outcome academy

What outcome academy does

Outcome Academy, operating as Strategic Outcomes, LLC, is a private business coaching and education platform founded by Ginny Seeley and headquartered in New Bern, North Carolina. The company serves service-based and trade small business owners — including appliance repair, HVAC, plumbing, bookkeeping, and accounting — through structured coaching, mastermind groups, and online courses built around its proprietary Business Mountain Framework™, a five-stage growth model (Base Camp through Camp 4) that maps business development across Team, Trajectory, and Tracking pillars.

The core product is the Eight Thousand Mastermind (8KMM), a year-long subscription membership priced at $2,467 annually or $197/month plus a $497 onboarding fee, delivering weekly altitude-matched peer group meetings (6-8 members), quarterly 1:1 coaching with Ginny, and access to the full course library including the Brand Builder Blueprint and Compound Marketing Machine. The Compound Marketing Machine is a six-week guided cohort at $497 that teaches organic marketing system-building, bundled with a six-tool Custom GPT Vault and Canva templates. Additional offerings include a $297 Mission, Vision & Values workshop, a $97 standalone MVV course, private one-on-one coaching, the Outcome Academy Podcast, a 100+ post blog library, and a free Hidden Business Hazard Quiz as a lead-generation funnel.

The business runs on Kajabi for course delivery and Stripe for payments, with Zoom for virtual meetings and OpenAI's ChatGPT powering the custom GPT tools. It is bootstrapped with no external funding, a 2-10 employee core team, and outsourced accounting/bookkeeping partners. GTM is community-led, content-led, and event-driven — founder Ginny Seeley operates as the primary brand, supported by active BNI, Chamber of Commerce, and local Eastern NC community involvement, with no paid advertising spend since 2021.

Name

outcome academy

Legal name

Strategic Outcomes, LLC

Website

https://outcomeacademy.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Outcome Academy is a private coaching and education platform serving service-based small business owners through mastermind groups, courses, and AI tools built around its proprietary Business Mountain Framework™ methodology. The bootstrapped New Bern, NC-based company generates revenue from subscription mastermind memberships, cohort courses, and workshops without paid advertising.

Ownership category

akta.pro rank

Headquarters

HQ city

New Bern

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Eight Thousand Mastermind (8KMM): Annual mastermind membership at $2467/year (save $394 vs monthly) or monthly at $197/month plus $497 onboarding fee. Includes weekly Mastermind meetings, quarterly 1:1 coaching, Monday board templates, Brand Builder Blueprint, Compound Marketing Machine, and full GPT Vault access. Groups capped at 6-8 members.
2. Compound Marketing Machine Group Experience: One-time payment of $497 for 6-week live guided cohort. Includes 5 weekly sessions plus implementation week, private Facebook community, Canva templates, GPT vault, and complete course library. Total listed value of $1,958.
3. Mission, Vision & Values Workshop: 2-hour Zoom coaching session at $297 for personalized MVV creation with GPT tools and Canva template. Standalone online course available at $97.
4. Brand Builder Blueprint: Comprehensive online course covering name, website, visual brand package, elevator pitch, and brand elements. Bundled with other programs or available as standalone upgrade.
5. Private Coaching: One-on-one coaching with Ginny covering AI tools, systems, operations, and leadership tailored to individual needs.
6. Speaking Engagements: In-person workshops and speaking engagements for 2026. Lead generation for programs through speaking appearances.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Outcome Academy sells a year-long mastermind membership (Eight ThouSander Mastermind) and standalone online courses/cohorts for service-based small business owners, built around the proprietary Business Mountain Framework™. The core deliverable combines weekly peer-group mastermind meetings, quarterly 1:1 coaching, stage-specific training modules (Brand Builder Blueprint, Compound Marketing Machine), and a custom GPT tools vault for content marketing. Supporting offerings include private 1:1 coaching, the Mission/Vision/Values workshop, and the SMARRRTT Goals course.

Product overview

Outcome Academy is a business education and coaching platform built around the Business Mountain Framework, a proprietary methodology for understanding business growth stages from Base Camp (planning) through Camp 1 (starting), Camp 2 (growing), Camp 3 (scaling), and Camp 4 (selling). The core product is the Eight Housander Mastermind Experience, a year-long membership program combining weekly mastermind meetings, quarterly 1:1 coaching, and access to the full content library including the Brand Builder Blueprint and Compound Marketing Machine. The Compound Marketing Machine is a standalone 6-week marketing system teaching organic content creation. Supporting products include the Eight Housander System for onboarding, the Identify-Prioritize-Plan-Collaborate framework, custom AI/GPT tools for content and brand creation, the Mission Vision & Values workshop and course, the Hidden Business Hazard Quiz (free assessment tool), private coaching, and the Outcome Academy Podcast. The platform serves service-based and trade business owners with stage-appropriate guidance aligned to their current altitude on the Business Mountain.

Differentiator

Problem solved

Functional benefit

Brands

• Eight ThouSander Mastermind: Year-long mastermind program for service-based business owners providing weekly group sessions, quarterly coaching, and access to the Outcome Academy course library including Brand Builder Blueprint and Compound Marketing Machine.
• Compound Marketing Machine
• Brand Builder Blueprint

Products and services

• Eight ThouSander Mastermind (8KMM) A year-long guided mastermind membership for service-based small business owners providing weekly peer-group mastermind meetings (in-person or via Zoom), quarterly 1:1 coaching, Monday board templates, and full access to the Outcome Academy course library including Brand Builder Blueprint, Compound Marketing Machine, and the GPT Vault. Annual price $2,467 (save $394 vs. monthly) or $197/month plus $497 onboarding. Groups capped at 6-8 altitude-matched members.
• Compound Marketing Machine (Group Cohort) A 6-week guided group cohort experience helping service-based small business owners build a repeatable organic marketing system that compounds over time without paid advertising. Includes 5 weekly sessions plus implementation week, live implementation calls, private Facebook community, Canva templates, custom GPT tools, and full course library access. Priced at $497 one-time.
• Brand Builder Blueprint A comprehensive online course walking small business owners through every element of the branding journey, including business naming, website setup, visual brand package, elevator pitch, mission/vision/values, and brand kit creation. Available as part of Mastermind membership or as a standalone upgrade.
• Mission, Vision & Values 2-Hour Workshop A focused 2-hour Zoom coaching session guiding business owners through crafting personalized mission, vision, and values using custom GPTs and a Canva poster template. Includes full module access from the Brand Builder Blueprint. Priced at $297 per session.
• Mission, Vision & Values Online Course A standalone online course providing business owners with 2 custom GPTs and a Canva template for creating branded mission, vision, and values poster. Includes bonus setup lesson. Priced at $97 standalone, with an upgrade to the full Brand Builder Blueprint available for additional $100.
• Private Coaching with Ginny One-on-one coaching with Ginny Seeley covering AI tools, systems, operations, and leadership tailored to individual business owner needs. Available as part of the Mastermind membership (quarterly 1:1 coaching) or as a separate private engagement.
• SMARRRTT Goals Course A standalone course for setting and achieving business goals using the SMARRRTT framework (Specific, Measurable, Achievable, Relevant, Realistic, Time-bound, and trackable). Includes a RESTART coupon for $10 off the listed price.
• Speaking Engagements In-person workshops and speaking engagements available for booking through the 2026 lineup, including events at Highland Business Center in New Bern, NC and other community venues. Functions both as a revenue-generating service and as a lead-generation channel for Outcome Academy's programs.

Quantifiable outcome

• Business grew since 2021 without any paid advertising spend
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• KajabicoreTechnology or IntegrationPrimary course delivery and membership site platform. All courses, mastermind content, and digital products delivered through Kajabi infrastructure. Core technology partner for the business.
• StripecoreTechnology or IntegrationPrimary payment processor for all transactions. Processes credit card payments for courses, mastermind memberships, and coaching services. Financial information is transmitted to Stripe and not stored by Outcome Academy.
• QuickBookscoreTechnology or IntegrationFinancial tracking and accounting software. Used for business financial management and reporting.
• FlodeskminorGTM or Marketing PartnerEmail marketing platform partner in the last year. Used for email list management and newsletter distribution.
• Lydia MartinminorGTM or Marketing PartnerProfessional course creator and marketing partner collaboration in the last year. May involve joint content, referrals, or co-marketing.
• Braden DrakeminorGTM or Marketing PartnerBusiness development coach and marketing partner in the last year. Partnership for business development resources or referrals.
• Solid Rock AccountingcoreImplementation/ SI/ Consulting PartnerOutsourced payroll service provider for Cavalry Appliance Service (related business). Handles payroll processing for the business.
• Emerald Coast BookkeepingcoreImplementation/ SI/ Consulting PartnerAccounts payable management for Cavalry Appliance Service (related business). Handles AP processing and related financial tasks.
• BNI (Business Network International)minorGTM or Marketing PartnerBusiness referral networking organization. Ginny and Joe participate in Wednesday morning BNI meetings for referral generation and community connection.
• New Bern Chamber of CommerceminorGTM or Marketing PartnerLocal Chamber of Commerce partnership through event participation (Trent River Raft Race), community involvement, and local business community building.
• Religious Community Services (RCS)minorOthersLocal nonprofit organization serving families in crisis. Outcome Academy sponsors RCS Gala, runs Angel Tree program, and donates raft race prize money to support their work.
• Craven County Sheriff's Department K9 TeamminorOthersLocal law enforcement unit. Received donation from Outcome Academy team following raft race prize winnings.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Russell Brunson (ClickFunnels): Founder of ClickFunnels and prolific course creator focused on sales funnels and online marketing for SMBs. Comparable in online marketing education for small businesses, mastermind-style training programs (e.g., DotCom Secrets), and creator-led education brand.
• Vistage: Large, established peer advisory organization for SMB CEOs and key leaders with structured monthly group meetings and one-on-one coaching. Comparable business model of peer-group masterminds for business owners, though at much larger scale and broader vertical focus.
• Entrepreneurs' Organization (EO): Global peer-to-peer network of entrepreneurs offering forum groups, learning events, and member resources. Comparable as a structured community for business owners with stage-based peer groups, though at much larger institutional scale.

Direct peers

• Strategic Coach: Premier entrepreneur coaching and mastermind company founded by Dan Sullivan, offering quarterly workshops and structured tools for growth-minded business owners. Directly comparable as a tiered coaching/membership business targeting entrepreneurs with proprietary methodology.
• Dan Martell: Business coaching and training platform for SaaS founders and service business owners, with courses, masterminds, and a strong personal brand. Comparable in target customer (growth-focused SMB owners), online course delivery, and coaching-intensive GTM.
• Rhonda Swan (Unstoppable CEO): Business coach and educator for female entrepreneurs and SMB owners with masterminds, courses, and live events. Comparable in coaching-for-service-business-owners positioning, mastermind groups, and Kajabi-driven course catalog at similar scale.
• Pat Flynn (Smart Passive Income): Online educator and entrepreneur running courses, podcast, and a community for creators and small business owners. Comparable in creator-led online education, podcast-driven content engine, and monetized community offerings.
• Marie Forleo (MarieTV): Long-running business coach, author, and educator for entrepreneurs with B-School, MarieTV, and a strong personal brand. Comparable as a creator-led business education business targeting aspiring and established entrepreneurs with courses and community.
• Amy Porterfield: Online course creator and business educator for entrepreneurs, with signature courses, podcast, and a Kajabi-based digital product ecosystem. Closely comparable in creator-led online education model, Kajabi platform usage, and tiered digital product funnel.
• James Wedmore: Business coach and educator for service-based entrepreneurs, with Mind Your Business podcast, signature courses, and AI-influenced business training. Comparable audience (service-based business owners), methodology-driven content, and Kajabi ecosystem distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/outcome-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about outcome academy