SOAR Adventure Tower, LLC

What SOAR Adventure Tower, LLC does

SOAR Adventure Tower, LLC operates a single-location aerial adventure park at 3794 Carothers Parkway in Franklin, Tennessee, approximately 15 miles south of Nashville off I-65. The business is anchored by a 50-foot, four-level KristallTurm aerial ropes course — the only full KristallTurm tower installation in North America and one of approximately 18 worldwide — featuring 110+ self-navigable climbing elements, a dedicated ground-level course for ages 3–7, and a FALLSTOP ADVENTURE SAFE LINK SSB belay safety system. Since the August 2015 grand opening (a $3 million project on 7.5 acres), the company has expanded to include an 18-hole outdoor mini golf course with Music City-themed instrument obstacles (opened June 2021). The business sells directly to consumers through its own booking platform (Xola), on-site walk-in traffic, and a dedicated group/corporate sales channel.

The customer base spans Nashville-area families with children, thrill-seeking adults, corporate and team-building groups, schools (spirit nights, field trips, fundraisers), summer-camp families, and couples on date nights. Pricing is structured per-pass with tiered adult/youth/child rates ($50/$45/$33), discounted twilight and group rates ($35 twilight; $34–$38 group), packaged birthday celebrations ($175–$325), corporate/private events ($58.50–$65 per person for Ultimate Team Challenge; $3,500 for a 3-hour private event of up to 200 guests), a $25 recurring membership add-on, and a seasonal summer camp program ($50/day). All distribution is direct-to-consumer via the company website, Xola checkout, on-site, and direct sales outreach ([email protected]).

SOAR is a privately held Tennessee LLC, family-owned and operated by Kevin and Colleen Vanderkolk alongside Bill, Nikki, and Eric Barth. The business operates with no institutional capital, no disclosed external funding, no public revenue, and no parent company. Technology investment is concentrated in the proprietary KristallTurm tower hardware, the FALLSTOP belay system, and customized Nashville-themed climbing elements rather than software or AI. Strategic activity since founding has been limited to the 2021 mini golf expansion and a series of packaging and pricing initiatives (memberships, twilight pass, summer camp, date night) built around the existing single-site footprint.

Name

SOAR Adventure Tower, LLC

Legal name

SOAR Adventure Tower, LLC

Website

https://soaradventure.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Single-location aerial adventure park in Franklin, Tennessee operating North America's only KristallTurm aerial ropes course, offering a 4-level climbing tower with 110+ elements, an 18-hole music-themed miniature golf course, and group event experiences to Nashville-area families and visitors.

Ownership category

akta.pro rank

Product category

Aerial Adventure Attraction

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Aerial Adventure Parks (Multi-Element Courses) (THAAACAC)

akta.pro secondary industries

Adventure & Aerial Parks (Ropes Courses, Zipline Parks, Climbing Parks) (THAJAEAI), Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK), Adventure Parks & Aerial Courses (Zipline, Ropes, Canopy) (THAAAAAC)

Keywords

• Aerial adventure park
• Ropes course attractions
• Miniature golf venue
• Team building events
• Birthday party venue

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Adventure Passes: Individual timed adventure climbing passes sold to consumers for tower climbing experiences. Adult passes (18+) at $50, Youth (8-17) at $45, Child (3-7) at $33. Twilight reduced-rate passes available for last 2 hours of day at $35.
2. Membership Program: Annual membership add-on ($25) to any Adventure Pass providing free climbing and mini golf vouchers, reduced rates for life, $25 birthday package discount, and reduced summer camp rates. T-shirt included.
3. Birthday Party Packages: Pre-packaged birthday celebrations including Tower Birthday Package ($325 for 12 climbers), Ground Level Party ($275), and Mini Golf Party ($175). Includes reserved table space, adventure passes, and optional add-ons.
4. Group Outings & Corporate Events: Group climbing rates starting at $38/person (10+), Ultimate Team Challenge packages from $58.50-$65/person, private events at $3,500 for 3 hours. Catering and entertainment options available.
5. Mini Golf: 18-hole miniature golf course with musical/instrument-themed holes. Individual rounds at $9-$13 depending on age, $10 for members. Birthday mini golf package available at $175.
6. Summer Camp: Day camp program for ages 6-13 featuring climbing and mini golf. Single day pricing at $50/camper ($40 member rate), bundle options for 3, 5, or 10 days with savings. Includes lunch add-on option.
7. Date Night Package: Combined 2-hour tower adventure and 18-hole mini golf experience for couples at $75 per couple.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SOAR Adventure Tower operates a 4-level, 50-foot aerial ropes course tower with over 110 climbing elements and an 18-hole Music City-themed miniature golf course on a 7.5-acre property in Franklin, Tennessee. The business sells timed adventure passes, mini golf rounds, birthday party packages, group and corporate team building events, summer camp programs, and a recurring membership program. It is the only KristallTurm tower installation in North America and the sole such facility among roughly 18 globally.

Product overview

SOAR Adventure Tower is an aerial adventure park offering a single integrated physical attraction with multiple activity modules. The core product is the 4-level, 50-foot Adventure Tower featuring 110+ climbing elements across ground level (kids course), Level 1, Level 2, and Level 3. Complementary offerings include an 18-hole musically-themed miniature golf course, birthday party packages (tower, ground level, mini golf), group/outing packages (climber group rates, Ultimate Team Challenge, private events), memberships, Twilight Climb evening passes, Date Night combos, summer camp programs, and gift cards. The company operates on a modular experience model where customers can purchase individual adventure passes, add-on packages, or comprehensive event services. Built by KristallTurm, it is the first full U.S.-based KristallTurm tower and uses FALLSTOP belay safety systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Adventure Tower A 4-level, 50-foot aerial ropes course tower with over 110 climbing elements, including a ground level kids course (ages 3-7) and three progressive difficulty levels up to 45+ feet high. Climbers self-navigate using color-coded difficulty (blue/easy, red/moderate, black/challenging) on the KristallTurm platform with FALLSTOP SSB continuous belay safety, suitable for ages 3 to 72+.
• Mini Golf 18-hole miniature golf course with over 10 custom-designed musically themed holes unique to Nashville ('Music City'), constructed by Harris Miniature Golf Inc. The only outdoor miniature golf course in Franklin, TN, sold as individual rounds or as part of birthday, group, and date night packages.
• Birthday Party Packages Pre-packaged birthday celebration options including a Tower Birthday Package with 12 adventure passes, a Ground Level party for ages 3-8, and a Mini Golf party for 12 golfers. Each package includes a reserved table on the covered patio, optional add-ons, and a SOAR t-shirt for the guest of honor.
• Group Outings & Corporate Events Coordinated group experiences for corporate teams, schools, and large parties including a 3-hour group climbing package for 10+ climbers, the Ultimate Team Challenge combining Riddle Me This, open climb, and mini golf tournament, and private events with full facility access for up to 200 people. Catering and entertainment add-ons are available.
• Summer Camp Day camp program for children ages 6-13 offering 5 hours of adventure per day, combining aerial tower climbing, mini golf, and team challenges. Available as single-day bookings or bundled for 3, 5, or 10 days, with an optional lunch add-on.
• SOAR Membership Annual membership add-on ($25 added to any Adventure Pass) providing free climbing and mini golf vouchers, lifelong reduced rates on climbing and golf, $25 off birthday packages, reduced summer camp rates, and a SOAR t-shirt. The membership does not expire and yields recurring engagement from local residents.
• Date Night Package Combined 2-hour tower adventure and 18-hole mini golf experience designed for couples at $75 per couple, with bookings starting at 5:00pm daily. Targeted at couples and Music City visitors seeking a shared adventure outing.
• Gift Cards Gift cards redeemable for SOAR Adventure Tower experiences including adventure passes, mini golf, birthday parties, and group events, sold online via the integrated Xola checkout.

Quantifiable outcome

• 72-year-old senior citizens successfully completing the course
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• KristallTurmcoreOEM/ Whitelabel/ Licensing Partner · 15 August 2015KristallTurm is the Austrian manufacturer of SOAR's aerial adventure tower structure. SOAR's tower is one of only 18 KristallTurm installations worldwide and the only one in North America. KristallTurm provides the proprietary tower design, climbing elements, and safety systems (FALLSTOP belay). SOAR's owners toured three KristallTurm parks in Germany before purchasing. The relationship includes customization for the Music City theme with Nashville-inspired climbing elements.

Scale indicators8 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Go Ape: UK-origin and now US-based operator of aerial adventure courses and ziplines with multiple US locations; directly comparable in customer experience (multi-element climbing/zipline courses for families and groups) but with broader geographic scale.
• The Adventure Park at Sandy Spring: Multi-location aerial adventure/ropes course operator on the US East Coast with self-navigable multi-element courses for ages 5+, the closest US direct competitor to SOAR's tower model in product offering and target customer.
• TreeRunner Adventure Parks: Michigan-based operator of multi-element aerial adventure parks with self-guided courses and progressive difficulty levels — near-identical product model to SOAR's tower in the family/thrill-seeker segment.
• Adventure Park at Heritage Museums & Gardens: Satellite aerial adventure course operator in the US using a similar self-guided multi-level ropes course format, directly comparable to SOAR's Adventure Tower in core product and family tourism appeal.
• Treetop Quest: Operator of self-guided aerial adventure courses across multiple US states, comparable in family entertainment positioning, group events, and progressive difficulty structure.

Broad incumbents

• Sky Zone: National franchise of indoor trampoline and active entertainment parks serving similar birthday party and group event segments; comparable revenue model (passes, parties, memberships) but a much larger incumbent brand with indoor-focused offering.
• Main Event Entertainment: Multi-state family entertainment chain offering bowling, laser tag, mini golf, and group events; overlaps SOAR on mini golf, birthday parties, and corporate group bookings but is a broader portfolio operator.
• Urban Air Adventure Park: Large US franchise network of indoor family entertainment centers with trampolines, climbing walls, and attractions; overlapping family birthday/group event use cases but indoor and far broader portfolio than SOAR's tower specialization.

Regional players

• Nashville Shores Lakeside Resort: Large Nashville-area waterpark and family attraction directly competing for tourism and family recreation dollars in the same metro; comparable family/group event business model but different category (water-based).

Others

• KristallTurm GmbH: Austrian manufacturer of SOAR's tower system with 18 installations worldwide; included as OEM/technology partner peer since its licensing and product roadmap directly governs SOAR's competitive positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/soaradventuretower
• LinkedInlinkedin.com/company/soar-adventure-tower

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOAR Adventure Tower, LLC