RightSure Insurance

What RightSure Insurance does

RightSure Insurance is a UK-based independent insurance broker, operating as a trading name of W.E.Bedford Insurance Services (Wimbledon) Ltd and authorised and regulated by the Financial Conduct Authority (Registration No. 305737). Headquartered at Trident Court, Oakcroft Road, Chessington, Surrey, the company arranges car, van, home, and business insurance for individual consumers, van operators, homeowners, and tradespeople, drawing quotes from a panel of leading UK insurers including Aviva, Zurich, Legal & General, and Covea.

The core technology is a price-comparison and brokerage platform that aggregates quotes from this insurer panel and is accessible both via a 24/7 self-service online quote-and-buy portal (quote.rightsure.co.uk) and through a UK-based phone sales team. The product portfolio spans core lines (car, van, home, business) plus an enhanced RightSure+ package and modular add-ons such as Motor Legal Protection (£2.83/month, up to £100,000 legal costs), Windscreen & Glass cover (£46.20), and tool theft protection for tradespeople (£52.99/year). The company does not have a mobile app, public API, or proprietary AI/ML capability based on available sources.

RightSure monetises primarily through broker commissions earned on policies placed with panel insurers, supplemented by subscription and unit-priced add-on products. Go-to-market is a hybrid direct-to-consumer model: an SEO-driven content blog and social media presence (Facebook, Twitter, Instagram, LinkedIn) generate top-of-funnel demand, which converts via online quoting or UK-based phone sales. Trustpilot reviews are prominently displayed to build consumer trust. There is no disclosed funding, no institutional investment, and no headcount data publicly available; the company is privately held with a small, stable team (some staff with 20+ year tenure). Geographic scope is the United Kingdom only, with no current expansion into international markets.

Name

RightSure Insurance

Legal name

W.E.Bedford Insurance Services (Wimbledon) Ltd

Website

https://rightsure.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA)

Keywords

• Insurance brokerage
• Personal lines insurance
• Commercial vehicle insurance
• Home insurance
• Insurance price comparison

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance broker commissions: RightSure acts as an insurance broker, obtaining quotes from a panel of leading UK insurers (including Aviva, Zurich, Legal & General, Covea) and earning commission on each policy sold. The company is not owned by an insurance company, enabling it to offer objective comparison across multiple providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

RightSure Insurance is an FCA-authorised independent insurance broker that arranges Car, Van, Home, and Business Insurance by comparing quotes from a panel of leading UK insurers (including Aviva, Zurich, Legal & General, and Covea) via an online quote-and-buy platform and a UK-based call centre. The company also sells optional add-on cover such as Motor Legal Protection, Windscreen & Glass cover, and Tool Theft Protection. Revenue is earned through broker commissions on policies placed with panel insurers.

Product overview

RightSure Insurance operates as an FCA-authorised insurance broker offering a portfolio of personal and commercial insurance products through a panel of leading UK insurers including Aviva, Zurich, Legal & General, and Covea. The core product lineup consists of Car Insurance, Van Insurance, Home Insurance, Business Insurance, and RightSure+. The company differentiates itself by being independent (not owned by an insurance company), enabling them to offer greater choice and better value. As an add-on module, they provide Motor Legal Protection covering legal costs up to £100,000. The business model centres on comparing quotes from their insurer panel to find the right insurance deal for customers, with options to purchase online 24/7 or via their UK-based call centre.

Differentiator

Problem solved

Functional benefit

Brands

• RightSure+: An enhanced insurance offering or membership program under the RightSure brand, referenced on the company website navigation.

Products and services

• Car Insurance Personal car insurance arranged via RightSure's panel of leading UK insurers, covering third-party, third-party fire & theft, and fully comprehensive options for individual car owners in the UK.
• Van Insurance Commercial vehicle insurance arranged through RightSure's insurer panel for van operators, sole traders, couriers, and delivery drivers, with optional add-ons covering windscreen/glass and tools in transit.
• Home Insurance Buildings and contents home insurance arranged via RightSure's panel of UK insurers, covering loss, damage, theft, and risks including subsidence for residential property owners and tenants.
• Business Insurance Commercial insurance solutions for small businesses and tradespeople, including tradesman packages, public liability, employers liability, tools cover, and commercial vehicle insurance arranged through RightSure's insurer panel.
• RightSure+ Enhanced insurance package or membership program offered by RightSure, providing additional benefits and coverage beyond the standard car, van, home, and business insurance products.
• Motor Legal Protection Optional add-on to RightSure motor policies covering legal costs up to £100,000 for road traffic accidents, motor prosecution defence, vehicle identity theft costs, vehicle hire/repair/storage up to £50,000, medical charges up to £5,000, uninsured loss recovery, and a 24/7 accident helpline; priced at £2.83 per month.
• Windscreen & Glass Cover Optional windscreen and glass protection add-on for van insurance policies at a fixed price of £46.20 per year, providing cover for windows and windscreens up to £300 per claim.
• Tool Theft Protection Optional add-on covering theft of tools in transit up to £1,000, priced at £52.99 per year and designed for tradespeople and van operators insuring their working equipment.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• AvivacoreOthersAviva is one of the leading UK insurers on RightSure's panel. RightSure acts as a broker, obtaining quotes from Aviva alongside other panel insurers to offer customers competitive car, van, and home insurance options.
• ZurichcoreOthersZurich is featured on RightSure's insurer panel. As a leading commercial and personal lines insurer, Zurich provides insurance products that RightSure offers to its customers through its comparison platform.
• Legal & GeneralcoreOthersLegal & General is listed among the leading insurers RightSure works with to provide competitive insurance quotes across car, van, and home insurance products.
• CoveacoreOthersCovea is included in RightSure's panel of leading UK insurers, providing additional coverage options for RightSure customers seeking motor and home insurance.
• W.E.Bedford Insurance Services (Wimbledon) LtdcoreOthersRightSure is a trading name of W.E.Bedford Insurance Services (Wimbledon) Ltd, which is the legal entity authorised and regulated by the FCA (Registration No. 305737). This is the parent/holding structure under which RightSure operates.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GoCompare (GoCo Group): One of the UK's largest price-comparison platforms for car, van and home insurance, aggregating quotes from multiple providers. It competes with RightSure for the same consumer shopping intent at scale and represents the dominant channel RightSure currently does not list on.
• Compare the Market: Major UK price-comparison aggregator for motor, home and other personal lines insurance. It competes for the same organic insurance-search demand that RightSure's SEO and content engine targets.
• Hastings Group: UK digital-first personal lines insurer for car, van and home cover, selling direct online. Represents the direct, price-comparison-driven channel competing with broker-distributed alternatives for the same end customer.
• Admiral Group: Wales-based multi-brand UK personal lines insurer selling car, van, home and pet cover directly through brands like Admiral, Elephant and Diamond. Competes for the same UK personal lines customers with a direct-to-consumer model.
• Direct Line Group: UK-listed direct insurer selling motor, home and commercial cover direct to consumers without broker intermediation. Represents the direct-channel disintermediation threat to broker-led players like RightSure.
• MoneySupermarket: Leading UK price-comparison platform across insurance, banking and utilities. It competes for the same consumer comparison intent that drives RightSure's organic traffic and represents a structural competitor in car and home insurance discovery.

Direct peers

• Adrian Flux Insurance Services: UK independent broker arranging non-standard and specialist personal lines (including car, van, home and lifestyle cover) through a panel of insurers. Comparable to RightSure as a privately held independent UK brokerage operating across multiple personal lines.
• One Call Insurance: UK independent insurance broker offering car, van, home and commercial cover through a panel of leading insurers, with both online and call-centre distribution — closely aligned to RightSure's hybrid model and product mix.
• Simply Business: UK online broker specialising in small business and tradesman insurance, allowing customers to compare cover across multiple insurers — a closely matching model to RightSure's bundled tradesmen offering and panel-based brokerage approach.
• A-Plan Insurance: UK independent high-street and online insurance broker arranging personal and commercial cover across a panel of insurers. Highly comparable to RightSure in independence-led positioning and multi-line personal lines brokerage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/RightSureUK
• Facebookfacebook.com/RightSureUK
• LinkedInlinkedin.com/company/rightsure-uk
• Instagraminstagram.com/rightsureuk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RightSure Insurance