Van den Ban Autobanden B.V.

What Van den Ban Autobanden B.V. does

Van den Ban Autobanden B.V. is an international B2B tyre wholesaler and distributor headquartered in Hellevoetsluis, Netherlands. Founded as a family business by Arie van den Ban around 1968–1969, the company now operates within Global Automotive Investments Holding B.V. and serves dealers, garages, and tyre specialists across multiple European markets. The core offering spans more than 30 brands across passenger car, van/trailer, 4x4/SUV, truck, and motorbike segments in summer, winter, and all-season variants — including premium names such as Bridgestone, Continental, Michelin, Pirelli, and Hankook, plus private-label brands such as Aplus, Goldline, Gripmax, Hifly, Maxxis, and Novex.

The company's distribution infrastructure centres on a state-of-the-art automated warehouse holding more than 1.5 million tyres and over 11,000 SKUs, operated through a Warehouse Management System and an own delivery fleet for rapid, accurate fulfilment. Ordering is enabled through a direct B2B sales team operating in multiple languages, a dedicated e-commerce webshop with real-time inventory visibility, and the VDB mobile app available on iOS and Android. The business model is one-time B2B wholesale transaction-based, with pricing negotiated through account-based sales rather than publicly disclosed; customer accounts are required to access the e-commerce and direct ordering channels. The company is a member of the Dutch automotive trade association VACO and participates in the RecyBEM tyre-recycling compliance scheme.

Name

Van den Ban Autobanden B.V.

Legal name

Van den Ban Autobanden B.V.

Website

https://vandenban.nl

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Short description

Van den Ban Autobanden B.V. is a Netherlands-based international B2B tyre wholesaler and distributor serving dealers, garages, and tyre specialists across Europe with more than 30 brands, 11,000+ SKUs, and 1.5 million tyres held in an automated warehouse.

Ownership category

akta.pro rank

Headquarters

HQ city

Hellevoetsluis

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tyre Wholesale and Distribution: International tyre wholesaler and distributor selling tyres across multiple categories including passenger car, van, trailer, 4x4/SUV, truck, and motorbike tyres. Operates on a B2B model with more than 30 tyre brands covering premium, quality, economy, budget, and exclusive segments.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Van den Ban Autobanden B.V. is an international B2B tyre wholesaler and distributor based in Hellevoetsluis, Netherlands, offering more than 1.5 million tyres across 11,000+ SKUs and over 30 brands covering passenger car, van/light truck, trailer/caravan, 4x4/SUV, truck, and motorbike segments. The company operates a state-of-the-art automated warehouse with WMS, an own delivery fleet, a real-time B2B e-commerce webshop, and a 24/7 mobile ordering app, serving dealers, garages, and tyre specialists across multiple countries.

Product overview

Van den Ban Autobanden B.V. is an international tyre wholesaler and distributor with over 55 years of experience, operating as a B2B Total Tyre Supplier. The company distributes more than 30 tyre brands across passenger car, van/light truck, trailer/caravan, 4×4/SUV, truck, and motorbike segments in summer, winter, and all-season variants. The core product offering is complemented by two digital platforms: the VDB App (mobile application for 24/7 tyre ordering with direct inventory access) and the VDB E-commerce Webshop (web-based ordering with real-time stock information). The company also distributes private label brands (Aplus, Goldline, Gripmax, Hifly, Maxxis, Novex) alongside premium and quality brands including Bridgestone, Continental, Goodyear, Hankook, Michelin, Pirelli, and Yokohama. Logistics services including own fleet delivery and a state-of-the-art warehouse with automated systems support the distribution operations.

Differentiator

Problem solved

Functional benefit

Products and services

• VDB App Mobile application compatible with iOS and Android that enables 24/7 tyre ordering with direct access to inventory of more than 1.5 million tyres; targeted at B2B tyre dealers, garages, and tyre specialists.
• VDB E-commerce (Webshop) Web-based B2B ordering platform providing real-time inventory information, detailed product information, comparison options, and advanced search capabilities, allowing customers to order tyres directly from current available stock.
• Passenger Car Tyres Complete range of summer, winter, and all-season tyres for passenger cars across more than 30 brands spanning premium, quality, economy, budget, exclusive, and private label options, distributed wholesale to dealers and garages.
• Light Truck/Van Tyres Extensive range of tyres for vans and light commercial vehicles available directly from stock across all price ranges, distributed wholesale to B2B customers.
• Trailer, Caravan & Motorhome Tyres Versatile selection of tyres for trailers, caravans, and motorhomes with a focus on safety and durability, supplied wholesale to B2B customers.
• 4x4/SUV Tyres Specialist range of tyres for 4x4 and SUV vehicles, with extensive stock available across all segments, distributed wholesale to B2B customers.
• Truck Tyres Multi-brand wholesale truck tyre distribution for drive axle, front axle, and rear axle applications across city, regional, long haul, heavy truck (on-off), and urban bus segments, including brands such as Bridgestone, Continental, Double Coin, Groundspeed, Goodyear, Hankook, Michelin, Petlas, and Pirelli.
• Motorbike Tyres Wide range of motorbike tyres sourced from all high-end motorcycle tyre brands, distributed wholesale to B2B customers.
• Private Label Tyres (Aplus, Goldline, Gripmax, Hifly, Maxxis, Novex) Exclusive and private label tyre brands distributed by Van den Ban, including Aplus, Goldline, Gripmax, Hifly tyres, Maxxis, and Novex, providing differentiated assortment alongside premium and quality brands.

Quantifiable outcome

• 1.5 million tyres on stock and over 11,000 SKUs available for immediate delivery
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and major.

• RecyBEMcoreOthers · 1 January 2004Van den Ban Autobanden B.V. is a member of the RecyBEM system, the Dutch tyre collection and recycling organisation. As a member, the company pays waste management contributions for each tyre placed on the Dutch market and complies with the Car Tyre Management Decree obligations for environmentally responsible disposal and recycling of used tyres.
• VACOcoreOthersVan den Ban is a member of VACO Netherlands, the Dutch automotive trade association. General conditions of VACO apply to all deliveries and services. The company is listed with the Chamber of Commerce under VACO membership.
• Global Automotive Investments Holding B.V.coreStrategic or Co-development PartnerVan den Ban is part of Global Automotive Investments Holding B.V., providing the company with corporate backing and integration into a larger automotive investment group.
• MaxxismajorGTM or Marketing PartnerStrategic partnership with Maxxis, one of the world's largest tyre manufacturers. Van den Ban is present at Equip Auto 2025 with Maxxis and the Maxxis product range has been expanded with two new innovative tyre profiles (Victra series).

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Bridgestone: World's largest tyre manufacturer with significant European OE and replacement distribution, including dealer networks (e.g. First Stop). Comparable as a key supplier of Van den Ban and as a broad incumbent shaping the European tyre channel.
• Pirelli: Premium global tyre manufacturer with strong European OE and replacement presence, including direct dealer relationships. Comparable as a key Van den Ban supplier brand and as a broad incumbent competitor in European tyre distribution.
• Hankook Tire: Major Korean tyre manufacturer with strong European presence across passenger, SUV, and truck segments, distributing through wholesalers and dealer networks. Comparable to Van den Ban as a premium-brand supplier and broad channel competitor.
• Michelin: Global tyre leader with strong European premium distribution and own B2B programs. Comparable to Van den Ban both as a key supplier brand and as a potential disintermediation threat via direct dealer channels.
• Goodyear: Global tyre major with extensive European replacement-tyre distribution and partner networks. Comparable to Van den Ban as a key supplier and broad incumbent with overlapping B2B customer relationships.
• Continental Tyres: One of the world's largest tyre manufacturers with extensive own-brand B2B distribution across Europe. Comparable to Van den Ban as a major supplier whose brand portfolio Van den Ban distributes, and as a broad competitor in the European replacement-tyre channel.
• Apollo Vredestein: Apollo Tyres' European operation (including the Vredestein brand) manufactures and distributes premium and mid-range passenger and truck tyres across Europe. Comparable as a broad tyre incumbent with overlapping European distribution and premium-brand positioning.

Direct peers

• Heuver Banden: Dutch-based international tyre wholesaler distributing a broad multi-brand portfolio (including truck, earth-moving, and industrial tyres) to dealers across Europe. Highly comparable to Van den Ban in product breadth, B2B wholesale model, and Benelux roots.
• Point S: International tyre and automotive service dealer network with thousands of independent members across Europe, supplied through central wholesale operations. Comparable to Van den Ban as a B2B tyre channel serving dealers and service centres, though more retail-franchise oriented.
• Inter-Sprint Banden: Netherlands-based multi-brand tyre wholesaler serving European B2B customers with passenger, truck, and specialty tyres. Closely comparable to Van den Ban on B2B distribution model, multi-brand strategy, and Dutch logistical base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vandenban.autobanden
• LinkedInlinkedin.com/company/van-den-ban-autobanden-bv
• Xx.com/VDB_Autobanden

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van den Ban Autobanden B.V.