Rare Coin Assets Llc

What Rare Coin Assets Llc does

Rare Coin Assets LLC operates the consumer-facing brand MintProducts.com, a US-only e-retailer of gold, silver, platinum, and palladium coins and bullion alongside US numismatic products (proof sets, mint sets, commemoratives, classic coins), copper items, and collectible paper money. Founded in 1999 and headquartered in Bedford, New Hampshire, the company has operated for 27+ years without a physical storefront, routing all transactions through a 24/7 online storefront supplemented by phone-based inside sales and email/postal-mail support. The technology stack is conventional e-commerce: a Lumino-powered storefront with SSL encryption, PCI-DSS-compliant credit card processing, and quarterly SecurityMetrics testing; no APIs, SDKs, or AI components are exposed.

The business runs three revenue streams: retail coin and bullion sales (mix of fixed-price numismatics and real-time spot-priced bullion), coin purchasing from individuals (sell-to-MintProducts via mail/phone/email), and paid appraisal services. GTM is hybrid product-led growth plus inside sales, anchored by a loyalty program (MP Cash, up to 25% redemption) and a layaway-style Take Your Time Plan (10% down, 24-month completion). Primary customer segments are individual collectors and precious metals investors, with a secondary segment of sellers and liquidators; the company holds a BBB A+ accreditation and ships only within the United States and its territories. There are no funding rounds, no institutional investors, no M&A activity, and no disclosed revenue.

Name

Rare Coin Assets Llc

Legal name

Rare Coin Assets, LLC

Website

https://mintproducts.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Rare Coin Assets LLC (dba MintProducts.com) is a US-only online retailer founded in 1999 that sells gold, silver, platinum, and palladium coins and bullion to individual collectors and precious metals investors, without a physical storefront.

Ownership category

akta.pro rank

Product category

Coin & Bullion Retail

NAICS

Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Coins, Currency & Bullion Collectibles Retail (Numismatics) (CRALAGAF)

Keywords

• Coin dealer
• Precious metals retail
• Numismatic products
• Gold bullion sales
• Silver coin dealer

Headquarters

HQ city

New Bedford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Others

Revenue model

1. Retail Coin and Bullion Sales: Primary revenue stream from selling gold, silver, platinum, and palladium coins and bullion to consumers through their e-commerce website and phone orders. Includes both fixed-price numismatic items and real-time spot-priced bullion products.
2. Coin Purchasing (Sell to MintProducts): Company purchases coins and numismatic products from individuals. Transactions occur via postal mail, phone, or email. Company inspects items, makes preliminary offers based on provided information, then final buy offers after physical inspection.
3. Appraisal Services: Paid appraisal services offered to customers, either on location (for local New Hampshire customers) or via postal mail. Customers receive a copy of the appraisal and are not required to sell their inventory.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Rare Coin Assets LLC operates MintProducts.com, an online coin and bullion dealer selling gold, silver, platinum, and palladium coins and bullion, U.S. and world numismatic coins, proof sets, mint sets, copper products, and collectible paper money directly to individual collectors and investors. The company also purchases coins from the public, offers appraisal services, and provides layaway-style payment plans (Take Your Time Plan) and a customer loyalty rewards program (MP Cash).

Product overview

MintProducts (operated by Rare Coin Assets LLC) is an online coin and precious metals dealer offering a comprehensive e-commerce platform for collectors and investors. The product portfolio centers on gold, silver, platinum, and palladium coins and bullion from mints worldwide (U.S., Australia, Canada, Great Britain, Austria, China, South Africa, Mexico), alongside U.S. numismatic products (proof sets, mint sets, commemoratives, classic coins), copper products, and collectible paper money. The platform is enhanced by services including a layaway Take Your Time Plan, the MP Cash loyalty rewards program, and coin selling/appraisal services. Coin collecting supplies such as tubes, holders, and Air-Tites capsules are also offered. The company operates exclusively as an e-retailer without a physical storefront.

Differentiator

Problem solved

Functional benefit

Products and services

• Gold Coins and Bullion Gold coins and bullion including American Gold Eagles (1 oz, 1/2 oz, 1/4 oz, 1/10 oz), Canadian Gold Coins, South African Gold Krugerrands, Mexican Gold Coins, and gold bars and rounds sold to individual collectors and investors.
• Silver Coins and Bullion Silver coins and bullion including American Silver Eagles (1986-2026), Australian Silver coins (Koala, Kookaburra, Kangaroo, Lunar Horse), British Silver coins (Britannia), Canadian Silver Maple Leaf, Austrian Silver Philharmonic, Chinese Silver Panda, South African Silver Krugerrand, Mexican Silver Libertad, Armenian Silver Noah's Ark, along with silver bars, rounds, and bullets.
• U.S. Coins U.S. Mint products including Proof Sets (1936-present), Mint Sets (1948-present), Commemoratives, Silver Eagles, Modern Quarters (1999-present), Modern Dollars (1971-2023), Classic Silver Dollars, and Complete U.S. Coin Sets.
• One of a Kind Coins Numismatic collectibles including New Purchases (NEWPS), Featured Numismatic Collections, Classic Silver Dollars, Half-Cents and Cents, Gold Coins, Two and Three Cents pieces, Classic Commemoratives, Nickels, Error Coins and Varieties, Half-Dimes and Dimes, Colonial and Civil War Era coins, 20 Cent Pieces and Quarters, Ancient Artifacts, Half Dollars, and Pocket Lots.
• Copper Products Copper coins, rounds, and bars including 1 oz copper rounds featuring designs such as the 1836 Braided Hair Cent, 1933 St. Gaudens, Morgan Dollar Design, 1909-S VDB Lincoln Cent, and various copper bullion products.
• 90% and 40% U.S. Silver Coins Circulated U.S. silver coins including pre-1965 90% silver dimes, quarters, half dollars in various face value increments ($1, $5, $10, $25, $50, $100), along with 40% silver Kennedy half dollars (1965-1970) and rolls of Mercury dimes, Walking Liberty half dollars, Franklin half dollars, and Morgan/Peace silver dollars.
• Coin Collecting Supplies Accessories for coin collectors including coin tubes (nickel, dime sizes), plastic coin holders, 2x2 staple type coin holders, Air-Tites plastic capsules, Silver Eagle mint-issued plastic tubes, and PCGS storage boxes.
• Collectible Paper Money Collectible paper currency including Federal Reserve Notes such as the 1976 Bicentennial $2 bills in various conditions.
• Take Your Time Plan Layaway-style payment program allowing customers to make multiple payments on orders with a minimum 10% down payment via credit card, check, or money order. Orders must be completed within 24 months.
• MP Cash Loyalty Program Customer loyalty rewards program (formerly Customer Reward Program) where customers earn MP Cash on purchases (automatic at checkout) and can redeem up to 25% of their order subtotal. Earned through purchases, promotional email signup (100 MP Cash), and product reviews (25 MP Cash per verified review).
• Coin Selling and Appraisal Services Service for selling coins and numismatic products to MintProducts. The company purchases coins from individuals regardless of original purchase location. Also offers paid appraisal services on location (for local New Hampshire customers) or via postal mail.

Quantifiable outcome

• Helped thousands of customers nation-wide start and add to their coin collections

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Scottsdale Mint: U.S. precious metals mint and online retailer selling silver, gold, and numismatic products to collectors and investors. Partial overlap with MintProducts' product catalog with a stronger manufacturing orientation.
• Silver Gold Bull: Canadian-based online precious metals dealer with significant U.S. sales presence, offering gold, silver, and numismatic products. Comparable product portfolio and customer use cases, though primary jurisdiction is Canada.
• Golden State Mint: U.S. precious metals mint producing silver rounds and bars, also selling directly to retail buyers. Comparable silver bullion product offering though with a manufacturing-first rather than retail-aggregator model.

Direct peers

• SD Bullion: Online precious metals dealer focused on low-premium bullion and numismatic products sold direct-to-consumer. Highly comparable business model, product set, and target customer as MintProducts.
• APMEX (Apmex Inc.): Largest U.S. online precious metals dealer selling gold, silver, platinum, and palladium bullion and numismatic products directly to consumers. Directly comparable to MintProducts across product mix, e-commerce-first distribution, and collector/investor customer base.
• Bullion Exchanges: Online precious metals dealer offering gold, silver, and rare coin products to retail investors and collectors. Comparable to MintProducts in product mix, online distribution, and target buyer persona.
• Provident Metals: Online retailer of gold, silver, and other precious metals bullion and collectible coins. Operates with a similar e-commerce model and customer base as MintProducts, competing head-to-head in the U.S. precious metals retail market.
• JM Bullion: Major online precious metals retailer offering gold, silver, platinum, and palladium coins and bars with a similar product-led e-commerce model. Directly competes with MintProducts for the same U.S. retail investor and collector segments.
• Hero Bullion: U.S. online gold and silver coin dealer operating an e-commerce-first retail model similar to MintProducts. Offers comparable bullion and numismatic SKUs to U.S. retail customers.

Broad incumbents

• eBay (Coins & Bullion category): General online marketplace with a substantial coins and bullion category that competes for the same collector and investor demand. While broader than MintProducts, it represents a primary alternative channel where the same customers shop for numismatic and bullion products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rare Coin Assets Llc