Schmidt Cocinas y Muebles de Hogar

Name

Schmidt Cocinas y Muebles de Hogar

Legal name

SCHMIDT GROUPE S.A.S.

Website

https://expansion.schmidt

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Lièpvre

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Retail): Revenue generated from direct sales of custom kitchen and home furniture to end consumers through the concessionaire network. Customers pay upfront when ordering, creating positive cash flow for dealers.
2. Franchise/Dealer Network Revenue: Schmidt Groupe operates a global network of over 900 stores across Schmidt and Cuisinella brands in 25 countries. While no entry fee or royalties are charged in Spain, the company generates revenue through the sale of manufactured products to the dealer network.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Schmidt Cocinas y Muebles de Hogar designs, manufactures and sells custom-made fitted kitchens, bathroom furniture, wardrobes, home offices, wine cellars and complete home furnishing solutions to consumers in Spain, distributing through an exclusive concessionaire network of showrooms backed by Schmidt Groupe's six European production centers in France and Germany. The Spanish operation focuses on franchise dealership expansion, with nearly 90 stores across Spain, supported by 12 weeks of training, marketing investment, and financing assistance for new concessionaires.

Product overview

Schmidt Cocinas y Muebles de Hogar is a furniture retail franchise operating under Schmidt Groupe, offering made-to-measure home furnishing solutions. The core product portfolio centers on custom kitchen furniture (Schmidt Cocinas), supplemented by bathroom furniture, wardrobes, living room furniture, home offices, and storage solutions. The company operates two brands: Schmidt and Cuisinella, with stores featuring service concepts like El Estudio (design consultation area) and El Loft (integrated living display). Notable design collections include Oslo (laundry), París (living room), and an exclusive collaboration with Christian Lacroix Maison. All products are manufactured in Schmidt Groupe's 6 European factories and distributed through a network of exclusive dealerships.

Differentiator

Problem solved

Functional benefit

Brands

• Home Design: Schmidt's unique approach to home design focusing on minimalist aesthetics and bespoke interior solutions for various living spaces

Products and services

• Schmidt Cocinas (Kitchens) Custom-made kitchen furniture and fitted kitchen solutions offering bespoke designs, materials and configurations for residential kitchens. Sold via Schmidt concessionaires across Spain.
• Schmidt Baños (Bathrooms) Custom bathroom furniture and fittings providing complete bathroom solutions with vanity units, storage and coordinated designs for residential customers.
• Schmidt Vestidores (Wardrobes) Custom wardrobe and closet solutions designed to maximize residential storage through tailored configurations, finishes and internal fittings.
• Schmidt Muebles de Hogar (Home Furniture) Complete home furnishing solutions including living room furniture, TV units, bookcases and other residential furniture pieces, supplied as part of Schmidt's full-home concept.
• Schmidt Oficinas (Home Offices) Custom home office and workspace solutions designed for residential offices with integrated storage and ergonomic considerations.
• Schmidt Bodegas y Trasteros (Wine Cellars & Storage) Specialized home storage solutions including pantry rooms, wine stations and utility room configurations for organized residential storage.
• Cuisinella Secondary kitchen furniture brand under Schmidt Groupe offering kitchen furniture solutions, distributed alongside Schmidt through the group's retail network spanning 25+ countries.
• Colección Oslo Laundry room collection featuring practical design with aesthetic appeal, showcased at Casa Decor 2025 by Schmidt in Madrid.
• Colección París Elegant living room collection providing sophisticated and welcoming aesthetic for living spaces, featured at Casa Decor 2025 by Schmidt in Madrid.
• Prête-moi ta plume (Christian Lacroix Maison Collaboration) Exclusive fabric and design pattern collaboration between Schmidt and Christian Lacroix Maison, launched at Casa Decor 2025, representing luxury textile integration into Schmidt's furniture design.

Quantifiable outcome

• Average store billing exceeds €1 million
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core, minor and flagship.

• CuisinellacoreStrategic or Co-development PartnerSister brand under Schmidt Groupe operating globally. Together, Schmidt and Cuisinella have over 900 stores in 25-30 countries. Both brands share manufacturing facilities and European production capabilities.
• Crozatier Meubles et DécorationsminorOthersListed as partner in legal documentation. Website: www.crozatier.com
• Baleine RougeminorOthersCreative partner listed in legal documentation. Located at 53, rue Neuve Sainte-Catherine, Marseille.
• Christian Lacroix MaisonflagshipStrategic or Co-development PartnerLuxurious and exclusive collaboration for Prête-moi ta plume print pattern, featured in Casa Decor 2025 exhibition. Partnership demonstrating Schmidt's design excellence and luxury positioning.
• SiemenscoreTechnology or IntegrationFeatured as partner brand for kitchen appliances in UK franchise marketing materials. Siemens brand appliances offered as part of kitchen solutions.

Scale indicators11 records

Recent moves24 records

Expansion highlights5 records

Direct peers

• Mobalpa: French kitchen and home furniture manufacturer with a strong dealer network in France. Domestic direct competitor to Schmidt with similar product offerings (kitchens, bathrooms, storage) and an overlapping French manufacturing footprint.
• Wren Kitchens: UK's largest kitchen retailer with vertically integrated showrooms and manufacturing. Comparable to Schmidt in product and showroom-led distribution, primarily operating in the UK and select European markets.
• Cuisinella: Sister brand of Schmidt under Schmidt Groupe S.A.S., operating parallel kitchen franchise networks across 25+ countries. Direct comparable as a co-managed kitchen franchise brand sharing manufacturing and European footprint with the subject company.
• Nobilia: Germany-based manufacturer and Europe's largest kitchen furniture producer. Direct comparable to Schmidt in scale, product (custom fitted kitchens) and European dealer-led distribution across multiple countries.
• Porcelanosa: Spanish manufacturer and retailer of kitchens, bathrooms, tiles and home furnishings. Especially relevant for the Spanish operations of Schmidt, with overlapping product categories (kitchens, bathrooms, fitted furniture) and Iberian market exposure.
• Howdens Joinery: UK-listed kitchen and joinery products supplier using a depot/dealer model serving trade buyers and consumers. Closest comparable peer in go-to-market model (dealer-led, capital-light distribution of fitted kitchens and joinery).
• Nolte Küchen: German kitchen furniture manufacturer with comparable scale to Schmidt, producing custom kitchens distributed through dealer networks across Europe, the UK and select international markets.
• Cocinas Santos: Spanish kitchen furniture manufacturer with a strong domestic dealer network. Direct comparable to Schmidt's Spanish operations, focused on mid- to high-end custom kitchens distributed through independent showrooms across Spain.

Broad incumbents

• IKEA: Global home furnishings giant with a major fitted kitchen range. Operates at much greater scale and offers a broader assortment including non-kitchen categories; competes with Schmidt on price and brand recognition across all European markets.
• Leroy Merlin: European DIY and home improvement retailer carrying kitchen, bathroom and storage product lines. Competes with Schmidt through breadth of assortment and physical store presence across Spain and the rest of Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/schmidt
• YouTubeyoutube.com/channel/UC6p_o_OW7HZOOZcE8cDdeFQ
• Facebookfacebook.com/SchmidtEngland
• LinkedInlinkedin.com/company/expansion-schmidt-groupe
• Instagraminstagram.com/schmidt_england/?hl=en

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schmidt Cocinas y Muebles de Hogar