Showcase Marketing Associates

What Showcase Marketing Associates does

Showcase Marketing Associates is a privately held, independent manufacturers' sales agency founded in 1993 and headquartered in Troy, Ohio. The firm represents approximately ten exterior building material manufacturers, including Westbury Railing (Digger Specialties), NewTechWood, Nori Mills/Charlesgrey, Atlantic Premium Shutters, SilvaStar, Turn-Post, Protecto Wrap, Signature Door, and Cavity Sliders. Showcase earns commission-based revenue by driving these product lines through a Midwest channel network of 12 major building material distributors and 1,000+ building product dealers, with additional outreach to architects, designers, contractors, and end users.

The company's core offering combines manufacturer representation with a suite of support services: mobile training delivered via two trailers equipped with product samples, product knowledge seminars (in-person and Zoom), consultation on product rollouts, strategic selling engagements, virtual training tours, and architect-focused AIA CEU/LU HSW programming. Showcase is a member of industry networks including NADRA, LMC, BMA, and PAL, and the current management team carries over 70 years of combined sales and management experience. The firm serves as an outsourced sales and training layer between building products manufacturers and the Midwest distribution and dealer ecosystem, with no disclosed technology platform and revenue generated exclusively on a commission/transaction-fee basis.

Name

Showcase Marketing Associates

Legal name

Showcase Marketing Associates Inc

Website

https://showcase-marketing.net

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Showcase Marketing Associates is an independent Midwest sales agency, founded in 1993, that represents exterior building material manufacturers by driving sales through 12 major distributors, 1,000+ dealers, architects, and contractors via commission-based representation and on-site training services.

Ownership category

akta.pro rank

Product category

Building Materials Sales Agency

NAICS

Convention and Trade Show Organizers (56192)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

akta.pro secondary industries

Exhibitions, Trade Shows & Booth Management (HSACADAH), Corporate Conferences & Sales Kickoffs (MPAGAGAC)

Keywords

• Manufacturers sales agency
• Building materials representation
• Exterior building products
• Construction sales training
• Dealer network support

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Sales Agency Commission: Revenue generated as a commissioned sales representative for exterior building material manufacturers, earning fees based on sales generated through distribution channels including wholesalers and dealers.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Showcase Marketing Associates is a professional, independent manufacturers' sales agency founded in 1993 that represents exterior building material manufacturers (railing, decking, shutters, doors, waterproofing) across the Midwest. The agency provides sales representation through wholesale and dealer channels, mobile product training via equipped trailers, product knowledge seminars, consultation, strategic selling, virtual training tours, and AIA CEU education for architects, designers, dealers, and end users.

Product overview

Showcase Marketing Associates is a professional independent sales agency founded in 1993, representing exterior building material manufacturers to wholesalers, dealers, architects, designers, and end users across the Midwest. The company operates as a single unified offering—combining manufacturer representation with comprehensive training and support services. The portfolio encompasses two product categories: exterior building material product lines (Westbury Railing, NewTechWood, Nori Mills interior products, Atlantic Premium Shutters, SilvaStar exterior products, Turn-Post, Protecto Wrap waterproofing, Signature Door, and Cavity Sliders) and service offerings (Mobile Training, Product Knowledge Seminars, Consultation, Strategic Selling, Virtual Training Tour, and Architect Services). The services are designed to support the sale and specification of the represented product lines through training, strategic sales support, and architect education programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Representation for Westbury Railing (Digger Specialties)
• Sales Representation for NewTechWood Composite Decking
• Sales Representation for Nori Mills Interior Products
• Sales Representation for Atlantic Premium Shutters
• Sales Representation for SilvaStar Exterior Products
• Sales Representation for Turn-Post
• Sales Representation for Protecto Wrap Waterproofing
• Sales Representation for Signature Door
• Sales Representation for Cavity Sliders Pocket Doors
• Mobile Training
• Product Knowledge Seminars
• Consultation
• Strategic Selling
• Virtual Training Tour

Quantifiable outcome

• Strong relationships with 12 major building material distributors
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Westbury Railing (Digger Specialties)coreStrategic or Co-development PartnerWestbury Aluminum Railing, Columns, ScreenRail, Aluminum Wraps, and ADA Handrail products represented in the Midwest. Showcase has mobile training trailers equipped with Westbury Railing products for on-site training demonstrations.
• NewTechWoodcoreStrategic or Co-development PartnerRepresents NewTechWood composite decking, siding, and deck tiles product lines for deck solutions.
• Nori Mills (Charlesgrey)supportingStrategic or Co-development PartnerRepresents interior solutions including Box Newels, Wood Turned Balusters and Newels, Iron Balusters and Accessories, Handrail Fittings and Rosettes, and Treads.
• Atlantic Premium ShutterscoreStrategic or Co-development PartnerRepresents Atlantic Premium Shutters as part of exterior solutions for the Midwest market.
• SilvaStarcoreStrategic or Co-development PartnerRepresents SilvaStar exterior product line including SilvaTrim, SilvaSoffit, SilvaPost, SilvaWood, SilvaLam, SilvaCedar, and SilvaTherm for exterior solutions.
• Protecto WrapsupportingStrategic or Co-development PartnerRepresents waterproofing and energy saving solutions including Wall VP House Wrap, roofing solutions, waterproofing solutions, and energy saving products.
• Signature DoorsupportingStrategic or Co-development PartnerRepresents door solutions including any species, custom glass, Miami Dade rated doors, SureDoor products.
• Cavity SliderssupportingStrategic or Co-development PartnerRepresents cavity sliders including Pocket Frame, Track for double bypass closet, door handles, and door accessories.
• Turn-PostsupportingStrategic or Co-development PartnerRepresents Turn-Post product for structural support applications.

Scale indicators5 records

Recent moves2 records

Expansion highlights3 records

Others

• North American Deck and Railing Association (NADRA): Industry trade association promoting deck and railing building standards, education, and code development. Showcase displays the NADRA logo on its site, indicating membership. Comparable as an ecosystem/supporting organization rather than a competitor — NADRA drives deck/railing demand that directly benefits Showcase's principals (Westbury, NewTechWood, Turn-Post).
• Lumbermens Merchandising Corporation (LMC): Cooperatively owned buying group for independent lumber and building material dealers; Showcase explicitly cites LMC among its influential industry networks. Comparable as a non-competing ecosystem participant that aggregates the same dealer base Showcase sells through, making it a network partner rather than a competitor.

Broad incumbents

• US LBM: Large national lumber and building materials distributor with a holding-company structure of specialty LBM yards. Comparable as a broad-channel incumbent buying-group consolidator in the same building products distribution flow Showcase serves with its represented principals.
• Lansing Building Products: National exterior building products distributor focused on windows, siding, and millwork for professional builders. Comparable as a downstream channel partner serving many of the same end-customer types (remodelers, contractors, builders) as Showcase's 1,000+ dealer network.
• ABC Supply Co., Inc. Largest US distributor of exterior building products (roofing, siding, decking, windows) operating 900+ branches nationwide. Comparable as a broad-channel incumbent in the same building products distribution flow Showcase services; several of Showcase's 12 major distributor relationships are within ABC's competitive set.
• Cornerstone Building Brands: Major US manufacturer of exterior building products (windows, siding, metal building solutions, doors) directly comparable to several of Showcase's represented principals (Atlantic Premium Shutters, Signature Door, Cavity Sliders) — a competing channel principal, not a customer.
• Boise Cascade Company: Vertically integrated building products distributor and engineered wood manufacturer serving large and mid-sized dealers, including in the Midwest. Comparable as a broad-channel building materials incumbent serving overlapping end-customers (lumberyards, home centers, builders).
• Builders FirstSource, Inc. Largest US supplier of building products to professional contractors and homebuilders following its merger with BMC Stock Holdings. Comparable as a large-scale broad-channel incumbent in the building products distribution flow that Showcase's principals sell into across the Midwest.
• Foundation Building Materials: Specialty distributor of building products including insulation, waterproofing, roofing, and wall systems with national branch coverage. Comparable in the building materials distribution channel, particularly on the Protecto Wrap waterproofing side where Showcase's principal competes for shelf space.
• Huttig Building Products: Distributor of millwork, doors, windows, and specialty building products serving independent dealers and home centers. Comparable as a downstream channel participant — particularly relevant given Showcase represents door principals (Signature Door, Cavity Sliders) that route through similar distributor networks.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/showcase-marketing-associates-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Showcase Marketing Associates