Laconia Motorcycle Week

What Laconia Motorcycle Week does

Laconia Motorcycle Week is operated by the Laconia Motorcycle Week Association, a private nonprofit organization based in Laconia, New Hampshire. Founded in 1923, it organizes the World's Oldest Motorcycle Rally, a 9-day annual event held each June in the Lakes Region of New Hampshire. The 103rd edition is scheduled for June 13-21, 2026, with activities centered at Weirs Beach on Lake Winnipesaukee and extending to New Hampshire Motor Speedway in Loudon and partner venues. The event features vintage motorcycle racing at the Loudon Classic, scenic guided rides, stunt shows, hill climbs, charity rides, live entertainment, vendor exhibitions, and bike shows.

The organization generates revenue through four primary streams: corporate sponsorships (led by presenting sponsor Progressive Insurance, plus Indian Motorcycle, AMSOIL, American Iron, and multiple beverage brands), official merchandise sales (apparel $38-$40, pins/patches $10, banners $75, mugs $22, historical books $33), event registration fees for organized rides and charity events ($20-$75 per participant), and insurance referral commissions through the Progressive partnership. Merchandise is sold year-round via a WooCommerce storefront on laconiamcweek.com and physically at rally venues.

The customer base is primarily individual motorcycle enthusiasts attending the rally, with a secondary segment of corporate sponsors and vendors seeking exposure to this targeted audience. Distribution leverages the official website, social media channels (YouTube, Instagram, Facebook), an annual Rally News Magazine, and physical venue partnerships. Headcount is reported at 1-10 employees, consistent with a lean nonprofit event organization.

Name

Laconia Motorcycle Week

Legal name

Laconia Motorcycle Week Association

Website

https://laconiamcweek.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

1–10 employees

Short description

Laconia Motorcycle Week is a New Hampshire-based nonprofit that organizes the world's oldest motorcycle rally, a 9-day annual event in the Lakes Region featuring races, rides, and entertainment, funded through corporate sponsorships, merchandise, and registration fees.

Ownership category

akta.pro rank

Product category

Motorcycle Rally Events

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro industry

PRIMARYMPAGAMAD

Motorsports Events (F1, NASCAR, Rally, Moto)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Live Sports Events

SECONDARYTHAJAFAF

Motorsports & Racing Experiences

Travel & Hospitality/Tours, Attractions & Experiences/Live Entertainment & Ticketed Events (Shows, Concerts, Sports Experiences)

SECONDARYMPAKAGAA

Motorsports Series & Championships (Sanctioned Racing Calendars)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Motorsports Series, Teams & Promoters

Keywords

• Motorcycle rally events
• Annual biker gatherings
• Scenic motorcycle rides
• Vintage motorcycle racing
• Rally merchandise sales

Headquarters

HQ city

Laconia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Others

Revenue model

1. Corporate Sponsorships: Presenting sponsor Progressive Insurance provides primary corporate sponsorship, along with multiple corporate partners including AMSOIL, Indian Motorcycle, American Iron, and beverage brands (Dr Pepper, Monster Energy, Budweiser, Captain Morgan, Truly Hard Seltzer, Twisted Tea).
2. Merchandise Sales: Online store selling official rally merchandise including t-shirts ($38-$40), patches ($10), pins ($10), challenge coins ($15), banners ($75), pennants ($40), mugs ($22), and collectible books ($33).
3. Event Registration Fees: Registration fees for organized rides and charity events, such as the Mae-West Memorial ride at $25/rider and $20/passenger, and the Peter Makris Memorial Ride with VIP packages at $50-$75.
4. Insurance Referrals: Partnership with Progressive Insurance for motorcycle insurance offerings, with referral links from the event website.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Laconia Motorcycle Week organizes and operates the world's oldest annual motorcycle rally, held for 9 days each June in Laconia, New Hampshire. The event encompasses organized scenic rides, vintage and superbike racing at New Hampshire Motor Speedway, stunt shows, live entertainment, vendor exhibitions, and charity rides, complemented by an online store selling official rally merchandise (apparel, commemorative pins, patches, banners, mugs, and publications).

Product overview

Laconia Motorcycle Week is an annual motorcycle rally event (the world's oldest) featuring a wide range of organized activities including scenic rides, races, stunt shows, concerts, and biker culture celebrations. The organization operates a merchandise store offering official rally apparel, commemorative items (pins, patches, banners, mugs), and publications. The core offering is the multi-day rally event, supplemented by merchandise products and an event calendar platform for attendee engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Laconia Motorcycle Week Annual Rally The core nine-day annual motorcycle rally held in Laconia, New Hampshire, featuring organized rides, vintage and superbike racing, stunt shows, live entertainment, vendor exhibitions, and biker culture celebrations. Open to individual motorcycle enthusiasts, riders, and families.
• Mae-West Memorial Charity Ride Organized scenic motorcycle ride supporting animal welfare causes, with registration at $25 per rider and $20 per passenger.
• Peter Makris Memorial Ride

Quantifiable outcome

• Over 103 consecutive years of rally history
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered flagship, core, major and minor.

• Progressive InsuranceflagshipGTM or Marketing PartnerPresenting sponsor of Laconia Motorcycle Week. Progressive provides insurance offerings specifically for recreational motorcycles with referral links on the official rally website.
• Indian MotorcyclecoreGTM or Marketing PartnerCorporate partner providing demo ride opportunities at New Hampshire Motor Speedway during rally week.
• Laconia Harley-DavidsoncoreChannel Partner/ Reseller/ DistributorOfficial rally venue and partner hosting multiple events including scenic rides, stunt shows, and registration for organized rides. Located at 239 Daniel Webster Hwy, Meredith, NH.
• New Hampshire Motor SpeedwaycoreStrategic or Co-development PartnerPrimary racing venue hosting USCRA vintage championships, Loudon Classic races, demo rides, and Supermoto events. Located at 1122 NH-106, Loudon, NH.
• NASWA ResortcoreGTM or Marketing PartnerOfficial Hotel of Laconia Motorcycle Week, hosting key events including the Peter Makris Memorial Ride start/finish, birthday celebrations, and NazBar & Grill tattoo contest.
• Bentley's SaloonmajorGTM or Marketing PartnerPartner venue in Arundel, Maine hosting Gypsy Tour destination rides, bike shows, pin-up contests, and live entertainment.
• AMSOILminorGTM or Marketing PartnerCorporate sponsor specializing in synthetic motorcycle lubricants.
• Monster EnergyminorGTM or Marketing PartnerCorporate beverage partner for the rally.
• Dr PepperminorGTM or Marketing PartnerCorporate beverage partner for the rally.
• BudweiserminorGTM or Marketing PartnerCorporate beverage partner for the rally.
• Twisted TeaminorGTM or Marketing PartnerCorporate beverage partner for the rally.
• Captain MorganminorGTM or Marketing PartnerCorporate spirits partner for the rally.
• Coca-ColaminorGTM or Marketing PartnerCorporate beverage partner for the rally.
• BNH BankminorGTM or Marketing PartnerCorporate partner providing banking services.
• New Hampshire Tourism (VisitNH.gov)minorGTM or Marketing PartnerState tourism partnership promoting New Hampshire as a travel destination.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Daytona Bike Week: A 10-day annual motorcycle rally in Daytona Beach, Florida, one of the oldest and largest in the U.S. Directly comparable to Laconia Motorcycle Week in event format, motorcycle enthusiast audience, and integration of races, rides, vendors, and entertainment.
• Sturgis Motorcycle Rally: The largest annual motorcycle rally in the United States, held each August in Sturgis, South Dakota. Directly comparable to Laconia as a multi-day motorcycle rally with rides, races, vendor villages, and entertainment — though larger in scale and attendance.
• MotoAmerica: The premier U.S. motorcycle road racing series, sanctioning professional superbike races at venues including NH Motor Speedway. Comparable to Laconia Motorcycle Week in organizing racing events for motorcycle enthusiasts, though focused on professional racing series rather than a consumer rally.
• Sturgis Buffalo Chip: The largest private motorsports campground and concert venue during the Sturgis Motorcycle Rally, hosting concerts, races, and stunt shows. Comparable to Laconia as a complementary motorsports event producer serving the same rider demographic.
• Bikes, Blues & BBQ: An annual motorcycle rally held in Fayetteville, Arkansas, featuring scenic rides, live music, bike shows, and charity rides. Directly comparable to Laconia Motorcycle Week in regional rally format, charity ride integration, and vendor-driven event model.
• Myrtle Beach Bike Week: A major annual spring motorcycle rally in Myrtle Beach, South Carolina, featuring scenic rides, vendor expos, and entertainment. Directly comparable to Laconia in format, motorcycle enthusiast demographic, and regional destination model.
• Republic of Texas Biker Rally: A large annual motorcycle rally held in Austin, Texas, featuring rides, concerts, custom bike shows, and vendor exhibits. Comparable to Laconia Motorcycle Week as a multi-day destination motorcycle rally with similar programming and sponsorship model.

Broad incumbents

• Progressive International Motorcycle Show: A nationwide touring motorcycle consumer show series featuring new bike demos, gear vendors, and custom bike displays. Comparable to Laconia as a motorcycle enthusiast consumer event with manufacturer and lifestyle vendor participation, though structured as a multi-city show rather than a destination rally.
• American Motorcyclist Association (AMA): The national governing body for motorcycle sport and advocacy in the United States, which sanctions amateur racing and runs amateur national championship events. Comparable to Laconia as a motorsports ecosystem organizer, though operating at national scope across racing, advocacy, and member services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@laconiabikeweek6976
• Facebookfacebook.com/LaconiaMCWeek
• Instagraminstagram.com/laconiamcweek
• LinkedInlinkedin.com/company/laconia-motorcycle-week-assn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laconia Motorcycle Week