Roth North Europe A/S
Roth North Europe A/S is the Danish subsidiary of German family-owned Roth Industries, distributing HVAC systems — underfloor heating, smart thermostats, and GDV-approved domestic water piping — through wholesalers and national sales offices across the Nordics, Baltics, and UK.
- Company typePrivate
- Founded1997
- HeadquartersFrederikssund, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Roth North Europe A/S does
Roth North Europe A/S is a Danish-incorporated subsidiary of German family-owned Roth Industries GmbH & Co. KG, established in 1997 to serve as the regional anchor for HVAC product sales and support across the Nordic countries, the Baltic states, and the United Kingdom. The company's portfolio centers on three integrated product lines: complete underfloor heating solutions (regulated by the Roth Touchline SL smartphone/tablet-controllable room thermostats), domestic hot and cold water piping systems (built around the Roth MultiPex and Roth Alu-LaserPlus pipe systems, both carrying GDV drinking-water approval), and the Roth Prefab prefabricated cabinet assembly service. Manufacturing is handled centrally by the parent in Germany; Roth North Europe operates the Frederikssund (Denmark) headquarters covering logistics, product development, and support functions, supplemented by five wholly-owned national sales organizations in Denmark, Norway, Sweden, Finland, and the UK.
The business model is distribution-led: Roth North Europe sells exclusively through plumbing wholesalers and distributors, with no direct-to-end-user sales channel. Pricing is not publicly disclosed and follows standard wholesale transaction terms rather than subscription or licensing models. End customers are building professionals — plumbers, HVAC installers, and construction contractors — who deploy Roth systems in residential new builds, renovations, and commercial projects. The company monetizes through one-time product sales, supported by technical services including drawings, project planning, system configuration, and product training delivered by qualified HVAC plumbing staff. The primary segments served are building professionals, residential construction (renovation and new-build), and domestic water system installations requiring regulatory-compliant piping.
Roth North Europe derives credibility from its parent company's 75+ year heritage in the HVAC sector, ISO 9001 certification across its product range, GDV drinking-water approvals, and a 2021 European Environmental Bureau recognition for sustainability. The corporate owner remains the Roth family (Claus-Hinrich Roth, Christin Roth-Jäger, Dr. Anne-Kathrin Roth) on the Executive Board, indicating a long-term ownership horizon rather than a private-equity-driven exit posture. Group-level annual turnover exceeds EUR 321 million and the parent employs 1,400+ staff globally, but Roth North Europe A/S is one regional subsidiary within that group and no standalone subsidiary financials are disclosed.
Roth North Europe A/S firmographics
Firmographics- Name
- Roth North Europe A/S
- Legal name
- Roth North Europe A/S
- Website
- https://roth-northeurope.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roth North Europe A/S is the Danish subsidiary of German family-owned Roth Industries, distributing HVAC systems — underfloor heating, smart thermostats, and GDV-approved domestic water piping — through wholesalers and national sales offices across the Nordics, Baltics, and UK.
- Ownership category
- akta.pro rank
Roth North Europe A/S industry classification
Industry- Product category
- HVAC Systems & Building Plumbing
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Heating Equipment, Except Electric & Warm Air Furnaces (3433)
- akta.pro primary industry
- HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB)
- akta.pro secondary industries
- New Construction HVAC Rough-In & Final Set (Residential/Light Commercial) (HSAOAGAL), Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF), HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)
Keywords
Where Roth North Europe A/S is headquartered
LocationHeadquarters
- HQ city
- Frederikssund
- HQ country
- Denmark
- HQ region
- Europe
Offices5 records
Markets served
Roth North Europe A/S business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- HVAC Product Sales: Sales of complete HVAC systems including underfloor heating, domestic water systems, and pipe solutions through wholesale and distribution channels across Nordic, Baltic, and UK markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Products available through wholesale and distribution channels |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Roth North Europe A/S product offering
Product offeringCore offering
Roth North Europe A/S sells complete HVAC systems including underfloor heating solutions (regulated by Roth Touchline SL smart thermostats) and domestic water piping systems (Roth MultiPex and Roth Alu-LaserPlus pipe systems with GDV drinking water approval). The company also offers Roth Prefab, a customized prefabricated cabinet assembly service for HVAC installations. All products are distributed through wholesalers and distributors across the Nordic countries, Baltic states, and the UK, supported by national sales organizations and qualified technical experts.
Product overview
Roth North Europe A/S is a market leader in Northern Europe for HVAC (Heating, Ventilation, and Air Conditioning) systems with over 75 years of experience. The company offers a portfolio of interconnected products including underfloor heating solutions regulated by the Roth Touchline SL smart thermostat system, and domestic water systems featuring Roth MultiPex and Roth Alu-LaserPlus piping systems with drinking water certification. The product range is complemented by Roth Prefab, a prefabricated cabinet assembly service. All products are distributed through wholesalers and distributors across the Nordic countries, the Baltics, and the UK.
Differentiator
Problem solved
Functional benefit
Products and services
- Roth Underfloor Heating Solutions Complete underfloor heating systems for all types of floor constructions, suited for projects from small renovations to large new buildings, regulated by Roth Touchline SL room thermostats controllable via smartphone or tablet.
- Roth Touchline SL Smart room thermostat system for underfloor heating that can be regulated remotely via smartphone or tablet.
- Roth Domestic Water Systems Complete and leakproof installation solutions for domestic hot and cold water systems, featuring both Roth MultiPex and Roth Alu-LaserPlus piping systems with GDV (Approved to Drinking Water) certification.
- Roth MultiPex Multi-layer pipe system for water and heating installations, approved for drinking water applications.
- Roth Alu-LaserPlus Aluminum-laser welded pipe system for water and heating installations, designed for leakproof and durable installations.
- Roth Prefab Prefabricated cabinet assembly service where Roth assembles customized cabinet solutions for HVAC installations.
Quantifiable outcome
- Products certified to ISO 9001 and compliant with international testing, monitoring and registration standards
Companies that use Roth North Europe A/S
Customer profileSegments3 records
Ideal customer profiles2 records
Roth North Europe A/S technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Roth North Europe A/S partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Roth Industries GmbH & Co. KGcoreParent company of Roth North Europe A/S. Roth Industries is a German family-owned company (owned by Claus-Hinrich Roth, Christin Roth-Jäger, and Dr. Anne-Kathrin Roth) that manufactures HVAC systems primarily in Germany. Roth North Europe is a subsidiary handling Nordic, Baltic, and UK markets.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Roth North Europe A/S competitors and assessment
Company assessmentDirect peers
- Rehau: German-based polymer-based solutions provider including PEX plumbing, underfloor heating, and radiant heating systems. Directly competes with Roth MultiPex and underfloor heating product lines in DACH and Northern Europe.
- TECE: German-based manufacturer of plumbing, heating, and underfloor heating systems, including prefabricated installation solutions. Competes directly with Roth in underfloor heating and the Roth Prefab cabinet-assembly category.
- Uponor: Finnish-headquartered global provider of plumbing and heating solutions, including underfloor heating, PEX piping systems, and controls. Directly competes with Roth in Nordic underfloor heating and DHW pipe segments.
- Danfoss: Danish global leader in heating, cooling, and hydronic controls, including underfloor heating manifolds, thermostats, and district heating components. Directly competes with Roth Touchline SL and hydronic distribution components.
- Wavin: Dutch manufacturer of plastic pipe systems and heating/cooling solutions including underfloor heating and DHW. Owned by Orbia; competes with Roth in pipe systems and underfloor heating across European markets.
Broad incumbents
- Vaillant: German-based heating, ventilation, and hot water technology group offering heat pumps, boilers, and smart controls. Competes with Roth as an integrated HVAC incumbent in residential European markets.
- Geberit: Swiss-listed European leader in sanitary and plumbing technology with a broader portfolio including installation systems, cisterns, and piping. Overlaps with Roth in plumbing pipe systems and DHW solution segments.
- Viessmann: German family-owned manufacturer of heating, industrial, and refrigeration systems, including heat pumps, boilers, and integrated HVAC solutions. Broader portfolio than Roth, with overlap in residential heating distribution.
- Bosch Thermotechnology: Division of Bosch focused on heating, hot water, and air conditioning, including heat pumps and connected controls. Competes with Roth in residential heating distribution and smart controls across European markets.
- Honeywell: US-based multinational with a substantial European HVAC controls and smart thermostat business (including Honeywell Home). Overlaps with Roth Touchline SL in connected residential heating controls.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Roth North Europe A/S social profiles
Digital presenceRoth North Europe A/S financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roth North Europe A/S leadership team
Management profileNumber of profiles
Profiles13 records
Roth North Europe A/S subsidiaries and ownership
Company hierarchySubsidiaries5 records
Roth North Europe A/S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roth North Europe A/S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roth North Europe A/S
What does Roth North Europe A/S do?
Roth North Europe A/S sells complete HVAC systems including underfloor heating solutions (regulated by Roth Touchline SL smart thermostats) and domestic water piping systems (Roth MultiPex and Roth Alu-LaserPlus pipe systems with GDV drinking water approval). The company also offers Roth Prefab, a customized prefabricated cabinet assembly service for HVAC installations. All products are distributed through wholesalers and distributors across the Nordic countries, Baltic states, and the UK, supported by national sales organizations and qualified technical experts.
Is Roth North Europe A/S a public or private company?
Roth North Europe A/S is a private company. It is classified as family owned and is currently operating.
When was Roth North Europe A/S founded?
Roth North Europe A/S was founded in 1997. It employs 11 to 50 people.
Where is Roth North Europe A/S based?
Roth North Europe A/S is headquartered in Frederikssund, Denmark, in the Europe region.
How does Roth North Europe A/S make money?
One revenue line is on record: HVAC Product Sales.
Who are Roth North Europe A/S's main competitors?
Direct peers on record are Rehau, TECE, Uponor, Danfoss and Wavin. Broad incumbents are Vaillant, Geberit, Viessmann, Bosch Thermotechnology and Honeywell.
Does Roth North Europe A/S have an API?
No public API is recorded for Roth North Europe A/S.
What industry is Roth North Europe A/S in?
Roth North Europe A/S's product category is HVAC Systems & Building Plumbing. Its primary akta.pro industry code is IMAHAKAB, HVAC Equipment (Heating, Cooling & Air Handling), with a secondary code of HSAOAGAL, New Construction HVAC Rough-In & Final Set (Residential/Light Commercial). Its NAICS code is 3334 and its SIC code is 3585.