Sas Gesceco

What Sas Gesceco does

Pier Import (legal entity: PIER IMPORT SAS, headquartered at 22 rue Chantecoq, 89100 SENS, France) is a privately-held French furniture and home decoration retailer founded in 1972. The company sells a broad assortment of furniture (dining, living room, bedroom, office, bathroom, kitchen, garden), lighting, and decorative objects across multiple style collections — Classique Chic, Scandinave Hygge, Contemporain & Design, Maison de Campagne, and Vintage — with a particular emphasis on FSC-certified solid and recycled wood furniture and a customizable product line offering 9 color options and custom dimensions.

Pier Import distributes through an omnichannel model: five physical showrooms across France (Boulogne-Billancourt, Bordeaux, La Valette du Var, Narbonne, Strasbourg-Schweighouse-sur-Moder), a full e-commerce storefront at pierimport.fr, and a dedicated B2B 'Espace Pros' channel for professional buyers such as interior designers and property managers. Pricing is per-product across a wide range (~€20 to €2,400+), with 3x/4x interest-free installment payments available from €90, a 2-year furniture warranty, and 15-day free returns. Marketing is driven by Instagram community content, a content blog, email newsletters, and customer-submitted photo referrals under the #Pierimport hashtag.

The company's revenue mechanics are straightforward retail: one-time product sales through both physical showrooms and e-commerce, with the B2B Espace Pros channel adding project-based bulk procurement. Pier Import differentiates primarily through 50+ years of brand heritage, FSC-certified sustainable sourcing (since 2017), and a carbon offset partnership with EcoTree (since 2019). No AI/ML, proprietary technology platform, or external funding are disclosed; the business operates as a traditional specialty retailer with a sustainability-led value proposition.

Name

Sas Gesceco

Legal name

PIER IMPORT SAS

Website

https://pierimport.fr

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Pier Import is a privately-held French furniture and home decoration retailer founded in 1972, operating 5 physical showrooms across France, an e-commerce storefront, and a B2B 'Espace Pros' channel, with FSC-certified solid and recycled wood furniture as its core differentiator.

Ownership category

akta.pro rank

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Furniture and Decoration Product Sales: Pier Import generates revenue through the sale of furniture and home decoration products. Products include tables, chairs, sofas, storage, bedroom furniture, outdoor furniture, lighting, and decorative objects. Revenue is derived from both physical retail showroom sales and online e-commerce transactions on pierimport.fr. The company offers payment in 3 to 4 installments without fees from 90 euros of order value.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sas Gesceco, operating as Pier Import, sells home furniture and decoration products through physical showrooms across France and an e-commerce storefront. The company offers solid wood furniture (including recycled and FSC-certified), lighting, garden/outdoor furniture, and home décor items organized by style collections (classic chic, Scandinavian hygge, contemporary, country, vintage). It differentiates through eco-responsible sourcing, customizable furniture options, and flexible installment payments.

Product overview

Pier Import is a furniture and home decor retailer founded in 1972, operating both physical stores and an e-commerce platform (pierimport.fr). The company offers a comprehensive range of furniture products organized into core categories: dining room furniture (tables, chairs, buffets), living room furniture (sofas, armchairs, coffee tables, TV units, consoles), bedroom furniture (beds, wardrobes, nightstands, dressers), office furniture, bathroom furniture, kitchen furniture, and garden/outdoor furniture. They also carry lighting (lamps, chandeliers, wall lights) and home decoration items. Pier Import differentiates through their eco-responsible approach, offering FSC-certified solid wood furniture and recycled wood collections, plus a customizable furniture line where customers can select colors and dimensions. Products are organized by style collections including Classique Chic, Scandinave Hygge, Contemporain & Design, Maison de Campagne, and Vintage.

Differentiator

Problem solved

Functional benefit

Products and services

• Furniture (Meubles) Wide range of furniture including dining tables, chairs, armchairs, sofas, buffets, TV units, consoles, bookcases, storage units, bedroom furniture, office furniture, bathroom furniture, kitchen furniture, and garden furniture for residential use.
• Solid Wood Furniture (Bois Massif) Furniture made from solid wood including acacia, oak, teak, pine, mango wood, fir, and recycled wood. Features FSC certification for sustainably sourced materials.
• Customizable Furniture (Meubles Personnalisables) Customizable solid wood furniture made from hevea wood (from trees no longer producing latex). Customers can choose from 9 color options and custom dimensions.
• Lighting (Luminaires) Lighting products including bulbs, table lamps, floor lamps, suspensions/chandeliers, and wall lamps for residential interiors.
• Home Décor (Décoration) Home decoration items including mirrors, rugs, paintings/canvases, wall decorations, textiles (cushions, chair pads, throws), wicker/rotan items, decorative objects, tableware, storage baskets, clocks, candles/fragrances, and Christmas decorations.
• Garden/Outdoor (Jardin) Garden furniture and outdoor items including aluminum furniture (Brafab brand), garden tables, hanging chairs, sun loungers, cushions, outdoor sofas, dining sets, garden chairs, and outdoor accessories.
• Recycled Wood Furniture (Meubles en Bois Recyclé) Furniture made from recycled wood, including FSC-certified recycled wood products, giving unique character to each piece.
• Classique Chic Collection Classic elegant style featuring noble woods and timeless decoration, including products like VARSOVIE dining tables, BLOIS wardrobes and bedroom furniture.
• Scandinave Hygge Collection Scandinavian style featuring neutral colors, natural materials, and soft shapes for peaceful atmosphere, including MASSA collection with marble and mango wood pieces.
• Contemporain & Design Collection Modern, practical, and sleek contemporary design furniture including ZONZA oak tables, OTTAWA ceramic tables, KINGSTON design pieces.
• Maison de Campagne Collection Rustic and country-style furniture including DENVER collection with recycled pine furniture, BRISBANE, and SALERNE pieces.
• Vintage Collection Vintage decorated style blending antique items with modern furniture, featuring LEEDS and ADELAIDE industrial vintage collections.

Quantifiable outcome

• Furniture guaranteed for 2 years
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• EcoTreecoreStrategic or Co-development Partner · 1 January 2019Since 2019, Pier Import has partnered with EcoTree to compensate their carbon footprint and participate in reforestation of French forests. This partnership supports the company's eco-responsible commitment and sustainability messaging.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BUT: French mass-market furniture and home appliance retailer with national showroom coverage. Overlaps with Pier Import in mid-market furniture and decor, with significantly larger physical store count and supply scale.
• IKEA: Global furniture and home furnishings incumbent with substantial French presence through large-format stores and online. Competes on price and assortment scale rather than curation, but overlaps materially in Pier Import's core furniture categories.
• Conforama: French big-box furniture and home furnishings retailer with a national store network. Competes in the same accessible mid-market band as Pier Import with broader assortment and greater physical footprint.
• La Redoute: Major French multichannel home and apparel retailer with a substantial furniture and decoration offering (including AM.PM). Operates at broader scale and category breadth than Pier Import, with overlapping mid-market home furnishings positioning.

Direct peers

• Tikamoon: French online solid wood furniture retailer emphasizing FSC-certified, eco-friendly sourcing and made-to-order production. Direct overlap with Pier Import's solid-wood, recyclable-material, and customization-led positioning.
• Maisons du Monde: French furniture and home decoration retailer operating physical stores across France and Europe plus an e-commerce platform. Closely comparable multi-channel style-led mid-market model with overlapping product categories (furniture, lighting, decor) and similar accessible price points.
• AM.PM: Premium furniture and home decoration brand within the La Redoute group, offering design-led collections across furniture, lighting, and decor. Similar style-collection merchandising and accessible-premium price band as Pier Import.
• Habitat: Style-led French-origin furniture and home accessories retailer with curated collections across contemporary, classic, and design-led aesthetics. Comparable in category breadth and curated mid-market positioning.
• Alinéa: French furniture and home decoration retailer known for style-led collections (vintage, contemporary, country) at accessible price points. Closely comparable merchandising approach and style-collection structure to Pier Import.

Regional players

• West Elm: Williams-Sonoma-owned modern furniture and home decor brand with a curated, design-led assortment at accessible-premium price points. Comparable in category mix and style-led curation, but primarily serves North America and select international markets rather than France.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/pierimport
• LinkedInlinkedin.com/company/pier-import

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sas Gesceco