Roland Schutzbrief-versicherung Ag

What Roland Schutzbrief-versicherung Ag does

ROLAND Schutzbrief-Versicherung AG is a German insurance company (Aktiengesellschaft) founded in 1978 and headquartered at Werkstättenstraße 39d in Leverkusen, with additional offices in Cologne and Dresden. It operates exclusively as a B2B whitelabel provider of "Schutzbrief" products — hybrid insurance-plus-assistance contracts — covering mobility (Auto-Schutzbrief, Fahrrad-Schutzbrief), home (HomeAssist, HomeSecure), general life assistance (MultiAssist), and digital security (WebSecure, plus a commercial WebSecure Gewerbe variant). Its most recent product extension is WorkLifeAssist, launched in January 2024 for employer-provided workforce protection. Operations are supported by affiliated entities within the ROLAND Gruppe, principally ROLAND Assistance GmbH (which handles customer calls and coordinates the service-provider network) and ROLAND AssistancePartner GmbH (insurance intermediation). Scale metrics disclosed in press material include approximately 74,000 damage cases handled annually and up to 500 inbound calls per day.

The commercial model is recurring premium-based: partners (named examples include German insurers ACE, Ammerländer Versicherung, and RheinLand Versicherungsgruppe, automotive specialist CarGarantie, e-bike insurer ENRA, and insurtech platform hepster) license ROLAND's Schutzbrief solutions and resell them under their own brand, with 24/7 first-line service and claims communications issued in the partner's name. End consumers therefore typically interact with the partner brand rather than ROLAND. Service delivery rests on a broad network of contracted assistance providers across Germany and worldwide. Pricing is not publicly disclosed and requires direct partner inquiry. Reported revenue crossed the €30 million threshold in 2022 per a company press release; later 2024–2025 communications reference continued growth without specific figures.

Technology and governance inputs are functional rather than innovative: ROLAND runs secure file exchange on Open Telekom Cloud with T-Systems as data processor, uses Agorapulse for social media management, is certified under the GDV German insurance industry's data protection code of conduct and operates under Binding Corporate Rules aligned with AXA Group standards. Web accessibility is WCAG Level AA partially compliant (last updated June 2025). There is no disclosed proprietary AI/ML capability or patent portfolio. Leadership consists of founder/CEO Dr. Roland Quinten and Sales Executive Board member Oliver Fischer (appointed 31 March 2025). The company is privately held with no public listing, external investors, or M&A activity disclosed.

Name

Roland Schutzbrief-versicherung Ag

Legal name

ROLAND Schutzbrief-Versicherung AG

Website

https://roland-schutzbrief.de

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Roland Schutzbrief-Versicherung AG, founded 1978 in Germany, is a B2B whitelabel insurer offering hybrid insurance-plus-assistance "Schutzbrief" products across mobility, home, digital, and workforce segments to partner insurers, automotive dealers, and businesses under their own brand.

Ownership category

akta.pro rank

Product category

Assistance Insurance

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)

Keywords

• Assistance insurance services
• Mobility protection products
• Home emergency coverage
• Whitelabel insurance products
• Cyber protection insurance

Headquarters

HQ city

Leverkusen

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Marketing or Sales

Revenue model

1. Protection Brief Insurance Premiums: Revenue generated from insurance premiums paid by customers for protection brief coverage in areas such as mobility (auto, bicycle), home (HomeAssist, HomeSecure), and digital (WebSecure) protection.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

ROLAND Schutzbrief-Versicherung AG provides whitelabel Schutzbrief (protection brief) insurance products that combine 24/7 assistance services with financial coverage in mobility, home, and digital security areas. The company operates as a B2B partner-oriented insurer, enabling insurance companies, automotive dealers, and other businesses to offer branded protection solutions (Auto, Bicycle, Home, Cyber) to their end customers under the partner's own brand identity.

Product overview

ROLAND Schutzbrief offers a portfolio of whitelabel protection letter (Schutzbrief) solutions that combine assistance services with insurance coverage. The core product line includes six main protection letter products: Auto-Schutzbrief, Fahrrad-Schutzbrief (mobility product world), and HomeAssist, HomeSecure, MultiAssist, WebSecure including WebSecure Gewerbe (security product world), all launched under the 2016 Allgemeine Schutzbriefbedingungen (ASB). The company also offers WorkLifeAssist, a protection letter specifically for employees. ROLAND operates as a B2B partner-oriented insurer, providing whitelabel solutions that allow partners to offer protection letters as their own branded products. The company was founded in 1978 and processes approximately 74,000 damage cases annually with up to 500 calls per day.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto-Schutzbrief Protection letter covering vehicle-related assistance services, providing immediate help in case of car breakdowns or accidents for partner end customers.
• Fahrrad-Schutzbrief Protection letter specifically designed for bicycle owners, covering assistance services related to bike emergencies for partner end customers.
• HomeAssist Home assistance protection letter covering services for household emergencies and home-related problems for partner end customers.
• HomeSecure Home security protection letter offering assistance and coverage for security-related incidents at the insured property for partner end customers.
• MultiAssist Multi-purpose protection letter providing comprehensive assistance coverage across various life situations for partner end customers.
• WebSecure Internet and digital security protection letter covering online threats, cyber assistance, and digital life protection for partner end customers.
• WebSecure Gewerbe Commercial version of WebSecure designed for business customers, providing digital security protection for commercial operations.
• WorkLifeAssist Protection letter specifically designed for employees (Belegschaften), providing comprehensive assistance services for the workforce offered through partner channels.

Quantifiable outcome

• ~74,000 damage cases handled annually
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Seven partnerships are on record, tiered core.

• ACE (German insurance company)coreOEM/ Whitelabel/ Licensing PartnerACE insurance company uses ROLAND's whitelabel protection brief solutions to offer branded protection products to their end customers through their distribution network.
• Ammerländer VersicherungcoreOEM/ Whitelabel/ Licensing PartnerAmmerländer Versicherung (Mutual insurance association) integrates ROLAND protection brief solutions into their product portfolio for their policyholders.
• CarGarantiecoreOEM/ Whitelabel/ Licensing PartnerCarGarantie offers vehicle protection solutions with ROLAND protection brief services integrated as whitelabel products for their automotive dealer network.
• ENRA (E-Bike Versicherung)coreOEM/ Whitelabel/ Licensing PartnerENRA, the E-Bike insurance specialist, partners with ROLAND to provide bicycle protection brief solutions under their own brand.
• hepstercoreOEM/ Whitelabel/ Licensing Partnerhepster insurance technology company collaborates with ROLAND to offer protection brief products through their digital insurance platform.
• RheinLand VersicherungsgruppecoreOEM/ Whitelabel/ Licensing PartnerRheinLand insurance group integrates ROLAND protection brief solutions into their comprehensive insurance product offerings.
• ROLAND Assistance GmbHcoreStrategic or Co-development PartnerRelated group company providing assistance services for ROLAND's protection brief operations. Handles customer calls and coordinates service delivery for damage cases.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/roland-schutzbrief-versicherung-ag

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roland Schutzbrief-versicherung Ag