Profile Car & Tyreservice Hogendoorn

What Profile Car & Tyreservice Hogendoorn does

Profile Car & Tyreservice Hogendoorn is a family-owned automotive service center headquartered in Vinkeveen, Netherlands, founded in 1938 and operating under the Profile Tyrecenter franchise banner. The company operates from a single physical location (Provincialeweg 11, 3645 CN Vinkeveen, also referenced as the Mijdrecht site) with more than 25 employees, serving individual car owners, classic car owners, lease companies, auto repair shops, and commercial transport companies.

The core product offering spans seven service lines: tire retail across six premium brands (Michelin, Pirelli, Goodyear, Dunlop, Hankook, Vredestein) plus classic car tires; wheels and rims sold through online configurators (Tyrecloud, ALCAR portal); rim repair including curb damage repair, straightening on an alignment bench, and powder coating; TPMS diagnostics and sensor replacement tied to EU TPMS mandates; APK (Dutch periodic vehicle inspection/MOT equivalent); air conditioning maintenance; and a 24/7 pan-European mobile truck tire breakdown service. Technical capability centers on conventional automotive service equipment rather than software or data systems.

The business model combines one-time retail sales (tires, rims, parts) with service-contract revenue from commercial truck fleet customers and quote-based repair work. Pricing is quote-based for services and brand-dependent for tires, with no public pricing disclosed. Channel mix is primarily physical retail at the single Vinkeveen site, supplemented by referral traffic through the Profile Tyrecenter network, sponsorship of local community/sports organizations as CSR marketing, and the third-party online wheel configurator tools. Distribution extends domestically for car services and regionally across Europe for the mobile truck service. The firm carries no disclosed debt, no funding rounds, no parent company, and no institutional ownership.

Name

Profile Car & Tyreservice Hogendoorn

Legal name

Profile Car & Tyreservice Hogendoorn

Website

https://hogendoorn.nl

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

11–50 employees

Short description

Profile Car & Tyreservice Hogendoorn is a family-owned Dutch automotive service center, founded in 1938 in Vinkeveen, operating under the Profile Tyrecenter franchise and serving individual car owners, classic car enthusiasts, lease companies, repair shops, and commercial transport operators with tires, wheels, rim repair, APK inspection, AC service, and 24/7 truck tire support.

Ownership category

akta.pro rank

Product category

Automotive Service and Repair

NAICS

Tire Dealers (441340)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industries

Wheel & Rim Repair/Refurbishment (TLAKADAG), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Tire, Wheel-End & Alignment Service (HD-Specific) (TLAKABAM)

Keywords

• Tire sales service
• Automotive maintenance
• Vehicle inspection
• Rim repair services
• Truck tire service

Headquarters

HQ city

Vinkeveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Tire Sales: Retail sale of new tires from multiple brands including Michelin, Pirelli, Goodyear, Dunlop, Hankook, and Vredestein, as well as classic car tires.
2. Truck Tire Service: Commercial tire service for transport companies with 24/7 pan-European emergency service and fleet tire management.
3. Vehicle Maintenance and Repair Services: General vehicle maintenance, APK inspection, air conditioning service, rim repair, and related automotive services.
4. Rim Repair and Powder Coating: Rim damage repair, straightening, and powder coating services for restored or damaged wheels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Profile Car & Tyreservice Hogendoorn is a family-owned automotive service center established in 1938 in Vinkeveen, Netherlands. The company sells tires (across brands including Michelin, Pirelli, Goodyear, Dunlop, Hankook, and Vredestein) and wheels/rims, and provides rim repair and powder coating, TPMS service, APK periodic vehicle inspection, air conditioning maintenance, and a 24/7 pan-European truck tire breakdown service for transport companies.

Product overview

Profile Car & Tyreservice Hogendoorn is a family-owned automotive service center established in 1938, offering a comprehensive range of tire and vehicle maintenance services. The core product portfolio centers on Banden (tires) across multiple premium brands (Michelin, Pirelli, Goodyear, Dunlop, Hankook, Vredestein) plus classic car tires, complemented by Velgen (wheels/rims) with online configuration tools (Tyrecloud, Alcar portal). Velgreparatie (rim repair) services include curb damage repair, bent wheel straightening, and powder coating. Additional services include TPMS (Tyre Pressure Monitoring System), APK vehicle inspection, air conditioning maintenance, and a 24/7 pan-European Truckservice for commercial transport. The company operates as a single-location service center in Vinkeveen with over 25 employees, serving both private and business customers with a brand-independent policy focused on optimal kilometer yield.

Differentiator

Problem solved

Functional benefit

Products and services

• Banden (Tires) Retail sale of new tires across multiple brands (Michelin, Pirelli, Goodyear, Dunlop, Hankook, Vredestein) and classic car tires for individual car owners, classic car enthusiasts, and transport companies.
• Velgen (Wheels/Rims) Sale of wheels and rims with online configuration tools (Tyrecloud and ALCAR portal) for customers to browse and select products.
• Velgreparatie (Rim Repair) Rim repair services including curb damage repair, bent wheel straightening on a wheel alignment bench (velgen richtbank), sandblasting, and powder coating in all colors.
• TPMS (Tyre Pressure Monitoring System) Tyre Pressure Monitoring System services including installation, sensor replacement, diagnostic, and consultation for compliance with EU regulations, supporting both direct (pressure sensor in wheel) and indirect (via ABS sensor) TPMS systems.
• APK (Algemene Periodieke Keuring) Vehicle Inspection Legally required periodic vehicle inspection (Dutch APK/MOT equivalent) with transparent pricing for any necessary repairs before inspection.
• Airco Onderhoud (Air Conditioning Maintenance) Annual air conditioning system maintenance to prevent mold and bacteria buildup in filters, ensuring comfort and health for vehicle occupants.
• Truckservice (24/7 Truck Tire Service) 24/7 pan-European mobile truck tire breakdown service for commercial transport operators, offering emergency roadside tire replacement, fleet tire management, and brand-independent policy focused on optimal kilometer yield.
• Michelin Tires Premium Michelin tire brand featuring total performance philosophy with optimal safety, long lifespan, fuel savings, and CO2 reduction.
• Pirelli Tires High-performance Pirelli tires chosen by leading auto manufacturers (BMW, Audi, Mercedes, VW, Peugeot, Maserati, Ferrari, Lamborghini, Tesla) for vehicle-specific applications.
• Goodyear Tires Goodyear innovation and award-winning quality tires emphasizing safety, comfort, and fuel efficiency for environmentally conscious drivers.
• Dunlop Tires High-performance Dunlop tires applying over 100 years of racing technology and innovation with grip and steering precision.
• Hankook Tires World-class Hankook tires emphasizing performance, safety, durability, and advanced technology.
• Vredestein Tires Dutch Vredestein tire manufacturer (established 1908) producing automotive, agricultural, industrial, and two-wheeler tires, known for design collaboration with Giorgetto Giugiaro.
• Klassiekerbanden (Classic Car Tires) Complete range of classic car tire sizes for vintage car enthusiasts, maintaining authentic period appearance with modern performance.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• MichelincoreChannel Partner/ Reseller/ DistributorPremium tire brand sold at Hogendoorn. Known for total performance, optimal safety, long lifespan, fuel efficiency, and reduced CO2 emissions.
• PirellicoreChannel Partner/ Reseller/ DistributorHigh-performance tire brand chosen by premium auto manufacturers (BMW, Audi, Mercedes, VW, Peugeot, Maserati, Ferrari, Lamborghini, Tesla). OEM tire supplier offering vehicle-specific performance.
• GoodyearcoreChannel Partner/ Reseller/ DistributorEstablished tire brand known for innovation, quality, safety, comfort, and fuel efficiency. Awarded regularly in independent tire tests.
• DunlopcoreChannel Partner/ Reseller/ DistributorPremium tire brand with over 100 years of motorsport experience and innovation. Known for grip and steering precision, with racing technology applied to high-performance tires.
• HankookcoreChannel Partner/ Reseller/ DistributorGlobal tire manufacturer known for world-class performance, safety, durability, and technology. Building customer trust and loyalty.
• VredesteincoreChannel Partner/ Reseller/ DistributorDutch tire brand (established 1908) producing high-quality car, agricultural, industrial, and two-wheeler tires. Known for design excellence including collaboration with Italian designer Giorgetto Giugiaro.
• Goedhart KeurmerkminorStrategic or Co-development PartnerQuality certification awarded to Hogendoorn for sustainable and socially responsible business practices. Demonstrates commitment to Corporate Social Responsibility (CSR) for people and environment.
• VACOminorOthersDutch automotive trade association. All deliveries are subject to VACO conditions per their website (www.vaco.nl). VACO represents the automotive aftermarket industry.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Others

• Vredestein: Dutch tire manufacturer (since 1908) whose products Hogendoorn retails. Relevant as a tier-1 supplier relationship and as a Dutch-market tire industry benchmark for brand and category dynamics.
• TyreCloud: B2B tire cloud platform integrated into Hogendoorn's wheel configuration offering. Relevant as a technology partner shaping how independent tire retailers digitize the wheel/rim buying journey.

Direct peers

• Euromaster: Pan-European Michelin-affiliated tire and automotive service chain offering tire retail, fitting, fleet management, and vehicle maintenance — closely comparable to Hogendoorn's combined consumer and truck-tire service model.
• Point S: International tire and automotive service cooperative with strong European (including Dutch) franchise presence. Comparable as a brand-independent multi-brand tire retailer offering fitting, alignment, and vehicle maintenance.
• Heijboer Banden: Regional Dutch tire service specialist with multiple locations offering tire retail, fitting, and wheel/rim services — directly comparable offering to Hogendoorn at a similar SMB scale.
• Profile Tyrecenter: The Dutch franchise network under which Hogendoorn operates. Sister franchisees run the same Profile-branded tire/wheel/APK service model with multi-brand tire assortments, making them directly comparable in offering and customer base.
• Van den Ban Autobanden: Dutch independent multi-brand tire wholesaler and retailer with a comparable brand-independent, fleet-and-consumer service approach and direct overlap with Hogendoorn's premium-brand tire assortment.
• First Stop: Bridgestone-affiliated European tire service network with similar tire retail, fitting, and truck-tire emergency coverage. Directly competes for both consumer and commercial fleet tire service work.

Emerging players

• Blackcircles.com: Online-first tire retailer with a partner-fitting network. Competes for the same consumer tire purchase decision, illustrating the digital-channel threat to Hogendoorn's traditional storefront model.

Broad incumbents

• Kwik-Fit: Large pan-European tire and automotive service chain with broad service portfolio (tires, MOT, brakes, exhausts). Operates at much larger scale than Hogendoorn but overlaps heavily on consumer tire retail and vehicle inspection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/profile-tyrecenter-hogendoorn

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profile Car & Tyreservice Hogendoorn