ShopCare - Retail and Supply Chain Health and Safety Sector Group

What ShopCare - Retail and Supply Chain Health and Safety Sector Group does

ShopCare is a New Zealand registered charitable trust (Charities Services registration CC60704) that operates as the dedicated sector-level health, safety and wellbeing organization for the country's retail sector and its supply chain. Headquartered in Auckland, the trust is primarily funded by ACC New Zealand and provides free guidance, training, data insights, and community resources to a retail workforce of over 230,000 across approximately 29,505 enterprises. Its portfolio spans vertical coverage of retail, manufacturing, transport, warehousing, and logistics, with named enterprise relationships including The Warehouse Group, Foodstuffs (North and South Island), Harvey Norman, Kmart, Toll Global Express, New Zealand Post, and Comvita.

The platform combines a free digital self-serve offering with select paid programming. Core technology assets include the ACC ShopCare interactive injury data dashboard (powered by ACC and WorkSafe NZ data), the proprietary 4Ds® digital learning framework developed with Learning Teams Inc., a 10-module HSR Learning Pathway built with HSE Global Academy, psychosocial training modules co-developed with Umbrella Wellbeing, and a cultural competency eLearning series covering Māori health and safety practice. ShopCare also curates and showcases third-party AI-enabled coaching technology via a partnership with Inviol, functioning as a sector distribution layer for emerging AI safety tools rather than building proprietary AI.

The business model is a freemium non-profit: the trust receives grant-style funding from ACC to deliver core resources at no cost, supplements this with a small number of paid touchpoints (HSR Development Day events at NZD 195/person, the HSR Learning Pathway programme via HSE Global Academy, and a NZD 5,000 VAB Founding Partner sponsorship tier), and runs community-led go-to-market through content marketing, newsletters, webinars, case studies, and in-person events. Distribution is single-country (New Zealand) and predominantly digital self-serve, with paid in-person events serving as the primary monetization channel beyond ACC funding.

Name

ShopCare - Retail and Supply Chain Health and Safety Sector Group

Legal name

ShopCare Charitable Trust

Website

https://shopcare.org.nz

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

ShopCare is a New Zealand charitable trust, primarily funded by ACC, that provides free health, safety, and wellbeing training, data dashboards, and guidance to over 230,000 workers across the retail, manufacturing, transport, and logistics sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. ACC New Zealand Funding: ShopCare is primarily funded by ACC New Zealand, which invests in ShopCare to introduce proven and evidence-based interventions designed to reduce injury and incident rates around critical risk, musculoskeletal disorders, violent and aggressive behaviour, and mental health and wellbeing. As a registered charitable trust, the organization provides resources at no cost to its community.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

ShopCare is a New Zealand-registered charitable trust (CC60704) that provides free health, safety and wellbeing guidance, training, eLearning pathways, data dashboards and resources to NZ's retail sector and supply chain (manufacturing, transport, warehousing, logistics). Core deliverables include the proprietary 4Ds® Digital Learning Tools, the ACC ShopCare Workplace Injury Interactive Data Dashboard, the HSR Learning Pathway, the VAB verbal abuse de-escalation and psychosocial programmes, Cultural Competency Training, and sector-specific research publications. The offering is primarily funded by ACC and designed for businesses, Health and Safety Representatives and workers.

Product overview

ShopCare is a charitable trust funded by ACC that provides a portfolio of free and paid health, safety, and wellbeing resources for New Zealand's retail sector and its supply chain (manufacturing, transport, warehousing, logistics). The offering is not a single unified software product but a suite of complementary programmes: online training modules (VAB De-escalation, Psychosocial Training, Cultural Competency, HSR Learning Pathway, 4Ds® Digital Learning Tools), a data intelligence platform (ACC ShopCare Dashboard with quarterly-refreshed injury dashboards), a resource library of guidance documents and case studies, sector-specific data reports (Retail and Manufacturing Injury Insights), and a national VAB Customer Campaign. All core training and guidance resources are free; the HSR Learning Pathway and HSR Development Day are paid offerings. A free community membership provides email updates, resources, and access to training modules.

Differentiator

Problem solved

Functional benefit

Products and services

• VAB De-escalation Programme Sector-wide Verbal Abuse (VAB) De-escalation Programme designed to help NZ retail and supply chain workers prevent, de-escalate and respond to customer aggression and verbal abuse incidents on the frontline.
• VAB Psychosocial Training Paid psychosocial training course for retail and supply chain managers and workers, addressing psychosocial hazards arising from verbal abuse and customer aggression in the workplace.
• VAB Supporting Your Team (Managers Course) Manager-focused training course within the VAB portfolio, designed to equip retail and supply chain managers with the skills to support teams who have experienced verbal abuse or customer aggression.
• Cultural Competency Training eLearning/training programme that builds cultural competency across NZ retail and supply chain workplaces, supporting inclusive practice and improved worker and customer interactions.
• HSR Learning Pathway Structured eLearning pathway for elected Health and Safety Representatives (HSRs) in NZ retail and supply chain, delivered in partnership with HSE Global Academy, providing accredited training for workers fulfilling the HSR role under the Health and Safety at Work Act 2015.
• 4Ds® Digital Learning Tools Proprietary 4Ds® Digital Learning Tools — ShopCare's branded suite of interactive digital learning resources used across its workplace health, safety and wellbeing programmes for the retail and supply chain sector.
• ACC ShopCare Workplace Injury Interactive Data Dashboard Interactive online dashboard that visualises ACC workplace injury data for the NZ retail and supply chain sector, enabling employers, HSRs and workers to benchmark injury trends and inform safety priorities.
• Retail Injury Insights Report Sector research publication that reports on injury insights and trends specific to the NZ retail sector, drawing on ACC data and ShopCare programme findings.
• Manufacturing Sector Data Insights Report Sector research publication providing data insights and benchmarking on workplace injuries and safety outcomes for the NZ manufacturing sector.
• Supply Disruption Safety Guidance Practical safety guidance resource for NZ supply chain businesses addressing workplace safety risks that arise during supply chain disruptions.
• Safety Management System Resources for Retailers Resource pack supporting NZ retailers to establish and maintain a safety management system aligned with the Health and Safety at Work Act 2015.

Quantifiable outcome

• 40% drop in ACC claim costs at Harvey Norman through participative ergonomics pilot
• +4 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered primary, core and minor.

• WorkSafe NZprimaryTechnology or IntegrationWorkSafe NZ data partnership powers the workplace injury interactive data dashboard. ShopCare works with WorkSafe to collect, analyse, and share valuable sector-specific data through quarterly interactive dashboards.
• HSE Global AcademycoreStrategic or Co-development PartnerShopCare collaborated with HSE Global Academy to develop an innovative, scalable, and sustainable eLearning pathway for Health and Safety Representatives (HSRs) and safety champions. The 10-module programme is offered through HSE Global.
• Learning Teams Inc.coreStrategic or Co-development PartnerShopCare developed the 4Ds® digital learning tools in collaboration with Learning Teams Inc. The 4Ds framework helps spot friction in everyday work before it leads to harm, supporting operational learning.
• Umbrella WellbeingcoreStrategic or Co-development PartnerPsychosocial training modules created in partnership with Umbrella Wellbeing, designed by organisational psychologists to help retail and manufacturing workers understand stress responses and support recovery.
• InviolcoreStrategic or Co-development PartnerShopCare partnered with AI software business Inviol to showcase examples of how AI-enabled coaching is being used to support safer workplaces across retail, transport, logistics, warehousing, and manufacturing sectors.
• HeyPennyminorStrategic or Co-development PartnerGuest article partnership featuring HeyPenny's leader-led, conversation-based approach to supporting employees and understanding psychosocial risk factors in retail environments.
• NZISM (New Zealand Institute of Safety Management)coreStrategic or Co-development PartnerNZISM developed the HSR Knowledge Wheel framework which ShopCare uses as the competency framework for HSR training. NZISM guidebook provides explanation of subjects identified in the Knowledge Wheel.
• Government Health and Safety Lead (GHSL)coreStrategic or Co-development PartnerGHSL developed HSR role definition resources in collaboration with WorkSafe and PSA. ShopCare directs users to GSHL resources and free training modules.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SafetyCulture: Global EHS/quality inspection platform with a strong ANZ presence and iAuditor product used widely in retail and logistics. Comparable because it operationalises workplace safety checklists, training, and reporting in the same retail/transport/manufacturing segments ShopCare serves, albeit as a commercial SaaS rather than a trust.
• Vector Solutions: US-headquartered EHS and workforce training platform providing online courses and safety management for employers. Comparable to ShopCare's eLearning module suite (VAB De-escalation, Psychosocial, Cultural Competency, 4Ds®) as a paid alternative training pathway for the same workforce personas.
• Royal Society for the Prevention of Accidents (RoSPA): UK-based charity focused on accident prevention across workplaces and road safety. Comparable to ShopCare as a mission-driven, training-and-advocacy-oriented safety organisation serving employers and employees, including in retail-facing contexts.
• National Safety Council (NSC): US-based nonprofit safety organisation that provides training, advocacy, and data on workplace injuries similar to ShopCare's mission. Comparable as a sector-group-style mission-driven safety body offering training, research, and policy advocacy - though operating at US scale rather than NZ sector-specific scope.
• Institution of Occupational Safety and Health (IOSH): UK-based chartered body for occupational safety professionals that delivers training, CPD, and policy advocacy. Comparable to ShopCare's HSR Learning Pathway and competency frameworks for safety representatives, as both institutions certify and upskill workplace safety practitioners.

Others

• WorkSafe New Zealand: NZ's primary health and safety regulator, which partners with ShopCare on data and HSR role definitions. Comparable as the NZ statutory backbone of the same HSWA framework, and a key data partner for ShopCare's injury dashboards, though not a commercial peer.
• Retail NZ: NZ's retail industry association shown as a ShopCare supporter within the same retail community. Comparable as a sector-body adjacent to ShopCare's retail vertical, with overlapping employer constituents and policy advocacy scope.

Regional players

• SafetyTek: New Zealand-based EHS software platform providing health and safety management tools to NZ employers. Comparable as a direct NZ sector-adjacent EHS technology provider; ShopCare is a non-commercial counterpart in the same geographic and vertical market.

Direct peers

• HSE Global Academy: NZ-based safety training partner of ShopCare that co-developed the HSR Learning Pathway. Most directly comparable peer because it is an NZ eLearning provider with overlapping HSR training products built in partnership with ShopCare's sector community.

Emerging players

• EHS Insight: EHS software platform offering incident management, training, and analytics for mid-market employers. Comparable to ShopCare's data dashboard and resource library as a digital-first alternative for the same retail/manufacturing safety use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@shopcare7328/videos
• LinkedInlinkedin.com/company/shopcare

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShopCare - Retail and Supply Chain Health and Safety Sector Group