imdesign

What imdesign does

Alexi Vasiliou Graphic Design, trading under the imdesign brand, is a London-based sole-trader graphic design practice established in 2008. The business is operated by a single principal designer and delivers a focused range of creative services including logo design, brand identity, print communications, websites, and illustrations. Its client roster spans small and medium-sized businesses alongside select larger brands, with several relationships sustained over six years or more. The practice operates without external investment, without a published price list, and without disclosure of revenue or headcount beyond the single principal.

The business model is project-based freelance engagement, with no disclosed pricing model, subscription layer, or productized offering. Work is delivered directly by the founder, drawing on a portfolio that has continued to be updated through 2021. Distribution is via word-of-mouth and direct client relationships rather than a formal go-to-market motion, and there is no evidence of hiring, geographic expansion, or service-line extension beyond the original creative offering. The underlying technology stack is not disclosed, and there are no indications of proprietary platforms, software products, or technology partnerships.

The addressable market for the practice is UK-domestic, with no signals of cross-border client acquisition or international delivery. The combination of long-tenured client relationships, a multi-decade portfolio, and absence of any capital-intensive operations positions the practice as a stable lifestyle-scale creative business rather than a venture-scale entity.

Name

imdesign

Legal name

Alexi Vasiliou

Website

https://alexivasiliou.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

London-based sole-trader graphic design practice established in 2008, delivering logos, branding, print, websites, and illustrations to a mix of SMBs and select larger UK brands through project-based freelance engagements.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (54143), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

akta.pro secondary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Graphic design services
• Logo and branding design
• Print communications design
• Website design services
• Custom illustration design

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Graphic Design Services: Project-based design services including logos and branding, communications (leaflets, brochures, mailshots, posters, banners), websites, and illustrations. Revenue generated through individual project fees and ongoing client relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

imdesign is a London-based freelance graphic design practice founded in 2008, operating under the name Alexi Vasiliou Graphic Design. The studio sells four categories of creative work — logos and branding, print and digital communications, website design, and custom illustrations — to clients in hospitality, finance, technology, manufacturing, retail, and events.

Product overview

Alexi Vasiliou operates as a freelance graphic designer offering a comprehensive suite of design services organized around four core offerings: Logos and Branding (logo and identity development with color palettes, fonts, and style guides), Communications (print media including brochures, leaflets, posters, banners with production/delivery), Websites (responsive web design), and Illustrations (custom mascots and decorative assets). The services are positioned for small and medium organizations requiring high-quality design at accessible price points, delivered through a partner-focused approach rather than transactional vendor relationships.

Differentiator

Problem solved

Functional benefit

Products and services

• Logos and Branding Design of logos and broader brand identity systems for businesses and organisations across hospitality, finance, technology, manufacturing, retail, and events.
• Communications (print and digital) Design of print and digital communications collateral for businesses, including marketing materials and campaign assets.
• Website Design Design of business websites for organisations needing an online presence.
• Illustrations Custom illustration work for clients needing bespoke visual assets to support their brand, communications, or web projects.

Named customers28 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Trusted Print SuppliersminorOthersWorks with trusted print suppliers to handle production and delivery of printed materials, providing clients with a full end-to-end service from design through to physical delivery.

Scale indicators1 record

Expansion highlights1 record

Others

• Fiverr: Global freelance marketplace where SMB clients source logo, branding, and graphic design services. Not a direct competitor in quality but defines the price floor and discovery channel competing for imdesign's target segment.
• 99designs (by Vista): Crowdsourced design marketplace for logos, branding, and web design. Represents the alternative buying motion for the same SMB customers imdesign serves, and a structural pricing pressure on small-scale design work.

Broad incumbents

• Moving Brands: Global independent brand and experience design company. Comparable in the brand identity and design space, though operates at significantly larger scale with offices in London, San Francisco, and Zurich.
• Pentagram: One of the world's most established independent design studios, offering branding, identity, print, and digital design. Comparable as a design-led practice serving diverse clients, though Pentagram operates at vastly larger scale with multiple partners across global offices.

Direct peers

• Johnson Banks: London-based independent graphic design studio specialising in branding, identity, and print. Closely comparable as a UK-focused, founder-led design practice serving similar client profiles across branding and communications.
• Studio Output: Independent UK design studio offering branding, digital, and motion design. Comparable as a mid-sized independent practice serving SMB-to-enterprise clients with end-to-end creative services.
• Apt Studio: London independent creative agency focused on branding, packaging, and design for ambitious brands. Comparable scope and client type to imdesign's brand identity and communications work.

Emerging players

• Fable&Co. Small London branding and design studio serving startups and growing businesses. Closely comparable target market (SMB/startup) and similar service mix of branding, web, and print.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/imdesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about imdesign