Project Semicolon Inc.
Project Semicolon Inc. is a 501(c)(3) nonprofit operating a free online mental health platform that delivers clinical assessments, crisis resources across 8+ countries, and a global advocacy community anchored by the semicolon symbol, funded through donations and merchandise.
- Company typePrivate
- Founded2013
- HeadquartersGreen Bay, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Project Semicolon Inc. does
Project Semicolon Inc. is a 501(c)(3) nonprofit mental health organization founded in 2013 by Amy Bleuel and headquartered in Green Bay, USA. It operates a free, web-based platform that delivers mental health support, awareness content, and access to clinical-grade screening tools, with all services provided at no cost to end users. Its product surface spans the Semicolon Journey personalized clinical assessment platform, the Semicolon Helps crisis and resource directory covering 8+ countries, World Semicolon Day (an annual April 16 awareness activation), Semicolon Play (workplace mental health), SemicolonRx (medication information), a Research Participation Program, and a distributed Chapter Leader and Tattoo Shop Network. The semicolon symbol functions as the central brand asset and is used by the organization to frame mental health as a story of continuation rather than ending.
The business model is donation- and merchandise-driven, consistent with its nonprofit status. The platform is free to access, with no disclosed subscription, advertising, or licensing revenue streams; merchandise sales and individual donations constitute the primary funding mechanism. The organization has cultivated non-traditional distribution channels—most notably a 2022 partnership with Respawn Entertainment to release a semicolon badge in Apex Legends, which generated 1.3 million downloads—alongside a tattoo shop affiliate network and grassroots chapter leaders. Headcount is reported at 1-10 employees, indicating a lean operating model that relies on community advocates and partners to scale reach. No enterprise customer logos, corporate sponsorship contracts, or grant-making relationships are disclosed in the input.
From a technology perspective, the platform is described as an online resource hub rather than a technology product; clinical screening is performed via validated instruments and logic-based routing, and no proprietary AI/ML, data analytics infrastructure, or technical architecture is described. The organization has not disclosed funding rounds, revenue figures, or financial statements, limiting quantitative assessment of its operating scale.
Project Semicolon Inc. firmographics
Firmographics- Name
- Project Semicolon Inc.
- Legal name
- Project Semicolon Inc.
- Website
- https://projectsemicolon.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Project Semicolon Inc. is a 501(c)(3) nonprofit operating a free online mental health platform that delivers clinical assessments, crisis resources across 8+ countries, and a global advocacy community anchored by the semicolon symbol, funded through donations and merchandise.
- Ownership category
- akta.pro rank
Project Semicolon Inc. industry classification
Industry- Product category
- Mental Health Support Services
- NAICS
- Civic and Social Organizations (813410), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Mental Health & Crisis Support Services (BPAGACAD)
- akta.pro secondary industry
- Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)
Keywords
Where Project Semicolon Inc. is headquartered
LocationHeadquarters
- HQ city
- Green Bay
- HQ country
- United States
- HQ region
- North America
Markets served
Project Semicolon Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations: Financial contributions from individuals supporting the mission to raise awareness for mental health and suicide prevention.
- Shop: Merchandise sales including semicolon-themed products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access to all core services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Project Semicolon Inc. product offering
Product offeringCore offering
Project Semicolon operates a free online platform that provides mental health assessments, peer support group connections, treatment provider directories, journaling tools, and educational resources for individuals experiencing mental health challenges, suicidal ideation, or loss. As a 501(c)(3) nonprofit, it also runs supplementary programs including financial assistance (Semicolon Helps) and gaming community outreach (Semicolon Play), while generating support through merchandise sales and donations.
Product overview
Project Semicolon Inc. is a mental health and suicide prevention nonprofit organization offering a unified platform of programs, tools, and resources centered around the semicolon symbol. The core offering is the Semicolon Journey, a personalized mental health assessment tool that uses validated clinical screening instruments to generate tailored recommendations. Supporting programs include: The Semicolon Program and Awareness & Education for advocacy; Semicolon Helps for financial assistance to families affected by suicide; Supporter Engagement and Chapter Leader Program for grassroots organizing; World Semicolon Day as the annual awareness event; and Semicolon Play for gaming industry partnerships. Additional tools include Social Profile Overlay Generator, Social Post Builder, My Journal, Memorial Creation, Find Treatment, Emergency Resources, and the Mental Illness Conditions Library. The SemicolonRx tool provides medication information, while the Support Groups Platform and Semicolon Support Network enable peer and professional support connections.
Differentiator
Problem solved
Functional benefit
Products and services
- Semicolon Journey Free online mental health self-assessment platform that tracks users' well-being over time using the proprietary Semicolon Number baseline metric, available to anyone seeking to monitor their mental health.
- Find Treatment Directory Free online directory that helps users locate mental health treatment providers in their area, for individuals seeking professional mental health services.
- Find Support Group Free online peer support group matching service that connects users with local and virtual support groups for mental health, suicide loss, and related conditions.
- Mental Health Stories Free online collection of personal mental health and recovery stories published on the platform, intended to reduce stigma and provide hope to individuals and families affected by mental illness.
- Mental Illness Conditions Library Free online educational library providing information on various mental illness conditions, intended for individuals, families, and caregivers seeking to understand specific diagnoses.
- Semicolon Helps Financial assistance program that provides support to individuals who face barriers in accessing mental health treatment and related services.
- Project Semicolon Merchandise Branded merchandise (including apparel and accessories featuring the semicolon symbol) sold to supporters, with proceeds funding the organization's free mental health programs.
Quantifiable outcome
- 93% of people who completed the Semicolon Journey said it helped put what they were feeling into words
- +4 more outcomes
Companies that use Project Semicolon Inc.
Customer profileNamed customers2 records
Segments7 records
Ideal customer profiles2 records
Project Semicolon Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Project Semicolon Inc. partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Respawn EntertainmentcoreRespawn Entertainment partnered with Project Semicolon to introduce a semicolon suicide awareness badge in Apex Legends. The badge features a semicolon linking to Project Semicolon's story and resources. Team members shared personal stories about mental illness, and the response was overwhelming with 1.3 million players downloading the badge. This partnership represents a flagship initiative reaching young people where they are—in gaming environments.
- American McGeeminorAmerican McGee is a visionary storyteller and mental health advocate known for his dark reimaginings of Alice in Wonderland. His work resonates with individuals who have felt lost, isolated, or misunderstood due to trauma, depression, or grief. His public support and belief in Project Semicolon's mission helps amplify stories of survivors and create art that speaks to mental health.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Project Semicolon Inc. competitors and assessment
Company assessmentDirect peers
- American Foundation for Suicide Prevention (AFSP): AFSP is the largest suicide prevention nonprofit in the US, funding research, advocating for policy, and running awareness campaigns. Direct peer in mission (suicide prevention) with broader resources and program scope.
- The Jed Foundation (JED): JED is a nonprofit protecting emotional health and preventing suicide among teens and young adults through comprehensive mental health programs. Comparable for focusing on youth mental health in schools and colleges.
- Mental Health America (MHA): MHA is a community-based nonprofit addressing mental health needs through screening tools, advocacy, and public education. Directly comparable for its online mental health screening and awareness tools.
- Born This Way Foundation: Founded by Lady Gaga, Born This Way Foundation supports youth mental health and wellbeing through kindness initiatives and partnerships. Comparable in leveraging celebrity partnerships and a charitable/community-led model to reach young people.
- Active Minds: Active Minds is a youth-led nonprofit focused on mental health awareness and education in schools and college campuses. Comparable target audience (students) and similar awareness/peer support model.
- Bring Change to Mind: Bring Change to Mind is a mental health nonprofit that runs youth and community programs to end stigma and start conversations. Comparable as a smaller, charity-led organization focused on mental health stigma reduction and education.
- To Write Love on Her Arms (TWLOHA): TWLOHA is a nonprofit focused on mental health awareness and suicide prevention, using community, storytelling, and a unifying symbol/message similar to Project Semicolon. Both target young adults, rely on donations and merchandise, and leverage social media to drive engagement.
- The Trevor Project: Trevor Project is a nonprofit providing crisis intervention and suicide prevention services for LGBTQ+ youth. Comparable in mission focus (mental health and suicide prevention for young people) and in providing free digital resources.
- National Alliance on Mental Illness (NAMI): NAMI is the largest grassroots mental health organization in the US, providing education, support groups, and advocacy. Directly comparable in providing free support, education, and community connection to individuals and families affected by mental health conditions.
Emerging players
- Crisis Text Line: Crisis Text Line provides free, 24/7 text-based crisis support and uses data to improve mental health response. Comparable in providing free digital mental health support and operating at scale, though it focuses on crisis intervention rather than ongoing wellness.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Project Semicolon Inc. social profiles
Digital presenceProject Semicolon Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Project Semicolon Inc. leadership team
Management profileNumber of profiles
Profiles2 records
Project Semicolon Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Project Semicolon Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Project Semicolon Inc.
What does Project Semicolon Inc. do?
Project Semicolon operates a free online platform that provides mental health assessments, peer support group connections, treatment provider directories, journaling tools, and educational resources for individuals experiencing mental health challenges, suicidal ideation, or loss. As a 501(c)(3) nonprofit, it also runs supplementary programs including financial assistance (Semicolon Helps) and gaming community outreach (Semicolon Play), while generating support through merchandise sales and donations.
Is Project Semicolon Inc. a public or private company?
Project Semicolon Inc. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Project Semicolon Inc. founded?
Project Semicolon Inc. was founded in 2013. It employs 1 to 10 people.
Where is Project Semicolon Inc. based?
Project Semicolon Inc. is headquartered in Green Bay, United States, in the North America region.
How does Project Semicolon Inc. make money?
Two revenue lines are on record. Donations are the primary driver. The others are shop.
Who are Project Semicolon Inc.'s main competitors?
Direct peers on record are American Foundation for Suicide Prevention (AFSP), The Jed Foundation (JED), Mental Health America (MHA), Born This Way Foundation, Active Minds, Bring Change to Mind, To Write Love on Her Arms (TWLOHA), The Trevor Project and National Alliance on Mental Illness (NAMI). Crisis Text Line is listed as an emerging player.
Does Project Semicolon Inc. have an API?
No public API is recorded for Project Semicolon Inc..
What industry is Project Semicolon Inc. in?
Project Semicolon Inc.'s product category is Mental Health Support Services. Its primary akta.pro industry code is BPAGACAD, Mental Health & Crisis Support Services, with a secondary code of BPAGADAK, Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits. Its NAICS code is 813410 and its SIC code is 8090.