ROLAND Assistance GmbH

What ROLAND Assistance GmbH does

ROLAND Assistance GmbH is a German B2B assistance services provider founded in 1988 and headquartered in Köln, operating as a wholly-owned subsidiary of the ROLAND Gruppe (parent: ROLAND Rechtsschutz-Versicherungs-AG). The company delivers white-label emergency and concierge assistance across four product domains: vehicle and mobility (breakdown help, towing, rental car coordination, vehicle return, technical hotline, fuel card blocking), home and living (emergency locksmith, plumber, electrician, heating technician, pest control, pet and child care referral), travel and health (medical emergency case management, repatriation, multilingual health advice via the mediLine sub-product), and health protection certificates (accident, hospital, and care) developed jointly with ROLAND Schutzbrief-Versicherung AG. Customers are enterprise B2B clients—primarily insurance companies (DKV, InterRisk, uniVersa, BAVC, AXA, HUK Coburg, Zurich) and automotive operators (Europcar among them)—supplemented by leasing companies, damage managers, fuel card providers, EV charging operators, and corporate employers.

The firm operates three sites—Köln headquarters (~300 employees), Dresden subsidiary ROLAND AssistancePartner GmbH (~240 employees, service logistics specialist), and Brixen, Italy via Assistance Partner Services S.r.l. (~100+ employees, Italian-speaking market coverage)—totaling nearly 600 multilingual staff speaking 25+ languages. The technology stack includes customized assistance-management IT, a personnel deployment planning system for 24/7 workforce orchestration, unified telephony across all sites, and a secure encrypted file-exchange platform (ROLAND Drive). Business model is exclusive B2B, multi-year contracted, individually negotiated pricing, with revenue from recurring service fees; service reach is enabled by shareholdings in two network entities—Assistance Partner GmbH (Silberne Flotte, 460+ German mobility partners) and Astrum Assistance Alliance AG (international consortium used by APS to serve 160+ partners and 30M+ end customers). In 2024 the firm launched WorkLifeAssist (employer-distributed employee benefit product) and entered a closer management integration with ROLAND Schutzbrief effective July 2024.

Name

ROLAND Assistance GmbH

Legal name

ROLAND Assistance GmbH

Website

https://roland-assistance.de

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

ROLAND Assistance GmbH is a German B2B white-label assistance services provider operating since 1988, delivering 24/7 emergency support across vehicle, home, travel, and health for insurance, automotive, leasing, and corporate clients across Germany, Italy, Austria, and Switzerland.

Ownership category

akta.pro rank

Product category

Assistance Services

NAICS

Insurance Agencies and Brokerages (524210), Other Individual and Family Services (62419), Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161)

SIC

Insurance Agents, Brokers & Service (6411), Transportation Services (4700), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Emergency Assistance & Case Management (Medical, Security, Evacuation) (THALALAG)

akta.pro secondary industries

Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL), Travel Assistance & Concierge Services (Non-Insurance) (FSAJAJAF)

Keywords

• B2b assistance services
• Vehicle mobility assistance
• Home emergency services
• Travel medical assistance
• White-label protection briefs

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. B2B Assistance Services: Fee-based assistance services provided to corporate clients including insurance companies, automotive manufacturers, car rental companies, and leasing companies. Services are delivered as whitelabel solutions under the clients' brand names.
2. Protection Brief Insurance Products: Insurance-backed protection brief solutions developed in collaboration with ROLAND Schutzbrief-Versicherung AG, covering mobility, home, health, and care segments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ROLAND Assistance GmbH provides B2B, white-label emergency assistance services covering vehicle & mobility (breakdown, towing, rental cars, workshop coordination, vehicle return), home & living (locksmith, plumber, electrician, heating, pest control, childcare and pet emergency), and travel & health (medical emergency handling, repatriation, mediLine medical advice). Clients are insurance companies, automotive manufacturers, rental firms, leasing companies, damage managers, fuel-card and charging-station operators, who receive 24/7 multilingual case handling under their own brand via customized service contracts.

Product overview

ROLAND Assistance GmbH operates as a B2B assistance services provider offering a portfolio of four interconnected product worlds: (1) Fahrzeug & Mobilität for vehicle and mobility assistance (breakdown, towing, rental vehicles, technical hotline); (2) Haus & Wohnen / HomeService for home emergency services (locksmith, plumber, electrician, heating technician, pest control); (3) Reise & Gesundheit / Medizinische Notfallbetreuung for medical emergency care and health advice (mediLine health consultation, repatriation management); and (4) Gesundheits-Assistance for health protection certificates. These core services are complemented by white-label solutions, protection insurance certificates (Schutzbrief-Lösungen) offered in partnership with ROLAND Schutzbrief-Versicherung AG, and network management capabilities leveraging partnerships with Assistance Partner GmbH (Silberne Flotte) and Astrum Assistance Alliance AG. The WorkLifeAssist employee assistance product launched in 2024 further extends the portfolio into employer-provided support services. Together with its subsidiaries ROLAND AssistancePartner GmbH (Dresden) and Assistance Partner Services S.r.l. (Brixen, Italy), the company delivers services to over 150 German and international clients serving millions of end customers.

Differentiator

Problem solved

Functional benefit

Brands

• Assistance Partner Services (APS): 100% subsidiary of ROLAND Assistance specializing in assistance and protection letter services for Italy, Austria, and Switzerland with automotive focus for Italian-speaking markets.
• ROLAND AssistancePartner

Products and services

• Vehicle & Mobility Assistance (Fahrzeug & Mobilität) 24/7 whitelabel mobility assistance delivered to insurance, automotive, rental, leasing and other corporate clients, covering breakdown help, towing, rental car organization, damage documentation, workshop coordination, vehicle return transport, protection certificate integration, technical hotline and fuel card blocking across bicycles, e-bikes, motorcycles, trucks and passenger vehicles.
• Home & Living Assistance (Haus & Wohnen / HomeService) Whitelabel home emergency service covering emergency locksmith, plumber, electrician, heating technician, pet care, replacement housing, childcare, pest control and 24-hour trade referral, delivered 365 days a year under the client's brand.
• Travel & Health / Medical Emergency Care (Reise & Gesundheit) Whitelabel medical emergency assistance including global correspondent network coordination, physician consultations, repatriation management, comprehensive medical case handling worldwide and cost/benefit management (cost control, fraud management).
• Health Assistance (Gesundheits-Assistance) Health protection services offered in partnership with ROLAND Schutzbrief-Versicherung AG in three variants — accident, hospital and nursing protection certificates — supporting customers seeking independent living with reliable emergency support.
• Protection Certificate Solutions (Schutzbrief-Lösungen) Insurance-backed protection certificate solutions available as add-ons to core assistance services, including vehicle mobility and home safety Schutzbriefe offered in partnership with ROLAND Schutzbrief-Versicherung AG.
• Network Management (Netzwerk-Management) Network management service coordinating global service provider networks, leveraging Assistance Partner GmbH (Silberne Flotte) for domestic German mobility services and Astrum Assistance Alliance AG for international coverage across vehicle, home and health sectors.
• WorkLifeAssist Employee assistance product that enables employers to provide their workforce with organizational and financial support services during private crisis situations, built on ROLAND's existing assistance infrastructure and offered as a Schutzbrief-backed benefit.

Named customers8 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• ROLAND Rechtsschutz-Versicherungs-AGcoreStrategic or Co-development Partner · 28 May 2024Parent company ROLAND Rechtsschutz supports the new integrated approach by opening its own sales and market access channels. This includes combining protection brief and legal protection solutions for comprehensive customer offerings.
• Assistance Partner GmbH (Silberne Flotte)coreStrategic or Co-development Partner · 1 January 1988ROLAND is a shareholder of Assistance Partner GmbH, known as 'Silberne Flotte' (Silver Fleet), a high-performance network for mobility services within Germany. This network enables rapid help and reliable services around vehicles, including breakdown assistance and towing through quality-certified partner companies.
• Astrum Assistance Alliance AGcoreStrategic or Co-development Partner · 1 January 1988ROLAND is a shareholder of Astrum Assistance Alliance AG, an international consortium of leading assistance providers. Through Astrum, ROLAND maintains strategic partnerships in Europe and worldwide, with focus on vehicle and mobility, home and living, and travel and health services.
• ROLAND Schutzbrief-Versicherung AGcoreStrategic or Co-development Partner · 1 January 1988ROLAND Assistance collaborates closely with ROLAND Schutzbrief-Versicherung AG to offer insurance-backed protection brief solutions. These include accident protection, hospital protection, and care protection briefs. The two companies are increasingly integrating their management to strengthen the protection brief business.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Regional players

• ADAC: Germany's largest automobile club, providing direct roadside assistance, recovery, and travel protection to millions of members in Germany. Comparable in roadside/mobility and travel assistance within the German market where ROLAND is strongest, though it owns the consumer relationship rather than operating as a pure whitelabel B2B provider.
• Touring Club Schweiz (TCS): Swiss automobile club offering roadside assistance, mobility, and travel protection services in Switzerland. Comparable as a DACH-region competitor with a similar mix of vehicle, home, and travel assistance, though primarily serving the Swiss consumer/member market rather than as a whitelabel B2B platform.

Direct peers

• International SOS: World-leading medical and travel security assistance provider with global correspondent networks for medical case management, repatriation, and emergency response. Closely matches ROLAND's 'Reise & Gesundheit' line — global medical emergency care, repatriation management, and physician coordination.
• Falck: Danish-headquartered provider of roadside assistance, medical services, and emergency response with a strong European vehicle-assistance and home-services portfolio. Comparable in mobility/roadside and home-emergency dispatch capabilities and B2B operating model.
• AXA Assistance: AXA Group's global assistance arm providing roadside, travel, home, and health emergency services to enterprise clients worldwide. Direct competitor given overlapping customer base (AXA is a ROLAND Assistance client) and similar whitelabel B2B delivery model.
• MAPFRE ASISTENCIA: MAPFRE's global assistance subsidiary offering roadside, travel, home, and health assistance across Europe, Latin America, and Asia. Direct competitor in multi-line assistance with similar whitelabel and B2B partner delivery.
• ARC Europe: Alliance of European automobile clubs providing cross-border roadside assistance and mobility services to insurance and automotive partners. Directly comparable as a network-based B2B assistance platform — conceptually similar to ROLAND's Silberne Flotte / Astrum shareholder model.
• Europ Assistance (Generali Group): Generali-owned global assistance provider offering roadside, travel, home, and medical emergency assistance under whitelabel and proprietary brands across Europe and internationally. Directly comparable across the full four product worlds (mobility, home, travel/health, care) that ROLAND Assistance covers.
• Allianz Partners: B2B-focused global assistance, travel insurance, and roadside provider within the Allianz Group, offering whitelabel assistance products to enterprise insurance and corporate clients. Closely comparable as a multi-line, multi-jurisdictional embedded-assistance platform with similar product breadth to ROLAND.

Broad incumbents

• AWP (Allianz Partners legacy): Allianz Partners' travel-assistance and insurance arm, operating across embedded travel insurance, assistance, and concierge services globally. Overlaps with ROLAND's travel-and-health and non-insurance concierge lines as a broader incumbent offering assistance plus insurance product capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/ROLAND.Assistance
• Facebookfacebook.com/ROLAND.Assistance
• LinkedInlinkedin.com/company/roland-assistance
• Instagraminstagram.com/rolandassistance

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROLAND Assistance GmbH