorious.
• NIL Club: Direct fan-membership platform connecting supporters with college athletes through subscription tiers. Competes head-to-head with Florida Victorious's core membership and content model.
• The Foundation (USC): USC-affiliated NIL collective offering premium membership tiers, exclusive content, and NIL deal support to athletes — closely mirrors Florida Victorious's Gators-specific model.

Broad incumbents

• On3: Major college sports media and NIL intelligence platform with valuations, recruiting rankings, and the On3 NIL Valuation tool — adjacent to Florida Victorious's NIL facilitation business.
• Opendorse: Established NIL services platform enabling endorsement deals between athletes and brands. Operates more broadly across athlete enablement rather than focusing on a single school's fan membership model.
• INFLCR (by CSM): Established NIL and athlete brand-building platform used by universities and collectives to manage athlete opportunities — broader incumbent in the NIL infrastructure layer.

Emerging players

• Blueprint Sports: Emerging platform providing operational infrastructure for school-specific NIL collectives across multiple universities, potentially competing with or powering organizations like Florida Victorious.

Regional players

• The Rising Spear: Official NIL collective for Florida State athletics — same state and rival-school territory as Florida Victorious, competing for Florida-based athletes, fans, and donors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Fl_Victorious?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
• Facebookfacebook.com/fl.victorious
• Instagraminstagram.com/fl_victorious/?hl=en
• LinkedInlinkedin.com/company/floridavictorious

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about florida victorious