Estrategia

What Estrategia does

Estrategia is a privately-held public relations and communication consulting firm headquartered in Tegucigalpa, Honduras, with a secondary office in Orlando, Florida. Founded in 2007, the firm delivers professional communication services to enterprise and mid-market clients across eight core service modules: crisis management, corporate event management, media tours, communication documents, press relations, institutional diagnostics, spokesperson training, and digital marketing and enterprise social media advisory. The company markets itself under the registered trademark ESTRATEGIA® and positions its interdisciplinary team — composed of journalists, marketers, lawyers, and psychologists — as its core differentiator, claiming to have become "the concept of Public Relations in Honduras."

Name

Estrategia

Legal name

Estrategia

Website

https://estrategiahn.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Estrategia is a privately-held public relations and communication consulting firm based in Tegucigalpa, Honduras, serving enterprise and mid-market clients across Central America through crisis management, media relations, corporate events, and spokesperson training services.

Ownership category

akta.pro rank

Product category

Public Relations Consulting

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAFADAE

Crisis Communications & Issues Management

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYMPAAAOAK

Media Relations, Monitoring & Rapid Response

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Reputation Management & Crisis Communications

SECONDARYMPAAADAJ

Digital PR & Social Media Communications

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

Keywords

• Public relations consulting
• Crisis management services
• Corporate communication strategy
• Media relations services
• Spokesperson training

Headquarters

HQ city

Tegucigalpa

HQ country

Honduras

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Public Relations Consulting Services: Professional services revenue generated through consulting engagements for crisis management, corporate events, media relations, institutional communication, and spokesperson training.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Estrategia is a communication and public relations consulting firm that delivers integrated PR services to enterprise clients, organized around seven core service modules: Crisis Management, Corporate Event Management, Media Tours, Communication Documents, Press Relations, Institutional Diagnostics, and Spokesperson Training, complemented by Digital Marketing and Enterprise Social Media Management advisory. The firm differentiates itself through an interdisciplinary team of journalists, marketers, lawyers, and psychologists, and operates a regional alliance network across six Central American countries plus a US office in Orlando.

Product overview

Estrategia is a public relations and communication consultancy firm operating across Central America. The company offers a unified portfolio of communication services organized around seven core service modules: Crisis Management (Gestión de Crisis), Corporate Event Management (Gestión de Eventos Corporativos), Media Tours (Gira de Medios), Communication Documents (Documentos Comunicacionales), Press Relations (Relacionamiento con Prensa), Institutional Radiography (Radiografía Institucional), and Spokesperson Training (Taller de Vocería). These services are complemented by Digital Marketing and Enterprise Social Media Management advisory. The firm differentiates itself through an integrated team approach combining journalists, marketers, lawyers, and psychologists to deliver comprehensive communication strategies for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Crisis Management (Gestión de Crisis)

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Luis Felipe S. - Director General HondurascoreStrategic or Co-development PartnerDirector General leading the Honduras operations with over 35 years of experience in communication, crisis management, institutional image consulting, and reputation building. Serves as the primary contact at [email protected]
• Xiomara Herrera - Associated Director El SalvadorcoreStrategic or Co-development PartnerAssociated Director for El Salvador operations. International consultant specializing in reputation management for leading brands, focused on integrated communication vision aligned with business objectives. Contact: [email protected]
• Marlene Fernández - Gerente General Costa RicacoreStrategic or Co-development PartnerManager Director of La Agencia Interamericana de Comunicación Costa Rica. Leads Costa Rica operations. Contact: [email protected]
• Xochilt Gutiérrez - Directora General NicaraguacoreStrategic or Co-development PartnerGeneral Director for Nicaragua operations with 19 years of experience working with public, private, and cooperation sectors. Specializes in communication strategy design and implementation promoting children's and adolescent rights. Contact: [email protected]
• Berania López - GuatemalacoreStrategic or Co-development PartnerStrategic ally in Guatemala with Master's in Public Administration and Government, over 20 years of experience in functions, conflict management with abrasive interlocutors, and communication crisis. Contact: [email protected]
• Wendy Brizuela - El SalvadorminorStrategic or Co-development PartnerHighly qualified professional with experience working with International Cooperation Organizations including the European Union, USAID, AECID, as well as private sector. Contact: [email protected]
• Rosi González - CEO Podium PanamácoreStrategic or Co-development PartnerCEO of Podium Panamá with over 25 years of experience in both public and private sectors. Licensed in Public Relations from the University of Panama. Contact: [email protected]

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Edelman: Largest privately held global PR firm with operations across the Americas, Europe, and Asia. Competes with Estrategia in enterprise crisis communications, brand reputation, and corporate communications engagements across Latin America.
• Burson (BCW): Global communications agency network (Burson Cohn & Wolfe) offering public relations, public affairs, and crisis communications to multinational clients. Comparable to Estrategia as a competitor offering crisis and corporate communications, but operating at far greater global scale.
• FleishmanHillard: Global public relations and communications agency operating in Latin America. Competes with Estrategia for enterprise corporate reputation, crisis communications, and stakeholder engagement mandates across Central American and Latin American markets.
• Hill & Knowlton: Global public relations consultancy offering crisis communications, corporate communications, and public affairs services. Comparable to Estrategia's crisis and corporate communications offerings, but with substantially deeper geographic reach.
• Weber Shandwick: Global public relations and communications network serving multinational and Latin American enterprise clients. Comparable as a broader incumbent offering crisis, media relations, and corporate communications at significantly larger scale than Estrategia.
• Ogilvy PR: Global integrated communications arm of Ogilvy, offering public relations and corporate communications as part of a broader marketing services portfolio. Overlaps with Estrategia in corporate communications, media relations, and crisis offerings across Latin America.

Direct peers

• Llorente & Cuenca: Iberian/Latin American public relations and corporate communications consultancy with a strong presence across Spanish-speaking markets. Directly comparable to Estrategia in its focus on corporate communications, reputation management, and crisis communications for enterprises across multiple geographies.
• Grupo Albión: Latin American strategic communications and corporate affairs consultancy. Directly comparable to Estrategia as a regional PR and communications specialist serving corporations across Spanish-speaking markets with crisis and reputation services.

Emerging players

• GlobalNews Group: Latin American public relations agency network with presence across multiple Spanish-speaking countries. Comparable to Estrategia as a competing regional PR specialist in Central and South American markets.
• SPN Americas: Interpublic-led global public relations network with Latin American operations focused on corporate communications and public affairs. Comparable to Estrategia in offering PR services across the Americas, especially to multinational enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/estrategia_hn
• Facebookfacebook.com/EstrategiaHN
• LinkedInlinkedin.com/company/estrategiahn
• Instagraminstagram.com/EstrategiaHN

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Estrategia