Sanitas Peru S.a. - E.p.s

What Sanitas Peru S.a. - E.p.s does

Sanitas Peru S.A. - E.P.S is a Peruvian private health insurance provider licensed as an EPS (Entidad Prestadora de Salud) and operating as the Peruvian subsidiary of Keralty, a multinational healthcare conglomerate present in 9 countries with more than 10.5 million affiliates globally. The company sells three core insurance products — Plan Familiar e Individual for individuals and families, Plan Empresarial for corporate clients, and Póliza SCTR providing 100% coverage for work-related accidents — supplemented by add-on services including Teleconsulta (remote specialist consultations), Servicio de Medicamentos (medication delivery with 80–100% coverage via the SOFI virtual assistant), Cobertura Internacional (Voyager Assist for travelers), Sanitas Consultorios Médicos (owned clinics), and a Latency Coverage benefit for unemployed members. Distribution runs through direct sales channels (phone, dedicated enterprise email, WhatsApp integrated with SOFI), the company website, and three physical customer service platforms in Lima (San Isidro), Arequipa, and Trujillo. PEAS compliance under Decreto Supremo 023-2021-SA anchors the regulatory footing.

The underlying technology stack is a digital health platform centered on the Mi Sanitas member portal (misanitas.sanitasperu.com) that consolidates plan information, appointment management, reimbursement requests, and personal health data. Teleconsultation is delivered both through the portal and the owned Sanitas Consultorios Médicos / Keralty Salud clinics launched in late 2024. The SOFI virtual assistant, deployed over WhatsApp (955 973 936), automates medication ordering and delivery coordination through the pharmacy network and constitutes the company's primary AI-adjacent capability. Marketing combines the website blog (health education content), social media across Facebook, Instagram, LinkedIn, TikTok, and YouTube, paid SEM campaigns (notably for SCTR), certified virtual seminars/webinars, and the Keralty-affiliated recruitment site on Bumeran.

The business model is a recurring premium subscription across individual, family, and enterprise segments, with quote-based pricing that is not publicly disclosed and 2026 promotional tariffs now bundling unlimited coverage. Customer segments are split horizontally between Families/Individuals and Enterprise/Business, with SCTR providing a specialized occupational accident book. Revenue mechanics depend on enrollment scale, premium per plan, and claims utilization managed through fixed copayments for ambulatory and hospital care. The 2024 strategic moves — clinic launch, Centro Médico Lima inauguration, 2026 unlimited coverage rollout, and the parent group's AL KALMA alliance with Burjeel Holdings for MENA — together indicate a deliberate vertical integration and competitive repositioning cycle rather than a pure-play insurance model.

Name

Sanitas Peru S.a. - E.p.s

Legal name

Sanitas Peru S.A. - E.P.S

Website

https://sanitasperu.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Sanitas Peru S.A. - E.P.S is a Peruvian health insurance provider offering individual, family, enterprise (EPS), and SCTR worker's compensation plans. A subsidiary of multinational Keralty, it distributes via digital platforms, WhatsApp, three regional offices, and the Sanitas Consultorios Médicos clinic network.

Ownership category

akta.pro rank

Product category

Health Insurance

NAICS

Health Care and Social Assistance (62)

SIC

Hospital & Medical Service Plans (6324), Services-Health Services (8000)

akta.pro primary industry

Individual Health Insurance Administration (TPA/ASO) (FSAIAEAK)

akta.pro secondary industries

Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH), Compliance, Reporting & Regulatory Administration (ERISA/ACA/No Surprises) (HLAEALAJ)

Keywords

• Health insurance plans
• Corporate health coverage
• Telemedicine services
• Medication delivery
• Preventive health programs

Headquarters

HQ city

San Isidro

HQ country

Peru

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Health Insurance Premiums: Sanitas generates revenue through recurring health insurance premiums paid by individuals, families, and enterprises for health coverage plans including Plan Familiar, Plan Individual, Plan Empresarial (EPS), and SCTR (work accident insurance).

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sanitas Peru S.A. - E.P.S is a Peruvian health insurance provider (EPS - Entidad Prestadora de Salud) offering comprehensive health plans for individuals, families, and enterprises, as well as SCTR (Work Accident and Occupational Disease Insurance) coverage. The company operates a proprietary digital health platform with member portal (Mi Sanitas), teleconsultation services, and an AI-powered virtual assistant (SOFI) for medication delivery coordination.

Product overview

Sanitas Peru S.A. - EPS operates as a health insurance provider in Peru offering a multi-product portfolio consisting of core health plans (Plan Familiar e Individual, Plan Empresarial, and Póliza SCTR for worker's compensation) supported by digital and service add-ons including Teleconsulta, Medication Delivery Service, International Coverage (Voyager Assist), Mi Sanitas member portal, Sanitas Consultorios Médicos clinics, and Latency Coverage. The product architecture is platform-based with Mi Sanitas as the central digital hub connecting members to all plan features and services.

Differentiator

Problem solved

Functional benefit

Products and services

• Plan de Salud Familiar e Individual Health insurance plan offering unlimited coverage for individuals and families with fixed co-pays, 80-100% medication coverage, and access to a network of clinics and specialists in Peru.
• Plan Empresarial EPS Enterprise health plan (EPS) providing comprehensive health coverage for employees of businesses, with customizable corporate benefits and dedicated enterprise sales support.
• Póliza SCTR Worker's Compensation Insurance (Seguro Complementario de Trabajo de Riesgo) offering 100% coverage for work-related accidents and occupational diseases.
• Sanitas Consultorios Médicos Medical consultation centers providing in-person and teleconsultation services across various medical specialties in Peru, operated by Sanitas Peru as part of the Keralty group.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• KeraltycoreOthers · 6 June 2024Keralty is the parent company and majority shareholder of Sanitas Peru EPS. The group operates in 9 countries worldwide and serves over 10.5 million affiliates globally.
• Burjeel HoldingsminorStrategic or Co-development Partner · 6 June 2024Keralty and Burjeel Holdings announced a historic alliance called 'AL KALMA' to transform healthcare in the Middle East and North Africa, debuting in Saudi Arabia and expanding to UAE and other MENA countries.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• La Positiva Seguros y Reaseguros: Peruvian insurance company offering health (La Positiva EPS), P&C, and life products to individuals and enterprises. A direct competitor in Peru's private health insurance market with overlapping B2B and B2C positioning.
• Pacífico Seguros: Major Peruvian insurer offering health plans through Pacífico EPS, alongside other insurance lines. Competes head-to-head with Sanitas for individual, family, and corporate health plan members in Peru.
• Rímac Seguros y Reaseguros: Peru's largest insurance group, offering health (Rímac EPS), P&C, and life policies to individuals and enterprises. Directly competes with Sanitas Peru across individual, family, and corporate health plans in the same Peruvian market.
• Mapfre Perú: Peruvian subsidiary of Spanish insurance group Mapfre, offering health and other insurance products. Competes with Sanitas in Peruvian private health insurance, particularly in enterprise and SCTR segments.

Broad incumbents

• Bupa Perú: Peruvian arm of UK-based Bupa, an international health insurer. Operates in the same market as Sanitas with global health insurance expertise and enterprise coverage capabilities.
• Keralty: Multinational healthcare conglomerate operating EPS and care delivery entities across 9 countries with 10.5M+ affiliates. Parent of Sanitas Peru and directly comparable as a regional EPS/healthcare delivery operator at a portfolio level.

Emerging players

• Burjeel Holdings: MENA-based integrated healthcare provider partnered with Keralty via the AL KALMA alliance. Comparable to Sanitas Peru as a vertically integrated insurer-provider hybrid, and a strategic partner of its parent group.
• Auna Perú: Peruvian integrated healthcare network combining provider clinics with Oncosalud and similar insurance plans. Comparable to Sanitas as a vertically integrated insurer-plus-clinic operator in Peru, though more provider-led.

Regional players

• Promedico: Peruvian health insurer focused on individual and corporate plans with strong network in Lima. A regional direct peer with overlapping customer base but smaller scale and a more traditional product set than Sanitas.

Others

• Sanitas España: Spanish private health insurer historically linked to the broader Sanitas/Bupa franchise. Not a direct competitor but shares brand heritage and health insurance operating model relevant to benchmarking Sanitas Peru's product strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SanitasPeruEPS
• Facebookfacebook.com/sanitasperu
• LinkedInlinkedin.com/company/sanitas-peru
• Instagraminstagram.com/sanitasperu
• TikToktiktok.com/@sanitas.peru

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanitas Peru S.a. - E.p.s