SVgroup

What SVgroup does

SVgroup is a privately held Dutch industrial manufacturer formed in 2019 from the merger of Schuitemaker (founded 1918) and Veenhuis (founded 1938), headquartered in Rijssen, Netherlands. The company designs, manufactures, and sells heavy machinery and equipment for agricultural contractors (loonwerkers), modern dairy and arable farmers, Dutch road managers, and industrial buyers. Its core products include forage harvesting and feeding machines, manure spreading and handling systems, agricultural tippers and dumpers, winter road maintenance equipment (salt spreaders, snow plows, spreading management systems), and industrial semi-finished products (profiles, frames, filter plates) for the energy, semiconductor, and petrochemical sectors. Notable proprietary technologies include the Rapide dual-purpose wagon (introduced 1986 as the world's first), the Rotomax haspel system (2000), and the original vacuum tank for manure spreading (1960).

SVgroup operates a multi-brand portfolio with five distinct go-to-market identities: Schuitemaker (Master your Forage) for agricultural contractors; Veenhuis (Master your Manure) for nutrient management; Schuitemaker Excellent Winter Management for road authorities; Veenhuis Master your Cargo for transport solutions; and Schuitemaker Industrial for semi-finished components. The company sells primarily through direct manufacturer channels supported by brand-specific websites, and it expanded its portfolio in January 2023 by acquiring Jan Veenhuis Machinefabriek (Raalte), a manufacturer of tipper trailers and hooklift systems. SVgroup is privately held with no disclosed parent company, institutional investors, funding rounds, revenue figures, or headcount. Its competitive narrative centers on over a century of accumulated brand equity, in-house manufacturing (including a rolling mill established in 1966), domain expertise in the strictly regulated Dutch manure environment, and a value proposition of reliable, low-total-cost-of-ownership machinery.

Name

SVgroup

Legal name

SVgroup

Website

https://svgroup.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

SVgroup is a privately held Dutch manufacturer of heavy machinery for agriculture, transport, winter road management, and industrial applications, formed in 2019 from the merger of legacy brands Schuitemaker and Veenhuis. It sells directly through five sub-brands to contractors, farmers, Dutch road managers, and industrial buyers.

Ownership category

akta.pro rank

Product category

Agricultural Machinery

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agriculture, Construction, and Mining Machinery Manufacturing (3331)

SIC

Farm Machinery & Equipment (3523), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro industry

PRIMARYAFAAAAAH

Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools)

Agriculture & Food Production/Agricultural Equipment & Technology/Farm Machinery & Tractors

SECONDARYIMAHAIAH

Snow & Ice Vehicles (Snowcats, Snow Groomers, Snow Blowers)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Heavy Transportation & Off-Highway Vehicles

SECONDARYTLAKAOAM

Workshop Tools, Equipment & Lift Systems Distribution

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Parts Distribution, Tools & Workshop Services (Aftermarket Support)

Keywords

• Agricultural machinery
• Manure spreading systems
• Forage harvesting equipment
• Winter road maintenance
• Agricultural transport equipment

Headquarters

HQ city

Rijssen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

SVgroup manufactures and supplies machinery and equipment for four segments: agricultural forage harvesting and feeding, manure application systems, agricultural and cargo transport (kippers/dumpers), and winter road management (salt spreading and snow removal). The company sells through multiple sub-brands (Schuitemaker, Veenhuis, Schuitemaker Winter Management, Veenhuis Master your Cargo) and also supplies industrial semi-finished products to the energy, mechanical engineering, semiconductor, and petrochemical sectors.

Product overview

SVgroup is a multi-brand industrial company formed from the 2019 merger of Schuitemaker and Veenhuis. The company operates as a unified group offering agricultural machines and services under distinct sub-brands targeting different market segments: Schuitemaker (Master your Forage) provides professional agricultural machines for forage harvesting, feeding, and manure handling for contractors and modern farmers; Veenhuis (Master your Manure) delivers manure systems with real-time information capabilities for nutrient management; Schuitemaker, Excellent Winter Management offers complete ice/snow removal solutions including salt spreaders, snow plows, and spreading management systems; Veenhuis, Master your Cargo provides agricultural and sand tippers for transport applications; and Industrial supplies semi-finished industrial products for energy, mechanical engineering, and petrochemical sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Schuitemaker: Brand offering professional agricultural machines for fodder harvesting, feeding and (manure) spreading for contractors and modern livestock farmers. Products distinguished by thoughtful compact design, solid build quality, high ease of operation and maintenance, long-term usability and low-cost-of-ownership.
• Veenhuis
• Schuitemaker, Excellent Winter Management
• Veenhuis, Master your Cargo

Products and services

• Schuitemaker (Master your Forage) Agricultural Machines Professional agricultural machines for forage harvesting, feeding, and manure handling, targeting agricultural contractors (loonwerkers) and modern dairy/livestock farmers. Products are distinguished by compact design, solid build quality, high ease of operation and maintenance, long-term deployability, and low total cost of ownership.
• Veenhuis (Master your Manure) Manure Systems Manure systems that enable arable farmers and livestock producers to benefit from organic manure and its nutrients. Products feature innovation, high-quality construction, and real-time information availability, focused on validation, proper utilization, and application of manure in the strictly regulated Dutch manure environment.
• Schuitemaker Excellent Winter Management Solutions

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Jan Veenhuis MachinefabriekcoreStrategic or Co-development Partner · 1 January 2023SVgroup acquired Jan Veenhuis Machinefabriek from Raalte, a manufacturer of kipwagens (dump wagons) and hookarm systems, effective January 1, 2023. The brand was rebranded as 'Veenhuis: Master your Cargo'. This acquisition expanded SVgroup's portfolio to offer a broader range of solutions to end users.

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• CLAAS: German family-owned global agricultural machinery leader in combines, forage harvesters, and tractors. Broad incumbent overlapping with SVgroup's forage harvesting (Schuitemaker) and feeding customer segments, though significantly larger and globally diversified.

Direct peers

• Pöttinger: Austrian family-owned farm machinery manufacturer focused on grassland, harvesting, tillage, and seeding. Comparable to SVgroup on family-owned European mid-size heritage, contractor customer focus, and forage harvesting equipment.
• Fliegl Agrartechnik: German family-owned manufacturer of agricultural trailers, tippers, slurry tankers, and transport solutions. Highly comparable to SVgroup on the Veenhuis Master your Cargo dumpers line and the manure-spreading product overlap with Veenhuis.
• JOSKIN: Belgian family-owned manufacturer of agricultural trailers, slurry tankers, and manure spreaders, plus tippers. Closest direct peer to SVgroup on the Veenhuis manure systems and Veenhuis Master your Cargo dumpers product lines.
• Kverneland: Dutch-origin (now part of Kubota) farm machinery manufacturer offering tillage, seeding, forage, and crop care equipment. Highly comparable to SVgroup on heritage (founded 1879), Dutch agricultural DNA, and forage/feeding product overlap with the Schuitemaker brand.
• Samson Agro: Nordic (Danish/Finnish) specialist in slurry tankers, manure spreaders, and injection technology. Comparable to SVgroup's Veenhuis brand on manure application technology focus, with a stronger geographic reach across Scandinavia.
• Krone: German family-owned manufacturer specializing in forage harvesting (mowers, tedders, rakes, loader wagons) and commercial vehicles. Closely comparable to SVgroup's Schuitemaker Master your Forage brand on professional contractor forage equipment.
• Bergmann: German manufacturer of agricultural trailers, manure spreaders, and transport equipment. Direct peer on the Veenhuis manure systems and dumpers product lines, with similar mid-sized European family-owned profile.
• Epoke (Vägmaskiner / Velkommen): Danish manufacturer of winter road maintenance equipment including salt and brine spreaders and snow plows. Direct peer to SVgroup's Schuitemaker Excellent Winter Management sub-brand on ice/snow removal solutions for road authorities.
• Kuhn Group: French-headquartered global farm machinery manufacturer specializing in hay/forage tools, tillage, and livestock equipment. Directly comparable to SVgroup on professional agricultural contractor customer base and forage harvesting product line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/svgroup-bv

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SVgroup