Pronet

What Pronet does

Pronet Güvenlik Hizmetleri A.Ş. is a Turkish electronic security and smart home services provider founded in 1995 and headquartered in Istanbul. The company delivers integrated alarm monitoring, video surveillance, smart home automation, and rooftop solar energy solutions to residential and commercial customers across all 81 provinces of Turkey. Its technology platform centers on the Pronet Plus mobile application, which unifies alarm panel control, cloud-connected cameras, smart locks, thermostats, lighting, doorbells, plugs, and solar energy monitoring behind a single interface, supported by dual-channel communication (Wi-Fi/Ethernet/GPRS) for sabotage-resistant signal delivery and a 24/7 Alarm Haber Alma Merkezi (Alarm Receiving Center) with average ~10-second response times.

The business operates a hybrid revenue model combining recurring monthly monitoring subscriptions (minimum 24-month contracts), one-time hardware sales and professional installation, ongoing technical service fees, and the newer Pronet Solar installation revenue. Distribution is anchored by approximately 100 Solution Partner franchisees covering sales and technical service nationwide, complemented by field sales consultants conducting free on-site risk assessments, an inbound call center (444 1 911), and a web-based lead capture channel. Pronet serves over 1 million cumulative users and approximately 200,000 active subscriber accounts, with enterprise clients including Vakıfbank, Turkcell, and Türkiye İş Bankası. The company is privately held under a Turkish A.Ş. (joint-stock) corporate structure with no publicly disclosed parent, PE backing, or institutional investors identified in available sources.

Name

Pronet

Legal name

Pronet Güvenlik Hizmetleri A.Ş.

Website

https://pronet.com.tr

Company type

Private

Founded year

1995

Operating status

Operating

Short description

Pronet Güvenlik Hizmetleri A.Ş. is a privately held Turkish electronic security and smart home services provider founded in 1995, offering integrated alarm monitoring, video surveillance, smart home automation, and solar energy systems to over 200,000 subscribers across all 81 provinces of Turkey via its Pronet Plus platform.

Ownership category

akta.pro rank

Product category

Electronic Security Services

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Fall Detection & Automatic Alert Monitoring Services (HSAHAHAC)

akta.pro secondary industry

Elder Care, Wellness & Home Health IoT (Fall Detection, Medical Alerts, Sleep/Wellness Sensors) (HSAPAQAJ)

Keywords

• Electronic security services
• Alarm monitoring
• Smart home automation
• Video surveillance systems
• Solar energy solutions

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Security Monitoring Subscription: Recurring monthly/annual subscription fees for 24/7 alarm monitoring services through Pronet's Alarm Haber Alma Merkezi. Includes alarm response, emergency dispatch coordination, and system health monitoring. Minimum 24-month contract term.
2. Security Hardware and Equipment: One-time revenue from the sale and installation of alarm systems (panels, sirens, sensors, contacts), camera systems, smart home devices (locks, thermostats, plugs, video doorbells), and accessories. Equipment is professionally installed by trained technicians.
3. Professional Installation and Technical Services: Charges for on-site professional installation, system configuration, ongoing technical support, maintenance, health checks, and relocation services across all 81 provinces in Turkey.
4. Pronet Solar Systems: Revenue from solar energy system installation for residential and commercial properties, including rooftop GES (rooftop solar) systems, battery storage, and inverters, integrated with the Pronet Plus smart home platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Pronet provides professionally installed electronic security solutions for residential and commercial customers in Turkey, centered on alarm systems monitored 24/7 by its Alarm Receiving Center (Alarm Haber Alma Merkezi). The offering bundles hardware (alarm panels, sensors, cameras, smart home devices) with recurring monitoring subscriptions and field-service delivery through a nationwide Solution Partner network. Complementary product lines include smart home automation under the Pronet Plus platform and rooftop solar energy systems under Pronet Solar.

Product overview

Pronet is a comprehensive security and smart home solutions provider offering a modular product portfolio centered around the Pronet Plus platform. The core offering includes four security packages (Pronet Temel Paket, Pronet Plus Paketi, Pronet Plus Kameralı Alarm Paketi, and Pronet Plus Akıllı Güvenlik Paketi) ranging from basic alarm monitoring to full smart home integration. Supporting products include Kameram/KameramPro camera systems, Akıllı Video for smart video monitoring, and a suite of add-on detectors (fire, flood, carbon monoxide, glass break, motion, magnetic contact, camera motion detector). The smart home lineup includes Akıllı Zil (smart doorbell), Akıllı Kilit (smart lock), Akıllı Priz (smart plug), Akıllı Termostat, Akıllı Termostatik Vana, Akıllı Aydınlatma, and Güvenli Patiler. Additionally, Pronet Solar provides solar energy systems. All products can be managed through the Pronet Plus mobile application as a unified platform.

Differentiator

Problem solved

Functional benefit

Brands

• Pronet Plus: Smart home security platform integrating alarm, camera, and automation controls into a single mobile application
• Pronet Solar
• Kameram
• KameramPro
• Akıllı Video
• Pronet Eğitim ve Gelişim Akademisi (PEGA)

Products and services

• Pronet Temel Paket (Basic Security Package) An entry-level professionally monitored alarm package that includes 24/7 Alarm Receiving Center service, an illuminated siren/alarm panel, a magnetic contact, a motion detector, and a mobile panic button. Designed for residential and small-business customers seeking baseline intrusion protection backed by sub-minute emergency dispatch coordination.
• Pronet Plus Paketi (Advanced Alarm Package) A mid-tier subscription that extends the Basic Package with a camera motion detector, remote control, automatic alarm arm/disarm scheduling, instant notifications, unexpected activity alerts, visual alarm verification, and a two-way communication module. Targeted at households and small businesses requiring enhanced detection and remote management.
• Pronet Plus Kameralı Alarm Paketi (Alarm + Live Video Monitoring Package) A premium subscription combining the advanced alarm features with live video monitoring, smart video tracking, automatic arm/disarm, and a smart doorbell. Positioned for households and businesses that need video-validated alarm responses and visual front-door awareness.
• Pronet Plus Akıllı Güvenlik Paketi (Full Alarm + Camera + Smart Home Package) A comprehensive package integrating monitored alarm, camera, smart lock, smart plug, smart thermostat, smart thermostatic valve, smart lighting, and smart doorbell in one bundled offering. Promoted at 50% off for the first two months; aimed at homeowners seeking complete security and smart home automation through a single subscription.
• Pronet Solar A turnkey rooftop solar energy system offering for standalone houses, villas, and commercial properties, including solar panels, inverters, and battery storage. Provides real-time production, consumption, and grid data through the Pronet Plus app, with EV charging integration and the ability to achieve energy independence.
• Kurumsal Alarm Sistemleri (Enterprise Alarm Systems) Corporate-grade professionally monitored alarm systems for offices, factories, retail stores, warehouses, and multi-branch businesses across Turkey. Offers central management for multi-site enterprises and direct delivery through Pronet's field sales team to large accounts.
• Kameram / KameramPro Camera Systems Standalone camera monitoring services (residential Kameram and professional KameramPro with Eagle Eye Networks integration) offering live viewing, motion-triggered notifications, cloud recording, and AI analytics distinguishing humans, animals, and vehicles. Compatible with Pronet alarm system integration.
• Kurumsal Güvenlik Kamerası Sistemleri (Enterprise Camera Systems) Enterprise-grade camera surveillance systems with AI-powered analytics, central management across multiple locations, and integration with corporate alarm infrastructure. Targeted at multi-branch businesses requiring unified visibility and operational monitoring.
• Elektronik Geçiş Kontrol Sistemleri (PDKS / Access Control) Electronic access control systems for commercial customers, including people counting (PDKS) capability for retail analytics and workforce tracking. Delivered as part of Pronet's enterprise security portfolio.

Quantifiable outcome

• Alarm Receiving Center reaches subscriber and dispatches emergency services within ~10 seconds of alarm trigger
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Pronet Solution Partners NetworkcoreChannel Partner/ Reseller/ Distributor · 1 January 1995Pronet operates a nationwide network of approximately 100 Solution Partners (franchisees) across Turkey, divided into Sales Solution Partners and Technical Service Solution Partners. Partners pay no franchise fee, entry fee, royalty fee, or inventory costs. Revenue is performance-based with weekly payouts for technical service partners and strong cash flow for sales partners due to upfront customer payments.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ADT Inc. US-listed monitored home and business security company with subscription-based recurring revenue and professional installation. Directly comparable to Pronet's core alarm monitoring and multi-year contract business model.
• Brinks Home: US monitored home security provider with a national professional installation and monitoring service model. Comparable in subscription structure, installation-led GTM, and 24/7 monitoring center operations.
• Vivint Smart Home: US smart home security company offering professionally installed integrated alarm, camera, and home automation systems under subscription. Closely comparable to Pronet Plus' integrated alarm + smart home positioning.
• SimpliSafe: US DIY home security brand offering self-install alarm systems with optional professional monitoring. Directly comparable in product offering; differs in distribution (DTC/DIY vs. Pronet's field-sales/installation-led motion).
• Verisure: Europe's largest professionally monitored home alarm provider with a subscription-led model and field-sales/installation motion. Closest comparable to Pronet's monitored-alarm subscription business, though Verisure operates across multiple European countries.

Broad incumbents

• Alarm.com: US-based platform provider powering professionally monitored security and smart home services for thousands of dealer-partners. Comparable as a smart-home security platform layer, though Pronet Plus is vertically integrated vs. Alarm.com's partner-distributed model.
• Securitas: Global security services giant spanning guarding, electronic security, and monitoring. Comparable as a broad security incumbent; Pronet's electronic monitoring and 24/7 ARC overlap with Securitas' electronic security segment.
• Honeywell Home (Resideo): Global smart home and security products provider spanning intrusion, video, and connected home controls. Comparable to Pronet's broader home automation / controls offering as a broad incumbent rather than a regional specialist.

Emerging players

• Ring (Amazon): Amazon-owned DIY home security and video doorbell brand with strong consumer pull and low entry pricing. Competes at the entry-level segment and exerts price pressure on monitored incumbents including Pronet.
• Arlo Technologies: US smart home camera company with cloud-based video monitoring and subscription plans. Comparable in the camera/cloud-recording segment (Kameram/KameramPro), though Arlo is DIY-focused while Pronet's cameras are professionally installed.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pronet