Schindele Gmbh

Name

Schindele Gmbh

Legal name

Schindele GmbH

Website

https://schindele.com

Company type

Private

Founded year

1934

Operating status

Operating

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Home Centers (444110), Floor Covering Retailers (449121), Plumbing, Heating, and Air-Conditioning Contractors (238220)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

akta.pro secondary industries

Luxury / Spa Bathroom Upgrades (Steam Showers, Saunas, Jetted Tubs) (HSAPABAO), Full Bathroom Remodel (Design-Build) (HSAPABAA)

Keywords

• Bathroom fixtures retail
• Heating technology solutions
• Tile floor coverings
• Wellness products
• Bathroom planning services

Headquarters

HQ city

Baiersbronn

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Tiles and Flooring: Sale of tiles, mosaic, laminate, parquet, vinyl, and natural stone products directly to consumers and trade customers through showrooms and retail locations.
2. Bathroom Products and Installation: Sale of complete bathroom solutions including fixtures, fittings, wellness products (saunas, infrared cabins, whirlpools), and accessories through the Baiersbronn showroom.
3. Heating Technology Products: Sale of heating systems including biomass, solar, heat pumps, and condensing boilers along with storage technology and residential ventilation systems.
4. Clearance Sales: Discounted sale of display items and showroom products at reduced prices, with self-pickup required.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Schindele GmbH is a family-owned retail and wholesale company that plans and sells complete bathroom, heating, tile, floor covering, and wellness solutions. Customers visit the 2,500 m² showrooms in Baiersbronn and Weil der Stadt to explore over 50 complete bathroom displays, 1,000+ tile options, heating systems (biomass, solar, heat pumps, condensing boilers), and wellness products (saunas, infrared cabins, whirlpools). The company offers 3D bathroom planning, expert consultation, and a proprietary Sanibel house brand, serving both residential and trade customers across Germany and France.

Product overview

Schindele GmbH is a family-owned wholesale and retail company operating in the German bathroom, heating, and tiles industry since 1934. The company offers a comprehensive portfolio centered around three core areas: Bad (bathroom planning with over 50 complete bathrooms and 100+ solutions in showrooms), Heizung (heating technology including biomass, solar, heat pumps, condensing boilers, and ventilation), and Fliesen (tiles and floor coverings with over 1,000 tile options). The company's house brand Sanibel provides proprietary bathroom solutions, while wellness products (saunas, infrared cabins, whirlpools) complement the offering. Services include 3D bathroom planning, custom tile cutting for natural stone, and clearance sales of exhibition items. The portfolio is distributed through showrooms in Baiersbronn and Weil der Stadt, with additional locations in Haguenau (France) and Freudenstadt.

Differentiator

Problem solved

Functional benefit

Products and services

• Bathroom Planning Service (Badplanung) Complete bathroom design and planning service including 3D visualization, custom design consultation, and project management from concept to completion for residential new construction and renovation projects. Includes trend features like barrier-free showers, rimless WCs, and showerpipe systems.
• Sanibel House Brand Bathroom Products Proprietary Sanibel brand offering bathroom solutions including washbasins, toilets, shower systems, mirrors, and accessories, manufactured by established manufacturers to Schindele's specifications with focus on design, material quality, and processing.
• Wellness Products Home wellness equipment including sauna cabins, infrared cabins, and whirlpools for residential wellness installations, transforming homes into personal spa environments.
• Heating Technology Systems (Heizungstechnik) Complete residential heating solutions including biomass systems (pellets, firewood, wood chips), solar thermal, heat pumps, and condensing boiler systems, along with storage technology from manufacturers such as Bosch, Daikin, and Wolf.
• Living Space Ventilation (Wohnraumlüftung) Modern residential ventilation systems providing automated climate control with humidity management and mold prevention, featuring integrated heat exchangers for energy efficiency.
• Fireplace and Pellet Stoves (Kamin- und Pelletöfen) Wood-burning and pellet stoves for cost-effective and environmentally friendly residential heating, available as primary heating units or supplementary systems, displayed in a dedicated fireplace studio.
• Tiles and Floor Coverings (Fliesen und Bodenbeläge) Comprehensive tile and flooring solutions including ceramic tiles, mosaic, laminate, parquet, vinyl, and natural stone plates with over 1,000 options available in the showroom exhibition, including large-format porcelain tiles.
• Clearance Sales (Abverkauf) Discounted sale of display items and showroom products including complete bathroom sets, appliances, and fireplace stoves at reduced prices (30-80% off), with self-pickup required.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Hornbach: German-headquartered home improvement and DIY retailer with a broad assortment spanning bathroom, heating, tiles, and building materials. Comparable to Schindele in categories served, but operates at national scale with hundreds of stores versus Schindele's regional showroom model.
• OBI: European home improvement retail chain with significant German presence selling bathroom, heating, tiles, and DIY products. Overlaps with Schindele on assortment and target DIY-renovator customer, but at much larger national scale and with a different franchise/store model.
• Bauhaus: Major European home improvement and DIY retailer with strong German footprint covering building materials, sanitary, and heating products. Comparable broad-line assortment versus Schindele's specialty showroom-led approach, but operating at national scale.

Others

• Duravit: Premium German sanitary ceramics and bathroom furniture manufacturer, and a Schindele partner. Comparable as a designer/brand benchmark in the same showroom category and a key determinant of premium assortment attractiveness.
• Villeroy & Boch: Premium bathroom ceramics and wellness brand that is itself a Schindele partner. Comparable as a manufacturer in the same product categories Schindele retails; relevant for understanding supplier positioning and category premiumization dynamics.
• Grohe / Hansgrohe: Premium German faucet and shower systems manufacturer (Hansgrohe) whose products anchor Schindele's premium bathroom offering. Comparable as a supplier-side benchmark defining the category in which Schindele competes.

Emerging players

• Megabad: German online bathroom specialist with broad assortment, configurator tools, and direct shipping across Germany. Directly comparable in product category to Schindele's bathroom offering, but competes on digital reach and price transparency rather than showroom experience.
• Bad-Company: Online-specialist German bathroom retailer with deep e-commerce configurator and direct-to-consumer fulfillment. Comparable to Schindele in product category but contrasts sharply on digital go-to-market, representing a structural competitive threat.

Direct peers

• Reisser: German technical building materials and sanitary/heating wholesaler focused on trade customers with showrooms in southern Germany. Directly comparable regional competitor serving plumbers, installers, and renovation projects with a similar specialty wholesale-retail hybrid model.
• Richter + Frenzel: Leading German sanitary, heating, and plumbing wholesaler with extensive branch network including southern Germany. Comparable specialty distributor serving both trade professionals and end customers across the same product categories as Schindele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookde-de.facebook.com/schindele.gmbh
• Instagraminstagram.com/schindelegmbh
• LinkedInlinkedin.com/company/schindele-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schindele Gmbh